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CCB AWARDS 2011 / RESULTS

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PRESS

COMMENTS TITLE BRAND AGENCY

miscellaneous

shortlist John Lennon, Miles Davis, Kurt Cobain Stagg Publicis

shortlist Blonde Mamy, Brunette Mamy Yarrah Publicis

Retail stores, restaurants & fast food

BRONZE aaah, Snif, wow!, hahaha Filigranes Air

publications & media

shortlist Kat, oude man De Morgen Famous

SILVER Bono, Freddie Mercury, Jimi Hendrix, Kurt Cobain, Michael Jackson Klara Famous

shortlist eine kleine wachtmusiek, loodgieterij Ronny Klara Famous

public awareness

BRONZE Ali, Julie, Alexei Amnesty International Air

BRONZE twitter, chinese, free Amnesty International Air

SILVER Talking Ad Reporters sans frontières Publicis

OUTDOOR

BILLBOARDS AND STREET FURNITURES

travel, transport & toursim, entertainment & leisure

shortlist Museum guard, theater Usherette Eurostar TBWA\

public awareness

BRONZE twitter, flag, chinese Amnesty International Air

POSTERS

consumer services

shortlist Snif, aaah!, wow, hahaha Filigranes Air

Fundraising, charities, appeals, non profit org, public health & safety, public awareness

BRONZE Talking Poster Reporters sans frontières Publicis

AMBIENT

BAR, RESTAURANTS, STORES

SILVER Fitting room Wonderbra Publicis

SPECIAL BUILTS

BRONZE Partycrasher BIVV TBWA\

SILVER Made in Misery Radio 1 mortierbrigade

BRONZE Tombstone toilets Studio Brussel mortierbrigade

STUNTS & LIVE ADVERTISING

SILVER Bully choir Opvoedingslijn Duval Guillaume Modem

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RADIO

publications & media

shortlist Loonsverhoging, Martine, concurentie, koffiemachine, onderbreken Jobat Boondoggle

shortlist Health, living, culinair Vitaya Duval Guillaume Modem

public awareness

shortlist Berlusconi, Lars Von Trier, Le pape Amnesty International Air

FILM

savoury & sweet foods, snacks

shortlist T-Man Tiense suiker Euro RSCG

Miscellaneous

shortlist Licks Yarrah Publicis

travel, transport & tourism, entertainment & leisure

shortlist Mieren, Krabben De Lijn Duval Guillaume Modem

publications & media

SILVER Liszt for life Klara Famous

shortlist Klara's top 100 Klara Famous

public awareness messages, fundraising & appeals

BRONZE Anna, Mie Mie, Wanda Amnesty International Air

shortlist twitter, freedom, chinese Amnesty International Air

SILVER Grinding grannies Equal Pay Day mortierbrigade

BRONZE Unhappy birthday Studio Brussel mortierbrigade

INTERNET FILM

SILVER Police Academy, Ansjovis Canvas mortierbrigade

GOLD Bikers Carlsberg Duval Guillaume Modem

shortlist Kiss, Dinner HELHa HELHa

shortlist Bully Choir Opvoedingslijn Duval Guillaume Modem

MEDIA

BEST USE OF TELEVISION

SILVER Dinnertime Come a casa LDV United

(3)

GOLD Talking ad reporters sans frontières Publicis

BEST USE OF AMBIENT (small scale)

shortlist Hidden reward Carlsberg Duval Guillaume Modem

shortlist Sida SOS Sida SOS Emakina

BEST USE OF AMBIENT (large scale)

