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Corporate Presentation

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Safe Harbor Statement

Except for statements of historical fact, the information presented herein constitutes forward-looking statements within the meaning of and subject to the safe harbor created by the Private Securities Litigation Reform Act of 1995. In some cases, you can identify forward-looking statements by terminology such as "expect," "estimate," "anticipate," "intend," "predict," "believe," and similar expressions and variations thereof. Such forward-looking statements include statements regarding the intent, belief, current expectations or projections about future events of Aladdin Knowledge Systems Ltd. Readers are cautioned that these forward looking statements are not guarantees of future performance and involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Aladdin Knowledge Systems Ltd. to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include without limitation, general economic and business conditions, the loss of market share, changes in the competitive landscape, failure to keep up with technological advances and other factors over which Aladdin Knowledge Systems Ltd. has little or no control. Aladdin Knowledge Systems Ltd. undertakes no obligation to revise or update these forward-looking statements to reflect events or circumstances after the date hereof.

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Headquarters:

Tel Aviv, Israel

Global Presence:

Strong Financial

Momentum:

Founded:

1985, publicly traded since 1993

Employees Worldwide:

468 Q1/08 revenues: $30.0M Q1/08 profits: $2.5M (Non-GAAP) 2007 revenues: $105.9M 2007 profits: $17.6M (Non-GAAP)

World Renowned

Products:

Global leader in Software DRM (Digital Rights

Management), fast growth, innovative Enterprise

USA, UK, Germany, France, The Netherlands, India, Spain, Italy, Japan and China

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Aladdin: Securing the Global Village

Our Mission

To create value by enabling the secure use

and distribution of digital content

Our Vision

To be the leading provider of innovative

security solutions to protect digital assets

and enable secure business

(5)

Aladdin Product Lines

Software Rights Management –

copy protection, IP protection

and secure licensing

solution for software vendors

Software

Publishers

and System

Vendors

Solutions for authentication

and password/digital identity

management

Enterprise

Education

Banking

Pharmacy

Government

TARGET MARKET

Web gateway content security

and proactive email security

Enterprise

and ISP’s

(6)

Q1 2008 Earnings Results

Revenue:

$30 million

SW DRM Revenue: $19m

Enterprise Security Revenue: $11m

Operating Income:

*$2.2 million

Net Income:

*$4 million

Earnings Per Share:

*$0.29

Cash: **

$95 million

* Non-GAAP

+ 20%

+ 32%

AUTOMOTIVE BANKING B-TO-B C-TO-C ENTERPRISE SECURITY EDUCATION E-COMMERCE GOVERNMENT GAMING HEALTHCARE MANUFACTURING PUBLISHING LAW ENFORCEMENT SPORTS

+ 19%

+ 12%

(7)

Aladdin Growth Strategy 2008-2009

China India Emerging Markets Education Banking FORTUNE 100s xSPs SRM for Licensing Compliance-driven For xSPs

(8)

Geographies in 2008-2009

India

New Subsidiary with Sales and R&D facilities

CIITE, large eToken and eSafe deal with IT university students

Certificate Authorities (CA’s)

China

New office in Shanghai

Wicresoft: A significant distribution agreement with joint

Government/Microsoft venture

Emerging Territories

Latin America

Current Territories

Continued Growth in Europe

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(10)

Quarterly Revenues are Growing

(11)

Diversified Revenue Streams

North America: 19% Europe: 63% ROW: 18%

Business Segments: Geographical Segments:

37%

(12)

Growth in Profitability

Net Income

(13)
(14)
(15)

Healthy Balance Sheet

US $mm 12/31/2006 12/31/2007 3/31/2008

Cash and Cash Equivalents 39,734 77 86,044

Marketable Securities 51,147 13,127 8,981

Held for Sale Investment 4,423 2,336

Trade Receivables 16,427 16,918 17,975

Other Account Receivables 5,779 7,061 6,727

Inventories 7,299 8,763 11,351

Severance Pay Fund 3,153 3,853 4,556

Fixed Assets, Net 5,695 6,501 7,240

Other Long Term Assets, Net 19,290 12,195 20,133

TOTAL ASSETS 148,524 150,050 165,343

Trade Payables 5,794 8,236 9,636

Deferred Revenues 5,399 6,635 6,738

Other Current Liabilities 8,618 8,583 10,104

Accrued Severance Pay 3,921 4,802 6,027

Other Long Term Liabilities 2,143 2,564 3,358

Non-controlling interest 6,039

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2008 Guidance

Revenues

$123 million to $130 million

Compared to: $105.9 million in fiscal year 2007

EPS

GAAP: $1.08 to $1.18

Compared to: $1.02 in fiscal year 2007

Non-GAAP: $1.20 to $1.30

Compared to: $1.20 in fiscal year 2007

Lowered EPS guidance is a result of:

