PRESENCE 100 PRESENCE 78

Nueva Ficticia

_19.052

_76.015

_10.433

_7.225

INTERNET PRESENCE

This indicator measures the global reputation of the company in internet, indicating the presence according to the quantity of mentions and the general assessment they generate.

PRESENCE

97

Nueva Ficticia

EVALUATION

B

PRESENCE

100

Empresa Demo

EVALUATION

B

PRESENCE

85

Demo ejemplo

EVALUATION

B

PRESENCE

78

Ejemplo Empresa

EVALUATION

B

The mentions associated to a company in internet correspond to the number of times that the name or synonyms have s been located in internet (LA NUEVA FICTICIA SA) and the polarity of those mentions.

The polarity is analysed in the mentions found with respect to the concepts requested. This way you can get to know the opinion on specific aspects of the company.

Nueva Ficticia,Empresa Demo,Demo ejemplo,Ejemplo Empresa

Tax Number: A00000000

Online Reputation Comparative Report

Online Reputation Global Index

Mentions

Positive Neutral Negative

Nueva Ficticia Empresa Demo Demo ejemplo Ejemplo Empresa 0 %

50 % 100 %

In this tag cloud there are the most relevant words found in the internet related to the mention of the company / brand. The bigger the word is the greater the mentions volume it represents.

NUEVA FICTICIA Word Mentions Madrid 1.724 Barcelona 1.534 Zaragoza 1.500 Euros 1.337 Valencia 1.307 Casa 1.292 EMPRESA DEMO

Nueva Ficticia Empresa Demo Demo ejemplo Ejemplo Empresa

IMAGEN DE MARCA

INNOVACION CALIDAD DIRECTIVOS COMPETENCIA OTROS CONCEPTOS Negative

Neutral Positive

Words with which the brand / company is related

Word Mentions Demos 7.891 Empresa 4.319 Informacion 3.492 Distancia 3.406 Madrid 2.875 Hilo 2.711 DEMO EJEMPLO Word Mentions Demo 1.088 Empresa 965 Madrid 662 Moda 622 Informacion 597 Empresas 569 EJEMPLO EMPRESA Word Mentions Informacion 1.202 Tienda 1.141 Madrid 1.018

Distancia 917

Km 892

Avenida 725

Here you could know where the company is mentioned and the polarity of the mentions per channel.

The content of the mention is as important as the place in which it is made. This information would help us to know where there is more online presence, its quality and impact of the possible communication actions. The mentions in Twitter and Facebook are a

representative sample of the public messages or tweets emitted since 02/01/2014.

NUEVA FICTICIA

Domain Mentions % of the total Evaluation Page Rank Channel

www.offertazo.com 2.627 13,79 70 3 Web www.ofertia.com 2.550 13,38 70 5 Web www.tiendeo.com 1.967 10,32 75 4 Web ojeator.es 1.392 7,31 70 0 Web milyuncatalogos.com 968 5,08 70 1 Web www.indizze.com 903 4,74 79 4 Web www.top-tiendas.es 637 3,34 43 3 Web www.opentenea.com 548 2,88 70 1 Web informaciona.com 450 2,36 70 0 Web www.dscuento.com 421 2,21 70 4 Web www.ciao.es 411 2,16 62 6 Web www.dooyoo.es 315 1,65 68 4 Web www.wiju.es 313 1,64 70 5 Web www.elotrolado.net 167 0,88 60 5 Web www.compromisorse.com 166 0,87 66 5 Web Where is it mentioned Nueva Ficticia 98.86 % 0.11 % 0 % 1.03 % Empresa Demo 98.5 % 0.91 % 0 % 0.59 % Demo ejemplo 99.25 % 0.45 % 0 % 0.31 % Ejemplo Empresa 90.18 % 6.24 % 0 % 3.57 %

