Using the Content Manager

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©2010, Shopatron, Inc.

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Using the Content Manager

September 2010

This document contains proprietary and confidential information of Shopatron, Inc., and

is protected by Federal copyright law. The contents of this document may not be

disclosed to third parties, translated, copied, or duplicated in any form, in whole or in part,

(or by any means, electronic, mechanical, photocopying, or otherwise) without the

express written permission of Shopatron, Inc.

The information contained in this document is subject to change without notice. Neither

Shopatron, Inc., its affiliates, nor their directors, officers, employees, or agents, are

responsible for punitive or multiple damages or lost profits or other special, direct,

indirect, incidental, or consequential damages, including any damages resulting from

loss of business arising out of or resulting from the use of this material, or for technical or

editorial omissions or errors made in it.

Aspects of the Shopatron network are patented, patent-pending, or patent-applied for.

Shopatron North America

Shopatron, Inc.

P.O. Box 5351

San Luis Obispo, CA, 93403

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Newport House

19-21 Newport Street

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Revision History

Date Version Changes

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1 >

Introducing the onBlocks Content Manager

1

2 >

Introducing the Content Manager

2

What is a Template? 2

Accessing the Content Manager 3

Selecting a site and language 3

Making Selections 4

Using the title bar 4

Using the tabs 5

Using menus 5

Entering information in fields 6

Selecting Active, Inactive, or Hidden 6

Create versus Add 6

Specifying Meta data 6

Using the WYSIWYG editor 6

3 >

Creating New Content

9

Creating a New Page 9

Add the Menu Item for the Page 9

4 >

Managing Existing Content

11

Types of Content 11

Using the Manage Pages Menu 12

Basic menu options 12

Editing a Simple Page 13

1 > Start the new page 13

2 > Specify media options 14

3 > Select a new media file (optional) 14 4 > Define a content block for the page (optional) 15 How to create and edit content blocks 16 5 > Specify a Media Gallery for the page (optional) 18

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Contents

6 > Specify SEO terms 22

7 > Save the page 22

Working with Dealer Content 23

Modifying the dealer listing page 23

Working with dealers 26

Listing dealers 26

Adding a new dealer 27

Modifying an existing dealer 27

Deleting a dealer 28

Working with News Content 28

Modifying the news listing page 28

Working with news items 32

Listing news items 32

Adding a news item 32

Modifying a news item 35

Deleting a news item 36

5 >

Managing Content Categories

37

6 >

Managing Menus

38

Using the Manage Menus menu 38

Rearranging menu items 38

Adding menu items 38

To add a new menu 39

Editing Menu Items 40

Deleting Menu Items 40

7 >

Managing Media Files

41

Viewing Media Files 42

Using the media file display 43

Viewing files 43

Adding Media 43

Editing Media 45

Deleting Media 45

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1 >

Introducing the onBlocks Content

Manager

Welcome to the onBlocks Content Manager from Shopatron.

The Content Manager lets you easily add or change the pages on your company’s website, even if you have no HTML or Internet experience. Although you will still want outside help when you make major changes, you can now handle simple day-to-day updates to your Web pages yourself. If you need to add a news release to your site, change

information about a dealer for your dealer locator, or change a description or image or your About Us page, you can do it yourself.

Note > You use the Content Manager to manage your “marketing pages, ” not your product pages. You can, however, use it to manage your product and product category SEO, and to link from your marketing pages to your product and category pages.

This document includes the following information:

> Introducing the Content Manager — Provides basic information about Content Manager, for new users. Describes what templates are and how they work, and how to access the Content Manager and use its WYSIWYG editor and other basic tools.

> Creating New Content — Describes how to create a page from scratch. If you are modifying existing content, you can skip this section.

> Managing Existing Content — Describes how to create, modify, list, and delete all types content. Includes information on basic, single pages (like your About Us page), listing pages (like those used for News and Dealers), and special-purpose pages (like the Search page).

> Managing Content Categories — Describes how to add, define, and rearrange content categories if your site has been configured to work with content categories.

> Managing Menus — Describes how to modify the menus that appear on your website.

> Managing Media Files — Before you can use any media file on a web page, you must add it to the Content Manager. Media files include images and flash files, and may also include document, video, and other media file types. This section describes how to list, add, modify, and delete media files.

> Publishing — Any time you finish adding or changing content pages, you need to publish them. This section describes how to publish pages in the onBlocks Content Manager.

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What is a Template?

2 >

Introducing the Content Manager

Since the onBlocks Content Manager is our newest product, we’ve used it to try out some of our new ideas. It does not look like other areas of the Shopatron merchant interface.

We hope that you’ll find the Content Manager easy and pleasant to use. As time goes on, we’ll be changing other areas so they look and work more like the Content Manager. Let us know what you think.

What is a Template?

In the Content Manager, each page has a “template” associated with it. The page’s template determines what the page looks like and what content it can include.

When you create or modify a page in the Content Manager, you fill in pre-defined fields by entering text, images, and other data. The page’s template determines how the data you enter is displayed. In other words, the template controls:

> What fields are used on the web page

> Where the data from the field appears on the page

> How each field is formatted (or what it looks like)

Different templates are used on different pages in your site. For example, your Contact Us page uses a different template than your Dealer page, which uses a different template than your About Us page. This is why these pages look different from one another.

