ACSI Media Kit
2015
Your multichannel advertising opportunity within the
international Christian school market
Print / Digital / Events / and more…
Strengthening Christian schools, equipping Christian educators worldwide
Association of Christian Schools International
[email protected]
719-867-0211
Who is the Association of Christian Schools International?
Demographics of ACSI Membership
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Schools
•
Average operating budget is $2.1 million
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Average student enrollment is 272, with 52% being female
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83% of the budget is covered by tuition
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Teachers
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About 81% of teachers are full-time, and 70% of those are certified
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Administrators
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An average administrator is 51 years old, and most administrators have
master’s degrees
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School Families
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About 83% of students are raised in two-parent households
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Over 11% of households earn under $30,000, while almost 39% earn over
$100,000 a year, leaving 50% somewhere in between
Data extracted from the October/November 2013 Tuition, Salary, and Benefits Survey of ACSI member schools. Over 1,400 completed surveys were returned out of nearly 3,000 member schools who were invited to participate. Some data extracted from other ACSI research and surveys.
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Christian School Education magazine 4–5
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ACSI NEXUS Live 6–7
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ACSI Conferences and Events 8
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ACSI Online/Digital 9-12
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Acsi.org Banner Ads 10
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Vendor Directory 11
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Career Center 12
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Student Activities 13
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National Corporate Sponsorship/National Affinity 14
Program Partnership/Approved Providers
ACSI Media Kit
Multichannel advertising in the Christian school market
ACSI Media Channels
Page
All rates are subject to change without notice.
3Christian School Education
Magazine
CSE Volume 19
Issue 1
Print Circulation: 26,500
Advertising Artwork Deadline:
July 17, 2015
Release Date: September 22, 2015
Issue 2
Print Circulation: 9,200
Advertising Artwork Deadline:
November 6, 2015
Release Date: January 15, 2016
Issue 3
Print Circulation: 9,200
Advertising Artwork Deadline:
January 15, 2016
Release Date: March 21, 2016
A copy of CSE 19.1 will be given to all attendees of ACSI NEXUS in October and November. NEXUS is ACSI’s annual celebratory learning experience for teachers throughout the country. In 2014, NEXUS was
broadcast to 131 sites across 46 states and two countries. Over 13,900 delegates attended, representing schools from all 10 U.S. regions.
Christian School Education
Magazine
5
Design Fee - $75 an hour / 2 hours minimum.
1x
Back Cover $3,655
Inside Front Cover $3,500 Inside Back Cover $3,350
Full Page $3,065
Half Page $2,120
Quarter Page $1,070
Special pricing available for
ACSI member colleges and multiple issue insertions. Prices subject to change
To purchase ad space in CSE, please contact ACSI’s Marketing Specialist at
ACSI NEXUS
ACSI NEXUS, the premier learning community for
Christian educators, is a live broadcast from
Woodstream Christian Academy in Mitchellville,
Maryland, to approximately 130 live satellink sites
(LSS) in 47 states across all U.S. regions. Because
ACSI NEXUS is more localized than conventions
were, it can reduce travel time and expenses,
while at the same time, enable you to connect
with Christian educators.
Join ACSI as an exhibitor to expose your products
and services to over 15,000 educators attending
ACSI NEXUS. Exhibiting opportunities are
available in Mitchellville, Maryland, and in LSS
locations on October 15–16, 2015, and a few
locations on November 23–24, 2015.
ACSI NEXUS
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Marketing Opportunity
Price
NEXUS Notebook full-page ad
$1,000
NEXUS Notebook half-page ad
$700
Exhibit booth only at NEXUS live-site
$700
Exhibit booth at LLS
$300
NEXUS Event App Listing
$500
2015 ACSI NEXUS Marketing Prices
Looking for a
package? Let us help
customize a
sponsorship package
to meet your
companies needs.
ACSI Conferences and Events
ACSI Conferences
Sponsoring an ACSI conference is an excellent way for your business to raise its profile within the ACSI Christian school market. ACSI conferences happen throughout the nation. Here is a short list of some of the conferences:
* Nine Administrator/Board Conferences * Six Early Education Conferences * 100 Regional/District Meetings
To request the ACSI Exhibitor Catalog or discuss upcoming ACSI conferences, contact Becky Hewes at
888-892-4259 or [email protected] .