Web Blogs News

Nueva Ficticia Empresa Demo Demo ejemplo Ejemplo Empresa Negative

Neutral Positive

Websites in which it is mentioned

www.tiendas-espana.es 153 0,80 52 4 Web es.scribd.com 153 0,80 68 5 Web www.enalquiler.com 128 0,67 73 6 Web www.rankia.com 117 0,61 65 4 Web www.ofertasbancarias.es 110 0,58 45 0 Web www.bankimia.com 107 0,56 70 5 Web www.acceso.com 101 0,53 72 5 Web www.afindemes.es 98 0,51 68 4 Web www.habitamos.com 98 0,51 73 6 Web www.economiatoday.com 96 0,50 70 1 Web jooble.com.es 96 0,50 70 7 Web www.kiafaq.com 93 0,49 59 1 Web www.mundodvd.com 92 0,48 62 3 Web moviltoday.com 84 0,44 50 3 Web EMPRESA DEMO

Domain Mentions % of the total Evaluation Page Rank Channel

www.offertazo.com 11.152 14,67 70 3 Web www.ofertia.com 6.942 9,13 70 5 Web www.tiendeo.com 4.920 6,47 73 4 Web www.top-tiendas.es 4.664 6,14 65 3 Web www.indizze.com 3.837 5,05 80 4 Web www.opentenea.com 3.753 4,94 70 1 Web www.mundodvd.com 3.431 4,51 60 3 Web informaciona.com 3.324 4,37 68 0 Web www.ciao.es 2.959 3,89 66 6 Web www.dooyoo.es 2.005 2,64 63 4 Web jooble.com.es 1.994 2,62 68 7 Web www.dscuento.com 1.951 2,57 70 4 Web www.tablerotrabajo.com 1.069 1,41 67 3 Web www.rankia.com 928 1,22 61 4 Web www.presspeople.com 858 1,13 72 3 Web www.geniale.es 744 0,98 73 4 Web www.ofertasbancarias.es 717 0,94 64 0 Web www.gsmspain.com 656 0,86 52 5 Web www.tormo.com 614 0,81 71 4 Web www.managingsport.com 586 0,77 69 3 Web milyuncatalogos.com 585 0,77 69 1 Web hartodecarrefour.blogspot.com.es 560 0,74 51 2 Blogs www.afindemes.es 558 0,73 69 4 Web

ojeator.es 438 0,58 74 0 Web www.economiatoday.com 433 0,57 74 1 Web www.potenciatueconomia.com 399 0,52 69 0 Web regalosymuestrasgratis.com 392 0,52 72 3 Web es.globedia.com 382 0,50 65 6 Web www.monitordemercados.com 370 0,49 60 2 Web bandaancha.eu 341 0,45 54 5 Web DEMO EJEMPLO

Domain Mentions % of the total Evaluation Page Rank Channel

www.potenciatueconomia.com 1.839 17,63 74 0 Web www.informacion-empresas.com 1.382 13,25 71 4 Web www.opentenea.com 1.376 13,19 70 1 Web informaciona.com 1.021 9,79 69 0 Web www.youtube.com 363 3,48 50 9 Videos tu.tv 241 2,31 65 6 Videos ojeator.es 201 1,93 74 0 Web milyuncatalogos.com 194 1,86 71 1 Web www.totalping.com 149 1,43 74 4 Web www.economiatoday.com 144 1,38 70 1 Web www.todoboda.com 128 1,23 67 3 Web www.ciao.es 126 1,21 59 6 Web www.losviajeros.com 124 1,19 56 4 Web atopicos.com 118 1,13 61 0 Web class.posot.es 117 1,12 73 1 Web www.dooyoo.es 112 1,07 64 4 Web www.mundodvd.com 98 0,94 66 3 Web www.indizze.com 96 0,92 50 4 Web www.dalealplay.com 91 0,87 70 5 Web www.fansdeapple.com 89 0,85 61 3 Web atopicos6.com 85 0,81 43 0 Web foro.enfemenino.com 83 0,80 61 5 Web segundamano.charhadas.com 78 0,75 30 4 Web www.paxinasgalegas.es 61 0,58 76 5 Web www.opcionempleo.com 60 0,58 78 6 Web www.top-tiendas.es 56 0,54 70 3 Web www.shopwiki.es 51 0,49 70 3 Web www.indeed.es 47 0,45 70 7 Web www.gsmspain.com 46 0,44 58 5 Web EJEMPLO EMPRESA Informa D&B - LA NUEVA FICTICIA SA