Also, your templates are different from those used by other companies. Depending on your agreement and conversations with Shopatron, your templates may have been customized to fit your specific requirements.

What if a field appears in the Content Manager but is not in the page template?

Even though a field appears in the Content Manager, it may not actually be supported in the page template. An example of this is “Subtitle,” which often appears on the Manage Content tab, but is only used in special, customized templates at this time.

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Selecting a site and language

What if a field is in both the Content Manager and the template but you don’t define it?

If a field is used in the template but you do not enter anything in it inside the Content Manager, that area of the final page will be left blank. There is no alert or informational message, and an artifact (like “Enter your text here”) will not be displayed on the final page.

Do all pages use the same template?

One reason to use templates is to make sure that related pages have the same basic, professional look.

> All simple (basic) pages on a site use the same template.

> Listing pages use another template. Your News listing page has the same basic page layout as your Dealer listing page and uses the same template.

> Each special-purpose page, like Contact Us and Search, uses a unique template. You may not be able to customize the Contact Us information at the bottom of the page or the Search tool, as those areas are defined by the template.

> Finally, your templates may have been customized for your site. To find out more about the templates on your system, ask your Shopatron contact or Implementation Manager.wr

Accessing the Content Manager

To log in to the system and start the Content Manager

1 Using your web browser, go to the URL provided by your Shopatron account manager or MSS representative.

2 When the login screen is displayed, enter your email address and password.

3 Click the Login button.

4 Click the Content icon in the toolbar to enter the Content Manager.

Selecting a site and language

Before you perform any task inside the Content Manager, you select the site and language you want to work on.

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Making Selections

To select a site and language

1 Using the Language pull-down menu to the right of the site’s Catalog ID, select the language you want to work on.

If only one language is available for the site, you can skip this step. Click the Select button to the right of the Site Name and Catalog ID for the site.

Making Selections

When you select the Content Manager, the Shopatron interface changes to provide the tools you need to add content.

Using the title bar

The title bar at the top of the Content Manager has these buttons:

Home Click the Home icon to exit the Content Manager and return to other areas of the Shopatron merchant interface. Be sure to save your Content Manager work before clicking this icon.

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Using the tabs

Site, Language, GO

On the top right, menu buttons show the site and language you’ve selected. To see the other sites and languages available for the current catalog, click the arrows on the right side of the buttons.

To choose a different site or language, select one of the sites or languages displayed and click the GO button.

IMPORTANT! Be sure to save your work before selecting a new site or language.

Using the tabs

To select a Content Manager task, click one of the tabs that are located directly beneath the title bar.

> Create New Page — Use this tab to build a new page for your site. For details, see “Creating New Content” on page 9.

> Manage Content — This tab provides fields for listing, modifying, and deleting single pages (like About Us), listing pages (like the Dealers page), and special-purpose pages (like Search). For details, see “Managing Existing Content” on page 11.

> Manage Content Categories — This tab provides an alternative way to access and modify your content category pages, like the News listing page. For details, see “Managing Content Categories” on page 37.

> Manage Menus — This tab provides tools for modifying your website menus. For details, see “Click the Delete button for the news item you want to delete.” on page 36.

> Media Files — You must add your files to the Content Manager before you can use them on a page. Click this tab to view, add, or delete the media files you use on your web pages. For details, see “Managing Media Files” on page 41.

> Publish — Any time you add or change website content, you must publish your changes before they can take effect. Click this tab to publish your pages. For details, see “Publishing” on page 47.

Using menus

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Entering information in fields

Each tab includes fields, which you complete to create or modify site content. In some cases, the template does not support all the fields provided.

If a field is not supported (or included) in the page template, any content you enter in it is ignored.

If a field is supported in the template but you do not enter content in it, that area is left blank in the final page.

Selecting Active, Inactive, or Hidden

Many tabs and other content items include a pull-down or button that you use to set them as Active, Inactive, or (in a few cases) Hidden.

> Choose Active only when you want an item to appear on your live site.

> Choose Inactive or Hidden to hide an item until it is approved and ready to go.

This status allows you to work on an item before displaying it to the public. It also allows you to hide items when you no longer want them to appear on your site without totally deleting the data from the system.

Create versus Add

In some instances, you have two options, to create (as in “Create Content Block”) or Add (as in “Add Content Block”).

If you choose Create, the tools you need to create an item from scratch will be displayed. If you choose Add, the tools you need to add an existing item are displayed.

Specifying Meta data

Content tabs sometimes include fields for a Meta Title, Meta Keywords, and Meta description. These items are used by Search engines and detailed where they are used.

Using the WYSIWYG editor

When you need to enter formatted text, a WYSIWYG editor allows you to make your entry:

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Using the WYSIWYG editor

Rollover text is available for each icon in the toolbar. To learn the function of any icon in the WYSIWYG editor, place your mouse over that icon and a brief description will appear.

Using the upper toolbar

To format of characters or paragraphs, first select the text you want to format, then click the appropriate icon in the upper toolbar.

The icons in the upper toolbar are common to most word processors, so the rollover description should be sufficient to understand an icon’s function and we do not describe them further here.

Using the lower toolbar

The icons in the lower toolbar have the following functions:

The left-most group of icons are for cutting, copying, and pasting the selected text. The icon functions are pretty self explanatory. The icon displays a tool that allows you to paste content from Microsoft Word. If the cut and paste tools don’t work in your browser, use their keyboard equivalents.

