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(1)

Frans van Houten, CEO Royal Philips

JP Morgan Cazenove Pan-European Capital Goods CEO Conference, Surrey, UK

June 12, 2014

(2)

Forward-looking statements

This document and the related oral presentation, including responses to questions following the presentation, contain certain forward-looking statements with respect to the financial condition, results of operations and business of Philips and certain of the plans and objectives of Philips with respect to these items. Examples of forward-looking statements include statements made about our strategy, estimates of sales growth, future EBITA and future developments in our organic business. By their nature, these statements involve risk and uncertainty because they relate to future events and circumstances and there are many factors that could cause actual results and developments to differ materially from those expressed or implied by these statements.

These factors include, but are not limited to, domestic and global economic and business conditions, developments within the euro zone, the successful implementation of our strategy and our ability to realize the benefits of this strategy, our ability to develop and market new products, changes in legislation, legal claims, changes in exchange and interest rates, changes in tax rates, pension costs and actuarial assumptions, raw materials and employee costs, our ability to identify and complete successful acquisitions and to integrate those acquisitions into our business, our ability to successfully exit certain businesses or restructure our operations, the rate of technological changes, political, economic and other developments in countries where Philips operates, industry consolidation and competition. As a result, Philips’ actual future results may differ materially from the plans, goals and expectations set forth in such forward-looking statements. For a discussion of factors that could cause future results to differ from such forward-looking statements, see the Risk management chapter included in our Annual Report 2013.

Third-party market share data

Statements regarding market share, including those regarding Philips’ competitive position, contained in this document are based on outside sources such as specialized research institutes, industry and dealer panels in combination with management estimates. Where information is not yet available to Philips, those statements may also be based on estimates and projections prepared by outside sources or management. Rankings are based on sales unless otherwise stated.

Use of non-GAAP Information

In presenting and discussing the Philips Group financial position, operating results and cash flows, management uses certain GAAP financial measures. These non-GAAP financial measures should not be viewed in isolation as alternatives to the equivalent IFRS measures and should be used in conjunction with the most directly comparable IFRS measures. A reconciliation of such measures to the most directly comparable IFRS measures is contained in our Annual Report 2013. Further information on non-GAAP measures can be found in our Annual Report 2013.

Use of fair-value measurements

In presenting the Philips Group’s financial position, fair values are used for the measurement of various items in accordance with the applicable accounting standards. These fair values are based on market prices, where available, and are obtained from sources that are deemed to be reliable. Readers are cautioned that these values are subject to changes over time and are only valid at the balance sheet date. When quoted prices or observable market data are not readily available, fair values are estimated using appropriate valuation models and unobservable inputs. Such fair value estimates require management to make significant assumptions with respect to future developments, which are inherently uncertain and may therefore deviate from actual developments. Critical assumptions used are disclosed in our Annual Report 2013. Independent valuations may have been obtained to support management’s determination of fair values.

(3)

3

1. We have built a strong foundation to drive profitable growth

2. The Philips Business System is our approach to value creation

3. Our ‘self help’ is a strong driver of our financial performance

4. Key takeaways

(4)

A strong diversified technology group with a vision to

make the world healthier and more sustainable

40 businesses in 3 sectors

1

Geographies

1

Adjusted EBITA of

€2.5 billion

in 2013

€1.7 billion

R&D spend in 2013

43%

20%

37%

North

America

Growth

Geographies

2

Western

Europe

Other Mature

Geographies

30%

9%

36%

25%

Healthcare

Consumer

Lifestyle

Lighting

Since

1891

€23.3 billion

sales in 2013,

70%

B2B

(5)

5

Our business domains benefit from mega trends

Personal health & well-being

appliances and services

Energy efficient Light sources

Lighting applications, systems and

services

Patient care for hospital and

home

Clinical Informatics & consulting

services

Hea

lth

ca

re

Li

gh

ti

n

g

Imaging systems for diagnostics

and therapy

Co

n

su

m

e

r

Li

fe

style

Our Business Domains

1 Growth geographies are all geographies excluding USA, Canada, Western Europe, Australia, New Zealand, South Korea, Japan and Israel

