RESIDENTIAL ROOFING
Industry Study #3881 | September 2020
This Freedonia industry study analyzes the 127.78
million squares US residential roofing industry. It
presents historical demand data (2009, 2014, and
2019) and forecasts (2024 and 2029) by product
(asphalt shingles, metal, bituminous, roofing tile,
wood shingles and shakes, and other), by application
(new and reroofing) and US geographic subregion.
The study also evaluates company market share and
competitive analysis on industry competitors.
Report Link: https://hubs.ly/H0v-gw-0
Learn More About This Report
Table of Contents
1. Executive Summary 14
2. Overview 16
Key Findings 16
Historical Residential Roofing Market Trends 17
Impact of COVID-19 on Residential Roofing 19
Residential Roofing Area Demand 20
Residential Roofing Value Demand 22
Production & Trade 24
Shipments, Imports, & Exports 24
Effects of Tariffs on Trade 25
3. Factors Impacting Residential Roofing Demand 27
New Housing Trends 27
Weather-Related Reroofing 28
Roof Slope (Steep-Slope vs. Low-Slope) 30
Product Pricing Trends (Manufacturers’ Level) 32
Installation Considerations 34
Comparative Installation Costs 34
Shortage of Trained Installers 36
Changing Residential Building Codes 37
Insurer Requirements 39
Energy Efficiency Standards 40
ENERGY STAR 40 LEED 41 Cool Roofing 42 Solar Roofing 42 4. Asphalt Shingles 44 Key Findings 44
Definition & Scope 45
Demand by Product 46
Standard Laminated Shingles 49
High-Performance Laminated Shingles 51
Three-Tab Shingles 54
Demand by Application & Housing Type 55
Demand by Region & Subregion 57
Table of Contents (continued)
5. Metal Roofing 60
Key Findings 60
Definition & Scope 61
Demand by Product & Roof Slope 63
Standing Seam 65
Other Metal Roofing 67
Demand by Application & Housing Type 69
Demand by Region & Subregion 72
Market Share 75
6. Bituminous Roofing 77
Key Findings 77
Definition & Scope 78
Demand by System Type 79
Demand Forecast 79
Built-Up Roofing (BUR) 80
Modified Bitumen Systems 81
Roof Area Covered & Material Consumption 83
Consumption by Material 83
Standard Roofing Felts 85
Polymer-Modified Bitumen Membranes 86
Consumption by Backing Material (Fiberglass vs. Organic) 89 Consumption by Surface (Granular vs. Smooth) 91
Demand by Application & Housing Type 93
Demand by Region & Subregion 95
Market Share 97
7. Roofing Tile 99
Key Findings 99
Definition & Scope 100
Demand by Product 101
Demand Forecast 101
Concrete 103
Clay 104
Demand by Application & Housing Type 106
Demand by Region & Subregion 109
Market Share 112
8. Wood Shingles & Shakes 113
Key Findings 113
Table of Contents (continued)
Demand by Product 115
Demand Forecast 115
Shingles 117
Shakes 118
Demand by Application & Housing Type 119
Demand by Region & Subregion 121
Leading Suppliers 124
9. Other Roofing Products 125
Key Findings 125
Definition & Scope 126
Demand by Product 127
Demand by Application & Housing Type 129
Demand by Region & Subregion 131
Leading Suppliers 133
10.Applications 134
Key Findings 134
Residential Roofing Demand by Application 135
New Residential Construction 138
Market Scope & Outlook 138
Demand by Product 139
Demand by Region & Subregion 141
Reroofing 143
Market Scope & Outlook 143
Demand by Product 145
Demand by Region & Subregion 146
Residential Roofing Demand by Housing Type 148
Demand Forecast 148 Single-Family 149 Multifamily 151 Manufactured Housing 153 11.Regions 154 Key Findings 154 Demand by Region 155 Northeast 156
Residential Roofing Demand by Subregion 156
New England 157
Table of Contents (continued)
Midwest 160
Residential Roofing Demand by Subregion 160
