Your chance to meet over 200,000
foodies nationwide in London, Edinburgh,
Hampton Court Palace, Clapham Common,
Bristol, Tatton Park, Brighton and Oxford
NOW
IN ITS
SEVE
NTH
Foodies festivals celebrate the finest in food and drink, local cuisine and homegrown talent.
Michelin-starred and top chefs demonstrate their culinary skills in the Chefs Theatre, alongside
restaurant tents where signature dishes will be showcased to, and sampled by, an eager
audience.
Your attendance at a Foodies Festival gives you the opportunity to meet food and drink lovers,
to promote positive brand relationships and to sample and sell to a dedicated foodies
audience.
Involvement in these events gives you the opportunity to introduce and sell products to foodies
who want the whole experience: to taste, buy, use and learn more about food, drink and the
culinary arts.
Foodies Festivals are three-day events, planned for public holidays and long weekends. With
visitor numbers increasing by over 20% annually, Foodies events are consistently
well-attended and popular. The locations themselves are chosen for their exclusivity and pleasing
aesthetics (such as Hampton Court Palace and Tatton Park).
The events and features are designed to encourage visitors to “make a day of it”
with live music, restaurant tents, the Chef's Theatre, Food and Drinks Theatres.
New features include the Cook School, Wine Village, Childrens Cookery, World
Food & Street Food. Exhibitors often support multiple events, allowing for more
exposure and greater awareness of their brand or company.
34%
YEARL
Y
RISE IN
VISITOR
S
Showcasing the very best
food and drink
A SERIES OF EVENTS FOR 2013
In 2013 Foodies Festivals take place in
7 locations throughout the summer:
Brighton, Hove Lawns May 4, 5 & 6
Tatton Park, Cheshire May 17, 18 & 19
Hampton Court Palace May 25, 26 & 27
London, Clapham Common June 7, 8, 9
Bristol, Harbourside July 12, 13 & 14
Edinburgh, Inverleith Park August 9, 10 & 11
Oxford, South Park August 24, 25 & 26
Each Foodies festival attracts over 30,000 discerning foodies over three days. Exhibiting at this event over the series would offer you an audience of over 200,000 foodies.
WHAT MAKES OUR VISITOR PROFILE PERFECT?
Now in its seventh year, a Foodies audience is primarily ABC1. Acorn research has shown that our attendees are wealthy professionals, owning large houses in desirable areas.
Foodies' visitors are looking for quality in their food and drink, and are prepared to pay for it. With the majority believing it's worth 'splashing out…in a restaurant', the trend is for 'premium rather than standard goods', with a preference for paying more for organic goods whilst buying 'free range products whenever they can'.
With a high disposable income and a passion for all things foodie, visitors wish to be inspired, to learn, and to discover. Spending on average £85 to 105 per person at each show, Foodies Festival is a great way to demonstrate new recipes, techniques and products.
Foodies visitors
AUDIENCE PROFILE
42% Men - 58% Women
89% AB Adults
Average spend per head at show £85 to
£105 per event
VISITOR NUMBERS 2013
Hampton 32351
28% rise from 2012
Brighton 22315
52% rise
Tatton 24798
47% rise
Bristol 22988
56% rise
Edinburgh 30671
27% rise
Battersea 34112
32% rise
Oxford 20324
27% rise
34%
YEARL
Y
RISE IN
Foodies is supported by Michelin-star and top chefs:
Alex Mackay, Andrew Norman, Angela Hartnett, Anna Hansen, Caprice Holdings, Charita Jones, Clare Smyth, Cyrus Todiwala MBE, Daniel Galmiche, Ed Baines, Galton Blackiston, Gary Jones, Gary Lee, Gordon Ramsay Holdings, Jeff Bland, Jun Tanaka, Katie and Giancarlo Caldesi, Laura Santini, Levi Roots, Loyd Grossman, Mark Evans, Martin Blunos, Martin Wishart, Mat Follas, Michael Wignall, Nadia Sawalha, Norman Musa, Omar Allibhoy, Rachel Green, Richard Bertinet, Sophie Grigson, Xanthe Clay
Foodies is supported by high-end, premium brands:
AGA, All Clad, Bonne Maman, BMW, Carte Noir, Casillero del Diablo, Crabbies, Discover the Origin, Glenrothes, Harvey Nichols, Hendrick's, Innis & Gunn, Innocent, Inspirit Brands, Jamie at Home, John Lewis, Kenwood, Lavazza, Le Creuset, Magners, Martin Miller, Nairns, Pimms, Pommery, Remy Martin, San Miguel, Seafood Scotland, Tennents, Thorntons, Tregothnan Teas, Veuve Clicquot, Vitamix, Wholefoods
Foodies chefs
and brand
support
Foodies features
THE CHEF'S THEATRE
Every hour, Michelin-star and top local chefs, cook their favourite dishes, giving pointers and helping the audience feel inspired to re-create these meals at home.
DRINKS THEATRE
With expert knowledge and free samples, the Drinks Theatre allows products to be introduced and experienced in front of up to 100 people every hour.
