INFLUENCE • REACH • PERFORMANCE • RESULTS
Collinson Media & Events has complete marketing services for the travel
industry. Integrated advertising programs—display, online, tablet, mobile,
pre-roll, native, search, lead generation, email marketing, SEM and print
media—provide audience quality, brand engagement and content
excellence to our clients. Our range of products and services include
customized reporting and personal attention to detail.
INSIDE
3 INTEGRITY AND LEADERSHIP
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4 CM
2CONNECT PLATFORM
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5 DIGITAL DISPLAY
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6 PRE-ROLL ADVERTISING
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INTEGRITY AND LEADERSHIP
We’ve been reinventing ourselves since we began our business. We’ve
added new products and services in response to the support and
enthusiasm of our clients and customers. We’ve expanded into digital and
social media, extending our brands and mission to new markets and audiences.
Throughout these advances, we’ve remained committed to authoritative quality
content, customized services and our relationships.”
—Chris Collinson, President
INTEGRITY AND LEADERSHIP
Collinson is a trusted marketing partner for many of the world’s leading destination and hospitality brands. With more than 40 years of experience and a team that provides solutions, reporting and personal attention, we serve more than 1,400 industry clients worldwide. Customized service is our specialty.
40 years of personalized service in the destination marketing and hospitality business from the same family
90%+ Reach Potential Geographic and Demo
Customized Audience Segmentation and Specified Research
40+ Data Providers
Thousands of Data Segments Smart Retargeting
Custom Channels
Audience Targeting Millennials Boomers Affluent Travelers LGBT Behavioral Targeting Outdoor Activities Fishing/Boating Family Vacations Girlfriend Getaways And MoreADVANCED TARGETING CAPABILITIES
CM
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CONNECT PLATFORM
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Each campaign includes:
Custom Channel Targeting Demographic Targeting Daily Optimization Geotargeting Weekly Reporting
Each campaign includes:
Travel
Beach Vacations Family Vacations Ecotourism
Festivals & Events History/Heritage Winter Activities Golf Culinary Girlfriend Getaways Outdoor Adventure Autumn/Fall Foliage Boating/Fishing Arts & Culture
Extend the reach of your brand with our customized display advertising network channels. Collinson builds dynamic campaigns based on your specific targeting objectives and optimizes both manually and programmatically to ensure the best possible return on your marketing dollar.
Digital Display: Online, Tablet and Mobile Banner
Sample Banner Ad Campaign
Pre-Roll Advertising
90%+ Reach Potential
Geographic and Demo Targeting Customized Audience Segmentation
and Specified Research 40+ Data Providers
Thousands of Data Segments Smart Retargeting
Custom Channels
Audience Targeting Millennials Boomers Affluent Travelers LGBT Behavioral Targeting Outdoor Activities Fishing/Boating Family Vacations Girlfriend Getaways7
Native Advertising
Collinson Media’s award-winning editors and designers know how to tell authentic,
authoritative, engaging and entertaining stories. Gain attention for your message by connecting with content that matches the user experience.
Digital Advertorials
Headlines in News Articles Custom Landing Pages
Content Appears to be from Publisher
Why focus on SEM?
More than 80% of online activity starts on a major search engine
Increase target leads and site traffic Greater ROI
Transparency Geotargeting
Services include:
Consultative keyword list generation
Custom campaigns in real-time with keyword and zip code targeting
Ongoing reporting/analysis and campaign optimization
Search Engine Marketing
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Key Benefits:
Qualified, double-validated leads from co-registration generation
Specific check-box featuring your destination, displayed with other registration options, increases qualification and reduces cost
Email and mailing addresses are checked for validity and against ‘do not call’ lists before we complete your program and fulfill the guaranteed minimum number of leads
Leads are not “pre-checked” or “incentivized”
Build your database with leads from qualified, motivated travelers who have a specific interest in your destination. Your leads are generated using our network of partner websites. Online lead generation is ideal for building and growing your email database. These vacationers opt-in to receive vacation information from you so you can enter them into your database and continue to remarket to them. Best of all, you will know exactly how many you will receive as all lead quantities are guaranteed.
Online Lead Generation
Services include:
100% opt-in list
Specifically interested in travel to your destination
History of performance CPM pricing
Cost includes geotargeting
(zip code, city and/or state markets) Markets available: U.S., Brazil, Canada,
Japan, Germany, United Kingdom, Mexico and more.
Metrics-based reporting: delivery, open rates, click metrics (CTR, clicks to open rate, individual link tracking)
We provide access to high-quality email addresses of people who have a specific interest in travel and tourism information. Even with the explosion of social media, email is still the only platform that offers you the ability to reach all of your potential leads in one place—the inbox. This is perfect as a solo or a co-op program.
Custom Email Blasts
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AMERICA’S BEST VACATIONS
Integrated Multimedia Campaign
America’s Best Vacations Integrated Marketing Program combines newspaper advertising, online banner exposure and custom lead generation into a multimedia marketing solution that delivers ROI.
Each campaign includes:
Glossy Newspaper Insert
Distributed in regional editions of top-tier newspapers across the Southeast Reaches more than 1 million consumers Targeted Distribution
Household incomes of $75,000+ Propensity to travel
Predominantly female audience, ages 35-54 Online Banner Ad Network
Banner impressions drive traffic to your website
Online Lead Generation Expands your database
Increases response by remarketing via email and mail
REGION PRINT CIRCULATION STATES
Southeast 500,000 Alabama, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, Virginia
Southwest 500,000 Arkansas, Kansas, Louisiana, Oklahoma, Texas
Single Market Rates
SIZE AD NETWORK LEADS OR CLICK-TO-CALL
2-Page Spread 6 Million Impressions 5,000 or 2,500 Full Page 3 Million Impressions 3,000 or 1,500 1/2 Page 2 Million Impressions 2,500 or 1,250 1/4 Page 1.5 Million Impressions 2,000 or 1,000 1/8 Page 750,000 Impressions 1,500 or 750
We provide custom print publications including destination branded newspaper inserts, visitor guides, white papers and more. Whether your needs are media negotiations and buying, printing and production, or full-circle execution, our award-winning editorial and design team builds custom solutions to meet your specifications. Talk with your Collinson Media representative about the possibilities.
Custom Programs:
Visitors Guides
Custom Newspaper & Magazine Inserts Custom Publishing
Direct Mail