East North Central 161
West North Central 162
South 164
Residential Roofing Demand by Subregion 164
South Atlantic 165
East South Central 167
West South Central 169
West 171
Residential Roofing Demand by Subregion 171
Mountain 172
Pacific 173
12.Industry Structure 176
Key Findings & Industry Composition 176
Market Share 178
Distribution Overview 182
Distribution Channels 182
Leading Distributors 183
Key Competitive Strategies 185
Vertical & Horizontal Integration 185
New Product Development 185
Preferred Contractor Programs 186
Mergers & Acquisitions 187
Cooperative Agreements 189
Marketing 190
List of Industry Participants 192
13.Appendix 194 Scope 195 Definitions 198 Abbreviations 203 Freedonia Methodology 204 Study-Specific Methodology 219 Sources 221
Associations & Agencies 222
Related Studies & Reports 223
Macroeconomic Assumptions 225
Economic Environment 225
Table of Contents (continued)
Consumer Spending 229
Consumer Financing 231
Building Construction 232
Residential Building Construction 234
Residential Improvements & Repairs 235
Housing Starts 236
List of Tables
2. Overview
Table 2-1 | Residential Roofing Demand by Product, 2009 – 2029 (million squares) 21 Table 2-2 | Residential Roofing Demand by Product, 2009 – 2029 (million dollars) 23 Table 2-3 | Residential Roofing Supply & Demand, 2009 – 2029 (million dollars) 25
3. Factors Impacting Residential Roofing Demand
Table 3-1 | Residential Roofing Demand by Roof Slope, 2009 – 2029 (million squares) 31 Table 3-2 | Residential Roofing Average Prices by Product, 2009 – 2029
(dollars per square) 33
Table 3-3 | Selected Residential Roofing Installation Costs, 2009 – 2029
(dollars per square) 35
4. Asphalt Shingles
Table 4-1 | Residential Asphalt Shingle Demand by Product, 2009 – 2029
(million squares & million dollars) 47 Table 4-2 | Residential Standard Laminated Asphalt Shingle Demand, 2009 – 2029
(million squares & million dollars) 50 Table 4-3 | Residential High-Performance Laminated Asphalt Shingle Demand, 2009 –
2029 (million squares & million dollars) 52 Table 4-4 | Residential Three-Tab Asphalt Shingle Demand, 2009 – 2029 (million squares
& million dollars) 54
Table 4-5 | Residential Asphalt Shingle Demand by Application & Housing Type, 2009 –
2029 (million squares) 56
Table 4-6 | Residential Asphalt Shingle Demand by Region & Subregion, 2009 – 2029
(million squares) 58
5. Metal Roofing
Table 5-1 | Low- & Steep-Slope Metal Roofing: Product Differences 62 Table 5-2 | Residential Metal Roofing Demand by Product & Roof Slope, 2009 – 2029
(million squares & million dollars) 64 Table 5-3 | Residential Standing Seam Metal Roofing Demand, 2009 – 2029
(million squares & million dollars) 66 Table 5-4 | Other Metal Residential Roofing Demand, 2009 – 2029 (million squares &
million dollars) 68
Table 5-5 | Residential Metal Roofing Demand by Application & Housing Type, 2009 –
2029 (million squares) 70
Table 5-6 | Residential Metal Roofing Demand by Region & Subregion, 2009 – 2029
List of Tables (continued)
6. Bituminous Roofing
Table 6-1 | Residential Bituminous Roofing Demand by System Type, 2009 – 2029
(million squares) 80
Table 6-2 | Built-Up Roofing: Advantages & Disadvantages 81 Table 6-3 | Modified Bitumen Systems: Advantages & Disadvantages 82 Table 6-4 | Residential Bituminous Roofing Consumption by Product, 2009 – 2029
(million squares & million dollars) 84 Table 6-5 | Residential Standard Roofing Felt Consumption, 2009 – 2029
(million squares & million dollars) 85 Table 6-6 | Residential Polymer-Modified Bitumen Membrane Consumption by Type,