Domain Mentions % of the total Evaluation Page Rank Channel www.ofertia.com 3.957 54,77 68 5 Web www.tiendeo.com 542 7,50 71 4 Web regalosymuestrasgratis.com 483 6,69 71 3 Web www.ofertasytimos.es 354 4,90 40 0 Blogs www.geniale.es 130 1,80 70 4 Web www.citiservi.es 113 1,56 30 3 Web www.ciao.es 86 1,19 60 6 Web es.globedia.com 62 0,86 38 6 Web www.economiatoday.com 57 0,79 73 1 Web www.eleconomista.es 56 0,78 50 7 News tologratis.com 55 0,76 75 2 Web www.opentenea.com 38 0,53 50 1 Web www.gartoo.es 38 0,53 60 3 Web megustaahorrar.blogspot.com.es 36 0,50 75 3 Blogs www.labolsa.com 36 0,50 68 6 Web promocionesycolecciones.com 34 0,47 70 4 Web www.dooyoo.es 33 0,46 62 4 Web www.ahorradoras.com 30 0,42 70 3 Web www.habitamos.com 30 0,42 70 6 Web www.enalquiler.com 29 0,40 70 6 Web www.ahorrodiario.com 28 0,39 70 4 News www.cambalache.es 27 0,37 55 4 Web www.wiju.es 26 0,36 70 5 Web www.afindemes.es 25 0,35 74 4 Web www.milanuncios.com 22 0,30 70 4 Web www.lavozdigital.es 22 0,30 85 7 Web www.bankimia.com 21 0,29 50 5 Web mirandotubolsillo.com 20 0,28 70 2 Blogs www.20minutos.es 19 0,26 70 7 News www.niumba.com 17 0,24 70 4 Web

Nueva Ficticia

80

/100

92

/100

100

/100

72

/100

PRESENCE IN SOCIAL NETWORKS

With the social networks accounts mentioned in the search crawling an Stratio internet global influence index is created that indicates the importance and relevance of those accounts in the social networks.

Influence distribution by social network.

Get to know in which social networks has a company greater influence can help us to analyse if the effort being invested in those profiles is obtaining the expected results.

SOCIAL NETWORKS INFLUENCE STRATIO INDEX

Global Influence To ta l C om pa ni es

Companies distribution according to the influence.

0 20 40 60 80 100

How much does any social network contribute to the total influence?

C o n tr ib u ti o n Twitter Facebook Google+

Nueva Ficticia Empresa Demo Demo ejemplo Ejemplo Empresa 0%

50% 100%

SOCIAL NETWORKS ACCOUNTS VALUATION

TWITTER

It does indicate the global influence in Twitter, we do use the Stratio index for it. In the second one it is shown the number of followers of an account, and in the last one it is shown the number of publications made (tweets).

@Nueva Ficticia @empresa_demo @demo_ejemplo @ejemplo_emp

Influence 69 / 100 87 / 100 99 / 100 54 / 100

Followers 4.402 36.738 94.840 563

Tweets 2.318 14.073 4.366 1.003

It indicates the latest account activity (latest 200 Tweets). There are measured statistics as the Reach (is a metric used in Twitter to measure the potentiality of the published tweets, that is to say, know how many persons have been potentially reached by a tweet, this analysis is the result of the sum of the number of retweets and the followers of the persons that have retwitted). Data is also provided on the number of retweets and mentions.

