General Ad Guidelines and Specs

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General Ad

Guidelines and Specs

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General Ad Guidelines

Development and delivery specifications

BEST PRACTICES

Ads may not employ flashing or strobing animations of any element of the design.

Ads may not have transparent backgrounds and may never blend into screen content. Animation does not have a loop maximum, but total animation time for all loops combined cannot exceed 15 seconds.

Television and print advertising standards prohibit advertisers from issuing ads, infomercials, or infotisements in such a manner that the viewer or reader believes the content is news, rather than advertising. Verve's standards also follow this policy. Messaging and offers (price, terms, etc) must be clear to the consumer on its face. Misleading ads/offers will be rejected. This includes the use of hidden and/or punitive negative option pricing techniques.

PROVIDING FINAL ADS TO VERVE

Ad creatives should be sent in one of the following formats:

.PNG, .JPG,

or

.GIF

Naming Conventions

In order for us to correctly traffic your ads, please follow our standard

naming convention so we can keep track of your ads and sizes.

Format:

advertiser_WidthxHeight.ext

Example:

burgerking_320x50.png

Supplying layered files to Verve

In order to maintain the established branding of the advertiser it is

important to have editable assets, as well as designated fonts, to create

and deliver the advertisers messaging consistently on mobile devices.

Requesting the most editable versions of these assets as possible,

allows us to develop and optimize the ad with the best possible results.

LAYERED ASSETS (RECOMMENDED):

Layered .PNG

(Adobe Fireworks)

Layered .PSD

(Adobe Photoshop)

LOGOS:

.ai

(Adobe Illustrator)

or

.eps

IMAGES

(Files in highest resolution possible):

.TIFF

or

.JPG

FONTS

(MAC format):

.otf, .ttf,

or

.rtf

Timelines for ad delivery

Our delivery team includes Planning, Design, DEV, QA, and AdOps and we

work together to deliver successful campaigns on time. Below are our

general ad deliver timelines, based on receiving final approved assets.

STATIC BANNERS AND STATIC EXPANDABLES FOR APP AND MOBILE WEB:

2 business days

after all assets are ready.

RICH MEDIA FOR APP AND MOBILE WEB

8 business days

with Design/DEV/QA after all assets come in

THIRD-PARTY TAGS

3 business days

without Design/DEV/QA after all assets come in

CUSTOM DEVELOPMENT

±15 days

with Design/DEV/QA after all assets come in

Creative units should

be delivered to Verve

no later than 72 hours

before the campaign

is scheduled to begin.

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Standard Banner

VERVE X-LARGE IMAGE BANNER X-LARGE IMAGE BANNER

File Size

STANDARD / RETINA DISPLAY

40kb / 60kb 40kb / 60kb

Devices

iPhone, Android Blackberry

Dimensions

320x50 / 640x100 300x50 / 600x100

File Format

PNG, JPG, GIF PNG, JPG, GIF

Mobile Web Ad Formats

Formats and functionality by device type

STANDARD BANNER

Response Mechanisms

Tap-to-Call Tap-to-Calendar Tap-to-Email Tap-to-URL Tap-to-Map Tap-to-App Download Tap-to-Youtube Tap-to-Video Facebook - Like Twitter - Follow

Dynamic ads are available, please see sales associate for details.

Requirements/Deliverables

Phone Number .ICS File

Email Address HTTP://…

Street address as found on Google Maps HTTP://…

URL for Youtube Video

Approved Video (Please see Mobile Video Guidelines)

Approved Facebook Account Approved Twitter Account

Standard / Retina Display*

BANNER / EXPANDED PANEL

320x50 » 320x416 / 640x100 » 640x832 iPhone, 3G, 3GS, 4, 4S iPhone 5

Expandable

320x50 / 640x100

Banner

300x250 / 600x500

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INTERACTIVE EXPAMPLES

EXPANDABLE BANNER

Expandable Panels

VERVE EXPANDABLE

Expanded panel can have multiple panes for additional content and rich media interactivity. The expanded panel will be centered and letterboxed on the larger iPhone 5 screens

