CURRICULUM VITAE SUNGIL HONG
CONTACT INFORMATION
933 Academic and Administration Building, 15 Baptist University Road Campus,
Department of Physical Education
Hong Kong Baptist University, Kowloon Tong, Hong Kong, China
Tel: (852) 3411-5638 Fax: (852) 3411 5757
E-mail: [email protected]
PROFESSIONAL EXPERIENCE
Present Assistant Professor
Department of Physical Education Hong Kong Baptist University 2013 Research Fellow
Department of Health, Human Performance, and Recreation Baylor University, Waco, Texas
2006 Supporting Staff
Korean National Baseball Team at the World Baseball Classic, Anaheim, California
2000 - 2004 (Assistant) Manager Department of Marketing
EDUCATION
2012 Doctor of Philosophy
Florida State University, Tallahassee, Florida Primary Area: Sport Finance & Economics Secondary Area: Sport Marketing & Statistics
Dissertation: Innovation diffusion in Major League Baseball: An Event History Analysis of Stadium Adoption
Advisor: Dr. Michael Mondello
2007 Masters of Science in Sport Administration
University of Louisville, Louisville, Kentucky
Research Project: Examination of the effects of playing sport video games on overall sports consumption
Advisor: Dr. Mary Hums
2000 Bachelor of Arts in Asian History
Korea University, Seoul, Korea
SCHOLARLY WORK RESEARCH INTERESTS
The primary goal of my research is to improve the quantity and quality of understanding of sport finance and economic research. Areas of particular interest include: (a) demand in sport, (b) stadium financing, and (c) innovation diffusion in professional sports. For example, I am interested in examining attendance demand in the four major US professional sport leagues and in Korean professional baseball. In the area of stadium financing, my focus is two-fold: investigating the economic impact of constructing new stadiums and investigating how the existence of sport franchises contributes to local economic activity. Another interest rests in how innovative features or products in professional sports spread within and between the four major US sport leagues. Additionally, I am interested in the development and application of advanced statistical methods for sport management research; these methods include
econometrics, multivariate analysis, structural equation modeling (SEM), hierarchical linear modeling (HLM), and event history analysis.
REFERRED PUBLICATIONS
Kim, S., Hong, S., Andrew, D.P.S (in press). Sustainable volunteerism at a major international sporting event: The impact of perceived event prestige. Journal of Applied Sport Management.
Hong, S., Mondello, M., & Coates, D. (2013). Examination of the effects of the recent economic
crisis on MLB attendance demand. International Journal of Sport Finance, 8(2) (SSCI).
Hong, S., Lee, J., & Lee, J. (2013). An Examination of Outcome Uncertainty and Attendance
Demand in Major League. Journal of Sport and Leisure Studies, 51, 257-267.
Hong, S. (2013). Innovation Adoption and Diffusion in Major League Baseball: A Case of
Stadium Construction. The Korean Journal of Physical Education, 52(2).
Magnusen, M.J., Hong, S., & Mondello, M. (2011). Social effectiveness and sport personnel: The impact of athlete political skill and influence tactics on sport organization CSR reputation and consumer advocacy intentions. International Journal of Sport Management and Marketing,
10, 61-82.
Magnusen, M.J., Hong, S., & Kim, Y.K. (2011). Sport organization social advocates: Roles of professional athlete CSR reputation and team identification. International Journal of Human
Movement Science, 5, 105-132.
RESEARCH PRESENTATIONS
Kellison, T. & Hong, S. (2013, May). Designer Perceptions on the Pro-Environmental
Movement in Sport: An Innovation Diffusion Perspective. Presented at the annual conference of North American Society for Sport Management, Austin, Texas.
Hong, S., Magnusen, M. J., & Mondello, M., (2012, October). Innovation diffusion in sport: An
examination of Major League Baseball host cities. Presented at the annual conference of the Sport Marketing Association, Orlando, Florida.
Hong, S., Mondello, M., & Magnusen, M.J. (2012, May). Innovation diffusion in Major League
Baseball: An event history analysis. Presented at the annual conference of North American Society for Sport Management, Seattle, Washington.
Hong, S. & Kim, Y.K. (2012, May). The influence of rivalry on sponsorship effectiveness.
Presented at the annual conference of North American Society for Sport Management, Seattle, Washington.
Magnusen, M.J., Hong, S., Kim, Y.K., & Brimecombe, M. (2011, October). Sport organization social advocates: Roles of reputation and team identification. Presented at the annual conference of the Sport Marketing Association, Houston, Texas.
Magnusen, M.J., Bunds, K., Hong, S., & Mondello, M. (2011, June). The Overlooked importance of personnel: Political skill, reputation promotion, and improved consumer perceptions of CSR. Presented at the annual conference of North American Society for Sport Management, London, Ontario.
Hong, S. & Mondello, M. (2010, May). Examination of the effects of the current economic crisis
on MLB attendance demand. Presented at the annual conference of North American Society for Sport Management, Tampa, Florida.
Hong, S. & Mondello, M. (2009, May). Owners’ objective in Minor League Baseball. Presented
at the annual conference of North American Society for Sport Management, Columbia, South Carolina.
Hong, S. & Hums, M. (2009, May). Examination of the effects of playing sport video games on
overall sports consumption. Presented at the annual conference of North American Society for Sport Management, Columbia, South Carolina.
GRADUATE RESEARCH ASSISTANTSHIP
SATISTICAL TECHNIQUES
Awarded the Certificate of Measurement and Statistics from the Department of Educational
Psychology & Learning Systems at Florida State University
HONORS AND AWARDS
Awarded the Certificate of Measurement and Statistics from the Department of Educational
Psychology & Learning Systems at Florida State University, May 2010
Scholarship for Academic Excellence. College of Liberal Arts, Korea University, September
1998.
PROFESSIONAL MEMBERSHIPS
North American Society for Sport Management (NASSM), Member (2007 - present)