The next two tools are used to find items in the text area, and to find and replace text area, respectively.

Finding and replacing text

These two icons let you undo an edit and redo an edit you’ve just performed an “undone,” respectively.

These three icons are used to perform these changes to selected text: outdent it (if it has been indented), indent it, or put it in a block quote. These “chain link” tools bring up tools that you can use to add or remove html links to your text.

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These three icons let you display the content you are creating in different ways. The HTML icon displays the content as HTML. You can click it to work in HTML, if you prefer. The Preview icon previews the content, showing it as it will appear on your web page. The third icon shows your content in full-screen mode.

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Add the Menu Item for the Page

3 >

Creating New Content

Creating a New Page

This chapter describes how to create content from scratch using the Create New Page tab.

Most of the time, however, you modify existing content when you use the Content Manager. To learn how to modify existing content, go to

“Managing Existing Content” on page 11.

The basic steps for adding a new page are as follows 1 Select the Create New Page tab, as

Define the page content by filling in the fields provided. (See “Editing a Simple Page” on page 13.)

2 Add the menu item for the page. (See “Add the Menu Item for the Page.” )

3 Publish your changes. (See “Publishing” on page 47.)

Add the Menu Item for the Page

After you define the content for your new page, you give it a title and specify where it will appear on your site. As soon as you save the new page, the 1. Add Page Menu Item tab is displayed.

Page Name Enter the name for your page. The Page Name will appear at the top of the new page.

Menu Item Location

Select a menu item location for the page. This is the menu that the page will be linked to.

> If you do not want to add the page to a menu, select Don’t add to a Menu.

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Creating a New Page

Menu Item Title Enter the text that will be used to represent this item in the menu. In other words, if you selected Top Menu as the menu item location then entered Product News as the Menu Item Title, the top menu will include an item titled “Product News.”

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Add the Menu Item for the Page

4 >

Managing Existing Content

You use the Manage Content tab to modify existing content.

Types of Content

This content can be grouped into three basic categories:

Simple pages A few “simple pages” were provided by Shopatron when they designed your site. These probably included the About Us page and your Home Page.

Any new pages you create yourself with the Create Page tab will follow the same design and use the same template as these pages. These are also simple pages.

Listing pages “Listing pages” are used to display data that is defined in the system. Examples of listing pages are the Dealer Locator and the News module. In these cases, there is a page block (or “listing page”), which lists your data on the site, and the individual bits of data.

Typically all listing pages — the News listing page, the Dealer Locator listing page, and any custom listing pages that were created for you — use the same template (which is different from the simple page template). Special-purpose

pages

Special-purpose pages include Contact Us, Search, Shopping Cart, and Site Map.

When you display one of these pages in the Content Manager, several fields are displayed, but you will only be able to modify one or two items. The others will not affect the final web page.

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Using the Manage Pages Menu

Using the Manage Pages Menu

Basic menu options

There are three types of pages in the Content Manager: simple pages, listing pages, and special-purpose

To create or modify content, select the content from the basic page menu. In the example on the left, the menu includes these options:

> About Us — a simple page usually provided by Shopatron

> Dealer Locator — a listing page that displays dealer data

> Home Page Content — a special-purpose page

> News — a listing page that displays news item data

> Contact Us, Search, Shopping Cart, Site Map — three more special-purpose pages

> Show Advanced Content — which you click to display other options.

If you select a simple page (such as About Us) > the page you’ve selected is displayed

> the “Page Block” menu item is also displayed

If you select a listing page (such as Dealer Locator) > the listing page you’ve selected is displayed

> the “Page Block” menu item is displayed

> a menu item that you can click to list existing data for that page is displayed (in the case of Dealer Locator, this item is “List Dealer”)

> a menu item that you can click to add new data for that page is displayed (in the case of Dealer Locator, this item is “Add Dealer”)

If you select a special-purpose page (such as Home Page Content > the page you’ve selected is displayed

> the “Page Block” menu item is also displayed

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Basic menu options

Editing a Simple Page

A simple page is content that translates to an individual web site page on your site.

The simple page specification may include text, images, content blocks, media galleries, and SEO terms. Like every page in the Content Manager, the template determines the content a simple page can include and how that content is displayed.

Simple pages include the About Us page and Contact Us page that were included when your system was first set up, and any pages you created with the Create New Page tab. The Home Page, Search Page, Shopping Cart page, and Site Map page are not simple pages, they are “special purpose pages.”

To modify a simple page when you are in the Content Manager 1 Click the Manage Content tab.

2 Click the name of the page you want to modify in the Manage Pages menu.

3 Modify any of the fields described below.

4 Click Save to save your changes.

1 > Start the new page

The following fields are provided:

Title Enter the Title that you wish to appear at the top of the page and in the bread crumb for the page you are creating.

Sub Title In some cases, you'll also want to enter a Sub Title. If your template does not include a Sub Title, any text you enter here will not be used.

Tip > For most implementations, the Sub Title is not used

Preview Text You usually use the Preview Text field to provide a brief summary of the web page.

The exact use of the Preview Text field (where, how, and if its contents will appear on a web page) is determined by the page's template.