shortlist Waking up the city Antwerp Zoo Saatchi & Saatchi

BRONZE Antwerp-quays poem City of Antwerp LDV United

BRONZE Tombstone toilets Studio Brussel mortierbrigade

BEST USE OF SPECIAL EVENTS & LiVE ADVERTISING

shortlist Waking up the city Antwerp Zoo Saatchi & Saatchi

shortlist De slimste aap ter wereld Antwerp Zoo Saatchi & Saatchi

GOLD Bikers Carlsberg Duval Guillaume Modem

GOLD Bully choir Opvoedingslijn Duval Guillaume Modem

BRONZE Made in misery Radio 1 mortierbrigade

shortlist Toilet mirror Studio Brussel mortierbrigade

BEST USE OF RADIO

shortlist Parkeerspots De Lijn Duval Guillaume Modem

BEST USE OF SOCIAL MEDIA MARKETING

GOLD Fashion tag Flair Duval Guillaume Modem

shortlist Tweejay party IAB Duval Guillaume Modem

BEST USE OF OTHER DIGITAL MEDIA (incl. Mobile devices)

BRONZE Mobile postcard app bpost Boondoggle

shortlist Digital goodiebag IAB Duval Guillaume Modem

shortlist Golf story game Volkswagen DDB

BEST USE OF SPONSORSHIP

SILVER De gangmakers KBC TBWA\

BEST USE OF MIXED MEDIA

SILVER Music for Life Studio Brussel mortierbrigade

SILVER Golf story days Volkswagen DDB

DIRECT

Fast moving consumer goods

shortlist Hidden reward Carlsberg Duval Guillaume Modem

BRONZE Dinnertime Come a casa LDV United

Cars and automotive services

BRONZE The silent song contest Renault Boondoggle

(4)

Commercial public services

SILVER Mobile postcard app bpost Boondoggle

Travel, entertainment & leisure

shortlist De slimste aap ter wereld Antwerp Zoo/Planckendael Saatchi & Saatchi

BRONZE Out Office Poetry Stichting Lezen Leo Burnett

Publications & media

BRONZE Miss Belgium & Holland BVN mortierbrigade

SILVER Fashion tag Flair Duval Guillaume Modem

Corporate communication

GOLD De gangmakers KBC TBWA\

Public awareness

BRONZE Ex-smokers are unstoppable European Commission Saatchi & Saatchi

shortlist tombstone toilets Studio Brussel mortierbrigade

BRONZE Toilet Mirror Studio Brussel mortierbrigade

CYBER

COMMENTS TITLE BRAND AGENCY

WEBSITES & MICROSITES Advertising & media

shortlist Best tweeshes VVL BBDO / Proximity BBDO VVL BBDO / Proximity BBDO

INTERACTIVE CAMPAIGNS

shortlist Ex-smokers are unstoppable European Commission Saatchi & Saatchi

SILVER De gangmakers KBC TBWA\

shortlist A phygital tour in MAS museum MAS Museum Prophets

SILVER Silent song contest Renault Boondoggle

SILVER Golf story days Volkswagen DDB

ONLINE ADVERTISING Cars & automotive services

shortlist Opel Movano file mover Opel McCann-Lowe

OTHER ONLINE ADVERTISING mobile advertising

SILVER Mobile postcard App Bpost Boondoggle

interactive tools for PC's, MAC's etc

shortlist Ex-smokers are unstoppable European Commission Saatchi & Saatchi

Community applications

GOLD Fashion tag Flair Duval Guillaume Modem

VIRAL Advertising viral video

(5)

