100 ORIENTATION Unit C
101 Identify career paths within the vocational profession. 1.8.11.B-R C2
R11.A.2.3.1 R11.A.2.3.1
102 List occupational requirements. 1.8.11.B-R C4
103 Demonstrate research and organizational skills. 1.8.11.C-R C1-C7
104 Identify how copyright laws apply to Visual Communication. 1.8.11.B-R 3.7.12.D-S B11
200 SAFETY Unit B
201 Operate media presentation equipment. 1.6.11.F-R 3.7.10.A-S B12
3.7.10.A-S 3.7.10.C-S 3.7.12.A-S
202 Demonstrate safe practices when using computer hardware and software. 1.6.11.A-R 3.7.10.A-S B5 3.7.10.A-S
3.7.12.A-S
203 Demonstrate safe practices when using and maintaining hand tools. 1.6.11.A-R 3.7.10.A-S B7 3.7.10.A-S
3.7.12.A-S
204 Demonstrate safe practices when using, storing, and disposing of paints, solvents, and chemicals.1.6.11.A-R 3.7.10.A-S B7 3.7.10.A-S
3.7.12.A-S
205 Demonstrate safe cutting procedures. 1.6.11.A-R 3.7.10.A-S B8
3.7.10.A-S 3.7.12.A-S
300 HAND DRAWING AND ILLUSTRATION Unit E
301 Draw objects using linear perspective. 1.1.11.F-R 2.9.11.A-M
1.2.11.A-R 2.9.11.H-M E1 1.6.11.A-R 2.9.11.J-M R11.A.2.1.2 M11.C.1.2.2 R11.A.2.1.2 M11.C.1.2.2 R11.B.3.3.4 R11.B.3.3.4
302 Draw basic geometric and organic forms showing texture and tone. 1.1.11.E-R 2.9.11.A-M
R11.A.2.1.1 M11.B.2.2.3 E1
R11.A.2.1.1 M11.B.2.2.3
303 Create line art. 1.1.11.F-R 2.9.11.C-M
M11.B.2.2.3 E1
M11.B.2.2.3
304 Apply anatomy concepts in drawing. 1.1.11.F-R 2.2.11.A-M 3.1.10.D-S
2.2.11.A-M 3.1.10.D-S E2 M11.A.2.1.3
M11.A.2.1.3
305 Draw from direct observation. 1.6.11.A-R E2
1.6.11.D-R
306 Produce color illustrations using various media. 1.1.11.E-R 2.1.11.A-M E1
1.6.11.D-R 2.1.11.A-M M11.A.1.1.1 M11.A.1.1.1
400 COLOR THEORY AND APPLICATION UNIT E
401 Apply the basic structure of color (hue, intensity, saturation) to generate color solutions. 1.1.11.E-R 2.1.11.A-M
2.1.11.A-M E3
M11.A.2.1.3 M11.A.2.1.3
402 Apply appropriate color schemes to generate design solutions. 1.1.11.F-R 2.3.11.A-M E4 R11.A.1.1.2 2.3.11.A-M
R11.A.1.1.2 2.3.11.C-M 2.3.11.C-M 2.9.11.H-M
403 Identify and apply additive and subtractive color. 1.1.11.F-R S11.A.3.1.2 E3
S11.C.2.1.1
500 DIGITAL IMAGING
501 Demonstrate image scanning procedures. 1.1.11.F-R 2.3.11.A-M 3.7.10.C-S D6
1.6.11.A-R 2.3.11.A-M 3.7.12.C-S M11.B.2.1.1
M11.B.2.1.1
502 Identify the properties of vector and raster images. 1.1.11.F-R M11.A.2.1.3 3.7.10.D-S D7 R11.A.1.1.2 M11.A.2.1.3 3.7.12.D-S
R11.A.1.1.2