Text You define words and images for the web page in the Text field. A “WYSIWYG” editor is provided in the Content Manager, which allows you to format your text and add images, links, etc., to it. The WYSIWYG editor looks and works very much like any standard text editor, such as Word.

Help is provided inside the WYSIWYG editor for the WYSIWYG options.

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Editing a Simple Page

editor (like Notepad), then copying the text from Notepad into the WYSIWYG editor. Otherwise, the text will include formatting characters that you have to remove manually.

2 > Specify media options

Media Image The selected image (if there is one) for the page is shown. Click Select New Media to display a browser that will allow you to specify a Media file. The ”Media” you add here may be an Image or Flash file.

Note > For some custom implementations, video, document, and audio files may be used. Check with your Shopatron Account Manager to find out if this is possible for your site.

Not every page has a media image.

Select New Media

Click the Select New Media button to display a tool that allows you to add an image to your page. Use this tool to select a different media file, as described in “Select a new media file (optional).”

Remove Media Click the Remove Media button to remove the image from the web page. The media is not deleted from the Content Manager.

3 > Select a new media file (optional)

Your web page may include an image file or flash file, so long as this is supported by the page template.

To select a media file for your web page

1 Upload the image or flash file to the Content Manager, as described in “Managing Media Files” on page 41.

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3 Choose the image’s name, using the Linked Item pull-down.

4 Click the Select button.

Before you can add an image file to a page, you must upload it to the site using the Media Files tab.

4 > Define a content block for the page (optional)

A “content block” lets you group related content, and re-use it if needed. A content block may include a Title and Subheading, a Short Description and Description, an Image and/or Media Gallery, and a Direct Link, Product Link, and Product Category Link.

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If the page already includes content blocks, they are listed in the Content Block section.

Create Content Block

Select the Create Content Block button to create a new Content Block for your page. For details, see “How to create and edit content blocks.” Add Content

Block

Select the Add Content Block button to add an existing content block to your page. Then select the content block you want to add using the pull-down menu that is displayed.

Edit Click the Edit button to view or modify a selected content block. For details, see “How to create and edit content blocks.”

Delete Click the Delete button to remove the selected content block from the page. The content block will not be deleted from the Content Manager, just from the page.

How to create and edit content blocks

When you select Create Content Block or Edit. the tool shown below is displayed. Fill in the fields to specify the content for the content block. If you are editing an existing content block, these fields include the current content.

Title

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Subtitle

Enter a subtitle for the content block. This subtitle will not appear, unless supported by the page template.

Short Description

Enter a short description for the content block. This text will not appear, unless supported by the page template.

Text Box

Enter text that you want to display on the page. The text box is usually supported by the page template.

Media Gallery (for the Content Block)

If supported by the page template, the content block can include a media gallery.

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> Click Create Media Gallery to create a new media gallery for the content block. For details, see “Creating and editing media galleries” on page 18.

For information on media galleries, see the next section, “Specify a Media Gallery for the page (optional)” on page 18.

Direct Link

If you’d like to direct viewers to an external web page when they click the content block image, enter its URL here.

Product Link

If you’d like to direct viewers to a product page when they click the content block image, select that product page with the pull-down.

Product Category Link

If you’d like to direct viewers to a category page when they click the content block image, select that category page with the pull-down.

Active

Select yes with the Active pull-down if you want the content block to be available on the website. Otherwise, select no.

Save / Cancel

Click Save to save the content block or Cancel to close the content block tool without saving.

5 > Specify a Media Gallery for the page (optional)

Media galleries allow you to:

> link an image to an external web site

> link an image to an internal product or category page

> group multiple images, then add the group of images to the page You can add images and other media to your web pages without including them in media galleries.

Create Media Gallery

Click the Create Media Gallery button to create a new media gallery for the page. For details, see the next section, “Creating and editing media galleries.”

Add Media Gallery

Click the Add Media Gallery button to add an existing media gallery to the page. A pull-down menu is displayed, which you use to select the gallery.

Creating and editing media galleries

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Media Title

Enter a title for the media gallery. This title is displayed with the media gallery on the web page.

Media Subtitle

Enter a subtitle for the media gallery. This subtitle is displayed with the media gallery on the web page, if supported by the page template

Media Blocks

Click Add Media Blocks to add media blocks to the media gallery, if you wish. See the next section, “How to specify media blocks for your media galleries,” for details.

Active

Select Yes with the Active pull-down if you want the media gallery to be available on the website.

Save / Cancel

Click Save to save the media gallery or Cancel to close the media gallery tool without saving.

How to specify media blocks for your media galleries

Media blocks are a convenient way to add grouped text, media files, and links, to your media galleries. Media blocks can be re-used in multiple media galleries.

As always, the page template determines media gallery support.

REMEMBER > Before you can include files in a media block, you must upload them to the

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Title

Enter a title for the media block. This title will be displayed on the web page with the media block.

Description

Enter a description for the media block, if desired.

Image

If you want to include an image file in the media block, click Select New Media to display a browser that will allow you to choose a image file.

Video

If you want to include a video file in the media block, click Select New Media to display a browser that will allow you to choose a video file.

Document (file)

If you want to include a document file in the media block, click Select New Media to display a browser that will allow you to choose a document file.

Embedded YouTube

If you want to include an Embedded YouTube file in the media block, click Select New Media to display a browser that will allow you to choose an Embedded YouTube file.

