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Advanced Networking and

the Cloud:

Unlocking Maximum Value and Advantage

CTCA Annual Conference

June 3, 2015

Grant Bykowy, Product Management Larry Ekiert, Product Marketing

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"Advanced Networking and the Cloud: Extracting Maximum Value and Advantage "

Overview:

In today's business environment, customers have dynamic communication and collaboration

requirements that must quickly and efficiently adapt to their daily realities. Modern networks deliver

operational flexibility and enhance the capabilities of today's advanced Collaboration applications - within the enterprise and while mobile. With a wide range of choices in providers, networking technologies and solution partners, the best solutions to meet the customer’s needs are now best conceived, designed, delivered, managed and maintained through partnerships across all these areas.

Allstream will discuss lessons learned (and the best practices) when deploying Cloud communications and collaboration tools while maximizing efficiencies and business continuity.

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A Rich & Storied History of Significant Firsts!

1988 Firstdedicated fax network in the world First virtual private voice network

1846

2015

1992 Opened up Canadian Long Distance Market to Competition 1999

First to offer Canadian customers MPLS-based IP VPNs

First to enter the market in Local Services competition 2004 First to market in Canada hosted Microsoft Live Communications Server (LCS) 2006 First in Canada to offer a SIP Trunking Solution 2013 First to market Hosted Collaboration Solution (HCS) in Canada

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Allstream SIP Trunking Presence in Canadian Cities > 1250 Exchanges > 95% of businesses

British Columbia: Abbotsford Kamloops Kelowna Nanaimo New Westminster North Vancouver Port Coquitlam Richmond Vancouver Victoria West Vancouver Alberta: Airdrie Banff Calgary Canmore Cochrane Drumheller Edmonton Fort MacLeod Fort McMurray Grande Prairie High River Lake Louise Leduc Lethbridge Medicine Hat Okotoks Red Deer Saskatchewan: Regina Saskatoon Manitoba: Portage la Prairie Winnipeg Ontario: Ajax-Pickering Alliston Aurora Bala Bancroft Barrie Baysville Beamsville Belleville Blind River Bowmanville Bracebridge Brampton Brantford Brockville Burlington Cambridge Cayuga Chatham Collingwood Cookstown Cornwall Dunnville Elliot Lake Espanola Fort Erie Fort Frances Goderich Gravenhurst Guelph Greater Hamilton Hanover Huntsville Kanata King City Kingston Kitchener-Waterloo Leamington Little Current London Markham Mattawa Milton Newmarket Niagara Falls Niagara-on-the-Lake North Bay Oshawa Ottawa Owen Sound Parry Sound Peterborough Port Carling Port Colborne Richmond Hill Sarnia Sault Ste Marie

Smiths Falls Southampton St. Catharines- Thorold St. Thomas Stratford Greater Sudbury Sundridge Thornhill Toronto Trenton Unionville Walkerton Wasaga Beach Welland Whitby Wiarton Windsor Wingham Woodbridge Woodstock Quebec: Alma Chateauguay Chicoutimi Drummondville Gatineau Granby Hull Joliette Laval Levis Magog Montreal Quebec Shawinigan Sherbrooke Sorel Ste-Therese St-Eustache St-Hyacinthe St-Jean St-Jerome St-Lambert Temiscaming Terrebonne Thetford Mines Trois Rivieres Victoriaville New Brunswick: Moncton Saint John Saint Stephen

Prince Edward Island:

Charlottetown Nova Scotia: Greater Halifax Lunenberg New Glasgow Sackville Truro Newfoundland: St. John’s Yukon: Whitehorse Northwest Territories: Inuvik Yellowknife Nunavut: Iqaluit

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Running a Traditional Telephony Network

To build a telecom infrastructure users had to

…Buy the switch

…Buy the network service

…Engage an integrator to connect it and make it work

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Running a Traditional Telephony Network

Traditional Networking

• Connectivity to multiple networks • Self-management requires expensive resources & expertise

No intelligence in the

network service

Headquarters/

Central Location Branch 1 Branch 2

PSTN Internet Router IP PBX Router Gateway Application Servers IP Phones LAN IP PBX Router Gateway IP Phones LAN TDM PBX Router Analog Phones LAN Data Network PRI PRI PRI Firewall Router Firewall Router Firewall

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Internet PSTN

Benefits of Network Consolidation

• All services delivered to each location over a single network

Partner Interoperability programs help ensure trouble-free SIP turn-ups • Reduces the complexity

and the cost of installation,

maintenance and upgrading

Network is still separate from UC

Headquarters/

Central Location Branch 1 Branch 2

IP PBX Router Application Servers IP Phones LAN Router IP Phones LAN Router IP Phones LAN Allstream Business IP (MPLS based Network) • SIP Termination • Network Core Security • QoS

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Internet PSTN

Benefits of Managed Cloud Services

• Option to move Service Infrastructure to cloud

Cloud provider can

manage network services on customer’s behalf Reduces customer complexity and management effort Service orchestration allows networks to dynamically manage resource requirements Network and UC are fully

integrated into one manageable service

Headquarters/

Central Location Branch 1 Branch 2

Router IP Phones LAN Router IP Phones LAN Router IP Phones LAN Allstream Cloud IP PBX Application Servers Managed Bandwidth Managed Bandwidth

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UNDERSTANDING THE CANADIAN

PRODUCTIVITY GAP

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Canadian competitiveness is lagging

• Canada’s chronic underinvestment in ICT is often cited as a major cause of Canada’s lagging productivity.

