MEDIA PACKAGE

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AD TYPE B&W PER ISSUE COLOUR PER ISSUE B&W FULL TERM COLOUR FULL TERM B&W FULL YEAR COLOUR FULL YEAR Back Cover 10”wx14.2”h _________ $1300+HST _________ _________ __________ __________ Full Page 10”wx14.2”h $698+HST $1048+HST $7538+HST $10690+HST $14775+HST $20311+HST Half Page 10”wx7.1”h $375+HST $725+HST $4050+HST $7395+HST $7940+HST $14050+HST 1/3 Page 5.9”wx7.7”h or 10”wx4.7”h $257+HST $607+HST $2776+HST $6191+HST $5441+HST $11763+HST 1/4 Page 5.5”wx7.5”h or 10”wx3.55”h $236+HST $586+HST $2550+HST $5977+HST $4998+HST $11356+HST 1/5 Page 4”wx6.9”h $190+HST $540+HST $2050+HST $5508+HST $4018+HST $10465+HST 1/8 Page 5.5”wx4”h $150+HST $500+HST $1620+HST $5100+HST $3175+HST $9690+HST Business Card 4”wx4”h $116+HST $457+HST $1253+HST $4661+HST $2456+HST $8856+HST Insert/1000 $185+HST

_________

_________ _________ _________ _________

PUBLICATION DATES:

Aug 30th , Sept 11th

**Premium Issues (+25%)

Sept 18th, Sept 25th

Oct 2nd, Oct 9th,

Oct 23rd, Oct 30th

Nov 6th, Nov 13th,

Nov 20th, Nov 27th

Jan 8th, Jan 15th,

Jan 22nd, Jan 29th

Feb 5th, Feb 12th, Feb 26th

Mar 4th, Mar 11th,

Mar 18th, Mar 25th

Apr 1st

THE CORD

THE TIE THAT BINDS WILFRID LAURIER UNIVERSITY SINCE 1926 VOLUME 59 ISSUE 24 • MARCH 20, 2019

SAVE THE TURTLES!

Protestors call for change

at Loblaws News, page 5 COMPARING CAMPUSES Recreation enhanced in Brantford Sports, page 16 LOCAL GOES GREEN Uptown bars celebrate St. Patty’s Day Arts & Life, page7

LATE SHOW WITH LILY Youtuber rep-resents on NBC Talk segment Opinion, page 14 TURN ON SILENT MODE

Cell phone ban announced to begin in fall News, page 4 News, Page 3 MORE PARTY, MORE PROBLEMS

PHOTO BY JACKIE VANG/LEAD PHOTOGRAPHER

THE CORD

THE TIE THAT BINDS WILFRID LAURIER UNIVERSITY SINCE 1926 VOLUME 59 ISSUE 17 • JANUARY 23, 2019

CARNIVAL CANCELLED Controversial complaint shuts events down News, page 6 GOLDEN HAWKS KEEP FLYING Laurier defeats Algoma back-to-back nights Sports, page 15 PRESIDENTIAL DISHES A review of candidate meals at Wilf’s

Arts & Life, page 8

THE BEST A MAN CAN GET?

The pros and cons of the Gillette ad Opinion, page 13 BYE-BYE BOMBSHELTER UW pub has last hurrah aft er

sudden closing

News, page 4

THE FUTURE FOR STUDENTS WITH FORD

News, page 3

THE CORD

THE TIE THAT BINDS WILFRID LAURIER UNIVERSITY SINCE 1926 VOLUME 59 ISSUE 9 • OCTOBER 31, 2018

SEARCHING FOR SCHOLARSHIPS

Hints and tips when looking past undergrad Feature, page 8 BASKETBALL BEGINS Hawks split opening games on weekend Sports, page 15 LOVE LETTERS TO FEMINISM DEO hosts inclusive event on campus

Arts & Life, page 11

WHO AFFECTS THE CLIMATE? Environmental impacts on a macro scale Opinion, page 13 THE MEANING OF MOVEMBER The meaning behind the campaign News, page 3

RUGBY KICKS OFF Sports, page 16

GARRISON OOSTERHOF/WEB DIRECTOR

For over 90 years, The Cord has proudly served

WLU and the Waterloo community as the official campus newspaper. We print 4,500 copies

weekly, covering timely news events, local arts, WLU athletics and student life from the unique perspective of students. Available at more than

85 locations on campus and across Waterloo, The Cord continues to grow, innovate and improve to meet the needs of our diverse readership.

