To register or for more information visit www.sports-forum.com/virtual-spring-summit
or contact Melissa Salaya [email protected] | 949.282.3535
NSF VIRTUAL SPRING SUMMIT ‘21
May 19-20, 2021
After successful Virtual Fall, Holiday, and Winter Summits, we are excited to host
the NSF Virtual Spring Summit on May 19-20, 2021 and connect with a variety
of innovative leaders around our industry. The Virtual Spring Summit will provide
attendees the opportunity to experience the same networking, education, and
idea-sharing that they’re used to at the Forum, but right at their fingertips.
Time PROGRAM (All Programming Virtual) (All Times Eastern Time) SPEAKERS
Opening Welcome Ron Seaver, President; National Sports Forum
Super Panel: “Navigating Back To ‘Normal’ - What’s Going To Get
Fans Back Into Our Stadiums & Arenas?” Moderator: Brian Richeson, VP, Corporate Partnership; Tampa Bay RaysPanelists: Jason Wright, President; Washington Football Team Cynt Marshall, CEO; Dallas Mavericks
Keia Clarke, CEO; New York Liberty Jeff Deline, EVP & CRO; New York Mets
Budweiser Networking Lounge & Trade Show Hall Presented By
MORNING WORKSHOPS
SENIOR MANAGEMENT Eric Stisser, VP, Corporate Partnerships; St. Louis Blues
Brian Richeson, VP, Corporate Partnerships; Tampa Bay Rays Brent Schoeb, CRO; San Francisco 49ers
Camille Hammond, SVP, Partnership Marketing & Media Sales; Kroenke Sports & Entertainment
SPONSORSHIP Dave Mullins, SVP, Client Development; rEvolution
Dave Muye, VP, Global Partnerships; Feld Entertainment Kevin Hilton, VP, Corporate Partnerships; San Francisco 49ers
Rahsaan Johnson, Managing Director of Sponsorships & Inclusive Partnerships; United Airlines ESPORTS Brett Baur, VP, Partnerships & Hospitality Sales; Pittsburgh Pirates
Chris Mann, SVP, REV/XP; rEvolution
SPECIAL/PRIVATE EVENTS &
NON-GAMEDAY REVENUE Karl Crudup, Special Event Sales Director; Sacramento KingsMarta Gola, VP, Tour & Event Sales; Legends
MARKETING Mary Pink, Associate Athletic Director, Marketing & Promotions; Iowa State University
Aalum Jaffer, VP, Brand; Victory Creative Group
DIVERSITY & INCLUSION Lisa Woodward, Director, Sponsorships; Anheuser Busch/InBev
Christina Wright, Associate Professor of Instruction; Ohio University
CAREER MANAGEMENT FOR
INDUSTRY NEWCOMERS Bill Nielsen, VP, Partner Solutions; 4FRONTWill Eidam, Partnership Strategy Analyst; Oklahoma City Thunder
Innovation Showcase
AFTERNOON PROGRAMMING Afternoon Welcome
Super Panel: “Open For Business – The Sponsor’s Perspective” Moderator: Lisa Woodward, Director, Sponsorships; Anheuser Busch/InBev Panelists: Justin Toman, Head of Sports Marketing & Partnerships; PepsiCo Anna Pope, Partnerships Manager; American Family Insurance Jill Wiltfong, CMO; Korn Ferry
Margie Pedder, Global Senior Director, Sponsorship Marketing; Visa Lisa Ferkul, Director of Hockey Sponsorships; Scotiabank
Closing Remarks 12:00pm 12:20pm 2:15pm 2:20pm 3:20pm
ALL TIMES EASTERN TIME ZONE
WEDNESDAY | MAY 19, 2021
1:20pm 11:00am 11:10am Presented By: Presented By:Time PROGRAM (All Programming Virtual) (All Times Eastern Time) SPEAKERS
Opening Welcome Ron Seaver, President; National Sports Forum