503 Demonstrate basic use of page layout software (e.g. Quark, InDesign). 1.1.11.E-R 2.2.11.A-M 3.7.10.C-S
1.1.11.G-R 2.2.11.A-M 3.7.10.D-S G3 R11.A.2.1.2 2.3.11.A-M
R11.A.2.1.2 2.3.11.A-M R11.A.2.3.1 2.3.11.B-M R11.A.2.3.1 2.3.11.B-M
504 Demonstrate intermediate use of page layout software (e.g. Quark, InDesign). 1.1.11.E-R 2.3.11.A-M 3.7.10.C-S 1.1.11.G-R 2.3.11.A-M 3.7.10.D-S R11.A.2.1.2 2.3.11.B-M R11.A.2.1.2 2.3.11.B-M R11.A.2.3.1 2.8.11.Q-M R11.A.2.3.1 M11.B.2.1.1 M11.B.2.1.1
505 Demonstrate basic use of a vector-based drawing program (e.g. Illustrator). 1.1.11.F-R 2.3.11.A-M 3.7.10.C-S H1 R11.A.2.1.2 2.3.11.A-M 3.7.10.D-S R11.A.2.1.2 2.3.11.B-M 2.3.11.B-M 2.4.11.E-M M11.B.2.1.1 M11.B.2.1.1
506 Demonstrate intermediate use of a vector-based drawing program (e.g. Illustrator). 1.1.11.F-R 2.3.11.A-M 3.7.10.C-S N1 R11.A.2.1.2 2.3.11.A-M 3.7.10.D-S R11.A.2.1.2 2.3.11.B-M 2.3.11.B-M 2.4.11.E-M 2.8.11.Q-M M11.B.2.1.1 M11.B.2.1.1
507 Demonstrate basic use of image editing software (e.g. Photoshop). 1.2.11.A-R 3.7.10.D-S M4
R11.A.2.3.1 3.7.12.D-S
R11.A.2.3.1
508 Demonstrate intermediate use of image editing software (e.g. Photoshop). 1.2.11.A-R 2.3.11.A-M 3.7.10.D-S O1 R11.A.2.3.1 2.3.11.A-M 3.7.12.D-S
R11.A.2.3.1 2.3.11.B-M 2.3.11.B-M 2.4.11.E-M 2.8.11.Q-M
509 Demonstrate use of input, output and storage devices. 1.1.11.F-R 3.7.10.C-S D5-7
1.6.11.A-R
510 Demonstrate the use of the Macintosh operating system. 1.1.11.F-R 3.7.12.D-S D4
1.6.11.A-R
1.6.11.A-R 3.7.12.E-S
512 Organize and manage digital files. 1.1.11.F-R 3.7.12.E-S D5
R11.B.3.3.4 R11.B.3.3.4
600 DESIGN, LAYOUT AND PRODUCTION
601 Research the history of advertising design. 1.1.11.G-R 3.1.12.E-S
1.7.11.A-R R11.A.1.3.1 R11.A.1.3.1 R11.A.1.3.2 R11.A.1.3.2 R11.A.2.5.1 R11.A.2.5.1
602 Apply elements and principles of design. 1.1.11.G-R 2.9.11.I-M 3.1.10.A-S O7
R11.A.2.6.2 2.9.11.J-M 3.1.10.A-S R11.A.2.6.2 M11.C.1.4.1 S11.A.3.1.4
M11.C.1.4.1
603 Write a creative brief. 1.1.11.G-R 3.2.10.B-S
1.2.11.A-R 3.2.10.B-S
R11.A.2.3.1 S11.A.2.1.1
R11.A.2.3.1 R11.B.3.3.1 R11.B.3.3.1
604 Produce thumbnails, roughs and comprehensive. 1.1.11.F-R 2.1.11.A-M E6
2.1.11.A-M 2.3.11.A-M 2.3.11.A-M
605 Design a logo. 1.1.11.F-R 2.2.11.A-M 3.7.10.C-S N1-5
1.5.11.A-R 2.2.11.A-M 3.7.10.D-S 2.3.11.A-M
2.3.11.A-M
606 Create an identity package. 1.5.11.A-R G6, H6
608 Design promotional materials. 1.2.11.A-R 2.2.11.A-M 3.2.12.D-S H6 1.6.11.A-R 2.2.11.A-M 1.6.11.F-R 2.2.11.B-M R11.B.3.1.1 2.2.11.B-M R11.B.3.1.1 M11.A.2.1.3 M11.A.2.1.3