FOOD THEATRE
With a capacity for 100 people, each hour food experts give audience members the opportunity to learn about and sample their products.
RESTAURANT TENTS
Top restaurants showcase their signature dishes in taster portions for the audience to relish.
CHILDRENS COOKERY THEATRE
With fun, practical advice on grasping the basics and promoting healthy eating, children's cookery experts provide comprehensive, entertaining and inspiring masterclasses for budding young chefs.
COOK SCHOOL
Visitors to the Cook School are taught by a top chef, on cooking stations, so that they gain hands-on experience
EXHIBITOR AREA
Food and drink companies in feature pagodas and purpose-built shell scheme stands exhibit under covered, floored marquees with sides open for maximum impact.
STREET FOOD AVENUE
Selected street food from all around the world.
WINE VILLAGE
A selection of wine from around the world.
PRODUCERS MARKET
Selected food producers sell local speciality produce.
LIVE ENTERTAINMENT STAGE
Live music stage creates a fun focus to each event.
VIP AREA
Sponsorship
www.foodiesfestival.com
MAIN EVENT SPONSOR
Brands and companies with a maximum impact campaign are given the highest level of exposure to visitors,
developing the brand image and awareness.
A specialist, bespoke experience will be created for a main event sponsor.
The sponsorship package includes:
Prime location feature with starshade pagoda, or a luxury marquee in a “must pass” position
Branding on all visitor promotion - banners, signage, fliers, leaflets, tickets, showguide magazine, websites and email campaigns
Branding on front cover of showguide magazine
Branding on all communication with Michelin star and top chefs, industry experts, producers and exhibitors
Branding on website, with logo on home page, link to own website, banner advert and profile
200 complimentary VIP tickets for client entertainment
Merchandising at event
Inclusion in publicity and promotion campaign Main event sponsorship: price on application
Sponsorship of Features
SPONSORSHIP OF THE CHEFS THEATRE, FOOD OR DRINK MASTERCLASS THEATRES, CHILDRENS COOKERY THEATRE, COOK SCHOOL, VIP AREA OR LIVE ENTERTAINMENT STAGE
Sponsoring one of Foodies Festival’s key features gives brands and companies unique, unrivalled exposure, giving them the opportunity to engage with all the attendees at each event.
The package includes:
Branding on all promotion related to the sponsored feature
Name included in all communication regarding sponsored feature
Branding on sponsored feature
Branding in showguide magazine
Merchandising within sponsored feature area
Optional 3 x 3 meter shell scheme stand
Coverage on website, including logos on sponsored features page, link to own website, banner advert and profile
100 complimentary VIP event tickets for client entertainment.
Chefs Theatre, Childrens Cookery Theatre, Cook School, Food or Drink Masterclass, VIP Area and Entertainment Stage sponsorship,
per event: price on application
FEATURE EXHIBITOR IN PAGODAS OR SPONSORED TENTS
Foodies Festival can create a specialist, bespoke experience for a company or brand, ideal for brand sampling and experiential activity:
A star pagoda or luxury marquee with flooring, lighting and electricity
Creative promotional activities, such as inclusion in the masterclasses
Coverage on website, including logos on sponsored features page, link to own website, banner advert and profile
Inclusion in the dedicated publicity and promotion campaign
Complimentary entry tickets. Feature exhibitor: price on application
Restaurant tents give restaurants the opportunity to have a working kitchen and front of house, and serve sample dishes at the event. The profile raising opportunity allows restaurants to demonstrate their expert skills to discerning foodies.
Restaurants occupy individual, 6 x 6 meter pagoda tents
The rear of the tent houses the fully functioning kitchen, and the front of the tent acts as a promotion,
presentation and service area
Restaurants are encouraged to serve three taster dishes priced between £3-£5
Restaurants will be included in a dedicated publicity campaign including coverage on website, link to own website, banner advert and profile and coverage in showguide
50 complimentary exhibitor tickets.
Please note that Foodies does not operate a token system and restaurants retain all profits from sales at the event. Restaurant tents: price on application
Restaurant
tents
RESTAURANT TENTS INCLUDE:
6 x 6 meter pagoda
flooring
6 burner gas range and oven
6 ft fridge and use of shared walk
in fridge
double sink & hand wash unit with
hot and cold water
two stainless steel prep tables
waste bin
service counter
biodegradable plates, wooden forks
and napkins.
Ready Built Stand includes:
Shell scheme stand and fascia board
Marquee Roof
Carpeted flooring
Company listing in event showguide
PR and marketing opportunities
20 free invitations for your customers
Shell Scheme price from £247 per square metre
Apply for
a stand at
Foodies Festival
Feature Star Marquee includes:
Star marquee and plastic flooring
Company listing in event showguide
PR and marketing opportunities
50 free invitations for your customers Star marquee price from £7,500
CONTACT US Foodies Festival 21 Royal Circus Edinburgh EH3 6TL 0131 226 7766 www.foodiesfestival.com