Flash

If you want to include a Flash file in the media block, click Select New Media to

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Direct URL

If you want viewers to be redirected to an external website when they click this media block, enter its URL here.

Product Link

If you want viewers to be redirected to a product page on your site when they click this media block, use the pull-down to select a product page.

Product Category Link

If you want viewers to be redirected to a category page on your site when they click this media block, use the pull-down to select a category page.

Rank

If you have multiple media blocks in this media gallery, enter the order in which this media block should appear.

Active

Select yes with the Active pull-down if you want the media block to be available on the website. Otherwise, select no.

Delete

Click the Delete button to delete the selected media block from the media gallery.

Add New Item

Click the Add New Item button to add another media block to the media gallery.

Save / Cancel

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6 > Specify SEO terms

SEO (or “Search Engine

Optimization) terms are used by search engines, such as Google and Yahoo, when users search for content.

Many books have been written that describe how to choose these terms, and we won’t go into them in this document. If you need help understanding or choosing these terms, we encourage you to

contact Shopatron’s Online Marketing Team, read our newsletters, or sign up for one of our webinars.

Meta Title This is the title that is displayed for your page when it is located by a search engine. We recommend that you enter a title that is clear, descriptive, and unique.

Meta Keywords These are the terms that a search engine uses to index this web page. Use terms that you think users might enter when they look for its content. Meta Description This is the description of your page that is displayed on the search results

page. We recommend that you enter a description that is clear, descriptive, and unique.

7 > Save the page

Active You use the Active and Inactive pull-down menu settings to determine whether the page appears on your site.

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Modifying the dealer listing page

Working with Dealer Content

There are two types of dealer content:

> the dealer locator listing page, which displays and links to the dealer data

> the individual dealer information

To learn how to modify your dealer listing page, refer to the next section. If you want to list, modify, add, or delete dealer listings, see See “Working with dealers” on page 26.

Modifying the dealer listing page

To modify the dealer listing page 1 Select the Manage Content tab.

2 Click the Dealer Locator option in the Manage Pages menu.

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Working with Dealer Content

4 Enter a Title for the Dealer listing page.

This Title will appear at the top of the Dealer listing page and in the bread crumb for the page.

5 Enter a Sub Title for the page, if desired. If your template does not include a Subtitle, any text you enter here will not be used.

Tip > For most implementations, the Subtitle is not used.

6 Enter a brief summary of the web page in the Preview Text.

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Modifying the dealer listing page

8 Use the following options to select an image to appear on the dealer listing page, if desired:

Media Image The selected image (if there is one) for the page is shown. Click Select New Media to display a browser that will allow you to specify a Media file.

The ”media” may be an Image or Flash file. Select New

Media

Click the Select New Media button to add an image to your site. Then use the tool that appears to select a different media file, as described in “Select a new media file (optional)” on page 14.

Remove Media Click the Remove Media button to remove the image from the web page. The media is not deleted from the Content Manager.

9 Select a Content Block for the dealer listing page, if desired: Create Content

Block

Select the Create Content Block button to create a new Content Block for your page. For details, see “How to create and edit content blocks.”

Add Content Block

Select the Add Content Block button to add an existing content block to your page. Then select the content block you want to add using the pull-down menu that is displayed.

Edit Click the Edit button to view or modify a selected content block. For details, see “How to create and edit content blocks” on page 16. Delete Click the Delete button to remove the selected content block from the

page. The content block will not be deleted from the Content Manager, just from the page.

10 Select a media gallery for the dealer listing page, if desired: You can add images and other media to your web pages without including them in media galleries. Media galleries allow you to:

> group multiple images, then add the group of images to the page Create Media

Gallery

Click the Create Media Gallery button to create a new media gallery for the page. For details, see “Creating and editing media galleries” on page 18.

Click the Add Media Gallery button to add an existing media gallery to the page. A pull-down menu is displayed, which you use to select the gallery.

11 Specify SEO terms for your dealer listing page.

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Working with Dealer Content

Meta Title This is the title that is displayed for your page when it is located by a search engine. We recommend that you enter a title that is clear, descriptive and unique.

Meta Keywords These are the terms that the search engine uses to index this web page. Use terms that you think users might enter when they look for its content.

Meta Description This is the description of your page that is displayed when it is located by a search engine. We recommend that you enter a description that is clear, descriptive and unique.

12 Choose Inactive to hide the page or Active to display the page.

Working with dealers

Listing dealers

To list the dealers who are currently defined in the Content Manager 1 Select the Manage Content tab.

3 Click the List Dealer option to view a list of dealers.

4 The following information about each dealer is listed:

> Dealer Name > Address 1 > City > State > Zip > Phone

5 Click the Page numbers at the top left to page through the list of dealers.

6 Use the Show per page pull-down on

the top right to view more (or fewer) dealers at a time.

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Working with dealers

Adding a new dealer

To add a dealer to the listing

1 Select the Manage Content tab.

2 Click the Dealer Locator option in the Manage Pages menu.

3 Click the List Dealer option.

4 Click the Add Dealer button.

A panel is displayed, which you can use to specify information about the new dealer you are adding.

5 Add the Dealer Name, Address, Phone, Fax, and Contact Name for the dealer.

6 To add an image or flash file to display with this dealer on the dealer listing page, click the Select New Media button.

> Select a media Category.