GOLD Bikers Carlsberg Duval Guillaume Modem

BRONZE Grinding Grannies Equal Pay Day mortierbrigade

BRONZE Bully choir Opvoedingslijn Duval Guillaume Modem

INTEGRATED

shortlist Dinnertime Come a Casa LDV United

shortlist New Family Plan Dexia Boondoggle

BRONZE Ex-smokers are unstoppable European Commisssion Saatchi & Saatchi

shortlist Fashion tag Flair Duval Guillaume Modem

SILVER De gangmakers KBC TBWA\

BRONZE Klara Liszt Klara Famous

SILVER Music for Life Studio Brussel mortierbrigade

SILVER Golf story days Volkswagen DDB

INNOVATIVE

shortlist Empty concert hall Amnesty International Air

shortlist Waking up the city Antwerp Zoo Saatchi & Saatchi

BRONZE De slimste aap ter wereld Antwerp Zoo / Planckendael Saatchi & Saatchi

SILVER New Family Plan Dexia Boondoggle

SILVER Fashion tag Flair Duval Guillaume Modem

BRONZE A phygital tour in MAS museum MAS Museum Prophets

shortlist Golf Story Days Volkswagen DDB

DESIGN & CRAFT

ART DIRECTION Print

shortlist Twitter, free, chinese Amnesty International Air

SILVER aaaah!, snif, wow!, hahaha! Filigranes Air

shortlist John Lennon, Miles Davis, Kurt Cobain Stagg Publicis

shortlist Blonde Mamy, Brunette Mamy Yarrah Publicis

VISUALS Illustration

GOLD 1 minute de bon goût Brussels Region Adopt

shortlist John lennon, Miles Davis, Kurt Cobain Stagg Publicis

(6)

shortlist Kat, oude man De Morgen Famous shortlist Behind the desk, behind the copier, behind the microwave Post It Publicis

shortlist Blonde Mamy, Brunette Mamy Yarrah Publicis

GRAPHIC DESIGN Corporate ID

shortlist Ex-smokers are unstoppable European Commission Saatchi & Saatchi

Publications

shortlist Open Book - about honest advertising Marc Michils Saatchi & Saatchi

Brand promotion

BRONZE The first cookable organic Christmas card Lima Air

shortlist Tatoos Studio Brussel mortierbrigade

shortlist Dare to think pencil Universiteit Gent Saatchi & Saatchi

Environnemental design

shortlist A-B-C cup Lingerie Vandevelde Duval Guillaume Modem

SILVER Made in misery Radio 1 mortierbrigade

GOLD Toilet Mirror Studio Brussel mortierbrigade

Typography

shortlist aaah!, snif, wow, hahaha! Filigranes Air

AV DESIGN

Visual (commercials)

1a Film Direction

SILVER Talking ears 1, 2, 3 Bicky Caviar

BRONZE Go 4 zero BIVV Czar

shortlist Pregnant, Marathon European Commission Saatchi & Saatchi

SILVER T-Man Tiense suiker Euro RSCG

1b Editing

BRONZE Pregnant, Marathon European Commission Saatchi & Saatchi

1c animation

shortlist 1 minute de bon goût Brussels Region Adopt

GOLD Ants, crabs De Lijn Duval Guillaume Modem

1d special effects

shortlist The cart Fly Emirates Nozon

shortlist Theater of life Mobistar Air

Sound (commercials)

2a sound design

GOLD Headphones Humo mortierbrigade

2b use of music

(7)

SILVER T-Man Tiense suiker Euro RSCG

INTEGRATED DESIGN

SILVER Ex-smokers are unstoppable European Commission Saatchi & Saatchi

SELF PROMOTION

shortlist The boomerang brief Famous Famous

shortlist Wrapping paper SIGN* SIGN*

shortlist Best Tweeshes VVL BBDO VVL BBDO

COPYWRITING FR

Films

GOLD 1 minute de bon goût Brussels Region Adopt

COPYWRITING NL Print

shortlist Vlinders Amnesty International Air

Films

shortlist Chantal, Eddy, Johan Wakkere bakker Duval Guillaume Modem

BRONZE Bully choir Opvoedingslijn Duval Guillaume Modem

Radio

shortlist Weekendkrant De Morgen Famous

GOLD Frank Raes, Dusauchoit, Zakagenda Humo mortierbrigade

ADVERTISERS AWARD

shortlist Ex-smokers are unstoppable European Commisssion Saatchi & Saatchi

shortlist Talking Ad Reporters sans frontières Publicis

Figure

GRAPHIC DESIGN Corporate ID

References

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