digital marketing services
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Nichols Interactive specializes in providing solutions for the hospitality, tourism, and resort industries with digital marketing solutions that sell the guest experience. We enable you to drive competitive advantage, reduce operating costs and enhance the guest experience by extending your business on the web. We provide services to over 100 clients in these industries in the U.S. Our unique qualifications are three-‐fold:
Professional Experience: Our management and team members have served in leadership positions in
the resort, hospitality, travel, ski and technology industries in companies that include: RTP/Active Digital, Microsoft, Vail Resorts, Xbox, Cryptozoic Entertainment, Westin Hotels & Resorts, Troon, AGENCY.COM, and Spark Creative.
Specialized Knowledge: Nichols Interactive specializes in the tourism, resort and recreation industries
knowing that building the bottom line is the end goal. As such, we study resort and travel consumer preferences and buying behavior, both through our own primary research studies as well as through leading research institutions such as Forrester Research, PhoCusWright, and Smith Travel Research. We’re learning about—as well as creating—industry standards and trends through the implementation of best practices.
We Live It. Based in Edwards, Colorado, our team members live in a resort community and understand
its benefits, challenges and nuances with drawing audiences from around the globe. Daily interaction with residents and visitors alike gives us an intimate understanding of what it takes to build a life, home, career and family here.
Nichols Interactive currently has 9 staff members supporting its full agency services. We have been creating award-‐winning traditional and digital marketing campaigns for the last 17 years, including:
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We approach branding like developing a personality for corporate and community entities. The ability to convey who you are and how you speak to others are the two most elemental indicators of success in a world of sound bytes and desired transparency.
With 90% of information gathering and product research occurring online, Nichols Interactive’s agency philosophy is firmly focused on optimizing the guest experience – meaning web site visitors and brand management in the digital realm. Your brand and voice must speak honestly and comprehensively very quickly and efficiently to a wide variety of potential residents and businesses. Our process begins with in-‐depth Discovery Process, then Research and Analysis, and finally Strategy to achieve the business and customers goals of this project.
Nichols Interactive designs your website based FIRST on Customer Goals and SECOND on Business Goals assuring maximum Goal Conversions. Our philosophy is firmly focused on the people – those we serve (clients), those we build for (your customers), and our staff to ensure we are doing our best at all times. We provide streamlined operations, integrated systems and custom or off-‐the-‐shelf solutions specifically designed to enhance your visitor’s experience—from online to on-‐site.
We can combine this with implementation of solid Search Engine Optimization and ROI measurements to ensure your customers find you, are intrigued and sold, and then purchase. Critical elements that tie this all together are:
Presence + Promotion = Purchase
• Presence – a compelling design that is not only visually appealing but also is strategically engineered to
get online visitors the information they need as quickly and seamlessly as possible.
• Promotion -‐ includes driving highly qualified traffic (new and repeat visitors) to your site through Search
Engine Optimization, Pay Per Click and online advertising, Social Media, online Public Relations, and E-‐ mail Marketing.
• Purchase – simply put this means using promotion and persuasion to increase conversions from the online channel, which could include e-‐commerce, reservations, inquiries, and/or email and newsletter signups.
Missing any one element in this equation causes a breakdown in the opportunities for successes and ROI. Without good design, your promotions won’t matter if customers leave your site. Without promotions, your incredible design won’t matter if customers can’t find you. Without a great user experience and infrastructure, the customer will get lost in the site and fail to convert. Knowing this is what makes Nichols Interactive better than the rest, and is the Nichols Interactive Difference.
For the last 17 years, Nichols Interactive has consistently created and delivered innovative and unique web solutions. Our proven project delivery methodology combined with our modularized web components, custom design and programming, allows us to take your ideas from inception to completion.
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For the last 17 years, Nichols Interactive has consistently created and delivered innovative and unique digital marketing solutions. Our proven methodology combined with our expertise, experience and customer centric philosophy, allows us to take your ideas from inception to completion.
Dynamic content can make a powerful impact on the impressions and actions of your viewers. However, if the content and images on your digital marketing platforms are never refreshed, the effectiveness of your efforts remains static. In other words, change is good.