2009 – 2029 (million squares & million dollars) 87 Table 6-7 | Residential Bituminous Roofing Consumption by Backing Material, 2009 –
2029 (million squares) 90
Table 6-8 | Residential Bituminous Roofing Consumption by Surface Type, 2009 – 2029
(million squares) 92
Table 6-9 | Residential Bituminous Roofing Demand by Application & Housing Type,
2009 – 2029 (million squares) 94
Table 6-10 | Residential Bituminous Roofing Demand by Region & Subregion, 2009 –
2029 (million squares) 96
7. Roofing Tile
Table 7-1 | Residential Roofing Tile Demand by Product, 2009 – 2029 (million squares &
million dollars) 102
Table 7-2 | Residential Concrete Roofing Tile Demand, 2009 – 2029 (million squares &
million dollars) 103
Table 7-3 | Residential Clay Roofing Tile Demand, 2009 – 2029 (million squares &
million dollars) 105
Table 7-4 | Residential Roofing Tile Demand by Application & Housing Type, 2009 –
2029 (million squares) 107
Table 7-5 | Residential Roofing Tile Demand by Region & Subregion, 2009 – 2029
(million squares) 111
8. Wood Shingles & Shakes
Table 8-1 | Residential Wood Shingle & Shake Roofing Demand by Product, 2009 – 2029
(million squares & million dollars) 116 Table 8-2 | Residential Wood Shingles Roofing Demand, 2009 – 2029 (million squares &
million dollars) 117
Table 8-3 | Residential Wood Shake Roofing Demand, 2009 – 2029 (million squares &
million dollars) 118
Table 8-4 | Residential Wood Shingle & Shake Roofing Demand by Application &
List of Tables (continued) Table 8-5 | Residential Wood Shingle & Shake Demand by Region & Subregion, 2009 –
2029 (million squares) 122
9. Other Roofing Products
Table 9-1 | Other Residential Roofing Demand by Product, 2009 – 2029 (million squares
& million dollars) 128
Table 9-2 | Other Residential Roofing Product Demand by Application & Housing Type,
2009 – 2029 (million squares) 130
Table 9-3 | Other Residential Roofing Product Demand by Region & Subregion, 2009 –
2029 (million squares) 132
10.Applications
Table 10-1 | Residential Roofing Demand by Application, 2009 – 2029 (million squares) 137 Table 10-2 | New Residential Roofing Demand by Product, 2009 – 2029 (million squares
& million dollars) 140
Table 10-3 | New Residential Roofing Demand by Region & Subregion, 2009 – 2029
(million squares) 142
Table 10-4 | Residential Reroofing Demand by Product, 2009 – 2029 (million squares &
million dollars) 146
Table 10-5 | Residential Reroofing Demand by Region & Subregion, 2009 – 2029
(million squares) 147
Table 10-6 | Residential Roofing Demand by Housing Type, 2009 – 2029
(million squares) 148
Table 10-7 | Single-Family Housing Roofing Demand by Application & Product, 2009 –
2029 (million squares) 150
Table 10-8 | Multifamily Housing Roofing Demand by Application & Product, 2009 –
2029 (million squares) 152
Table 10-9 | Manufactured Housing Roofing Demand by Application & Product, 2009 –
2029 (million squares) 153
11.Regions
Table 11-1 | Residential Roofing Demand by Region, 2009 – 2029 (million squares) 155 Table 11-2 | Northeast Residential Roofing Demand by Subregion, 2009 – 2029
(million squares) 156
Table 11-3 | New England Residential Roofing Demand by Application & Product, 2009 –
2029 (million squares) 157
Table 11-4 | Middle Atlantic Residential Roofing Demand by Application & Product,
2009 – 2029 (million squares) 159
Table 11-5 | Midwest Residential Roofing Demand by Subregion, 2009 – 2029
List of Tables (continued) Table 11-6 | East North Central Residential Roofing Demand by Application & Product,
2009 – 2029 (million squares) 161
Table 11-7 | West North Central Residential Roofing Demand by Application & Product,
