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(1)

Factoring and customers’ needs

Evidence from a new survey in the Italian market

IFG GM Club 2009 – Milan, February 5th ’09

Massimo FERRARIS, General Manager Ifitalia and VP Assifact

(2)

Agenda

„

The survey on factoring demand by SDA Bocconi Business School

„

The use of commercial credit

„

How enterprises see factoring

„

The use of factoring

„

The level of satisfaction in the factoring relationship

„

Factoring and business management

„

The debtors’ point of view

„

Factoring and Basel 2

„

Factoring and IAS

(3)

„

Factoring is a tool well known and widely used in economic and financial systems.

Factoring market has been growing all over the world steadily and significantly for

many years.

„

Italy is one of the most important factoring markets in the world.

„

Despite the world-wide relevance of factoring, there are only a few studies regarding

the characteristics of factoring demand.

„

In 1996, the Italian Factoring Association (Assifact) conducted an important survey on

the characteristics of factoring demand (AF 1996). In particular, the survey focused

on: the perception and evaluation of the product characteristics, the relationship with

the banks and the factoring companies, the effects of factoring use on the enterprise

management and finance.

„

After twelve years, the Research Department “Claudio Demattè” of SDA Bocconi

Business School, on behalf of Assifact, has returned to this topic (SDA 2008), with

the aim to better define the most relevant profiles of factoring use by Italian

enterprises.

(4)

The survey on factoring demand by SDA Boconi

Survey questions:

„

What do Italian enterprises think of factoring ?

„

How do Italian enterprises use factoring and how do they

evaluate its convenience ?

„

What are the reasons of satisfaction or dissatisfaction in

a factoring relationship ?

„

What are factoring perspectives with regard to the new

(5)

The survey on factoring demand by SDA Bocconi

The sample

The sample was composed of 100 enterprises with different features. The

sample can be considered to be representative of the actual and potential

customer base of the factoring market.

MANUFACTURING 37% BUILDING 7% PRIVATE NON FINANC. 49% CENTRAL BODIES/ENTITIES 2% LOCAL BODIES/ENTITIES 3% STATE/GOVERNEMENT BODIES/ENTITIES 2%

Sample by industry sector

The main features of the sample were:

ƒ

enterprises’ date of establishment in a wide

range (from 1831 to 2007);

ƒ

on the average, enterprises ‘older’ than the

ones of 1996 survey;

ƒ

43% of enterprises with less than 100

employees;

ƒ

88% of enterprises with mainly domestic

turnover (min. € 200.000, max. € 30

billions);

(6)

The use of commercial credit

Commercial credit mainly represents a way to fund the customer

and a strategy of sales expansion; it also contributes to match

incoming and outgoing flows.

a guarantee of the product’s quality 7% a strategy of Sales expansion 19% a way to match incoming/outgoing flows 19% a tool to assess reliability of the counterpart a tool to establish a lasting relationship with the counterpart 15% a way to fund the customer 25% other 5% No opinion 2%

(7)

Main issues:

ƒ

payment delays;

ƒ

high costs in credit management.

0% 5% 10% 15% 20% 25% 30% 35% 40% Customers’ insolvency 18% 39% 22% 17% 4%

What are the main issues in the use of business credit?

High payment delays from customers

High costs in credit management

Difficulty to assess the counterpart Other

(8)

How enterprises see factoring

A comparison with the results of the 1996 survey clearly shows a greater

awareness of the service components of factoring (risk protection and

credit management facilities).

16%

A source of funding, alternative to bank loan

What does factoring represent?

Survey

SDA 2008

A source of funding complementary to bank loan

26%

A guarantee against debtor’s insolvency

25%

A tool for professional credit management

19%

A way to recover bad debts

7%

Other

6%

(9)

0% 5% 10% 15% 20% 25% 30% 35% 1 2 3 4 5 6 7

What does factoring represent?

(by turnover ranges)

< 25 Mln 25 ‐ 250 Mln over 250 Mln

1. a source of funding alternative to bank loan 2. a source of funding complementary to bank loan 3. a guarantee against debtor’s insolvency

4. a tool for professional credit management 5. a way to recover bad debts

6. other 7. no opinion

The higher the users’ turnover, the

less factoring is perceived as a mere

source of funding and the stronger is

the perception of factoring service components (risk protection and credit

management facilities) 2008 survey confirms the results of 1996 survey

Answers by turnover ranges (< 25 – over 250 Mln Euro)

How enterprises see factoring

(10)

The use of factoring

The sample enterprises have been using factoring as follows:

ƒ almost 50% has been using (or used) factoring for over 5 years;

ƒ 32% has been using (or used) factoring for less than 3 years.

For large enterprises factoring

Is a valuable business tool:

50% has been using (or used)

it for over 10 years.

Factoring relationships tend to

be of longer duration also for

enterprises which:

• regularly use factoring;

• significantly use commercial

credit.

