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RESIDENTIAL ROOFING

Industry Study #3881 | September 2020

This Freedonia industry study analyzes the 127.78

million squares US residential roofing industry. It

presents historical demand data (2009, 2014, and

2019) and forecasts (2024 and 2029) by product

(asphalt shingles, metal, bituminous, roofing tile,

wood shingles and shakes, and other), by application

(new and reroofing) and US geographic subregion.

The study also evaluates company market share and

competitive analysis on industry competitors.

Report Link: https://hubs.ly/H0v-gw-0

Learn More About This Report

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Table of Contents

1. Executive Summary 14

2. Overview 16

Key Findings 16

Historical Residential Roofing Market Trends 17

Impact of COVID-19 on Residential Roofing 19

Residential Roofing Area Demand 20

Residential Roofing Value Demand 22

Production & Trade 24

Shipments, Imports, & Exports 24

Effects of Tariffs on Trade 25

3. Factors Impacting Residential Roofing Demand 27

New Housing Trends 27

Weather-Related Reroofing 28

Roof Slope (Steep-Slope vs. Low-Slope) 30

Product Pricing Trends (Manufacturers’ Level) 32

Installation Considerations 34

Comparative Installation Costs 34

Shortage of Trained Installers 36

Changing Residential Building Codes 37

Insurer Requirements 39

Energy Efficiency Standards 40

ENERGY STAR 40 LEED 41 Cool Roofing 42 Solar Roofing 42 4. Asphalt Shingles 44 Key Findings 44

Definition & Scope 45

Demand by Product 46

Standard Laminated Shingles 49

High-Performance Laminated Shingles 51

Three-Tab Shingles 54

Demand by Application & Housing Type 55

Demand by Region & Subregion 57

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Table of Contents (continued)

5. Metal Roofing 60

Key Findings 60

Definition & Scope 61

Demand by Product & Roof Slope 63

Standing Seam 65

Other Metal Roofing 67

Demand by Application & Housing Type 69

Demand by Region & Subregion 72

Market Share 75

6. Bituminous Roofing 77

Key Findings 77

Definition & Scope 78

Demand by System Type 79

Demand Forecast 79

Built-Up Roofing (BUR) 80

Modified Bitumen Systems 81

Roof Area Covered & Material Consumption 83

Consumption by Material 83

Standard Roofing Felts 85

Polymer-Modified Bitumen Membranes 86

Consumption by Backing Material (Fiberglass vs. Organic) 89 Consumption by Surface (Granular vs. Smooth) 91

Demand by Application & Housing Type 93

Demand by Region & Subregion 95

Market Share 97

7. Roofing Tile 99

Key Findings 99

Definition & Scope 100

Demand by Product 101

Demand Forecast 101

Concrete 103

Clay 104

Demand by Application & Housing Type 106

Demand by Region & Subregion 109

Market Share 112

8. Wood Shingles & Shakes 113

Key Findings 113

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Table of Contents (continued)

Demand by Product 115

Demand Forecast 115

Shingles 117

Shakes 118

Demand by Application & Housing Type 119

Demand by Region & Subregion 121

Leading Suppliers 124

9. Other Roofing Products 125

Key Findings 125

Definition & Scope 126

Demand by Product 127

Demand by Application & Housing Type 129

Demand by Region & Subregion 131

Leading Suppliers 133

10.Applications 134

Key Findings 134

Residential Roofing Demand by Application 135

New Residential Construction 138

Market Scope & Outlook 138

Demand by Product 139

Demand by Region & Subregion 141

Reroofing 143

Market Scope & Outlook 143

Demand by Product 145

Demand by Region & Subregion 146

Residential Roofing Demand by Housing Type 148

Demand Forecast 148 Single-Family 149 Multifamily 151 Manufactured Housing 153 11.Regions 154 Key Findings 154 Demand by Region 155 Northeast 156

Residential Roofing Demand by Subregion 156

New England 157

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Table of Contents (continued)

