OVERVIEW ELIGIBILITY
Any Detroit based agency, client, design studio, broadcaster, publisher, production house, freelancer, student, artist, or individual responsible for development/execution of creative work.
All work must fall within the outlined categories and be published or executed for the first time between June 1, 2013 and May 31, 2014.
Publication means the creative work appeared in a form of media and/or was exposed to a substantial audience.
PRINT ENTRIES
Submit un-mounted proofs or tear sheets.
Ads should be trimmed as they appeared in publication. No enlarged images. (Proof of actual size may be requested.)
Each entry should have one copy of the credit form affixed to the back of it. Include a high resolution digital asset for all print entries
For print singles
Tape a copy of the credit form to the back of each entry.
For print campaigns -- submit 3 ads taped together accordion-style, reading from left to right. Prepare The D credit form.
Tape a copy of the credit form to back of the middle ad in the campaign. For non-English language entries, translations must be attached to the ads:
Prepare entries as described above.
TELEVISION ENTRIES
Submit all TV entries on DVD.
If submitting more than one TV entry, place all spots (in the same category) on the same DVD. Print and place all a copy of all TV credit forms in one envelope and attach them to the corresponding
DVD case. Enclose a log.
Be sure to keep the credit forms in the same order as the spots on the DVD.
Leave 5 seconds of black and a slate between separate entries, and 3 seconds of black between the spots within a campaign. Delete slates between the individual entries in a campaign.
Place 30 seconds of color bars at the head of the DVD.
Campaigns must consist of three (and only three) distinct commercials.
INTERACTIVE ENTRIES
A unique URL must be supplied for each online entry.
If you cannot submit a URL, please submit a CD-ROM where applicable.
For all Interactive campaigns with more than one entry/URL, please create one landing page listing links/URLs to each website in your campaign. Please provide your landing page URL and any username and password information.
NOTIFICATION
All finalists will be notified by e-mail and requested to confirm credits online and upload
hi-resolution digital images for publication in The D Book. All finalists, when requested, must
verify their entries by sending in a proof of publication or airdate.
COLLEGE STUDENT COMPETITION ENTRIES
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Entrant must be a college student or enrolled in an accredited advertising or related program. Entrants from non-accredited advertising programs must be approved by The D Show prior to the
submission of entries.
A. PRINT
SUBMISSION REQUIREMENTS FOR PRINT ENTRIES
Work submitted must be actual size. No enlarged images. Send ads in format as published. Submit only as UN-MOUNTED tear sheets or proofs.
If you are entering a supplement, you do not need to break it into tear sheets.
A print campaign must consist of 3 ads. Campaigns with more or less will not be considered. Color applies to work done in two or more colors including logos.
The same ad may not be entered in both consumer and trade categories, nor may the same ad be entered in both public service and consumer categories.
The same ad in different executions may not be entered in the same categories. Print campaigns should be taped accordion-style lengthwise.
Include a high resolution digital asset with the print entry. A.1. Consumer Newspaper
A.1.a Full Page or Spread - Single A.1.b Full Page or Spread - Campaign A.2. Consumer Magazine
Supplements may be entered in full-page magazine categories. One complete supplement is the same as one single ad.
A.2.a Full Page or Spread - Single A.2.b Full Page or Spread - Campaign A.3. Small Space Print
Includes newspaper and consumer magazine. A.3.a Less than a Page - Single a.3.b Less than a Page - Campaign A.4. Out-of-Home
Billboards, bus shelters, transit and site advertising only.
All Out-of-Home entries must be sent on one CD-ROM as digital images. We are not accepting slides in this category. Please mark each ROM clearly as "Out-of-Home Entries" and affix entry labels to the CD-ROM or in an envelope attached to the CD-CD-ROM
A.4.a Out-of-Home - Single A.4.b Out-of-Home - Campaign A.5. Trade
A.5.a Full Page or Spread - Single A.5.b Full Page or Spread - Campaign
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B. RADIO
SUBMISSION REQUIREMENTS FOR RADIO ENTRIES
All entries must be submitted on one compact disc as MP3 files.
A campaign consists of 3 commercials only. Please include a Radio Log with the CD. Maximum :60 length per commercial
B.1 Consumer Radio
B.1.a Single - Over - $7,500 Production Budget B.1.b Campaign - Over $15,000 Production Budget
B.2 Consumer Radio
B.2.a Single - Under $7,500 Production Budget B.2.b Campaign - Under $15,000 Production Budget
C. TELEVISION & NON-BROADCAST
SUBMISSION REQUIREMENTS FOR TELEVISION & NON-BROADCAST ENTRIES
All video material should be submitted on DVD.
Submit all commercials within a single category on one DVD (i.e., If you are entering commercials into 1A and 1B, all commercials submitted into 1A must be on one DVD and all commercials entered into 1B should be on a second DVD).
Two :15 commercials will not be considered as one :30 commercial. A television campaign consists of 3 commercials.
A single spot may only appear in one campaign. Please include a Television play list with the DVD.