2019-2020 MEDIA PACKAGE

Advertising Manager Kurtis Rideout

[email protected]

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_________ _________ _________ _________

PUBLICATION DATES:

Aug 30th , Sept 11th

**Premium Issues (+25%)

Sept 18th, Sept 25th

Oct 2nd, Oct 9th,

Oct 23rd, Oct 30th

Nov 6th, Nov 13th,

Nov 20th, Nov 27th

Jan 8th, Jan 15th,

Jan 22nd, Jan 29th

Feb 5th, Feb 12th, Feb 26th

Mar 4th, Mar 11th,

Mar 18th, Mar 25th

Apr 1st

THE CORD

Arts & Life, page 8

sudden closing

News, page 4

News, page 3

THE CORD

Wilfrid Laurier University Student Publications (aka. WLUSP, pronounced “Wah-loo-sip”) is Laurierʼs offi cial autonomous, student-run media organization. A non-profi t corporation, WLUSP is best known for the

publications it produces that serve both the Waterloo and Brantford campuses. Over the past 90 years, Student Publications has been proud to produce award-winning, relevant media that engages, informs and entertains the Laurier

community. Our local publications include The Cord newspaper, Blueprint Magazine, Radio Laurier, The Community Edition newspaper, the Keystone

yearbook, The WLUʼer student planner and numerous websites.

If you want to reach and inform the 19,000 students, staff and faculty that make up the dynamic Wilfrid Laurier community, then take a look at our publications and let

us know how we can help you to make the most of these exciting advertising opportunities.

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PUBLICATION DATES:

Aug 30th , Sept 11th

**Premium Issues (+25%)

Sept 18th, Sept 25th

Oct 2nd, Oct 9th,

Oct 23rd, Oct 30th

Nov 6th, Nov 13th,

Nov 20th, Nov 27th

Jan 8th, Jan 15th,

Jan 22nd, Jan 29th

Feb 5th, Feb 12th, Feb 26th

Mar 4th, Mar 11th,

Mar 18th, Mar 25th

Apr 1st

THE CORD

Arts & Life, page 8

sudden closing

News, page 4

News, page 3

THE CORD

AD TYPE B&W PER ISSUE COLOUR PER ISSUE B&W FULL TERM COLOUR FULL TERM B&W FULL YEAR COLOUR FULL YEAR Back Cover 10”wx14.2”h _________ $1300+HST _________ _________ __________ __________ Full Page 10”wx14.2”h $698+HST $1048+HST $7538+HST $10690+HST $14775+HST $20311+HST Half Page 10”wx7.1”h $375+HST $725+HST $4050+HST $7395+HST $7940+HST $14050+HST 1/3 Page 5.9”wx7.7”h or 10”wx4.7”h $257+HST $607+HST $2776+HST $6191+HST $5441+HST $11763+HST 1/4 Page 5.5”wx7.5”h or 10”wx3.55”h $236+HST $586+HST $2550+HST $5977+HST $4998+HST $11356+HST 1/5 Page 4”wx6.9”h $190+HST $540+HST $2050+HST $5508+HST $4018+HST $10465+HST 1/8 Page 5.5”wx4”h $150+HST $500+HST $1620+HST $5100+HST $3175+HST $9690+HST Business Card 4”wx4”h $116+HST $457+HST $1253+HST $4661+HST $2456+HST $8856+HST Insert/1000 $185+HST _________ _________ _________ _________ _________ PUBLICATION DATES: Aug 30th **, Sept 11th** **Premium Issues (+25%) Sept 18th, Sept 25th Oct 2nd, Oct 9th, Oct 23rd, Oct 30th Nov 6th, Nov 13th, Nov 20th, Nov 27th Jan 8th, Jan 15th, Jan 22nd, Jan 29th Feb 5th, Feb 12th, Feb 26th Mar 4th, Mar 11th, Mar 18th, Mar 25th