@Nueva Ficticia @empresa_demo @demo_ejemplo @ejemplo_emp

Reach 10.967 42.752 99.751 4.328

Retweets 242 543 1.220 24

Mentions 136 216 309 34

There are provided the best followers of the brand, with the user name, number of retweets and mentions of the latest account activity (latest 200 tweets).

@NUEVA FICTICIA

User name Retweets Mentions

pablolopez 18 4 evavalencia 18 1 Reboll 10 1 Alvarogomez 8 2 industriasgijon 8 1 demosejemplos 6 1 raquel 6 3 javiercampo 6 0 jjg1237 6 1 informa 6 7 @EMPRESA_DEMO

User name Retweets Mentions

empresaCSr 70 12

romantiel 28 10

santacruz 20 8

Latest account activity

twitejemplos 12 20 pepeXop 10 0 pablito 9 0 bautista 8 0 jjejemrbs 8 0 ejemplos 8 0 demoscentro 8 0 @DEMO_EJEMPLO

User name Retweets Mentions

ejemplosmadrid 145 10 Prtega 10 0 InfomraSpain 8 0 veronikaspain 7 0 ejemplo_master 6 0 pablo_demo 6 4 soledad123 5 0 juan_demo 5 0 demos123 4 0 arana_mast 4 3 @EJEMPLO_EMP

User name Retweets Mentions

DemoWinter 6 12 Guaitodom 4 8 ramonlopez 4 6 Cristiandiaz 2 3 demos_435 2 0 eva_ejemplo 2 1 einforma 2 0 informa 2 0 empresite 0 5 jdejmplo 0 2

FACEBOOK

Influence statistics of Stratio index and “Likes” corresponding to the global data of the companies. The number of “like”, the times it has been shared and the number of answers that the latest account publications have had (latest 100 posts).

nueva.ficticia empresa.demo demo.ejemplo ejemplo.empresa

Influence 90 / 100 96 / 100 100 / 100 90 / 100

They Like 13.142 294.042 1.465.256 10.949

nueva.ficticia empresa.demo demo.ejemplo ejemplo.empresa

Like 3.361 1.350 3.551 5.440

Share 139 54 149 360

Comments 562 719 1.189 614

There are provided the number of the best fans of the brand detailing the user name, the number of comments, the number of “like” and the reposts (times that a publication has been shared). The latest account publications are taken into account (latest 100 posts). NUEVA.FICTICIA

User name Comments Like

Nueva Ficticia 22 15 Lydia Gomez 16 13 Elsa Cabello 15 45 Juan Martinez 7 0 Antonio Alejo 7 24 Juan Villalba 6 8 Olga Pérez 5 12 Gloria Ballet 5 3 Tecnologia Nava 4 0 Isabel Lopez 4 9 EMPRESA.DEMO

User name Comments Like

Angel Garcia 28 6 Demo España 16 12 Jesus Gonzalez 10 3 Ana Maria 9 0 Juan Plasencia 7 0 Raul Dominguez 6 0

Pedro Pérez López 5 1

Carlos Martin 5 2

Ana Belen Muñoz 5 0

Martin Garcia 4 0

DEMO.EJEMPLO

User name Comments Like

Politecnica Torre 16 12

Maria Ángeles 8 0

Paqui Garcia 7 1

Latest account activity

Alfonso Díaz 6 2

Juan Pedro gomez 6 0

Javier Gervas 5 0

Carlos Longo 5 0

Alberto de la riva 4 10

Eliza Montaluisa 4 0

Angel Gonzalez Conde 4 0

EJEMPLO.EMPRESA

User name Comments Like

Demo Ejemplos 25 3

Lourdes Gonzalez 25 28

Emilio Escobar 20 130

Isabel Franco 11 7

Elvira Perez 10 11

Eva Jesus del Pino 9 26

Pilar García Sánchez 7 60

Silvia Rosas 7 12

Catering demostracion 7 23

Anabelen Fernandez Romo 6 66

GOOGLE +

Show the data of the total number of “+1” corresponding to the global data of the company/brand. It does also show the recent activity of the account (latest 100 posts): the number of comments and the times that the profile contents have been shared.