32% 14% 23% 26% 5% 37% 26% 27% 9% 1% 0% 5% 10% 15% 20% 25% 30% 35% 40% 1 2 3 4 5

If you are (or were) a factoring customer, how long have you been using factoring?

SDA 2008 AF 1996

1. 1‐3 years 2. 3‐5 years 3. 5‐10 years

4. More than 10 years

A comparison with the results of the 1996 survey shows an evolution in the duration of the factoring relationships: factoring tends to be used for longer periods of time and more regularly.

(11)

The use of factoring

Among the sample enterprises:

ƒ 45% have a business relationship with only 1 factoring company;

ƒ 41% have a business relationship with more than 1 factoring companies ( from 2 to 4);

ƒ 14%, mostly large enterprises, have a business relationship with more than 4 factoring companies;

ƒ 71% of the experienced customers have business relationships with more than 1 factoring

companies;

ƒ the less experienced customers (57%) prefer to have only one factoring relationship.

How enterprises get acquainted with factoring

ƒ 40% through direct contacts with a factoring company;

ƒ 27% through banks (in particular small enterprises);

ƒ A comparison with the results of the 1996 survey shows a lower relevance of banks as promotion vehicles for factoring.

ƒ 7% gained knowledge of factoring through enterprises which already used it;

ƒ 26% (in particular large enterprises) gained knowledge of factoring through other sources, mainly direct knowledge or previous experience.

(12)

The use of factoring

The reasons for using factoring

Customers which

occasionally use

factoring tend to

consider more

important credit

risk coverage

(30%).

9% 21% 36% 6% 17% 10% 0% 5% 10% 15% 20% 25% 30% 35% 40% Reduction of bank loan

Increased growth of the business Cash Recover unsettled invoices/bad debts A guarantee against debtors’ insolvency Outsource the credit management

Your company adopted factoring, because…

The use of factoring is mainly due to liquidity requirements (36%), strong

growth of the business (21%) and necessity to cover the risk of debtors’

insolvency (17%).

(13)

The level of satisfaction in the factoring relationship

The level of satisfaction in the factoring relationship is considered:

ƒ

good by 62% of surveyed companies

ƒ

excellent by the 15%

ƒ

sufficient by the 20%

ƒ

poor only by the 3% of companies, but this % is higher among former customers

(14%).

4% 39% 50% 7% 0% 9% 72% 19% 0% 10% 20% 30% 40% 50% 60% 70% 80%

poor sufficient good excellent Level of satisfaction in the factoring relationship

Occasional users Systematic users

Occasional

factoring users

are less satisfied

than those who

use factoring

systematically.

(14)

Debtors do not like to pay via the factoring company Automatic financing of the

sales growth

Low amount of funding (%) Internal costs of credit

management do not decrease significantly Possibility to assign the

entire customers’ portfolio

No significant reduction of internal costs of credit management Unefficient management services Factor’s experience in credit management Cost Only some customers may

be assigned Guarantee against debtor’s

insolvency

Lacking/Dissatisfying insurance services against debtors’ insolvency

Cost Speed and certainty of

funding times

Main reasons for

abandoning factoring

(former customers)

Main reasons for

dissatisfaction

Main reasons for

satisfaction

(15)

ƒ

Those who rate factoring being more expensive than bank loan

consider that it is a more complex and complete service (about

41%).

ƒ

Only a minority think that factoring mainly serves companies that face

financial weakness (5%). Although, opinions significantly differ among

business categories.

Why does factoring cost more than

bank loan?

Customers

Former

Customers

Non

users

Factoring is a more complex and

complete service than bank loan

45%

29%

35%

Factoring companies usually serve

customers facing financial

weakness/troubles

3%

14%

9%

(16)

The level of satisfaction in the factoring relationship

Most of surveyed companies consider that the cost of factoring has

to be compared with the average cost of financing and the

internal cost of credit management (53%) or, but less frequently,

with the cost of bank loan (33%).

From the 1996 AF survey to the 2008 SDA survey,

the perception of factoring evolved into

“an integrated system of financing and services”.

In the same way, also the costs evaluation has

evolved: internal credit management is taken more

(17)

The level of satisfaction in the factoring relationship

The cost of factoring should be compared with: Expert Users Less expert Users Occasional Users Systematic Users

The cost of bank loan 26% 43% 57% 23%

The cost of supplier credit 9% 7% 4% 9%

The average cost of financing and the

internal cost of credit management 56% 43% 28% 63%

Other 9% 7% 11% 5%

ƒ

More expert and systematic users are more likely to evaluate factoring

costs in comparison with the internal costs of credit management.

ƒ

58% of users dissatisfied from factoring cost are more likely to compare it

(18)

Factoring and business management

From a financial standpoint factoring mainly enables users to optimize

the collection planning and, less frequently, to solve temporary or

chronic financing needs.