Custom Creative Design
Client websites, emails, display advertising and social media platforms are fully detailed with dynamic functionality, inspired aesthetics, intuitive navigation and straightforward transactions. A high quality user experience comes from attention to every detail utilizing a variety of your key branding elements in design. We bring you the power to achieve your business objectives by giving you a variety of options that can be customized to fit your exact needs – from static display ads to responsive design to mobile ads, and everything in between. The Nichols Interactive architecture is based upon best practices and proven results and can be integrated into an efficient online channel that is self-‐perpetuating and programmed to generate return.
Social Media Marketing
Social Media marketing is no longer an option in any company’s overall strategic marketing plan. With over 1 billion people worldwide on Facebook alone, and Google+ a major factor is Google’s new search engine algorithm, Hummingbird, defining and maintaining your digital marketing strategy incorporating social media is a requirement and necessity. With print advertising waning in its effective communication to a wide variety of audiences, social media has replaced it with tools that make it easier to hone in on contextual, geo and demographic targeting and significantly improved measurement of return on investment.
Email Marketing
In line with our philosophy of Promotions + Presence = Conversion, email marketing is has the highest measurable return on investment of all the off-‐page digital marketing vehicles. Why? A) You are speaking to people who have asked to stay in touch with your company – the most qualified lead; B) You have full control over how the communication is pushed out and what information it contains, and C) it is the most measurable tool available online.
A customer-‐centric email is critical for the generation of online conversions. Nichols Interactive designs and develops email communication with a focus on your user. Your email newsletters will be customized to allow your existing or new customers to find the information they need and accomplish their goals efficiently. Our Team has designed custom HTML email templates, worked within various systems to create templates using pre-‐built building blocks.
We will work with your marketing team to create a cost-‐effective, efficient solution that conveys your brand with targeted messaging and are detailed with dynamic functionality, inspired aesthetics, relevant information, and straightforward transactions. We bring you the power to achieve your business objectives by giving you email development options that can be customized to fit your exact needs. We have worked with email programs that include, but are not limited to, Vertical Response, Constant Contact, MailChimp, iContact, Zoho, My Emma, and Blue Hornet.
Pay Per Click Advertising
Research, planning, and design lay the foundation for your Paid Search Marketing campaign. The most important brick in this foundation is strategy. The success of our search marketing efforts is contingent upon effective strategizing with your team to fully understand your objectives, and to implement a robust campaign that aligns with these success metrics. At the onset of our engagement, we will schedule a Campaign Discovery Call with your team to establish our direct line of communication, set appropriate deliverable expectations, and document campaign objectives and overall online marketing goals.
Campaign Setup:
• Initial meeting/strategy
• Key phrase optimization (management of phrase type: broad, broad base modifier, phrase, exact and conversion optimization of search query type).
• Bid and budget determination
• Determine desktop and mobile campaign strategy
• Ad copy writing/consultation and optimization amongst AdGroups (English and Spanish) • Geographic Targeting
Monthly Management/Maintenance: • Bid management
• Search Query management
• Google Analytics tracking and conversion tracking • Update text ads based on performance
Search Engine Optimization
No matter how ready you may be to make things happen, if you don't have an online marketing plan in place, nothing is going to happen. Even with an exceptional website graphic design, you still need to generate awareness about your web presence. In the highly competitive adventure travel industry, a detailed online marketing strategy can provide a stream of web site traffic that will lead to in higher conversions. Our services can include:
• SEO Audit/Baseline Report
• Keyword Research, Analysis and Report • Site-‐Wide SEO -‐
• On-‐Page SEO –
• SEO Performance Reports
• On-‐going Optimization and Consultation
Ad Network Online Banner Advertising
Online banner advertising offers one of the greatest ROI available for online geographic reach. The target demographic can be very specific and the numbers of impressions (ads served) allow for a broader reach. Contextual, Geographic and demographic targeting will be used to ensure the ads are being delivered to your niche audience. Banner ads will be used to increase brand awareness in new markets and drive new traffic to your website, using all or a combination of contextual, geographic, demographic and behavioral targeting.