+empresademo +demoejemplo

+1s 40 57

+empresademo +demoejemplo

Share 2 3

Answers 10 14

It provides data of the best fans of the brand, with the user name, +1s and the times that the latest 100 posts of the accounts have been shared.

+EMPRESADEMO

User name Share

Lois Zafra 0

Sara Martínez 0

Latest account activity

Best Fans

Juanmi Gomez 1 Josefina Sira 0 marco Rosa 0 Maria Marin 0 Sara Cristina 0 susana luque 0 Augustin Demostracion 0 Mauricio Camargo 0 +DEMOEJEMPLO

User name Share

Lois Zafra 0 Sara Martínez 0 Juanmi Gomez 1 Josefina Sira 0 marco Rosa 0 Maria Marin 0 Sara Cristina 0 susana luque 0 Augustin Demostracion 0 Mauricio Camargo 0

DISTRIBUTION BY TOPICS

This section shows the key words with the higher number of mentions that it has used in the social networks. The greater the size of the words the higher number of mentions apparitions in social networks

EMPRESA DEMO

NUEVA FICTICIA

EJEMPLO EMPRESA

DEMO EJEMPLO

Most commented topics in the social networks

More influential users list on each subject and social network. These users are influential at a global level on every social network; they are not necessarily followers or attached to a brand or company.

TWITTER

Profile Topic

starbucks_es Establecimiento

nuez_es Precio

alfredovela Trato al cliente

empleoytrabajo Trato con proveedores

recomendar Calidad FACEBOOK Profile Topic Expansion.com Precio StarbucksEspana Establecimiento institutoparalacalidadpucp Calidad institutoparalacalidadpucp Calidad Expansion.com Precio GOOGLE + Profile Topic

+ElCorteIngles Trato al cliente

108623737138132690295 Establecimiento

110749725106084719428 Internacionalizacion

+expansion Precio

105648134125058354574 Patrocinadores

PageRank one of many metrics used by Google to determine the relative importance of a website with respect to others pages in Internet.

Nueva Ficticia

5

/ 10

5

/ 10

6

/ 10

₄

_{/ 10}

The Alexa Ranking ranking is a website popularity ranking according to the traffic received from all the origins; included the search engine organic origins.

Nueva Ficticia

62.447

8.335

3.078

_967.687

POSITION IN SEARCH ENGINES (SEO)

Our analysts extract keywords from the analysed web to study its search engine positioning and see their position when looking for it through Google.

NUEVA FICTICIA EMPRESA DEMO DEMO EJEMPLO EJEMPLO EMPRESA

compras online 1 - 11 -Ejemplos - 2 - 3 tiendas - 46 - 10 ofertas - 85 - 5 demos 4 8 - 7 demostracion 1 5 50 4

The searchers tend to use the words of certain website elements as titles, texts, etc as Topic indicator of the website. NUEVA FICTICIA

EMPRESA DEMO

Google Pagerank Alexa global ranking

Search engines position by keyword

Word that the website is trying to promote is searchers

DEMO EJEMPLO

EJEMPLO EMPRESA

Due to the structure of the website it has not been possible to analyse it automatically. This affects negatively the presence in search engines as it obstructs the access of the search robots to the different pages off the website.