> Use the Linked Item pull-down to select the image you want to display on the page.

> The image you select with the Linked Item pull-down is displayed in the Image Preview.

> Click Select to choose the image you’ve selected or Cancel to close the tool without making any

changes.

Modifying an existing dealer

To modify a dealer listing

4 Click the Edit button for the dealer you want to modify.

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Working with News Content

5 Specify the Dealer Name, Address, Phone, Fax, and Contact Name for the dealer.

6 To add an image or flash file to display with this dealer or change the current image or flash file, click the Select New Media button.

> Select a media Category.

> Use the Linked Item pull-down to select the image you want to display on the page.

> The image you select with the Linked Item pull-down is displayed in the Image Preview.

> Click Select to choose the image you’ve selected or Cancel to close the tool without making any changes.

7 To remove the selected image or flash file, click the Remove Media button. The media is not deleted from the Content Manager.

Deleting a dealer

When you delete a dealer, the associated information is permanently removed from the system. To temporarily remove this information, set the dealer to be inactive.

To remove a dealer listing

4 Click the Delete button for the dealer you want to delete.

5 Click Save.

Working with News Content

There are two types of news content:

> the news listing page, which displays and links to the news items

> the individual news itmes

To learn how to modify your news listing page, refer to the next section. If you want to list, modify, add, or delete news items, see the next section, “Working with news items.”

Modifying the news listing page

To modify the news listing page 1 Select the Manage Content tab.

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Modifying the news listing page

3 If the News Page Block is not displayed (as shown in the following illustration), click the Page Block option under News.

4 Enter a Title for the News listing page.

This Title will appear at the top of the News listing page and in the bread crumb for the page.

5 Enter a Subtitle for the page, if desired. If your template does not include a Subtitle, any text you enter here will not be used.

Tip > For most implementations, the Subtitle is not used.

6 Enter a brief summary of the web page in the Preview Text.

7 Use the WYSIWYG editor to enter and format text for the page in the Text field.

8 Select an image to appear on the news listing page, if desired.

> The selected image (if there is one) for the page is shown. Click Select New Media to display a browser that will allow you to specify a Media file.

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> Click the Select New Media button to display a tool that allows you to add an image to your page. Use this tool to select a different media file, as described in See “Select a new media file (optional)” on page 14.

> Click the Remove Media button to remove the image from the web page. The media is not deleted from the Content Manager.

9 Select a Content Block for the news listing page, if desired:

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Modifying the news listing page

> Select the Add Content Block button to add an existing content block to your news listing page. Then select the content block you want to add using the pull-down menu that is displayed.

> Click the Edit button to view or modify a selected content block. For details, see “How to create and edit content blocks” on page 16.

> Click the Delete button to remove the selected content block from the news listing page. The content block will not be deleted from the Content Manager, just from the page.

10 Select a media gallery for the news listing page, if desired: You can add images and other media to your web pages without including them in media galleries. Media galleries allow you to link an image to an external web site, link an image to an internal product or category page, group multiple images, then add the group of images to the page.

> Click the Create Media Gallery button to create a new media gallery for the page. For details, see “Creating and editing media galleries” on page 18.

> Click the Add Media Gallery button to add an existing media gallery to the page. A pull-down menu is displayed, which you use to select the gallery.

11 Specify SEO terms for your dealer listing page.

SEO (or “Search Engine Optimization) terms are used by search engines, such as Google and Yahoo, when users search for content. Meta Title This is the title that is displayed for your page when it is located by a

search engine. We recommend that you enter a title that is clear, descriptive and unique.

Meta Keywords These are the terms that the search engine uses to index this web page. Use terms that you think users might enter when they look for its content.

Meta Description This is the description of your page that is displayed when it is located by a search engine. We recommend that you enter a description that is clear, descriptive and unique.

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Working with news items

Listing news items

To list the news items that are currently defined in the Content Manager 1 Select the Manage Content tab.

2 Click the News option in the Manage Pages menu.

3 Click the List News option to view titles of every news item in the system.

4 Click the Page numbers at the top left to page through the list of dealers.

5 Use the Show per page pull-down on the top right to view more (or fewer) dealers at a time.

6 You can also add, edit, or delete a dealer using this list.

Adding a news item

To add a dealer to the listing

3 Click the List News option.

4 Click the Add News button.

A panel is displayed, which you can use to create the news item.

5 Enter a Title for the news item.

This Title will appear in the News listing page.

6 Enter a Subtitle for the news item.

7 Enter a Short Description of the news you are presenting.

This information appears as a summary on the news listing web page.

8 Create and format a Description for the news item, using the WYSIWYG editor.

9 Use the pull-down menus to specify a release date.

This date determines the order that your news item will appear in the listing on the news page, as items are listed in reverse chronological order. The Release Date also appears with the news item. It does not affect the article’s publication date on the site.

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Working with news items

Listing Image The selected image (if there is one) for the page is shown. Click Select New Media to display a browser that will allow you to specify a Media file.

The ”Media” you add here may be an Image or Flash file. Select New

Media

Click the Select New Media button to display a tool that allows you to add an image to your page. Use this tool to select a different media file, as described in See “Select a new media file (optional)” on page 14. Remove Media Click the Remove Media button to remove the image from the web

page. The media is not deleted from the Content Manager.