Midwest 160

Residential Roofing Demand by Subregion 160

East North Central 161

West North Central 162

South 164

Residential Roofing Demand by Subregion 164

South Atlantic 165

East South Central 167

West South Central 169

West 171

Residential Roofing Demand by Subregion 171

Mountain 172

Pacific 173

12.Industry Structure 176

Key Findings & Industry Composition 176

Market Share 178

Distribution Overview 182

Distribution Channels 182

Leading Distributors 183

Key Competitive Strategies 185

Vertical & Horizontal Integration 185

New Product Development 185

Preferred Contractor Programs 186

Mergers & Acquisitions 187

Cooperative Agreements 189

Marketing 190

List of Industry Participants 192

13.Appendix 194 Scope 195 Definitions 198 Abbreviations 203 Freedonia Methodology 204 Study-Specific Methodology 219 Sources 221

Associations & Agencies 222

Related Studies & Reports 223

Macroeconomic Assumptions 225

Economic Environment 225

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Table of Contents (continued)

Consumer Spending 229

Consumer Financing 231

Building Construction 232

Residential Building Construction 234

Residential Improvements & Repairs 235

Housing Starts 236

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List of Tables

2. Overview

Table 2-1 | Residential Roofing Demand by Product, 2009 – 2029 (million squares) 21 Table 2-2 | Residential Roofing Demand by Product, 2009 – 2029 (million dollars) 23 Table 2-3 | Residential Roofing Supply & Demand, 2009 – 2029 (million dollars) 25

3. Factors Impacting Residential Roofing Demand

Table 3-1 | Residential Roofing Demand by Roof Slope, 2009 – 2029 (million squares) 31 Table 3-2 | Residential Roofing Average Prices by Product, 2009 – 2029

(dollars per square) 33

Table 3-3 | Selected Residential Roofing Installation Costs, 2009 – 2029

(dollars per square) 35

4. Asphalt Shingles

Table 4-1 | Residential Asphalt Shingle Demand by Product, 2009 – 2029

(million squares & million dollars) 47 Table 4-2 | Residential Standard Laminated Asphalt Shingle Demand, 2009 – 2029

(million squares & million dollars) 50 Table 4-3 | Residential High-Performance Laminated Asphalt Shingle Demand, 2009 –

2029 (million squares & million dollars) 52 Table 4-4 | Residential Three-Tab Asphalt Shingle Demand, 2009 – 2029 (million squares

& million dollars) 54

Table 4-5 | Residential Asphalt Shingle Demand by Application & Housing Type, 2009 –

2029 (million squares) 56

Table 4-6 | Residential Asphalt Shingle Demand by Region & Subregion, 2009 – 2029

(million squares) 58

5. Metal Roofing

Table 5-1 | Low- & Steep-Slope Metal Roofing: Product Differences 62 Table 5-2 | Residential Metal Roofing Demand by Product & Roof Slope, 2009 – 2029

(million squares & million dollars) 64 Table 5-3 | Residential Standing Seam Metal Roofing Demand, 2009 – 2029

(million squares & million dollars) 66 Table 5-4 | Other Metal Residential Roofing Demand, 2009 – 2029 (million squares &

million dollars) 68

Table 5-5 | Residential Metal Roofing Demand by Application & Housing Type, 2009 –

2029 (million squares) 70

Table 5-6 | Residential Metal Roofing Demand by Region & Subregion, 2009 – 2029

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List of Tables (continued)

6. Bituminous Roofing

Table 6-1 | Residential Bituminous Roofing Demand by System Type, 2009 – 2029

(million squares) 80

Table 6-2 | Built-Up Roofing: Advantages & Disadvantages 81 Table 6-3 | Modified Bitumen Systems: Advantages & Disadvantages 82 Table 6-4 | Residential Bituminous Roofing Consumption by Product, 2009 – 2029

(million squares & million dollars) 84 Table 6-5 | Residential Standard Roofing Felt Consumption, 2009 – 2029

(million squares & million dollars) 85 Table 6-6 | Residential Polymer-Modified Bitumen Membrane Consumption by Type,

2009 – 2029 (million squares & million dollars) 87 Table 6-7 | Residential Bituminous Roofing Consumption by Backing Material, 2009 –