• In 2012, Canada’s ICT investment per worker was 53% of that of the US (Centre for the Study of Living Standards, 2013).

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• SIP Trunking revenue in Canada (2012): $12.7 million (Sone, 2013)

• SIP Trunking revenue in US (2012): $643.1 million (IDC, 2013)

• Taking into account market size (ratio revenue to # of business lines)

US adoption of SIP Trunking is 5 times greater than Canada.

Per the Conference Board of Canada, this trend has still not changed (2014)

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Same IP network used for data & voice –

SAVINGS!

Consolidated PBX infrastructure & PSTN interconnect –

SIMPLICITY!

Able to grow capacity and applications to suit needs –

FLEXIBLITY!

PSTN PSTN PSTN PSTN PSTN PSTN PSTN IP VPN Network Consolidated LD and Local PSTN Soft switch

From this…

To this…

Multiple networks for voice, data

Many switches and local PSTN interconnects

Inflexible, fixed structure

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The Enabler – SIP Trunking

SIP Trunking provides a voice gateway to the PSTN through a data

network.

It is used in conjunction with an IP or TDM PBX to provide Public Switched.

Telephone Network (PSTN) access.

SIP Trunking allows for local interconnection to many different parts

of the PSTN to be made from a single connection.

Typically aggregates connections to different cities onto a single access.

SIP Trunking forms part of a foundation upon which customers can

deliver new unified voice and data services to serve changing

business needs.

IP voice environment allows for greater interaction of voice services with other

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Best Practices : When Deploying UC + SIP

1.

Ensure Business Requirements Drive Technology

• Ensure all applications and services have a useful value to the organization

• Maximize the benefits that SIP Trunking provides

2.

Complete a Current State Analysis

• Architecture design based on Network Assessment and your input

• Ensure appropriate SIP Network Engineering expertise

3.

Complete a Proposed Future State Architecture and Ensure Open Architecture

• Proof-of-Concept or Try-before-you buy options will confirm benefits and ensure interoperability and call routing in lab environment before production

4.

Migration Strategy

• Plan for today, tomorrow and thereafter

• Avoid Proprietary versions of ‘ open standards ‘ it restricts your options

5.

Financial Model and Benefits

Assess and understand all the operational efficiencies, productivity improvements and synergies that are possible – including both hard and soft benefits to the organization

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Key Considerations – For Implementation

The 5 Biggest Implementation Conflicts:

1. Assuming the Current Network is Ready

• Really ready, not presumed ready – verify and validate everything across the org

2.

Poor Integration of UC&C with SIP Trunking

• Ensure that proper and extensive certification has taken place

3. Ensuring Adoption across the organization

• Work with existing workflow to enhance them – don’t try to change them

4. Proactive and Comprehensive Change Management

• Advise, remind, document and follow up

5. Continuous Review of Business Processes and Organizational Changes

• Track changes and progress towards operational goals, engage appropriate departmental personnel to make the change happen and make it stick

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Delivering value to drive Business Growth

Infrastructure & Network

Collaboration Applications

Business

V

alue

Time

Now

Future

Value realized on capital and

operational cost savings

Value

realized on

differentiation, growth and

enhanced customer service

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Partnering with Consultants

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Partnering with Industry Analysts

- IDC Canada

- Frost and Sullivan

- Gartner

- NBI Michael Sone

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Mark Zimmerman – Director IT MaRS ( Ontario )

“A thing of great asset to the project was how well the Allstream and Cisco teams were intertwined.

They worked seamlessly together and there were no cracks. I had no idea who was working with us and made life easy for us.”

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Ahsen Butt – CEO Corporate Networks ( Alberta )

“Our goal, heavily dependent on Allstream, is that any and every client that can benefit from the

solution—from SMB to over 1,500 users—will be on it. In my opinion, when you review the savings on telco lines and other infrastructure and the reduced staff requirements, it’s more economical to go this way. It just makes sense.”

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Adam McMath – IT Director Nilex ( Alberta )

“The experience with Allstream has been spectacular. The sales people are very responsive and genuinely care, the installation technicians are very high calibre, and the project managers are dedicated to a positive end result. From the details to the hard questions, they responded, and post-installation support has given us exceptional confidence in the solution’s long-term viability.”

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Luc Dubois – GM Infrastructure – Yellow Pages ( Quebec )

“We were looking for an innovative and reliable telecommunications partner to help us move quickly along our transformation journey,” said Luc Dubois, General Director, Infrastructure and Operations, Yellow Media. “Allstream has the know-how to enable our renewed focus on customers and ensure our move to digital – including websites, apps and other products – is supported by the best, most reliable and secure collaboration tools available. In addition, the Allstream HCS solution allows us to scale up quickly and inexpensively as our business grows and our workforce expands.”

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Effective Partnerships are Crucial to Success

• Through effective partnering: customer flexibility and innovation will be

achieved via leveraging and engaging the most prominent global

suppliers of UC applications and technologies

• Proactive SIP Certification is the best way to ensure full technical

interoperability which enables the broadest feature sets, to be made

available across all technology providers

• Abstraction of network functionality into a total cloud solution simplifies

the service for the customer – while a hybrid approach helps retain

customer investment in their existing technologies and helps them

manage the transition from premise-based to cloud

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References

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