11 Select a Content Block for the news item, if desired: Create Content

Block

Select the Create Content Block button to create a new Content Block for your page. For details, see “How to create and edit content blocks.”

Add Content Block

Select the Add Content Block button to add an existing content block to your page. Then select the content block you want to add using the pull-down menu that is displayed.

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Delete Click the Delete button to remove the selected content block from the page. The content block will not be deleted from the Content Manager, just from the page.

12 Select a media gallery for the news item, if desired:

You can add images and other media to your web pages without including them in media galleries. Media galleries allow you to:

> group multiple images, then add the group of images to the page Create Media

Gallery

Click the Create Media Gallery button to create a new media gallery for the page. For details, see “Creating and editing media galleries” on page 18.

Click the Add Media Gallery button to add an existing media gallery to the page. A pull-down menu is displayed, which you use to select the gallery.

13 Specify SEO terms for your news page.

SEO (or “Search Engine Optimization) terms are used by search engines, such as Google and Yahoo, when users search for content. Meta Title This is the title that is displayed for your page when it is located by a

search engine. We recommend that you enter a title that is clear, descriptive and unique.

Meta Keywords These are the terms that the search engine uses to index this web page. Use terms that you think users might enter when they look for it. Meta Description This is the description of your page that is displayed when it is located by a search engine. We recommend that you enter a description that is clear, descriptive and unique.

15 Select a category for the news item by clicking the Select Category link.

16 Choose a category from the list that is displayed and click Select.

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Modifying a news item

3 Click the List News option to view titles of every news item in the system.

4 Click the Edit button for the news item you want to modify.

5 Change any of the fields described in the previous section.

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Deleting a news item

When you delete a news item, it is permanently removed from the Content Manager. To temporarily remove a news item so that its record will remain, set its status to Inactive.

3 Click the List News option to view titles of every news item in the system.

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5 >

Managing Content Categories

If your site has been configured to work with content categories, you can add, define, and rearrange content categories with this page.

To rearrange items in a content category 1 Click the Content Category tab.

2 In the list, drag and drop the items to the desired positions.

3 Click Save.

To delete an item from a content category 1 Click the Content Category tab.

2 Click the Delete button for that category.

3 Click Save.

To add an item to a content category 1 Click the Content Category tab.

2 Click the Add Category button.

3 Enter a Title for the content category item. This Title will appear...

4 Click the Select New button and choose a Category Image.

5 Enter a Description for the content category item. This Description will appear ...

6 Click Save.

To modify the Title, Image, Category Description, or Awards for a content category

1 Click the Content Category tab.

2 Click the Edit button for that category.

3 Enter a Title for the content category item. This Title will appear...

4 Click the Select New button and choose a Category Image or click the Delete button to delete an existing image.

5 Enter a Description for the content category item. This Description will appear ...

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Using the Manage Menus menu

6 >

Managing Menus

You use the Manage Menus tab to modify the menus for your site.

When you click the Manage Menus tab, a menu is displayed, as well as a panel that you use to make changes to the selected menu:

Using the Manage Menus menu

If you have multiple menus, click the name of the menu you want to add or modify options for to select it.

Rearranging menu items

It’s simple to rearrange menu items 1 Display the menu you want to change.

2 Click on the item you want to move.

3 Drag it to its new location and drop it there.

4 Click the Save button.

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Adding menu items

To add a new menu

1 Click the Add Menu Item button to add a new top-level menu or

Click the orange Add button to the right of a menu in the list to add a submenu to any menu listed.

2 Enter a title for the new menu item.

This is the name that will be used in the menu on the site.

IMPORTANT! Do not use backslashes in menu items titles.

3 Select the Link Type for the menu:

To create an Internal Page Link and link the menu item to a page on your site.

> Click Internal Page Link.

An Internal Page Link pull-down is displayed, which lists the pages you can link to.

> Select a page from the pull-down.

> Click Save.

> Internal Content Link to link to a content section on your site. i To create an Internal Content Link and link to a content section on your site.

> Click Internal Content Link.

An Internal Content Link pull-down is displayed, which lists the content you can link to.

> .Select a page from the pull-down.

> Click Save.

To create an External Link and link to another website.

> Click External Link. A field is displayed.

> Enter the URL you want to link to in the field.

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Editing Menu Items

Editing Menu Items

To modify any of the menu items in the list

1 Click the orange Add button to the right of the menu name in the list.

2 Change the Menu Item title, if desired.

3 Change the Link Type if desired.

4 Change the Internal Page Link, if desired

5 Click the Save button.

Deleting Menu Items

To a menu item

1 Click the orange Delete button to the right of the menu name in the list.

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Adding menu items

7 >

Managing Media Files

Before you can display a media file on your web page, you must upload it to the Content Manager. The Media Files tab allows you to upload your media files to the Content Manager.

Table 1. Asset Content Matrix

Page Assets Delivery Format

Home Page Text / Images Product Text / Images Product Category

Page

Text / Images Text file, main image (740px x 300px, height is variable), thumbnails (max 175px wide, height in general is variable, 114px recommended). Product Listing Page Text / Images Text file, main image (740px x 300px, height is

variable) optional content block (180px wide, height is variable).

Generic Marketing Page #1

Text / Images Text file, main image (740px x 300px, height is variable) optional content block (180px wide, height is variable).