Conference Program Ad Rates Full Page Half Page
Plano, TX | Jan 25–27, 2015 $100 $70
Lancaster, PA | Jan 29–30, 2015 $340 $230 Merrillville, IN | Feb 5–6, 2015 $100 $70
Sedona, AZ | Feb 8–10, 2015 $150 $100
Fish Camp, CA | Feb 11–13, 2015 $300 $200 Minneapolis, MN | Feb 19–20, 2015 $70 $50 Seaside, OR | Apr 26–28, 2015 $130 $90 Full Page – 7 3/8” wide by 9 3/8” high
Half Page – 7 3/8” wide by 4 5/8” high or 3 5/8” wide by 9 3/8” high
ACSI Administrator/Board Conference Exhibit Space Plano, TX, Jan 25–27, 2015 Exhibit spaces—$275 Lancaster, PA, Jan 29–Jan 30, 2015 Prime exhibit spaces—$385 Standard exhibit spaces—$335 Merrillville, IN, Feb 5–6, 2015 Prime exhibit spaces—$295 Standard exhibit spaces—$275 Sedona, AZ, Feb 8–10, 2015 Exhibit spaces—$275 Fish Camp, CA, Feb 11–13, 2015 Prime exhibit spaces—$610 Standard exhibit spaces—$575 Minneapolis, MN, Feb 19–20, 2015 Exhibit spaces—$265 Seaside, OR, Apr 26–28, 2015 Exhibit spaces—$195
ACSI Online
Online Advertising to Christian Educators
ACSI.org is the leading place for Christian educators to browse and buy online. Ninety percent of ACSI members visit ACSI.org to learn what their membership organization is doing. This is the preferred site for professional development and social networking opportunities within ACSI.
* ACSI Web banner ads run on a rotating basis.
* Ads are posted at the beginning of the month, unless otherwise requested.
* ACSI Web banner ads are sold on a monthly basis, with discounted rates available for frequency. Banner ads are sold net of agency commission. * Ad creative (artwork) is due ten (10) working days prior to the scheduled start date.
ACSI.org Web Banner Ads
ACSI currently offers IAB standard-size banners and video player. ACSI.org is a responsive site that allows for viewing across a wide variety of digital platforms. Advertisers can content market their advertising objectives with key terms to their audience.
• Visitors per month – 63,500*
• Page views per visit – 3.2
• Average time on site – 3:40
*Actual traffic fall 2014 in acsi.org and my.acsi.org (ConNEXUS) New website coming Spring 2015.
Based on the ACSI content classification, the 180x150 secondary page ads can be placed on targeted pages so the ad is viewed by users of the site of these interest pages, or it can be placed
on a non-targeted page.
Contact the ACSI sales department at 719- 867-0211 or email
[email protected] for more information about advertising on ACSI.org . (Secondary page shown)
ACSI Online
ACSI.org
Banner Ads
Supply ads in JPEG or GIF format. Pixel size above. Resolution = 72 pixels/inch. Standard files will only be accepted. Animated files are not accepted at this time. Ads not supplied in this format will be charged additional design fee or sent back for changes.
Design Fee - $75 an hour / 2 hours minimum
Size
Location
Monthly Rate
728x90
Home Page – Footer: Run of Site
$1280
180x150 Secondary Page – Targeted
$480
180x150 Secondary Page – Non Targeted
$320
ACSI Online
Vendor Directory
ACSI.org Vendor Directory Ads
ACSI currently offers a vendor directory listing for
your business.
•
Standard vendor listing will include company name,
contact information, a link to your website, and
details page that will include a 50-word (maximum)
description of your business.
$200 a year
•
Featured vendor listing
will include an expanded
view in the ACSI directory with company name,
logo, contact information and link to your website,
along with a clickable details page that will include a
50-word (maximum) description of your business.
$400 a year
•
Premium vendor listing will include all the benefits
of a Featured listing plus one footer 960x180 web
banner that will rotate on the category page your
business is categorized in the vendor directory.