Solve chronic financing needs 19% Solve temporary financing needs 18% Optimize collection planning 48% Increase turnover growth 8% Other 7%

(19)

Factoring and business management

From a financial standpoint, factoring enables your company to:

Small Enterprises Medium Enterprises Large Enterprises

Solve chronic financing needs

31%

15%

12%

Solve temporary financing needs

26%

18%

6%

Optimize collection planning

39%

43%

70%

Increase growth of turnover

4%

9%

12%

Other

0%

15%

0%

ƒ

The larger is the enterprise, the more frequently factoring is

considered as a tool to optimize cash flows planning.

(20)

Factoring and business management

Factoring customers use advanced funds:

ƒ

mainly to refund their dues

ƒ

less frequently to finance sales growth (mainly among expert users and

medium enterprises)

ƒ

rarely to be invested.

82% of surveyed companies with a well developed use of commercial credit,

if compared with competitors, use advanced funds to refund their dues.

Compared with the past,

ƒ

the % of companies investing in sales growth has decreased (19% in ’08

vs 36% in ’06)

ƒ

the % of companies using finance to refund their dues to suppliers or

(21)

The customers’ (debtors) point of view

Surveyed companies believe that:

ƒ

their suppliers use factoring mainly because they need cash (50%)

ƒ

assigned customers (debtors) consider turnover assignement like something usual

in the business management (38%) or like a disturbing event in the relationship

with the supplier (31%).

something usual in business management 38% 15% 11% other 5%

Debtors consider turnover assignment to a factor/bank like:

Lower % of those

believing that debtors

see turnover

assignement like:

an evidence of

supplier’s financial

weakness (15%)

an evidence that the

supplier is taking care

of credit management

and cash-flows

planning (11%)

A disturbing event in the relationship with supplier Evidence of financial

weakness of the supplier Evidence that the supplier

takes care of credit management and cash‐flow planning

(22)

Factoring and Basel II

ƒ 32% of surveyed companies believe that their standing towards financial partners and lenders will be strenghtened (mainly for small enterprises); 47% believe it will remain unchanged.

ƒ Companies expect to increase their equity (25%), to enrich the company information available for their lenders (23%) and to focus on selection of their customers.

ƒ Almost half of them believe that, in the Basel 2 perspective, factoring companies assess customers differently from banks (63% of large enteprises).

ƒ 58% believe that factoring may improve the company standing towards lenders because

it reduces debts, it improves the financial structure and treasury and it helps the business growth by boosting the working capital.

ƒ This may result in an increased use of factoring by enterprises (20%).

ƒ 67% of factoring systematic users (vs 46% of occasional users) believe that using factoring may improve their standing towards lenders, mainly because of its positive effects on working capital and business growth.

(23)

Factoring and IAS

ƒ

Only 1/3 of companies have a IAS compliant balance-sheet. Among them only a

few perceive a different behaviour of lenders (24%) in terms of quantity, costs,

timeframes, guarantees.

ƒ

For 57% of surveyed companies, IAS have added complexity to accounting and

fiscal processing, but have improved the way to express the business value

(69% have registered positive effects of new accounting standards on

balance-sheet).

ƒ

63% of IAS compliant companies interviewed identify the factoring benefits

related to the derecognition off balance-sheet: it improves balance-sheet

ratios and financial standing.

ƒ

70% of large IAS compliant enterprises believe they get benefits from the

derecognition, while smaller enterprises have a lower perception of it (50%).

ƒ

71% of commercial credit users believe they can get benefits with lenders thanks

to the credit derecognition off balance-sheet.

(24)

ƒ For 66% of surveyed companies, the use of factoring is expected to grow further (vs a less optimistic 46% of companies surveyed in 1996).

ƒ Factoring systematic users (84%), satisfied users (90%) and commercial credit users (84%) are more inclined to forecast a further development of factoring.

ƒ 97% of current users intend to continue the factoring relationship in the future.

ƒ More than 1/4 of non users intend to start a factoring relationship in the future, mainly as guarantee against debtors’ insolvency.

ƒ More experienced and non occasional users clearly understand factoring benefits and peculiarities and show to use it “correctly” as a tool.

ƒ Some prejudices and clichés on factoring still exist instead, mainly among less experienced users, who use factoring rarely (and badly). On-going information and education are needed to help enterprises to fully understand the multiple capabilities and benefits of the factoring tool.

ƒ Surveyed companies, nevertheless, are aware that factoring is a financing tool to support working

capital. More frequently companies appreciate factoring as a credit management tool.

Conclusions and perspectives

(25)

Thank you for your attention.

Massimo FERRARIS

General Manager, IFITALIA

Vice President Assifact

James MUGERWA

CEO, GE Capital Finance Spa

Board Member Assifact

References

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