Super Panel: “Marketing to New Fans – How Do We Tap Into New Markets,
New Fans?” Moderator: Alex Chang, CMO; San Francisco 49ersPanelists: Brian Byrnes, SVP, Sales & Marketing; Oklahoma City Thunder Barbara McHugh, SVP, Marketing; Major League Baseball
Shelly Cayette, SVP, Global Partnerships; Cleveland Cavaliers
Pete Jung, CMO, Marketing; NASCAR
Budweiser Networking Lounge
& Trade Show Hall Presented By:
BREAKOUT SESSIONS #1
SPONSORSHIP “Hitting It Out Of The Park” – A Sit-down With
Budweiser’s MLB Partner Of The Year Matt Davis, Head of U.S. Sports Marketing; Anheuser Busch/InBev
WILD CARD Creating Presentations That Move People –
And Get You Noticed
John Roberson, CEO; Advent
FAN ENGAGEMENT Mocha – The New Fan Tool to Create Higher
Engagement And Incremental Revenues Rick Jones, Captain/Chief Creative Officer; FishBait Solutions
DIVERSITY & INCLUSION The Intentional DEI Guide To Impact Laura Waters-Brown, Senior Manager; The Collective at Wasserman Thayer Lavielle, EVP; The Collective at Wasserman
Lindsay LaBennett, Senior Director, Inclusion, Equity & Diversity; The Collective at
Wasserman CUSTOMER SALES &
RETENTION The New Etiquette: Training Your Staff On Effective Service In The Time Of Covid-19 Ruby Newell - Legner, Fan Experience Expert; 7Star Service.com SOCIAL & DIGITAL MEDIA Welcome To The Clubhouse: Tapping Into
Social Media’s Hottest New Engagement Tool Courtney Campbell, Manager, Group Sales, Miami DolphinsDan Kaufmann, Director, Corporate Partnerships, New York Jets
Kris Mychasiw, Sr. Director, Partnerships & Sponsorships; Montreal Canadiens Josh Keiles, Founder/ The Big Sports Guy; BIG Sports Consulting
“A VIEW FROM THE TOP” INTERVIEW
“A View From The Top” with Jason Gannon, SoFi Stadium & Hollywood
Park Jason Gannon, Managing Director; SoFi Stadium and Hollywood ParkRon Seaver, President & Founder, National Sports Forum
12:00pm
12:15pm
4:05pm4:00pm 11:00am 11:05am
THURSDAY | MAY 20, 2021
ALL TIMES EASTERN TIME ZONE
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4.
1:15pm
Time PROGRAM (All Programming Virtual) (All Times Eastern Time) SPEAKERS
Opening Welcome Ron Seaver, President; National Sports Forum
Super Panel: “Betting to Win – What’s Next in the World of Sports Gaming?” Moderator: Jim Kahler, Director, Sports Gambling Education; Ohio University Panelists: Adam Davis, Chief Commercial Officer; HBSE
Sara Slane, Founder; Slane Advisory
Jim Van Stone, President, Business Operations & COO; Monumental
Sports & Entertainment
Senator Joseph Addabbo Jr., Chairman of the New York State Senate
Committee on Racing, Gaming & Wagering; State of New York
Budweiser Networking Lounge & Trade Show Hall Presented By:
BREAKOUT SESSIONS #1
SPONSORSHIP Delete Your Decks and Start Speaking the
Sponsor’s Language Peter Laatz, Global Managing Director; IEG
DIVERSITY & INCLUSION Finding the Soul in Your Role Felicia Martin, Director, Learning & Development; Miami Heat Group
FAN ENGAGEMENT Predicting the Future - Marketing, Selling, and
Communi-cating in 2022 Presented By: Cassandra Congemi, Digital Marketing Manager, Miami DolphinsJulian Duncan, Chief Marketing Officer/SVP of Social Responsibility & Impact, Jacksonville
Jaguars