Content Marketing
Today’s digital audience depends on snippets of information, versus full headlines, served up consistently on any device they own – and they own several. Coming up with content sometimes is not the questions, it’s producing it that is time consuming for any business. Content Marketing must be done professionally to maintain consistent branding and targeted messaging to provide content to your target markets that they want to see. Going back to our philosophy of Customer First, developing a strategy to time your content smoothly and seamlessly for the user is an important element of keeping your digital audience engaged. Then, you must produce and push it out on the platforms they use.
Nichols Interactive will help you develop your content marketing strategy and/or help you produce it to save time and money, and find your return on investment through increased engagement and virality in the digital realm. From blogs to tweets to posts to boards to email newsletters, we can help you coordinate your digital marketing efforts through content marketing in a cohesive, well-‐branded manner that reaches – and speaks to – your online audience.
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Katie Campbell, Principal/Founder -‐ Hailing from Milwaukee, WI, Katie Campbell moved to Colorado in 1993 and holds a B.A. in Communications from Marquette University. She specializes in combining digital marketing, branding, public relations, and targeted advertising to help nonprofits, events, and small and medium businesses establish and build on their credibility and authenticity in an ever-‐changing marketplace. An accomplished pianist in her youth, she is past President of the Board of Directors at Children’s Garden of Learning, past Vice President of the Vail Valley Business Women, and is a founding member of the Colorado Music Alliance. She is an active volunteer and supporter of the Vail Valley Foundation and Vail Mountain School.
Michelle Sendor, Digital Marketing Manager – A native Californian, Michelle holds a B.S. from University of Southern California’s renowned Marshall School of Business with an emphasis in Marketing. Michelle is a certified Google AdWords Partner and an accredited Microsoft Advertising Professional (Bing/Yahoo). Her extensive expertise in digital search marketing enables clients to target customers through search and content networks via text, mobile, video, banner and TV ads online, as well as reaching coveted audiences through contextual, geographic and demographic targeting utilizing conversion tracking and linking analytics. Her vast experience in social media and paid search marketing has helped clients find their return on investment through targeted social media channels such as Google Adwords, Facebook, Twitter, Foursquare, Google+, YouTube, and Pinterest.
Laura Waniuk, Marketing Strategist | PR | Copywriter -‐ Laura Waniuk holds a B.A. in English from the University of California -‐ Santa Barbara, is fluent in Spanish and has multi-‐cultural experience launching over 50 products and managing $5 million in promotional budgets. Laura is a seasoned marketing professional with expertise in integrated marketing communications, account management and financial analysis to drive high volume sales results. She has led marketing teams to success and growth through hands-‐on training and mentorship, supervised cross-‐functional team to develop and implement tactical initiatives essential to delivering the strategic message, and managed relationships with external partners, from licensors to ad agencies and software development studios. Her corporate experience includes Microsoft, XBox, Cryptozoic Entertainment, and Rose Art. She is an active volunteer for The Youth Foundation.
David Campbell, Creative Director -‐ Before moving to Vail in 1993, David spent 10 years as an Art Director at a boutique advertising firm in Santa Monica. An L.A. native, he graduated from the University of Colorado-‐Boulder with a B.A. in Fine Arts and then continued on to graduate from the internationally renowned Art Center College of Design in Pasadena, CA. He specializes in identity and brand management, and provides all graphic design and creative services for Nichols Interactive’s marketing clients in both the digital and print realms. His eye for color and layout combined with sophisticated messaging, and how it sets our clients apart from their competition, is invaluable.
For the last 17 years, Nichols Interactive has consistently created and delivered innovative and unique marketing solutions. Our proven project delivery methodology combined with our expertise allows Nichols Interactive to take your ideas from inception to completion. We will provide Bravo! Vail Valley Music Festival with the high level expertise, solid technology and all of the marketing tools you need to create a powerful brand and unrivaled online experience.
In addition to our strong creative and technical contributions, our nearly 17 years of experience in the resort, recreation, and tourism industries will provide you with marketing strategies and creative solutions to provide the high quality presence for your clients that you need.
Thank you for your consideration of Nichols Interactive for your project. We are confident that we are the right partner with the right set of tools to deliver on your goals. Ultimately, you can trust us to deliver on time and on budget because we have a solid methodology for execution.
CONTACT:
Laura Waniuk, Business Development Nichols Interactive
760.216.3075
