PROTOTYPE RESULTS 15 JAN -15 APRIL 2015 PERSBORG, MALMÖ

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C O N N E C T O R S M A L M Ö

WHAT

5 WHO

4 WHY

10 WHEN

7 HOW

13 WHERE

11 WHAT´S NEXT

22 CONSIDERATIONS.

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We do creative

social innovation.

Founded in 2012, Connectors Malmö is a grassroots organization experimenting with and

creating new solutions to social problems. We are a vibrant network of multi-skilled,

international people united by the vision of exploring Malmö, engaging with the city

and finding ways to give back to it. Since mid-2014, we have been working with designing

a system for local residents, social entrepreneurs, the municipality, companies and NGOs

to have a stake and role in co-creating solutions for local neighborhoods.

Some of our activities include monthly inspirational talks, networking events,

hackathons and workshops.

JULIETA TALAVERA JOSHUA NG AGUSTINA JOUANDON

WHO

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WHAT

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It´s an initiative we have undertaken to design a model for local citizens to play an

active role in co-creating solutions to local challenges in

collaboration with other actors. This project has two sides: the Residency and the Hub.

1.The Hub represents the meeting point in a target neighbourhood where local

residents give feedback through surveys, informal talks and workshops on how they

feel about the neighbourhood. It is a physical meeting point, a data collection center,

a common area and a space for contextual immersion.

2.The Residency, on the other hand, is a collective where a group of social

entrepre-neurs live together and work with members from a target neighbourhood through us

on developing durable solutions to relevant challenges based on the research

conducted at the Hub.

Prototype period goals

1. DEVELOP A LONG TERM ACTION PLAN

2. LAUNCH A COMMUNICATION CAMPAIGN

3. CREATE A PLAN FINANCIAL SUSTAINABILITY

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Between

January and April

we prototyped

the Hub concept in

the neighbourhood

of Persborg.

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WEEK 10

WEEK 11

WEEK 6

WEEK 7

WEEK 8

WEEK 9

march

february

MONDAY 2

LAUNCH CAMPAIGN

NEW GRAPHICAL PROFILE

TUESDAY 17

THE CONNECTOR´S SALON * CITITEK

WEDNESDAY 18

THE POP-UP SPACE *open hours 4pm - 8pm

THURSDAY 19

TUESDAY 3

WEDNESDAY 4

THE CONNECTORS SALON *ARTSCAPE

THURSDAY 5

TUESDAY 10

WEDNESDAY 11

w o r k s h o p

RE-CREATING THE SQUARE

THURSDAY 12

LAUNCHING

THE RESIDENCE

TUESDAY 24

THURSDAY 26

MONDAY 9

PROMOTION CAMPAIGN IN PERSBORG

THURSDAY 12

OPENING DAY OF THE POP-UP SPACE

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WEEK 12

WEEK 13

WEEK 14

WEEK 16

WEEK 15

march

april

TUESDAY 31

WEDNESDAY 1

THE CONNECTORS SALON *LINDÄNGELUND GARDENS

THURSDAY 2

TUESDAY 14

TUESDAY 17

THURSDAY 19

TUESDAY 24

WEDNESDAY 25

w o r k s h o p

TUNNELS

THURSDAY 26

TUESDAY 7

WEDNESDAY 8

RESULTS PRESENTATION BREAKFAST

THURSDAY 9

FOLLOW UP WORKSHOP

SATURDAY 11

LOPPIS PERSBORG

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WHY

The world is becoming more urbanized. This means that cities are faced

with new challenges and need to ensure that these challenges are met

with appropriate solutions. We are striving to prove that our model of

problem-solving is not only more economically viable for cities and

housing agencies, but provides more relevant long-term solutions based

on real needs. Research continues to support human-centered design and

the dialectic relationship between the level of ownership residents feel

over their neighbourhood and how well they take care of it. We believe

that future cities will involve residents into their decision-making

processes as a means to ensure that the best decisions are made for all.

We are here to create the scalable model for this and find Malmö to be

a suitable city to pioneer this.

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A BOROUGH OF ROSENGÅRD HAS A POPULATION OF ROUGHLY

2000 inhabitants

WITH A HIGH LEVEL OF UNEMPLOYED RESIDENTS AND HIGH

SINGLE HOUSEHOLDS, THE COMMUNITY FACES SIGNIFICANT

SOCIAL CHALLENGES. THE FOCAL POINT OF THE PROTOTYPE

PERIOD WAS ON PERSBORGS TORG.

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HOW

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S u m m a r y

The prototype period lasted three months. Of these three months, the Pop Up

Space was open twice a week for six weeks. The rest of the time was spent:

1.EXPERIMENTING

by definition the prototype period involved experimentation and learning through

trial-and-error. What could a process of co-creation look like?

2.PROOF OF CONCEPT

we sought to find out what the reactions would be from locals, others within our

extended network and local and global media

CULTURAL CONTEXT

NEW SPACE

NEW CONCEPT

SHOOTING INCIDENT

C o n s i d e r a t i o n s

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F E B R U A R Y 1 2 - A P R I L 1

A SEVEN QUESTION SURVEY AVAILABLE IN PAPER-FORM AND IPAD AT THE POP UP SPACE OR FIKA BIKE.