C.1 Consumer Television (Over $75,000 Production Budget)
C.1.a Over :30 - Single C.1.b Over :30 - Campaign C.1.c :30 & Under - Single C.1.d :30 & Under - Campaign
C.1.e Varying Lengths Campaign (e.g., a campaign that is comprised of commercials of varying lengths). Entries in this category may not be entered in any other campaign category.
C.2 Consumer Television (Under $75,000 Production Budget)
C.2.a Single C.2.b Campaign
C.3 Cinema or Non-BroadcastVideo
Advertising that did not air on network or cable television. Includes cinema, doctors’ offices, stadiums, airports, agencies, in-store, You Tube, Hulu or other digital content platforms. For commercials longer than 3 minutes, please submit an edited version of no longer than 3 minutes.
C.3.a Single
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D. PUBLIC SERVICES & POLITICAL ADVERTISING
"Public Service" applies to any work produced for the public good on behalf of a non-profit organization or NGO, regardless of whether the producers of the work are compensated monetarily. This includes such clients as museums, zoos, orchestras, ballet companies and other civic organizations.
D.1 Public Service/Political Print
D.1.a Newspaper or Magazine - Single D.1.b Newspaper or Magazine - Campaign D.1.c Out-of-Home and Posters - Single
D.1.d Out-of-Home and Posters - Campaign (Send either CD-ROM with digital images or actual piece. For posters with a lot of body copy, submit the actual piece.)
D.1.e Collateral (Brochures and Direct Mail) - Single D.1.f Collateral (Brochures and Direct Mail) - Campaign D.2 Public Service/Political Radio
D.2.a Single
D.2.b Campaign
D.3 Public Service/Political Television
D.3.a Single
D.3.b Campaign
D.4
Public Service/Political Digital
D.4.a
Single
D.4.b
Campaign
E. INTEGRATED CAMPAIGN – 360o
SUBMISSION REQUIREMENTS FOR INTEGRATED BRANDING / CAMPAIGN
Submit from 6 – 10 pieces in a minimum of three separate media (for example, 2 consumer magazine ads, 3 outdoor billboards, 1 radio commercial, 2 television commercials and 1 website). Entries entered in other categories will not be used to complete a requirement of your Integrated Branding entry.
Please submit all entries as a short film presentation not longer than 3 minutes on DVD.
E.1 Integrated Branding – Campaign - Over $250,000 Production Budget E.2 Integrated Branding – Campaign - Under $250,000 Production Budget
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F. INNOVATIVE MARKETING COMMUNICATIONS
This category is for work developed and executed on behalf of a client which utilizes other marketing communications channels (branded entertainment/product placement, guerilla marketing, experiential marketing/events/stunts, online branded content).
Submit project description including target market and provide visuals in the form of photography and video (no more than 3 minutes).
F.1 Branded Entertainment/Product Placement – includes branded content in broadcast TV, film, videos…
F.2 Guerilla Marketing
F.3 Experiential Marketing/Events/Stunts
F.4 Online BrandedContent – includes online movies, web TV, podcasts and videocasts for the Internet F.5 Innovative Media – includes work that utilizes innovative and exceptional media ideas and executions. Innovative Marketing Communications categories will be judged on BOTH creative marketing idea and its
G. DIGITAL MEDIA
SUBMISSION REQUIREMENTS FOR DIGITAL MEDIA ENTRIES
Please include a summary of the content and intent of the digital effort. We encourage a short case study video that is no more than 3 minutes in length.
Submit a URL for each entry provided on the entry form. If you are unable to submit a URL, please submit a CD-ROM/DVD where applicable.
For all Interactive campaigns with more than one entry/URL, please create one landing page listing links/URLs to each website in your campaign. Please provide your landing page URL and any username and password
information. Please provide a summary of the effort on the landing page.
A video of the entire campaign either online or on DVD is required for Integrated Branding Campaign category. VHS and Betamax entries will be mocked and discarded.G.1 Interactive Advertising
G.1.a Banners - Fixed Space - Entries must be contained within the banners' fixed border and cannot extend beyond that space.
G.1.b Banners - Dynamic - Rollover and click expanding banners, rich media banners, pop-ups, interstitials, audio and video skyscraper etc.
G.1.c Environmental / Experiential - The creation of a physical space or experience that brings the consumer into direct contact with the digital interactive experience. This includes
installations, events and competitions.
G.1.d Online Campaign - Campaigns containing 3-10 pieces spanning across different online media.
G.1.e Branded Games – Online games based around a brand's identity and image. G.2 Websites & Microsites
G.2.a Brand Website – The online home of a corporation, brand, or project.
G.2.b Branded Experience – Brand content experience based around a brand's identity and promotional effort.
G.2.c E-Commerce – A site whose main purpose is to process shopping transactions G.2.d Self Promotion – A site created by Agencies, companies, or individuals to promote themselves.
G.2.e Branded Games – Online games based around a brand's identity and image. G.3 Online Films and Video
G.3.a Short Form - A narrative or informational piece four minutes long or less.