Apr 1st

THE CORD THE TIE THAT BINDS WILFRID LAURIER UNIVERSITY SINCE 1926 VOLUME 59 ISSUE 24 • MARCH 20, 2019

at Loblaws News, page 5 COMPARING CAMPUSES Recreation enhanced in Brantford Sports, page 16 LOCAL GOES GREEN Uptown bars celebrate St. Patty’s Day

Arts & Life, page7 LATE SHOW WITH LILY Youtuber rep-resents on NBC Talk segment Opinion, page 14 TURN ON SILENT MODE

THE CORDTHE TIE THAT BINDS WILFRID LAURIER UNIVERSITY SINCE 1926 VOLUME 59 ISSUE 17 • JANUARY 23, 2019

Arts & Life, page 8 THE BEST A MAN CAN GET?

The pros and cons of the Gillette ad Opinion, page 13 BYE-BYE BOMBSHELTER UW pub has last hurrah aft er sudden closing

News, page 4

News, page 3

THE CORD

Arts & Life, page 11 WHO AFFECTS THE CLIMATE? Environmental impacts on a macro scale Opinion, page 13 THE MEANING OF MOVEMBER The meaning behind the campaign News, page 3

RUGBY KICKS OFF

Sports, page 16

For over 90 years, The Cord has proudly served WLU and the Waterloo community as the official campus newspaper. We print 4,500 copies weekly, covering timely news events, local arts, WLU athletics and student life from the unique perspective of students. Available at more than 85 locations on campus and across Waterloo, The Cord continues to grow, innovate and improve to meet the needs of our diverse readership.

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AD TYPE B&W

PER ISSUE

COLOUR

PER ISSUE

OUR

PER ISSU

B&W FULL YEAR COLOUR FULL YEAR BACK PAGE 10”wx13.5”hw _________ $982+HST _________ _________ 1/2 BACK PAGE 10”wx7”h _________ $605+HST __________ $6600+HST FULL PAGE 10”wx13.5”h $702+HST $883+HST $7656+HST $9156+HST 3/4 PAGE 7.8”wx13.5”h $514+HST $714+HST $5604+HST $7404+HST HALF PAGE 10”wx7”h $350+HST $550+HST $3828+HST $5700+HST 1/4 PAGE 5.8”wx7”h or 10”wx3.5”h $182+HST $303+HST $1980+HST $3132+HST BUSINESS CARD 3.8”wx2.25”h

_$60+HST

$182+HST $660+HST $1872+HST

The Community Edition is a community newspaper that focuses on local arts &

culture, community events & engagement.

Printing monthly, The Community Edition has more than 10,000

readers across the region, and provides advertisers with a month of shelf-life.

98% of our readers said they read our paper for the content that covers local

arts & culture. More than a third of our readers said they became a patron of a local business

or event after reading about it in our paper.

ADVERTISING RATES

Pre-stream clips- Exclusive (one week/Mon-Sun) $125 On Air Advertising (30 second spot airing 100 times) $175 Broadcast Sponsorship

$100 Event Sponsorship (3 hour max) $500 Radiolaurier.com is WLU’s official campus radio station. Streaming online, we reach more than 1300 unique listeners each week.

Radiolaurier.com offers diverse programming operated by students in a professional studio setting. Our station is an official radio broadcaster for Laurier Athletics, broadcasting football & basketball games to listeners all over the world.

Blueprint is WLU’s official magazine.

Editorially independent, each theme is focused around issues of art, culture & commentary. Submissions are accepted on a freelance basis from students, alumni, community members and international submissions.

We print 1,000 issues quarterly, and distribute to more than 80 on and off-campus locations in Kitchener, Waterloo & Brantford.