2009 – 2029 (million squares) 163
Table 11-8 | South Residential Roofing Demand by Subregion, 2009 – 2029
(million squares) 165
Table 11-9 | South Atlantic Residential Roofing Demand by Application & Product, 2009
– 2029 (million squares) 166
Table 11-10 | East South Central Residential Roofing Demand by Application & Product,
2009 – 2029 (million squares) 168
Table 11-11 | West South Central Residential Roofing Demand by Application & Product,
2009 – 2029 (million squares) 170
Table 11-12 | West Residential Roofing Demand by Subregion, 2009 – 2029
(million squares) 171
Table 11-13 | Mountain Residential Roofing Demand by Application & Product, 2009 –
2029 (million squares) 172
Table 11-14 | Pacific Residential Roofing Demand by Application & Product, 2009 – 2029
(million squares) 174
12.Industry Structure
Table 12-1 | US Residential Roofing Sales by Company, 2019 (million dollars) 177 Table 12-2 | Selected Mergers & Acquisitions 188 Table 12-3 | Selected Cooperative Agreements 189 Table 12-4 | Selected Industry Participants 192
13.Appendix
Table 13-1 | Study Scope: US Geographic Regions & Subregions 196
Table 13-2 | Relevant Industry Codes 197
Table 13-3 | Relevant HS Codes 197
Table 13-4 | Abbreviations & Acronyms Used in Study 203 Table 13-5 | Macroeconomic Indicators, 2009 – 2029 (billion 2012 dollars) 226 Table 13-6 | Population & Households, 2009 – 2029 (millions) 228 Table 13-7 | Personal Consumption Expenditures, 2009 – 2029 (billion dollars) 230 Table 13-8 | Consumer Financing Environment, 2009 – 2019 232 Table 13-9 | Building Construction Expenditures, 2009 – 2029 ((billion 2012 dollars &
billion dollars) 233
Table 13-10 | Residential Building Construction Expenditures, 2009 – 2029
(billion 2012 dollars & billion dollars) 235 Table 13-11 | Residential Improvement & Repair Expenditures, 2009 – 2029
(billion 2012 dollars & billion dollars) 236 Table 13-12 | New Housing Indicators, 2009 – 2029 238
List of Tables (continued) Table 13-13 | Housing Stock by Type, 2009 – 2029 (million units) 240
List of Figures
1. Executive Summary
Figure 1-1 | US Residential Roofing Market 15
2. Overview
Figure 2-1 | Key Trends in the Residential Roofing Market 16 Figure 2-2 | Residential Roofing Demand by Application, 2000 – 2019 (million squares) 18
3. Factors Impacting Residential Roofing Demand
Figure 3-1 | Storm-Related Reroofing: Share of Weather-Related Residential Reroofing
Demand, 2007 – 2019 (squares) 29
4. Asphalt Shingles
Figure 4-1 | Residential Asphalt Shingle Roofing Market Key Findings 44 Figure 4-2 | Residential Asphalt Shingle Demand by Product, 2009 – 2029
(million squares) 47
Figure 4-3 | Asphalt Shingles: Product Characteristics 48 Figure 4-4 | High-Performance Laminated Asphalt Shingles: Product Characteristics 53 Figure 4-5 | Residential Asphalt Shingle Demand by Housing Type, 2009 – 2029
(million squares) 56
Figure 4-6 | Asphalt Shingle Roofing Demand by Region, 2009 – 2029 (million squares) 58 Figure 4-7 | Residential Asphalt Shingle Market Share by Company, 2019 (billion dollars) 59
5. Metal Roofing
Figure 5-1 | US Residential Metal Roofing Market Key Findings 60 Figure 5-2 | Metal Roofing: Advantages & Disadvantages 64 Figure 5-3 | Standing Seam Metal Roofing: Advantages & Disadvantages 66 Figure 5-4 | Metal Shingles, Shakes, & Tiles & Corrugated Panel Roofing: Product
Characteristics 68
Figure 5-5 |Residential Metal Roofing Demand by Housing Type, 2009 – 2029
(million squares) 71
Figure 5-6 | Residential Metal Roofing Demand by Region, 2009 – 2029 (million squares) 74 Figure 5-7 | US Residential Metal Roofing Market Share by Company, 2019