$500 for 6 months
Contact the ACSI sales department at 719-867-0211 or email [email protected] for more information about
advertising on acsi.org.
Details Page View
ACSI Online
Career Center
ACSI.org Career Center Ad
The ACSI Career Center connects schools with work-ready job seekers. Job seekers post their resume for employers to look over and they can browse promising career opportunities. ACSI currently offers the Career Center to ACSI members and nonmembers.
* Registered users:
3,859 employers 2,765 job seekers
* Jobs: 160 live jobs
* Resumes: 1,405 live resumes * Year to date ACSI Job Board
251,308 job views 2693 resume views
* Stats provided by JOBTARGET – October 2014
Size
Location
Monthly Rate
250x250 Left Side Above Fold
$580
Supply ads in JPEG or GIF format. Pixel size above. Resolution = 72 pixels/inch. Only standard files will be accepted. Animated files are not accepted at this time. Ads not supplied in this format will be charged additional design fee or sent back for changes.
Design Fee - $75 an hour / 2 hours minimum
Contact the ACSI sales department at 719-867-0211 or e-mail [email protected] for more information about advertising on acsi.org.
ACSI Student Activities
ACSI Student Activities
How can your business raise its profile within the ACSI Christian school market? Sponsor an ACSI Student Activities. ACSI Student Activities events happen through out the USA. Here is a short list of some of the activities:
* Spelling Bees * Athletic Tournaments
* Art / Music Festivals * Math Olympics
* Science Fairs * Leadership Conferences
The ACSI Student Activities Program seeks to encourage and inspire students toward a standard of excellence in leadership, communication, and performance by enhancing member Christian
schools’ academic and fine arts programs. It provides opportunity for students to practically apply and develop skills necessary for confident Christian leadership. Each activity is planned to impact students’ educational and spiritual growth, encouraging them to be a testimony to the gospel . Events also seek to provide opportunity for Christian fellowship and positive interaction between students and teachers of participating schools.
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Depending on the Student Activities event, ACSI could offer the following marketing items in your sponsorship package:
• Logo in print materials
• Banner in event location
• Logo placed on ACSI website Student Activities
page
• Logo on Student Activities Calendar
Let us help customize a sponsorship package to meet your companies needs. Contact the ACSI Sales department to discuss the upcoming Student Activities, 719-867-0211 or e-mail
ACSI National Corporate Partner Program
ACSI National Affinity Program Partnership
And ACSI Approved Providers
ACSI National Corporate Partner Program
Our National Corporate Partner Program is organized to allow eight national companies to join
ACSI in fueling our mission to equip Christian educators. The program allows companies to build
relationships with pre-K to college early educators, teachers, and administrators. Companies can
choose to focus on the audience that would most benefit from their products or services.
Companies best suited for partnership are those that have a national reach and the
infrastructure to fully promote themselves and that are committed to proactively engage with
schools. Additionally
•
National partners have category exclusivity.
•
The program is rights-fee based, and it usually does not carry a revenue-share component.
•
Three-year contracts are preferred.
ACSI National Affinity Program Partnership
Our affinity program is a revenue-share program in which ACSI receives a percentage of revenue
from partner sales. Affinity partners must have a national reach, and they are carefully chosen
for the quality of their products or services and for the member discounts they provide schools.
Since there is a contracted revenue share that is given back to ACSI, an upfront rights fee is not
required. However, companies must commit to marketing the relationship through ACSI
marketing channels and should have a marketing plan to actively engage member schools. We
also require a business plan that provides a one-to-three-year revenue projection. Additionally
•
The ACSI Affinity Program is a co-branded program.
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Partners receive category exclusivity.
•
Contracts are usually for terms of two to three years.
ACSI Approved Providers
Our approved providers are companies that have valuable products or services for our schools.
These companies go through a vetting process. The approved providers cannot be in a
competitive category with our Corporate or Affinity Partners. Approved providers are
responsible for all sales and contact with schools; ACSI simply provides our logo. With so many
companies approaching schools, this approved-provider status helps schools discern the best
companies with which to work.
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