Advertisers benefit from a lengthy shelf-life, a 70:30 content to ad ratio, and a highly targeted creative audience. ADVERTISING RATES Inside Cover $452 Full Page $282 Half Page $159 Quarter Page $100

Issue Sponsor Package $1200 (logo in magazine, full back page ad, launch party naming rights, thank you)

Volume 18, Issue 2, October 2018

The Fears Issue

2019-2020 ISSUES: Planet Earth August 7th Macabre October 23rd Escape January 22nd Illusions March 18th

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AD TYPE B&W

PER ISSUE

COLOUR

PER ISSUE

OUR

PER ISSU

_$60+HST

$182+HST $660+HST $1872+HST

AD TYPE B&W PER ISSUE

COLOUR PER ISSUEOUR

PER ISSU B&W FULL YEAR COLOUR FULL YEAR BACK PAGE 10”wx13.5”hw _________ $982+HST _________ _________ 1/2 BACK PAGE 10”wx7”h _________ $605+HST __________ $6600+HST FULL PAGE 10”wx13.5”h $702+HST $883+HST $7656+HST $9156+HST 3/4 PAGE 7.8”wx13.5”h $514+HST $714+HST $5604+HST $7404+HST HALF PAGE 10”wx7”h $350+HST $550+HST $3828+HST $5700+HST 1/4 PAGE 5.8”wx7”h or 10”wx3.5”h $182+HST $303+HST $1980+HST $3132+HST BUSINESS CARD 3.8”wx2.25”h _$60+HST $182+HST $660+HST $1872+HST

Printing monthly, The Community Edition has more than 10,000 readers across the region, and provides

advertisers with a month of shelf-life. 98% of our readers said they read our paper for the content that covers local arts & culture. More than a third of our readers

said they became a patron of a local business or event after reading about it in our paper.

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AD TYPE B&W

PER ISSUE

COLOUR

PER ISSUE

OUR

PER ISSU

_$60+HST

$182+HST $660+HST $1872+HST

Digital Advertising

THECORD.CA WEB AD RATES:

Secondary Page Banner 960px w x 119px h Semester Rate: $1200.00 + HST Homepage Banner 960px w x 119px h Semester Rate: $1000.00 +HST Stationary Sidebox 300px w x 250px h Semester Rate: $850.00 +HST Monthly Rate: $450.00 +HST Rotating Sidebox 300px w x 250px h Semester Rate: $760.00 +HST Monthly Rate: $210.00 +HST Cord Weekly Update Video Sponsorship Live Read $50.00 +HST/Week Cord Special Video Coverage (approx. 32,000 views) $350.00 +HST/Video

COMMUNITYEDITION.CA &

RADIOLAURIER.COM WEB AD RATES: Banner Ad 960px w x 119px h Annual Rate: $1500.00 +HST Monthly Rate: $150.00 + HST Rotating Sidebox 300px w x 250px h Annual Rate: $1000.00 +HST Monthly Rate: $125.00 + HST Stationary Sidebox 300px w x 250px h Annual Rate: $1200.00 +HST Monthly Rate: $250.00 + HST

***thecord.ca publishes weekly online content to WLU students, alumni and faculty all over the globe. The site reaches an average of 23,500 unique visitors each month. ***

CORDCAST & TCE RADIO PODCAST RATES: Reach our growing podcast audiences on a variety of platforms through sponsored audio content. Please inquire for customized packages.

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AD TYPE B&W

PER ISSUE

COLOUR

PER ISSUE

OUR

PER ISSU

_$60+HST

$182+HST $660+HST $1872+HST

THE WLU’ER

WILFRID LAURIER’S STUDENT HANDBOOK

The WLU’er is Wilfrid Laurier University’s official student handbook and day planner. Distributed to 7,000 students across both Laurier campuses, this book is specifically

designed for the Laurier student body. The WLU’er is an invaluable resource to help students organize both their academic and social lives.

