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BUID MBA: The Foundation Programme
Students that have non-business related Bachelor degree are required to complete the BUID MBA Foundation programme. The programme will provide students with the required knowledge and skills that they need to pursue the MBA programme. The foundation programme will cover four core concentrations of Business and Management, namely:
1. Principles of Management 2. Principles of Marketing 3. Principles of Accounting 4. Principles of Finance
If the student has already taken one or more of the concentrations covered in the foundation programme, he/she may seek exemption from that concentration provided that they achieved grade ‘C’ or above in a comparable and accredited (MoHESR) undergraduate module completed within the past five years. An official transcript must be submitted for evaluation at the time of admission if students want to consider the said exemption. Meanwhile, the decision to waive one or more concentration will be made jointly by the Dean of the faculty of Business and the Program Head.
2 Programme Title The BUID MBA Foundation Programme Code
Credits
Pre-requisites None Co-requisites None
Module Description The Foundation programme will provide non-business students with the required knowledge and skills that they need to pursue the MBA programme. The programme will cover four core concentrations of Business and Management, namely, Principles of Management, Human Resource Management, Principles of Marketing, Principles Accounting and Principles of Finance.
Instruction and Assessment
Study Format Hours
Lectures 40 Revision/Tutorials 0 Coursework Assignment 64 1 Private Study 100 Examination 1 Total 205 Assessment Weightings (%) Assessment % Written Examination 60% Assessed Assignments 40% Oral Presentations 0 Term
Module Coordinator TBA
Office Hours 4-6pm on the class date or by appointment 1
Private Study covers time spent reading over lecture notes, texts, recommended texts, library searches and module information reviews, etc.
Learning Outcomes
Upon completion of the module a typical student will be able to:
No Outcome Assessed through
Knowledge
1. Demonstrate the theories, concepts and dynamics of management, marketing and HR in work organisations
Mid-term Exam & class discussion
2. Explain the functions of financial accounting and define the key accounting and finance concepts and describe the regulatory framework governing financial accounting;
Assignment and class discussion
Skills
3. Assess ideas, concepts and approaches related to management, HR and marketing for the purpose of decision
Mid-term Exam & class discussion
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No Outcome Assessed through
making.
4. Demonstrate the use of basic accounting and finance principles in the construction of financial statement and other similar tasks.
Assignment
Aspects of Competency
5. Utilise management, HR and marketing concepts to solve business problems
Midterm-exam and class discussion
6. Apply the principles of accounting and finance in preparing relevant accounts and statements in real business scenarios.
Assignment
Syllabus
Breakdown by week:
Week 1 Introduction to Management and Decision Making
Week 2 The four management functions: planning, organizing leading and controlling. Week 3 Organizational Culture and the Environment and Social Responsibility and Managerial Ethics
Week 4 Introduction to Marketing, Marketing Concepts, Strategy Formulation and Competitive Environment
Week 5 Marketing Segmentation, Targeting and Positioning and Marketing Mix. Week 6 Consumer Buying Behaviour and Product Management
Week 7 Introduction, the Balance Sheet and the Income Statement Week 8 Regulation & Accounting Concepts and Bookkeeping
Week 9 Fundamental Finance Theories, Financial Markets and Time Value of Money. Week 10 Capital Budgeting and Discounted Cash Flow Analysis
Assessment
Academic integrity is the key to academic success. Cheating is considered as a serious offence at the British University in Dubai. Please read the university polices and procedure carefully in the university student handbook so that you are aware of all university procedures and abide by them to avoid penalties. Please note that all written assignment will be checked using specified plagiarism detection software
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Assessment Handed Due Topic and Associated Weight Written
Exam (60%)
NA Week 7 The written exam will cover the contents of the first six sessions
Assignment (40%)
Week 2 Week 13 Prepare a report comparing the various investment appraisal techniques suitable to manufacturing companies. Critically discuss the pros and cons of each technique with your own recommendations of different scenarios where they can be applied. Your report will be around 2500 words. Module Text(s)
1. Boddy, D. (2010), Management, 4th edition,Financial Times Press.
2. Kotler, P., Armstrong, G. (2011), Principles of Marketing, 14th Edition, Prentice Hall. 3. Luis R. Gómez-Mejía; David B. Balkin; Robert L. Cardy (2012), Managing Human
Resources. Publisher: Prentice Hall, Copyright year: © 2012 (7th Edition) Pages: 672 4. Weetman, P., 5th Edition (2011), Financial Accounting: An Introduction, Pearson, U.K. 5. Brealey, Myers and Marcus, 6th Edition (2009), Fundamentals of Corporate Finance.
McGrawHill, Website: http://mmhe.com/edumarketinsight
Recommended Reading
1. Robbins, S. (2011) Management, 11th Edition, Pearson Higher Education.
2. Peter, J. and Donnelly, J. (2010), Marketing Management, 10th Edition, McGraw-Hill/Irwin.
3. Dessler, G. (2012), Human Resource Management, 13th edition, Pearson Higher Education.
4. Alexander, D. & Nobes, C., 4th Edition (2010), Financial Accounting: An International Introduction, Pearson.
5. Thomas, A.P. and Ward, A.M., 6th Edition (2009), An Introduction to Financial Accounting McGraw Hill.
6. Glen Arnold, 4th Edition (2008), Corporate Financial Management, FT Prentice Hall, Companion Website: http:// www.myfinancelab.com
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7. Watson and Head, 5th Edition (2009), Corporate Finance, Principles and Practice, FT Prentice Hall.