Objectives:

To understand the demographics of the square users, which actor/s was perceived as responsible for changes in the neighbourhood and how engaged the participant was willing to become in the process of changes

Results:

-Over 200 responses

-Those who took the survey were positive about the presence of the project in the neighbourhood -Less than two-thirds of those we engaged with took the survey

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M I D A P R I L

A MOBILE HANDS-ON INTERACTIVE SURVEY THAT IS VISUAL, EASY TO USE AND CUSTOMIZABLE TO DIFFERENT SURVEY TOPICS

Objectives

-To create a survey that attracts rather than intimidates people to leave their feedback -Must be visual, easy to understand for all ages and backgrounds, mobile and customizable

Results

-WORK IN PROGRESS C O N N E C T O R S M A L M Ö INSTRUCTIONS COMPUTER SCREEN PROJECTOR

W h e r e d o y o u l i v e ?

Persborg Greater

Malmö Other

WIRELESS

INTERACTIVE

SURVEY

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F E B R U A R Y 1 2 - A P R I L 1

AN EMPTY ROOM WHERE PEOPLE WERE INVITED TO VOTE WEEKLY ON WHAT FEATURES THEY WOULD LIKE TO ADD TO THE ROOM. THE FUNCTION AND IDENTITY OF THE SPACE DEFINED BY THE USERS.

Objectives

- Get residents to vote for what they would like to have in an indoor space on Persborgstorget - Attract residents to the room to start conversating and collecting data

- Have a physical concept to showcase to press - Create a presence in the neighbourhood

Results

- LOW VOTES: a total of 50 votes over 9 different options

- LOW DATA COLLECTION: only a quarter of surveys collected happened in the space - HIGH INTEREST FROM PRESS

- HIGH RECEPTION FROM NEIGHBOURHOOD. Everyone surveyed acknowledged the space as a positive change to the square.

- CONTEXTUAL IMMERSION: understanding the narrative of Persborgs Torg by having first-hand accounts of different happenings; monitoring square usage (who spends the most time at the square, etc.) and documenting which areas of the square were used most.

The Crowdsourced

Living Room

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J A N U A R Y 1 5 - A P R I L 1 5

A MOBILE FIKA STATION THAT CAN ATTACH ONTO A BICYCLE AND POP UP ANYWHERE FOR A SHORT OR LONG TIME; THE DESIGN AND CONSTRUCTION CAME THROUGH A COLLABORATION WITH MEDEA AND LUNDS UNIVERSITY OPEN THROUGH THE INNOVATIONSPLATFORM

Objectives

-Go to the where the people are: engage with people in their everyday routine -Collect data

Results

THE FIKA

BIKE

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O C T O B E R - A P R I L

PLACING OBJECTS IN AND AROUND THE NEIGHBOURHOOD INCLUDING A BLACKBOARD WITH A QUESTION ABOUT PERSBORG, A TABLE AND CHAIRS WITH AN INVITATION TO WORKSHOPS, A “WISH TREE” WHERE PEOPLE COULD WRITE WHAT THEY WISH TO SEE IN PERSBORG.

Objectives

-See how residents would react to new pop-up objects -Promote the space through informal, indirect engagement

Results

-High level of interaction with wish tree and blackboard. In the 4 days of the wish tree there were -30 “wishes”; each week the blackboard gets filled

Static

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THE

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M A R C H 1 1 , 2 5

WORKSHOPS BASED ON PRE-STUDY RESEARCH ON THE TWO MAIN AREAS THAT WERE THE BIGGEST CONCERNS FOR RESIDENTS: THE SQUARE AND THE TUNNELS

Objectives

-Work with residents on conceptual solutions to challenges

-Engage in in-depth conversation about prior experiences with the neighbourhood -Strengthen the trust between residents and the project

Results

-The square workshop had 17 participants

-A group of five younger participants who had arrived did not come in because they felt the workshop was “only old people”

-Square workshop lasted 2 hours. Followed by shooting -Second workshop held outside to become more open

-Bad weather meant the workshop had to be moved indoors after first hour -Low amount of drop-in (six people) after moving indoor

Challenges

-Communication between different actors (Gatukontoret, MKB, Malmö Stad) -The need for a platform to share information, plans and dates

Budget restrictions

-Running the prototype with salaries of 10% -Very limited resources

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Wha

t’

s next

_MA

JUNE

Y

WEDNESDAY 3

WORKSHOP AT SKANE INNOVATION WEEK

Testing out of the interactive survey

WEEK 25

LAUNCH APPLICATION FOR RESIDENCY

MONDAY 22

[ BEGINING OF SUMMER BREAK ]

FRIDAY 1

THE CONNECTORS SALON EVENT

SATURDAY 9

FUTURE WEEK SOFIELUND WORKSHOP

In collaboration MellanRum and Enabling Cities

MONDAY 18

LAUNCH CROWDFUNDING CAMPAIGN

THURSDAY 28

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JUL

Y

au

g

u

s

t

SEPTEMBER

MONDAY 3

Production and delivery of products & services from crowdfunding campaign starts

SATURDAY 15

ACTION #2 IMPLEMENTING A COMMUNICATION SYSTEM

WEEK 32

Participants for the Residency are announced.

Logistics and planning for the Residency prototype

WEEK 34

ACTION #3

Evaluation

WEEK 36

EVS volunteers arrive

JULY 18

End of Crowdfunding campaign

WEDNESDAY 22

[ END OF SUMMER BREAK ]

JULY 22

SUMMER COLLABORATION STARTS:

packaging the project as a branded service

WEEK 31

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