Outside Cover $4755 Colour 7.5”w x 10”h

Inside Cover $3598 Colour 7.5”w x 10”h

Cover Flap 1 Side $3635 Colour 4”w x 10”h

Tab Divider $2685 Colour 7.5”w x 10”h

Student Coupons $400 x 1 Colour 6.5”w x 2”h

$1300 x 4 (double-sided)

Full Page $750 Colour 7.5”w x 10”h

Weekly Page $250 Colour 6.5”w x 1.5”h

$215 each for 3 or more

Daily Announcement $60 Text

Directory Listing $25 Text

Food Special Listing $85 Text

*Prices are exclusive of HST

*Deadline for securing space is June 7th, 2019 to [email protected]

THE WLU’ER

WILFRID LAURIER’S STUDENT HANDBOOK

The WLU’er is Wilfrid Laurier University’s official student handbook and day planner. Distributed to 7,000 students across both Laurier campuses, this book is specifically

designed for the Laurier student body. The WLU’er is an invaluable resource to help students organize both their academic and social lives.

Outside Cover $4755 Colour 7.5”w x 10”h

Inside Cover $3598 Colour 7.5”w x 10”h

Cover Flap 1 Side $3635 Colour 4”w x 10”h

Tab Divider $2685 Colour 7.5”w x 10”h

Student Coupons $400 x 1 Colour 6.5”w x 2”h

$1300 x 4 (double-sided)

Full Page $750 Colour 7.5”w x 10”h

Weekly Page $250 Colour 6.5”w x 1.5”h

$215 each for 3 or more

Daily Announcement $60 Text

Directory Listing $25 Text

Food Special Listing $85 Text

*Prices are exclusive of HST

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TERMS & CONDITIONS

POLICIES: The terms and conditions, which apply to all advertising printed or distributed by WLU Student Publications, are as follows:

All copy and type arrangements subject to approval of the publisher. Printing of key numbers not guar-anteed.

Advertisements are charged face measurements plus 1/8th inch above and 1/8th inch below to allow for shoulders. The advertiser agrees that the publisher shall not be liable for

damages arising out of errors in the

advertisements containing the error. The publisher is not responsible for publications of incorrect material un-less orders are

accompanied by copy or legible proofs for identification. All telephone orders and cancellations must be confirmed in writing.

Liability is not accepted for any non-insertion of any advertisement. The publisher is

not responsible for advertising material unless return

delivery instructions are received within 30 days after publication. Contest advertisements must be submitted in advance and include rules. List of winners must be filed with the publisher. Contingent orders not accepted. An order not

corresponding with the current rate card will be regarded as a clerical error and the advertising will be inserted at face rate. ADVERTISING DEADLINES:

Advertisements accept-ed after the deadline are not guaranteed for print quality or clarity. Any copy changes made to an ad after the deadline wave the right to approval of ad before it goes to print.

DISCOUNTS: Discounts may be cancelled or withheld if the customer fails to comply with the terms and conditions.

CANCELLATION POLICY:

Cancellation after the deadline (Friday @ Noon) before the paper goes to print will result in payment of full.

TEAR SHEETS:

As of September 2012 all invoices are being sent electronically. Tear sheets will only be sent upon request from the advertising client. If you require a tear sheet it will be forwarded with a print copy of the invoice. High quality printouts and/or disk copies of advertisements produced by Student Publications can be purchased. NSF CHEQUES: A fee of $30.00 will be charged to any account issuing a N.S.F. cheque. INSERTS: Inserts must not contain 3rd party advertising. All inserts must be approved by the Advertising Manager. Inserts larger than one page will be charged a premium for additional pages. Inserts will only be ac-cepted on non-glossy paper. Be advised that we only accept three inserts per issue.

INVOICING & LATE FEES:

As of 2015, a $70 design fee may be applied to any artwork completed by our designers.

We do expect payment within 30 days, so please process your invoice within that time. There will be a $2.95 interest charge per month on late invoices.

All prices are in effect until April 30, 2020, however we reserve the right to respond to unanticipated price increases.