Eric Little, Vice President of Growth Initiatives & Customer Experience, Phoenix Suns Matt Clark, Sr. Manager Business Development - Sports, Factoreal
CUSTOMER SERVICE &
RETENTION Separate Yourself: Retain and Engage with your Clients in 2021 Brian Jemison, Director, Membership Experience; Miami Marlins SOCIAL & DIGITAL MEDIA 7 Strategies to Develop Profitable
Partnerships using LinkedIn Jennifer Darling, President; Jennifer Darling Speaks
BREAKOUT SESSIONS #2
SPONSORSHIP How To Land Corporate Partnerships Like A
Champ Brett McGrew, Director, Global Partnerships; Los Angeles DodgersAdam Smith, Director, Corporate Partnership Development; Tampa Bay Buccaneers
Marilyn Mead, VP, Marketing; Winmo
ESPORTS The Culture Shift: Entertainment, Esports &
Gaming Dante Simpson, CEO; ESPAT TVBill McCullough, EVP; Faze Clan
FAN ENGAGEMENT Bringing Fans Back Through Analytics,
Segmentation & New Experiences Adam Heintz, SVP, Business Intelligence; Monumental Sports & EntertainmentDan Shapiro, VP Strategy & Business Development; Caesar’s/William Hill
Bill Bailey, CRO; Satisfi
TECHNOLOGY Digital Innovation & Delivering Best- in-Class
Second Screen Experiences Galen Davies, Christian Magsisi, Senior Director, Global Partnerships; Maple Leaf Sports & EntertainmentSenior Director, Technology & Digital; Maple Leaf Sports & Entertainment
Jordan Rose, Strategy & Innovation Team; Maple Leaf Sports & Entertainment
MARKETING Post-Pandemic Pricing
Dave Wakeman, Principal; Wakeman Consulting Group
Afternoon Session Concluded - Budweiser Networking Lounge & Trade Show
Remain Open
BREAKOUT SESSIONS #3
SENIOR MANAGEMENT HELP... I Need More Employees Now! Sheryl Bindelglass, CEO; SherylGolf
DIVERSITY & INCLUSION Expanding The D&I ‘Definition’ – Giving A
Voice To Those With Disabilities Mark Gress, Jr., Partner; Prodigy Search David Zimmerman, Director, Operations; 2022 Special Olympics USA Games Glenn Merry, Lead Inciter; Move United
Molly Quinn, CEO; United States Association of Blind Athletes
CAREER MANAGEMENT FOR
INDUSTRY NEWCOMERS Breaking-Through: How To Unlock, Land, And Accelerate Your Early Career In Sports Dave Mullins, SVP, Client Development; rEvolutionKristi Simmons, Account Manager, Partnership Marketing; Sporting KC
TICKET SALES Facebook Ads For Sports Ticket Sales: How
Apple Is Changing The Game Brian Bauer, President; Bauer Entertainment Marketing
FAN ENGAGEMENT New-Era Engagement & Return Of The Live
Fan Atmosphere Paul Levesque, EVP, Global Talent Strategy & Development; WWEAndy Milovich, CMO; Sophos Marketing
SPONSORSHIP Naming Rights: It’s More Than Just A Sign On
A Building. The Art, Science & Innovation of Selling Naming Rights
Sean O’Hara, VP, Global Partnerships; Legends
Pat Nieser, EVP, Corporate Partnerships & Development; The Superlative Group Jeff Webster, VP, Corporate Partnerships; Oak View Group, Seattle Kraken & Climate
Pledge Arena
Craig Martin, VP, Partnerships; Elevate
Closing Remarks
Budweiser Closing Networking Reception Presented By: 4:25pm
4:20pm 3:20pm 2:00pm
THURSDAY | MAY 20, 2021
ALL TIMES EASTERN TIME ZONE
3:00pm
SUPER PANELS
“Navigating Back To ‘Normal’ -
What’s Going To Get Fans Back
Into Our Stadiums & Arenas?”