2029 (million squares) 90

Table 6-8 | Residential Bituminous Roofing Consumption by Surface Type, 2009 – 2029

(million squares) 92

Table 6-9 | Residential Bituminous Roofing Demand by Application & Housing Type,

2009 – 2029 (million squares) 94

Table 6-10 | Residential Bituminous Roofing Demand by Region & Subregion, 2009 –

2029 (million squares) 96

7. Roofing Tile

Table 7-1 | Residential Roofing Tile Demand by Product, 2009 – 2029 (million squares &

million dollars) 102

Table 7-2 | Residential Concrete Roofing Tile Demand, 2009 – 2029 (million squares &

million dollars) 103

Table 7-3 | Residential Clay Roofing Tile Demand, 2009 – 2029 (million squares &

million dollars) 105

Table 7-4 | Residential Roofing Tile Demand by Application & Housing Type, 2009 –

2029 (million squares) 107

Table 7-5 | Residential Roofing Tile Demand by Region & Subregion, 2009 – 2029

(million squares) 111

8. Wood Shingles & Shakes

Table 8-1 | Residential Wood Shingle & Shake Roofing Demand by Product, 2009 – 2029

(million squares & million dollars) 116 Table 8-2 | Residential Wood Shingles Roofing Demand, 2009 – 2029 (million squares &

million dollars) 117

Table 8-3 | Residential Wood Shake Roofing Demand, 2009 – 2029 (million squares &

million dollars) 118

Table 8-4 | Residential Wood Shingle & Shake Roofing Demand by Application &

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List of Tables (continued) Table 8-5 | Residential Wood Shingle & Shake Demand by Region & Subregion, 2009 –

2029 (million squares) 122

9. Other Roofing Products

Table 9-1 | Other Residential Roofing Demand by Product, 2009 – 2029 (million squares

& million dollars) 128

Table 9-2 | Other Residential Roofing Product Demand by Application & Housing Type,

2009 – 2029 (million squares) 130

Table 9-3 | Other Residential Roofing Product Demand by Region & Subregion, 2009 –

2029 (million squares) 132

10.Applications

Table 10-1 | Residential Roofing Demand by Application, 2009 – 2029 (million squares) 137 Table 10-2 | New Residential Roofing Demand by Product, 2009 – 2029 (million squares

& million dollars) 140

Table 10-3 | New Residential Roofing Demand by Region & Subregion, 2009 – 2029

(million squares) 142

Table 10-4 | Residential Reroofing Demand by Product, 2009 – 2029 (million squares &

million dollars) 146

Table 10-5 | Residential Reroofing Demand by Region & Subregion, 2009 – 2029

(million squares) 147

Table 10-6 | Residential Roofing Demand by Housing Type, 2009 – 2029

(million squares) 148

Table 10-7 | Single-Family Housing Roofing Demand by Application & Product, 2009 –

2029 (million squares) 150

Table 10-8 | Multifamily Housing Roofing Demand by Application & Product, 2009 –

2029 (million squares) 152

Table 10-9 | Manufactured Housing Roofing Demand by Application & Product, 2009 –

2029 (million squares) 153

11.Regions

Table 11-1 | Residential Roofing Demand by Region, 2009 – 2029 (million squares) 155 Table 11-2 | Northeast Residential Roofing Demand by Subregion, 2009 – 2029

(million squares) 156

Table 11-3 | New England Residential Roofing Demand by Application & Product, 2009 –

2029 (million squares) 157

Table 11-4 | Middle Atlantic Residential Roofing Demand by Application & Product,

2009 – 2029 (million squares) 159

Table 11-5 | Midwest Residential Roofing Demand by Subregion, 2009 – 2029

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List of Tables (continued) Table 11-6 | East North Central Residential Roofing Demand by Application & Product,

2009 – 2029 (million squares) 161

Table 11-7 | West North Central Residential Roofing Demand by Application & Product,

2009 – 2029 (million squares) 163

Table 11-8 | South Residential Roofing Demand by Subregion, 2009 – 2029

(million squares) 165

Table 11-9 | South Atlantic Residential Roofing Demand by Application & Product, 2009