News Text / Images Text file (preview text and long description), main image (740px x 300px, height is variable), thumbnails (150px wide, height is variable). Images for News Detail page are placed in text using WYSIWYG tool and may need to be adjusted to fit in text area. Contact Us Image Lifestyle image (740px x 300px, height is variable) Dealer Locator Text / Images Text file, lifestyle image (740px x 300px, height is

variable) Dealer Locator Data XLS / CSV Excel template

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Viewing Media Files

Viewing Media Files

Supported media files are listed and described below.

Structural image files

Structural images are the elements you use throughout your site as buttons, logos, banners, navigational elements, and so on. Frequently, structural images exist when you set up your site and do not change unless you do a major update.

Although, functionally speaking, these may be identical to images, as they are the same file types and have the same limitations, they are maintained in this separate area to make housekeeping tasks easier.

Structural image files may be in .jpg, .gif., or .png format. The maximum size for a structural image file is 2MB.

Image files To add images to your website pages, you first download the image files here, then you reference the files when you create the pages themselves in the Pages section.

Image files may be in .jpg, .gif., or .png format. The maximum size for a structural image file is 2MB.

Video files You manage the video files you use on your web pages in the Media section. You add them to the pages when you create the pages themselves.

Video files may be in .wmv, .avi, .mpg, .mov, or .mp4 format. The maximum size for any video file is 16MB.

Flash files You manage the Flash files you use on your web pages here. Both .swf and .flv files are accepted. The maximum size for any Flash file is 16MB.

Dealer Emails XLS / CSV List of emails – Excel or CSV Color Palette XLS / CSV Colors in hexadecimal format

Media Type Supported File Formats Maximum File Size

Structural image files .jpg, .gif., .png 2MB

Image files .jpg, .gif., .png 2MB

Video files .mpg, mov, .mp4 16MB

Flash files .swf .flv 16MB

Document files .pdf, .csv, .doc, .xls 16MB

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Using the media file display

Document files You can use document files in a variety of formats on your website. This allows users to access information contained in PDF files, Microsoft Word files, and so on.

The following document file formats are accepted: .pdf, .csv, .doc, and .xls. The maximum size for any file is 16MB.

Audio files Audio files are supported in .mp3, .wmv, or .wav format. The maximum size for any audio file is 16MB.

Using the media file display

You can display your media in two different ways, as a grid or as a list.

> Grid — A grid shows multiple elements in every row.

The grid layout shows more elements in less space. This layout reduces the amount of scrolling you will have to do. This is the default layout.

> List — A list devotes an entire row to every element. The list layout provides slightly more information.

Choose the layout you prefer. There is no functional difference between the two.

To toggle between the two display modes, you use the Display As options while your media is displayed.

> To display multiple elements in a row, click Display As Grid. Grid display is the default.

> To display each element in its own row, click Display As List.

Viewing files

To view media files

1 Select the Media Files tab.

2 In the menu, click the option that represents the type of file you want to upload:

> Images

> Videos

> Flash

> Documents

3 If you want to view a different number of files than is currently displayed, use the Show per page pull-down menu.

Adding Media

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Adding Media

2 In the menu, click the option that represents the type of file you want to upload: > Images > Videos > Flash > Documents > Audio

The Media Files tab changes to show all the media files of that type that are currently uploaded to the Content Manager and provide tools for working with those files.

3 Click the Add media file type option in the menu or click the Add media file type button at the top of the panel.

A tool is displayed, which allows you to specify information about the file you are uploading.

Title Enter a Title for the media item you are uploading. This title will appear on the page you use the new media item on.

Filename Use the Browse button to display a file browser that you can use to locate the media file you want to upload.

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Viewing files

Description Enter a brief Description of the media file. This text will not appear on the website, but it is useful to enter a description that will identify the file internally.

Category Click the Select Category link to display a tool that you can use to specify a category for your new media file.

> To add the media file to an existing category, click the category name in the tool. Then click Select to choose the category.

> To add a new category for the image , click the Add Category link in the tool, enter a name for the category, and click Ok. Then click Select to choose the category.

Active Select the Yes button next to Active if you want the image to be available for use by the content you build.

Preview Image Click the Browse button to upload a thumbnail version of the media file.

4 Click the Save button to save your changes.

Editing Media

To edit a media file that you’ve uploaded to the Content Manager 1 Select the Media Files tab.

2 In the menu, click the option that represents the type of file you want to modify: > Images > Videos > Flash > Documents > Audio

The Media Files tab changes to show all the media files of that type that are currently uploaded to the Content Manager.

3 Click the Edit link beneath the file you want to modify.

4 Modify any of the values described in “Adding Media.”

5 Click the Save button to save your changes.

Deleting Media

Remember, deleting a file permanently removes it from the Content Manager. To temporarily remove access to the file without removing it, select the no option next to Active.

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Deleting Media

2 In the menu, click the option that represents the type of file you want to modify: > Images > Videos > Flash > Documents > Audio

The Media Files tab changes to show all the media files of that type that are currently uploaded to the Content Manager.

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Viewing files

8 >

Publishing

For any changes to take effect, you must publish the page.

Tip > If you want to view your changes before you publish them, click the Publish tab, then click Preview Modified Site.

To publish your page

1 Click the Publish tab to display it.

The Publish tab indicates how many changes, if any, need to be published.

2 Click Publish All Changes.

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