(billion dollars) 76
6. Bituminous Roofing
Figure 6-1 | Residential Bituminous Roofing Market Key Findings 77 Figure 6-2 | Polymer-Modified Membranes & Standard Roofing Felts: Product
List of Figures (continued) Figure 6-3 | SBS & APP Bituminous Membranes: Product Characteristics 88 Figure 6-4 | Residential Bituminous Roofing Demand by Housing Type, 2009 – 2029
(million squares) 94
Figure 6-5 | Residential Bituminous Roofing Demand by Region, 2009 – 2029
(million squares) 96
Figure 6-6 | Residential Bituminous Roofing Market Share by Company, 2019
(million dollars) 98
7. Roofing Tile
Figure 7-1 | US Residential Tile Roofing Market Key Trends 99 Figure 7-2 | Roofing Tile: Advantages & Disadvantages 102 Figure 7-3 | Concrete Roofing Tile: Advantages & Disadvantages 104 Figure 7-4 | Clay Roofing Tile: Advantages & Disadvantages 105 Figure 7-5 | Residential Roofing Tile Demand by Housing Type, 2009 – 2029
(million squares) 108
Figure 7-6 | Residential Roofing Tile Demand by Region, 2009 – 2029 (million squares) 111 Figure 7-7 | Residential Roofing Tile Market Share by Company, 2019 (million dollars) 112
8. Wood Shingles & Shakes
Figure 8-1 | US Residential Wood Shingle & Shake Roofing Market Key Trends 113 Figure 8-2 | Wood Shingle & Shake Roofing: Advantages & Disadvantages 116 Figure 8-3 | Residential Wood Shingle & Shake Roofing Demand by Housing Type, 2009
– 2029 (million squares) 120
Figure 8-4 | Residential Wood Shingle & Shake Demand by Region, 2009 – 2029
(million squares) 123
9. Other Roofing Products
Figure 9-1 | Other Residential Roofing Products Market Key Trends 125 Figure 9-2 | Slate, Composite, & Solar Roofing: Product Characteristics 128 Figure 9-3 | Other Residential Roofing Product Demand by Housing Type, 2009 – 2029
(million squares) 130
Figure 9-4 | Other Residential Roofing Product Demand by Region, 2009 – 2029
(million squares) 132
10.Applications
Figure 10-1 | Key Trends in US Residential Roofing Applications 134 Figure 10-2 | New Residential Roofing Demand, 2009 – 2029 (million squares) 139 Figure 10-3 | Age-Related Residential Reroofing Demand, 2009 – 2029 (million squares) 144 Figure 10-4 | Residential Reroofing Demand by Reason for Replacement, 2009 – 2024
List of Figures (continued)
11.Regions
Figure 11-1 | US Regional Residential Roofing Markets 154 Figure 11-2 | New England Residential Roofing Market 158 Figure 11-3 | Middle Atlantic Residential Roofing Market 159 Figure 11-4 | East North Central Residential Roofing Market 162 Figure 11-5 | West North Central Residential Roofing Market 163 Figure 11-6 | South Atlantic Residential Roofing Market 167 Figure 11-7 | East South Central Residential Roofing Market 168 Figure 11-8 | West South Central Residential Roofing Market 170 Figure 11-9 | Mountain Residential Roofing Market 173 Figure 11-10 | Pacific Residential Roofing Market 175
12.Industry Structure
Figure 12-1 | US Residential Roofing Market Share by Company, 2019 (billion dollars) 178 Figure 12-2 |US Residential Roofing Market: Leading Supplier, 2019 179 Figure 12-3 | US Residential Roofing Market: Second Leading Supplier, 2019 180 Figure 12-4 | US Residential Roofing Market: Third Leading Supplier, 2019 181
13.Appendix
Figure 13-1 | Annual Growth in Real GDP, 2000 – 2019, Compared to 1980 – 2005
Average (percent) 227
Figure 13-2 | Annual Population Growth, 2004 – 2019 (percent) 229 Figure 13-3 | New Housing Square Footage by Housing Type, 2004 – 2019 239 Figure 13-4 | Housing Stock by Year of Construction, 2019 (percent) 240