One of the main indicators of the importance of a web or website for the searchers is the number of third party links. NUEVA FICTICIA

Domain Page Rank Total

www.elmundo.es 9 3 www.xing.com 9 2 www.unglobalcompact.org 8 2 www.ub.edu 8 2 www.liferay.com 8 2 becas.universia.es 7 2 www.abc.es 7 2 www.eusew.eu 7 6 cincodias.com 7 2 obrasocial.lacaixa.es 7 3 www.tomtom.com 7 3 www.dmoz.org 7 3

EMPRESA DEMO

Domain Page Rank Total

www.elmundo.es 9 3 www.youtube.com 9 2 www.xing.com 9 4 www.flickr.com 9 2 www.pinterest.com 9 2 www.xbox.com 8 6 www.heise.de 8 2 www8.hp.com 8 2 storify.com 8 3 www.ub.edu 8 2 feeds.feedburner.com 7 12 www.abc.es 7 2 DEMO EJEMPLO

Domain Page Rank Total

en.wikipedia.org 8 4 elpais.com 8 3 feeds.feedburner.com 7 2 www.eleconomista.es 7 2 wikileaks.org 7 2 www.los40.com 7 2 feeds2.feedburner.com 7 2 www.htc.com 7 2 es.wikipedia.org 7 21 es.msn.com 6 4 es.blackberry.com 6 3 www.viajeselcorteingles.es 6 3 EJEMPLO EMPRESA

Domain Page Rank Total

www.pinterest.com 9 4 www.cruzroja.es 7 3 flipboard.com 7 2 www.mpdl.org 6 2 www.marketingdirecto.com 6 2 newfis.fis.com 6 2 www.gastronomiaycia.com 5 2 www.supertruper.com 5 4

blogs.alianzo.com 5 2

exploreseville.com 4 2

cliffordauckland.es 4 2

www.pepekitchen.com 4 11

The technical SEO is anything on which the webmaster of the website has a direct control, for example the hosting and the code (or software). The technical SEO analysis offers a series of technical indicators that allow the webmaster to optimise the programming of the website to improve the search engines access.

TECHNICAL ANALYSIS

NUEVA FICTICIA EMPRESA DEMO DEMO EJEMPLO EJEMPLO EMPRESA

Crawling time 0,001s 0,001s 0,001s 0,000s

Broken links 24 22 2 0

Links density 17,00% 3,00% 0,00% 38,00%

Illegible URLs 110 593 430 0

ESTRUCTURA

NUEVA FICTICIA EMPRESA DEMO DEMO EJEMPLO EJEMPLO EMPRESA

Total URL 123 624 6.933 0

URL with levels excess 34 567 6.929 0

Bad code Yes Yes Yes No

URL with punctuation marks 90 568 512 0

URL with dynamic symbols 58 259 6.922 0

Sitemap No Yes No Yes

ROBOTS

NUEVA FICTICIA EMPRESA DEMO DEMO EJEMPLO EJEMPLO EMPRESA

Robots.txt Yes Yes Yes Yes

Excluded directories 2 3 5 36

Excluded URLs 0 2 7 2

ADDITIONAL INFORMATION

The information supplied in virtue of the current report (the "Information") is the result of several automatic tracing processes and information analyses in more than 100 million public domain websites, that is not object of any verification by Informa D&B, S.A. ("Informa") nor of Paradigma Tecnológico S.L. ("Paradigma"), technical responsible company of the obtaining of this information. As a consequence, all the information contained in those reports should be understood as merely indicative as nor Informa nor Paradigma may guarantee the veracity or accuracy of the information.

The technology used to carry out this type of reports is based in words semantic identification, so that when identifying a company or a brand, some common specific terms may be mixed or confused.

Informa and Paradigma would not be responsible of the direct or indirect damages (including emerging damages and loss of profits) suffered by the recipient as a consequence of the use of the information.

The information has been commercialised for the particular use of the recipient. No part of this document may be: (1) copied, photocopied or duplicated in any way, or mean (2) redistributed or (3) mentioned without the prior written permission of Informa. The Technical Analysis

recipient of the Information shall be the only responsible for any consequences that may derive from those actions, as well as a safeguard of the information, and shall take all appropriate security measures to protect it against unauthorized access or disclosure. The information has been sent according to the Spanish legislation and, for its use, scope and interpretation should be subject to such legislation.