– 2029 (million squares) 166

Table 11-10 | East South Central Residential Roofing Demand by Application & Product,

2009 – 2029 (million squares) 168

Table 11-11 | West South Central Residential Roofing Demand by Application & Product,

2009 – 2029 (million squares) 170

Table 11-12 | West Residential Roofing Demand by Subregion, 2009 – 2029

(million squares) 171

Table 11-13 | Mountain Residential Roofing Demand by Application & Product, 2009 –

2029 (million squares) 172

Table 11-14 | Pacific Residential Roofing Demand by Application & Product, 2009 – 2029

(million squares) 174

12.Industry Structure

Table 12-1 | US Residential Roofing Sales by Company, 2019 (million dollars) 177 Table 12-2 | Selected Mergers & Acquisitions 188 Table 12-3 | Selected Cooperative Agreements 189 Table 12-4 | Selected Industry Participants 192

13.Appendix

Table 13-1 | Study Scope: US Geographic Regions & Subregions 196

Table 13-2 | Relevant Industry Codes 197

Table 13-3 | Relevant HS Codes 197

Table 13-4 | Abbreviations & Acronyms Used in Study 203 Table 13-5 | Macroeconomic Indicators, 2009 – 2029 (billion 2012 dollars) 226 Table 13-6 | Population & Households, 2009 – 2029 (millions) 228 Table 13-7 | Personal Consumption Expenditures, 2009 – 2029 (billion dollars) 230 Table 13-8 | Consumer Financing Environment, 2009 – 2019 232 Table 13-9 | Building Construction Expenditures, 2009 – 2029 ((billion 2012 dollars &

billion dollars) 233

Table 13-10 | Residential Building Construction Expenditures, 2009 – 2029

(billion 2012 dollars & billion dollars) 235 Table 13-11 | Residential Improvement & Repair Expenditures, 2009 – 2029

(billion 2012 dollars & billion dollars) 236 Table 13-12 | New Housing Indicators, 2009 – 2029 238

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List of Tables (continued) Table 13-13 | Housing Stock by Type, 2009 – 2029 (million units) 240

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List of Figures

1. Executive Summary

Figure 1-1 | US Residential Roofing Market 15

2. Overview

Figure 2-1 | Key Trends in the Residential Roofing Market 16 Figure 2-2 | Residential Roofing Demand by Application, 2000 – 2019 (million squares) 18

3. Factors Impacting Residential Roofing Demand

Figure 3-1 | Storm-Related Reroofing: Share of Weather-Related Residential Reroofing

Demand, 2007 – 2019 (squares) 29

4. Asphalt Shingles

Figure 4-1 | Residential Asphalt Shingle Roofing Market Key Findings 44 Figure 4-2 | Residential Asphalt Shingle Demand by Product, 2009 – 2029

(million squares) 47

Figure 4-3 | Asphalt Shingles: Product Characteristics 48 Figure 4-4 | High-Performance Laminated Asphalt Shingles: Product Characteristics 53 Figure 4-5 | Residential Asphalt Shingle Demand by Housing Type, 2009 – 2029

(million squares) 56

Figure 4-6 | Asphalt Shingle Roofing Demand by Region, 2009 – 2029 (million squares) 58 Figure 4-7 | Residential Asphalt Shingle Market Share by Company, 2019 (billion dollars) 59

5. Metal Roofing

Figure 5-1 | US Residential Metal Roofing Market Key Findings 60 Figure 5-2 | Metal Roofing: Advantages & Disadvantages 64 Figure 5-3 | Standing Seam Metal Roofing: Advantages & Disadvantages 66 Figure 5-4 | Metal Shingles, Shakes, & Tiles & Corrugated Panel Roofing: Product

Characteristics 68

Figure 5-5 |Residential Metal Roofing Demand by Housing Type, 2009 – 2029

(million squares) 71

Figure 5-6 | Residential Metal Roofing Demand by Region, 2009 – 2029 (million squares) 74 Figure 5-7 | US Residential Metal Roofing Market Share by Company, 2019