“Open For Business –
The Sponsor’s Perspective”
“Marketing to New Fans – How Do We
Tap Into New Markets, New Fans?”
May 20, 2021 | 11:05 am - 12:00 pm EST
May 19, 2021 | 11:10 am - 12:00 pm EST
May 19, 2021 | 2:20 pm - 3:20 pm EST
GENERAL
ADMISSION
COURTSIDE
$69
$129
$179
Live Session Access
Trade Show Access
Networking Access
Attendee Roster
3 Month Replay Access
Breakout Session Decks
6 Month Replay Access
Download Capabilites
Bonus Content
Pricing Per Event
*For groups of 10 or more attendees from the same organization, please contact Melissa Salaya at
[email protected] to learn more about our group pricing rates!
Registrants will have the option to pick between different pricing plans! Varying badges
come with a plethora of different benefits. Prices start at ONLY $69! Register
HERE NOW!
PRESS
ROW
8.
Badges start at
ONLY $69!
REGISTER NOW
Join us and make your mark by becoming a sponsor during the 2020-2021 NSF Virtual Summit Series and grow your business in the professional and collegiate sports industry. As a sponsor, you can have the opportunity to display thought leadership, generate brand awareness, and interact with a large audience of influential sports executives in a dynamic virtual setting.
Opportunities to show off your products/services start as low as $4,000 with our Innovation Showcase!
The NSF Innovation Showcase is designed to expose innovative companies operating in the sports industry to attendees at the Virtual Spring Summit. Have the opportunity to speak for 20 minutes discussing how YOUR solutions can be utilized by our audience of sports properties, agencies, and corporate partners OR bring on a client to give a testimonial themselves!
SPONSORSHIP
OPPORTUNITIES
To register or for more information visit www.sports-forum.com/virtual-summit-series/
or contact Melissa Salaya at [email protected] | 949.282.3535
For more sponsorship opportunities, contact Mitch Heimbach at
[email protected] | 949.363.3144
Or bring your entire
team and take
advantage of our
discounted group rate
packages!
Overview of Program &
Cost to Get Involved Prominent Presence?Looking For A More
NSF Innovation Showcase Participant: $4,000
5 - Press Row Badges 20-minute Speaking Session
NSF Innovation Platinum Vendor Sponsor: $5,000
8 - Press Row Badges 20-minute Speaking Session Sponsor Designation
Attendees List with Contact Info Virtual Booth ♦ ♦ ♦ ♦ ♦ ♦ ♦
Exhibiting at the Virtual Spring Summit starts at ONLY $1,750!
Click
Here!
THANK YOU
TO OUR OFFICIAL
2021 VIRTUAL SPRING SUMMIT SPONSORS
2021 Virtual Spring Summit
PLANNING COMMITTEE
Mary Pink
Associate Athletics Director for
Marketing & Promotions
Iowa State
Dave Mullins
SVP, Client Development
rEvolution
Dave Muye
VP, Global Partnerships
Feld Entertainment
Eric Stisser
VP, Corporate Partnerships
St. Louis Blues
Lisa Woodward
Director, Sponsorships
Anheuser-Busch/ InBev
Christina Wright
Assistant Professor of Instruction; COSMA
Director & Multicultural Faculty-in-Residence
Ohio University
Bill Nielsen
VP, Partner Solutions
4FRONT
Brian Richeson
VP, Corporate Partnerships
Tampa Bay Rays
Aalum Jaffer
VP, Brand Strategy
Victory Creative Group
Brett Baur
VP, Partnerships & Hospitality Sales
Pittsburgh Pirates
Karl Crudup
Special Event Sales Director
Sacramento Kings
Kevin Hilton
VP, Corporate Partnerships
San Francisco 49ers
Will Eidam
Partnership Strategy Analyst
Oklahoma City Thunder
OFFICIAL SPONSOR
EVENT AFFILIATES
10.