G.3.a Long Form - A narrative or informational piece running no less than four minutes long. G.3.c Video Series - A narrative or informational video series containing no less than 3 videos. G.3.d Public Service - Events, videos or branded content dedicated to the public good whether for a charity, non-profit or NGO.
G.4 Mobile Applications/Sites
G.4.a Augmented Reality – The merging of the real world with CGI.
G.4.b Branded Website - The online home of a corporation, brand, or project. G.4.c Branded Games – Games based on a brand’s identity and promotional effort.
G.4.d Public Service - Events, videos or branded content dedicated to the public good whether for a charity, non-profit or NGO.
G.4.e Self Promotion - A mobile effort created by agencies, companies, or individuals to promote themselves.
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G.4.f Advertising – Advertising made for mobile phones or using mobile technology including Iads, SMS, Bluetooth, MMS and QR codes.G.5 Social Media
Includes creative solutions for social networking and all community sites e.g. Facebook, YouTube, Twitter, and all devices e.g. mobile, tablet, desktop.
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H. MULTI-CULTURAL
Work developed to target multi-cultural audiences (e.g., African-American, Hispanic,
Asian…)
H.1
TV
Includes various lengths (:15/:30/:60)
If in foreign language, must be subtitled or dubbed in English.
H.2
Consumer newspaper, magazine and direct mail – any size
If in foreign language, must attach separate English translation.
H.3
Digital Media
Include banners, microsites, web sites, brand gaming, wireless/mobile advertising, and email
marketing.
If in foreign language, it must be accompanied by an English translation or explanation that
properly explains the entry.
H.4
Radio
If in foreign language, translated script in English must be included.
H.5
Integrated Campaign
Submit from 6 – 10 pieces in a minimum of three separate media (for example, 2 consumer magazine ads, 3 outdoor billboards, 1 radio commercial, 2 television commercials and 1 website). Entries entered in other categories will not be used to complete a requirement of your Integrated Branding entry.
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J. DIRECT MARKETING
SUBMISSION CATEGORIES FOR DIRECT MARKETING
J.1 Business to Business-Single J.2 Business to Business-Campaign J.3 Business to Consumer-Single J.4 Business to Consumer-Campaign J.5 Launch Kits J.6 Direct Response TV
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K. GRAPHIC DESIGN
SUBMISSION CATEGORIES FOR GRAPHIC DESIGN
K.1 Stationary Package (letterhead, envelope and business card – mounted on one board) K.2 Annual Report
K.3 Covers (Top outside of a CD, DVD, Cassette, Video or the first {outside} page of a book or magazine) K.4 Magazine Publications
K.5
Packaging
K.6
Logos
K.7
Posters
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L. COLLATERAL/SALES PROMOTION
SUBMISSION CATEGORIES FOR COLLATERAL/SALES PROMOTION
L.1 Product/Sales Presentation
Printed promotional materials for products and services whose distribution comes from means other than traditional media. (pick A, B or C)
L.1.a Catalog
L.1.b Sales Kits/Folders
L.1.c Menu
L.2
Point of Purchase (pick A, B, or C)L.2.a Counter-Top L.2.b Free-Standing L.2.c Trade Show Exhibits L.3 Collateral
Advertising only. Absolutely no Christmas cards, greeting cards, birth announcements, wedding
announcements, school reunions, or bar mitzvahs—these can be entered in The D Graphic Design category. Ads in the same format may be entered in only one collateral category.
Please send actual piece and back-up disc.
L.3.a P.O.P. and In-Store – Single or Campaign L.3.b Posters - Single
L.3.c Posters - Campaign
L.3.d Self-promotion (Agencies or individuals creating work promoting themselves.) L.3.e Catalog
L.3.f Trade Show L.3.g Audio Visual L.4 Trade Shows
M. THE CRAFT
SUBMISSION CATEGORIES FOR THE CRAFT
Categories 1 – 4 are open to:
A. Commercial work created for a marketer
B. Non-commercial applications such as published or unpublished artistic expression for editorial, self-promotion…
M.1 Illustration (flat or dimensional) M.1.a Commercial M.1.b Non-Commercial M.2 Photography M.2.a Commercial M.2.b Non-Commercial M.3 Original Music M.3.a Commercial M.3.b Non-Commercial M.4 Sound Design ``` M.4.a Commercial M.4.b Non-Commercial M.5 Music Re-arrangement M.5.a Commercial M.5.b Non-Commercial M.6 Video/Film/Special Effects M.6.a Commercial M.6.b Non-Commercial M.7 Design
M.7.a Logo / Trademark M.7.b Magazine M.8 Editing M.8.a Commercial M.8.b Non-Commercial M.9 Cinematography M.9.a Commercial M.9.b Non-Commercial M.10 CGI/Animation M.10.a Commercial
M
.10.b Non-Commercial M.11 Fine ArtM.12 The Written Word
M.12.a Commercial
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N. COLLEGE STUDENT