609 Prepare files for output. R11.B.3.3.4 3.6.10.B-S D5
R11.B.3.3.4 3.6.10.B-S
610 Demonstrate knowledge of color separations. 1.6.11.A-R M11.A.1.1.1 D4
M11.A.1.1.1
611 Demonstrate knowledge of printer's marks and measurements. 1.6.11.A-R 3.7.10.B-S J1
1.6.11.E-R 3.7.12.B-S
700 TYPOGRAPHY Unit F
701 Identify the anatomy and classification of type. 1.6.11.E-R F1
R11.A.2.1.2 R11.A.2.1.2
702 Identify typographic styles. 1.6.11.E-R F1
R11.A.2.1.1 R11.A.2.1.1
703 Manipulate type through character and paragraph formatting. 1.6.11.E-R 2.2.11.B-M F5,F6,F2 2.2.11.B-M
M11.A.2.1.3 M11.A.2.1.3 M11.A.3.2.1 M11.A.3.2.1
704 Choose and apply appropriate typeface. 1.6.11.A-R 2.2.11.A-M F9
1.6.11.E-R 2.2.11.A-M 2.2.11.B-M 2.2.11.B-M
M11.A.2.1.3 M11.A.2.1.3 M11.A.3.2.1 M11.A.3.2.1
800 DIGITAL PHOTOGRAPHY Unit M
801 Operate digital camera and accessories. 1.1.11.F-R 2.3.11.A-M M1
1.2.11.A-R 2.3.11.A-M 1.6.11.A-R 1.6.11.B-R 1.6.11.F-R R11.B.3.3.4 R11.B.3.3.4
802 Compose a photograph through the lens. R11.B.3.3.4 2.2.11.A-M M1
R11.B.3.3.4 2.2.11.A-M 2.2.11.B-M 2.2.11.B-M M11.A.2.1.3 M11.A.2.1.3
803 Demonstrate use of lighting. R11.B.3.3.4 2.3.11.A-M M3
R11.B.3.3.4 2.3.11.A-M 2.3.11.B-M 2.3.11.B-M M11.B.2.1.1 M11.B.2.1.1
804 Demonstrate ability to physically stabilize camera. R11.B.3.3.4 M1
R11.B.3.3.4
900 PROFESSIONAL PREPARATION
901 Prepare a portfolio. 1.1.11.F-R 3.7.10.C-S P1-4
3.7.10.D-S
902 Participate in the interview process. 1.1.11.A-R C6
1.1.11.F-R 1.2.11.A-R 1.6.11.A-R
1.6.11.C-R 1.6.11.D-R R11.B.3.3.4 R11.B.3.3.4
903 Inventory personal career interests & goals. R11.B.3.3.4 C2 R11.B.3.3.4
904 Research employment opportunities. C1-3
905 Explore postsecondary institutions & opportunities. 1.8.11.B-R C1
906 Deliver an oral presentation. 1.6.11.C-R C8
1.8.11.B-R
907 Prepare a resume and cover letter. 1.4.11.E-R C5
908 Estimate time and materials for a project. 2.2.11.B-M Q6
2.2.11.B-M
909 Complete a job or college application. 1.5.11.A-R Q7
910 Prepare and present a 3-5 minute talk on a competency. 1.6.11.C-R C4
1.8.11.B-R
911 Participate in a mock interview. 1.6.11.E-R Q8
912 Demonstrate matting and mounting a work of art. R11.B.3.3.4 2.2.11.A-M E5
R11.B.3.3.4 2.2.11.A-M 2.2.11.B-M 2.2.11.B-M M11.A.2.1.3 M11.A.2.1.3 M11.A.3.2.1 M11.A.3.2.1
913 Participate in critiques. 1.6.11.D-R E1-5
914 Research current industry practices. 1.8.11.B-R C3
R11.A.2.3.1 R11.A.2.3.1