File Size

40kb / 60kb

Devices

iOS, Android

Dimensions

320x50 » 320x416 / 640x100 » 640x832

File Format

PNG, JPG, GIF

Expandables on Smartphones

Formats and functionality by device type

Interactive Features

Galleries Slideshows 360º Tours Countdowns Data Capture Social Sharing

Response Mechanisms

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STANDARD IN-APP BANNER

Response Mechanisms

Requirements/Deliverables

Phone Number .ICS File

Email Address HTTP://…

Street address as found on Google Maps HTTP://…

Standard Banners

VERVE X-LARGE IMAGE BANNER

File Size

40kb / 60kb

Devices

iOS, Android

Dimensions

320x50 / 640x100

File Format

PNG, JPG, GIF

iOS/Android/WP in-App Ad Formats

Formats and functionality by device type

BANNER / EXPANDED PANEL

320x50 » 320x416 / 640x100 » 640x832 iPhone, 3G, 3GS, 4, 4S iPhone 5

Expandable

320x50 / 640x100

Banner

300x250 / 600x500

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Standard Banners

iAB LEADERBOARD iAB MEDIUM RECTANGLE INTERSTITIAL PORTRAIT INTERSTITIAL LANDSCAPE

File Format

PNG, JPG, GIF PNG, JPG, GIF PNG, JPG, GIF PNG, JPG, GIF

File Size

40kb 40kb 60kb 60kb

Dimensions

728 x90 / 1456x180 300x50 / 600x500 768x960 / 1536x1920 1024x704 / 2048x1408

Static Sponsorships

SPLASH LANDSCAPE SPLASH PORTRAIT INTERSTITIAL PORTRAIT INTERSTITIAL LANDSCAPE

The safe area for portrait & landscape is 768 x660.

File Format

PNG PNG PNG, JPG, GIF PNG, JPG, GIF

File Size

60kb 60kb 60kb 60kb

DImensions

1024x768 / 2048x1536 768x1024 / 1536x2048 768x960 / 1536x1920 1024x704 / 2048x1408

iPad App Ad Formats

Formats and specifications

Expandable

728x90 / 1456x180 768x960 / 1536x1920 1024x704 / 2048x1408

300x250 / 600x500 Standard / Retina Display* Standard / Retina Display*

768x960 / 1536x1920 1024x704 / 2048x1408

768x1004 / 1536x2008 1024x748 / 2048x1496

Interstitial

300x250 / 600x500

300x250 Rectangle

728x90 / 1456x180

Leaderboard

Splashscreen

†

(† STATIC ONLY)

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Ad Format Overview

Formats, response mechanisms, interactive features

Response Mechanisms

Requirements/Deliverables

Phone Number .ICS File Email Address HTTP://…

Street address for Google Maps HTTP://…

Ad Formats

STANDARD/RETINA DISPLAY* 320x50 / 640x100 300x50 / 600x100 300x250 / 600x500 300x250 / 600x500 728x90 / 1456x180

* Retina Display assets are used on iOS devices only.

iPhone

WEB | APP • • • • • • • • • • • • • • • • • • • •

iPhone

WEB | APP • • • • •

Android

WEB | APP • • • • • • • • • • • • • • • • • •

Android

WEB | APP • • • • •

Blackberry

WEB | APP • • • • • •

Blackberry

WEB | APP • •

File Size

40kb / 60kb 40kb / 60kb 40kb / 60kb 40kb / 60kb 40kb / 60kb

File Format

WEB | APP PNG, JPG, GIF PNG, JPG, GIF PNG, JPG, GIF PNG, JPG, GIF PNG, JPG, GIF

iPad

WEB | APP • • • • • • • • • • • • • • • • • •

iPad

WEB | APP • • • •

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FORMAT FRAME RATE KEY FRAME EVERY 130K_176X132 15 33 150K_400X224 10 30 384K_480X360 30 33 440K_440X224 1:1 (SAME AS SOURCE) 30 840K_640X360 29.97 30

Mobile Video Smartphone & Tablets

Formats and specifications for mobile video

VIDEOS MUST BE MPEG-4

In-banner video should be size appropriate. Play-time for in-banner video should be limited to 15-30 seconds.

Video size and encoding

The target size for video files should be around 1MB per 30 seconds of video

Generated video files must be streaming compatible.

Some encoders do this by default, others (such as ffmpeg - http://www.ffmpeg.org/) require you to post-process the files using qt-faststart.

Smartphone Specifications

Codec: h.264

Width: 320px or 360px

Height: depends on each video's aspect ratio Maximum file size: 10MB

Frame rate: 15, 25 or 30 fps

(use the lowest value that looks acceptable) Bit rate: 200-250kbps

(use the lowest value that looks acceptable)

Video Specifications

Codec: h.264

Width/height: up to 640x480.

(Note that some versions of iPad will not play videos larger than this from the web)

Maximum file size: 10MB Frame rate: 15, 25 or 30 fps

(use the lowest value that looks acceptable) Bit rate: up to 768kbps.

(Around 350-500 kbps often looks good enough)

Pre-roll Video Units

Pre-roll video ads play just prior to a publisher's video clip. To launch, a user must tap the video to play, upon which the device launches the handsets native video player. The pre-roll will begin prior to the video content.

Duration: 15-30 Seconds

File Formats: .mov (preferred), .wmv Size: 640 x 480 or higher (4:3 aspect ratio) Size: 640 x 360 or higher (16:9 aspect ratio) Frame Rates: 23.97 (min) to 30 (max) Bit rate: 1200 kbps or better

Video Compression: Any native QuickTime, AVID or Media 100 including MPEG-2, H.264, Animation

Audio Codec: AAC, 128 kbps, 44kHz, Stereo Recommended file size: 100MB or less.

Pre-roll Technical Specs:

Video codec: MainConcept H.264 Audio codec: AAC

VAST compliant. Able to ingest VAST 1.0 and 2.0 tags