Strong Israeli shekel

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HASP SRM Software Rights Management

Enables business growth by delivering:

Strong copy protection

Robust protection for Intellectual Property

Secure and flexible licensing

(20)

Software DRM Market Growth

Software Digital Rights Management Market: Revenue Forecasts (World), 2006-2013

Compound Annual Growth Rate (2006-2013): 12.1%

Note: All figures are rounded; the base year is 2006. Source: Frost & Sullivan

Revenue Growth Rate (%) %

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Software DRM – Competitive Positioning

Software Digital Rights Management Market: Competitive Landscape (World), 2006

High

Ability to Deliver DRM Solutions

Low

Low Market Penetration High

Wibu

Macrovision

SafeNet

Aladdin

(22)

SW DRM Growth Potential with HASP SRM

Existing HASP customers using SW-based solutions (All-in-one)

Competitive dongle users using SW-based solutions (All-in-one)

Vendors using commercial SW-based solutions (HASP SL)

Vendors using home-grown solutions (HASP SL)

Vendors not protecting (ease of implementation)

Additional growth potential

High-end consumer applications

Limited size enterprise applications

System vendors (applications embedded

in hardware)

Existing HASP/Hardlock customers Not Protecting or Licensing Using Homegrown Solutions Competitor Customers

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(24)

Disk encryption Boot Protection Enterprise SSO File encryption Dig Sig SSV VPN Secure Net logon VPN

Focusing on Enterprise Solutions

PKI Client OTP Authentication

Single Sign On

Secure Network

Logon SDK

All devices can include RFID

Secure network access Data security Password management

The eToken Product Offering

T

o

ken Management Sy

(25)

Authentication Market – Key Growth Drivers

Business enablement

Strong authentication is increasingly

regarded as a must

Regulatory compliance

HIPAA, SOX, Basel II, and more

Increasingly mobile workforce

Digital signature usage and laws

European Dig Sig laws, MCA 21 in India,

SAFE

(26)

Authentication Market Growth

Source: Frost & Sullivan, “World USB and One Time Password Authentication Markets”, 2007

$76 M

$522 M

(27)

LAW ENFORCEMENT

BANKING

ENTERPRISE

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“The market is demanding a

secure-Web gateway (SWG) solution that

provides not only traditional

URL-filtering but also malicious

software (malware) filtering, as

well as application control

for Web

applications such as instant

messaging (IM)

.”

Peter Firstbrook

Demand for Secure Web Gateways

Publication: 20 March 2007 ID Number: G00146229

Secure Web Gateway:

“Malware filtering in the Web gateway will

increase from a penetration level of 10%

to 15% of enterprises in 2006 to 70% of

enterprises by 2011”

(30)

ƒ

Firewall

ƒ

VPN

ƒ

IDS/IPS

Network Security

ƒ

Anti-spyware

ƒ

Web Content Inspection

ƒ

URL Filtering

ƒ

Phishing prevention

ƒ

IM, P2P, tunneling, etc.

ƒ

Anti-spam

ƒ

Phishing prevention

ƒ

Email antivirus

ƒ

Email security

We

b

S

u

rf

in

g

Email

Securing The Enterprise Perimeter

Management

& Reporting

Firewall takes

care of Network

Security

eSafe

takes

care of

Messaging and

Web security

Content Security

(31)

Real Time Security

Analyze and correlate in real time

multiple attack vectors to identify & control malicious content in

web, mail and internet applications

Industry Leading Performance & Scalability

– The

only deep web inspection technology to scale to service

provider capacities.

(32)

Aladdin eSafe is a leading visionary in

Gartner Magic Quadrant

(33)

SERVICE

PROVIDERS

FINANCIAL

EDUCATION

ENTERPRISE

(34)

xSP Segment

Solution Pioneer

Product & Technology

Delivery models and business models

Service providers acceptance

Unique Technology & Product Offering

Security – Scalability – Transparency - SOA

Successful SMB and Consumer focused launches

Continuous product and offering innovation

Platform partnerships (Cisco; IBM; Allot; Comverse)

(35)

References

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