(billion dollars) 76

6. Bituminous Roofing

Figure 6-1 | Residential Bituminous Roofing Market Key Findings 77 Figure 6-2 | Polymer-Modified Membranes & Standard Roofing Felts: Product

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List of Figures (continued) Figure 6-3 | SBS & APP Bituminous Membranes: Product Characteristics 88 Figure 6-4 | Residential Bituminous Roofing Demand by Housing Type, 2009 – 2029

(million squares) 94

Figure 6-5 | Residential Bituminous Roofing Demand by Region, 2009 – 2029

(million squares) 96

Figure 6-6 | Residential Bituminous Roofing Market Share by Company, 2019

(million dollars) 98

7. Roofing Tile

Figure 7-1 | US Residential Tile Roofing Market Key Trends 99 Figure 7-2 | Roofing Tile: Advantages & Disadvantages 102 Figure 7-3 | Concrete Roofing Tile: Advantages & Disadvantages 104 Figure 7-4 | Clay Roofing Tile: Advantages & Disadvantages 105 Figure 7-5 | Residential Roofing Tile Demand by Housing Type, 2009 – 2029

(million squares) 108

Figure 7-6 | Residential Roofing Tile Demand by Region, 2009 – 2029 (million squares) 111 Figure 7-7 | Residential Roofing Tile Market Share by Company, 2019 (million dollars) 112

8. Wood Shingles & Shakes

Figure 8-1 | US Residential Wood Shingle & Shake Roofing Market Key Trends 113 Figure 8-2 | Wood Shingle & Shake Roofing: Advantages & Disadvantages 116 Figure 8-3 | Residential Wood Shingle & Shake Roofing Demand by Housing Type, 2009

– 2029 (million squares) 120

Figure 8-4 | Residential Wood Shingle & Shake Demand by Region, 2009 – 2029

(million squares) 123

9. Other Roofing Products

Figure 9-1 | Other Residential Roofing Products Market Key Trends 125 Figure 9-2 | Slate, Composite, & Solar Roofing: Product Characteristics 128 Figure 9-3 | Other Residential Roofing Product Demand by Housing Type, 2009 – 2029

(million squares) 130

Figure 9-4 | Other Residential Roofing Product Demand by Region, 2009 – 2029

(million squares) 132

10.Applications

Figure 10-1 | Key Trends in US Residential Roofing Applications 134 Figure 10-2 | New Residential Roofing Demand, 2009 – 2029 (million squares) 139 Figure 10-3 | Age-Related Residential Reroofing Demand, 2009 – 2029 (million squares) 144 Figure 10-4 | Residential Reroofing Demand by Reason for Replacement, 2009 – 2024

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List of Figures (continued)

11.Regions

Figure 11-1 | US Regional Residential Roofing Markets 154 Figure 11-2 | New England Residential Roofing Market 158 Figure 11-3 | Middle Atlantic Residential Roofing Market 159 Figure 11-4 | East North Central Residential Roofing Market 162 Figure 11-5 | West North Central Residential Roofing Market 163 Figure 11-6 | South Atlantic Residential Roofing Market 167 Figure 11-7 | East South Central Residential Roofing Market 168 Figure 11-8 | West South Central Residential Roofing Market 170 Figure 11-9 | Mountain Residential Roofing Market 173 Figure 11-10 | Pacific Residential Roofing Market 175

12.Industry Structure

Figure 12-1 | US Residential Roofing Market Share by Company, 2019 (billion dollars) 178 Figure 12-2 |US Residential Roofing Market: Leading Supplier, 2019 179 Figure 12-3 | US Residential Roofing Market: Second Leading Supplier, 2019 180 Figure 12-4 | US Residential Roofing Market: Third Leading Supplier, 2019 181

13.Appendix

Figure 13-1 | Annual Growth in Real GDP, 2000 – 2019, Compared to 1980 – 2005

Average (percent) 227

Figure 13-2 | Annual Population Growth, 2004 – 2019 (percent) 229 Figure 13-3 | New Housing Square Footage by Housing Type, 2004 – 2019 239 Figure 13-4 | Housing Stock by Year of Construction, 2019 (percent) 240

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