Mega Trends

• Growing and aging population with

more chronic diseases

• Growing demand for integral

value-based healthcare solutions

• The world needs more light and energy

efficient lighting

• Digitalization driving demand for

integrated lighting solutions

• Growth geographies

1

with growing

middle class

• Rising health & well-being

consciousness

(6)

Redefining the delivery of care as a solutions partner

Partnering with the Stockholm County and Karolinska

University Hospital to meet future demands of healthcare

• Karolinska will develop new care pathways by integrating

patient care, clinical research and education

• Philips will provide access to state-of-the-art imaging systems

equipment and services for 14 years for 600-bed new hospital

site to be opened in late 2016, at predictable costs

• Managed equipment services include the procurement, system

integration and maintenance, including those of other vendors,

to ensure optimal delivery of care

• Strong focus on innovation, education and collaboration,

including establishment of a research and innovation hub

(7)

7

Becoming a lighting systems and solutions provider

• Joint effort to increase efficiency and

quality of public-lighting installations

• Combined implementation of LED

lighting and control systems including

Philips LumiMotion and CityTouch

• More than 60% energy savings

• Aims to make Barcelona a frontrunner

in the field of Smart Cities

City of Barcelona

• Largest arena façade for animated

LED light effects in Europe

• Every single point of light controlled

in real-time; palette expanded from

3 to 16 million colors

• 380.000 LEDs used in the system:

60% more energy efficient, saving

362 tons of CO

2

per year

• Tailored LED growing lights and

vertical hydroponic technology

• Innovative farming model allows GSF

to harvest 20-25 times a year

• 30 - 60% energy efficiency compared

to fluorescent lighting

• Eliminates the need for harmful

pesticides and fertilizers

Stadium Allianz Arena

FC Bayern Munich

Green Sense Farms (GSF)

indoor farming systems

(8)

1. We have built a strong foundation to drive profitable growth

2. The Philips Business System is our approach to value creation

3. Our ‘self help’ is a strong driver of our financial performance

4. Key takeaways

(9)

9

The Philips Business System, our repeatable system

to unlock and deliver value

Philips Group Strategy

Manage our portfolio with

granular value creation

plans

and resource allocation

Philips Capabilities, Assets and Positions

Leverage our unique strengths and assets to drive

global scale

and

local relevance

across our portfolio

Philips Excellence

Be a

learning organization

that delivers with

speed

and

excellence

to our customers, applying a

growth

and

performance

culture

Philips Path-to-Value

Create

value to our customers and shareholders

in

(10)

• Invest in adjacencies to core

• Seed emerging business areas

Initiate new growth engines

• Invest to strengthen core

• Resource allocation to right businesses &

geographies

Expand global leadership positions

• Turnaround or exit underperforming businesses

• Productivity & margin improvements

• Rebuild culture, processes , systems & capabilities

• implement the Philips Business System

Transform to address underperformance

The Accelerate! transformation program started in

2011 will unlock the full potential of Philips

(11)

11

Next to fixing our operational excellence, we are

also embracing digital & sustainability

Embracing Sustainability

• 51% of sales from green products

• Curbing the Carbon Footprint: decreased

CO2 emissions by ~14% since 2009

• Transitioning to Circular Economy

- Business model innovation: light as a

service

- Material recovery: refurbishing used

medical equipment

- Move to renewable energy for lighting

Embracing Digital

• Quickly becoming a digital company

• 13% online sales in Consumer Lifestyle in

2013, +32% compared to 2012

• Leveraging big data, creating Healthcare

Informatics Solutions & Services business

• Shaping the future of Digital lighting: new

functionalities and services based on the

transmission and analysis of data

(12)

Our Path-to-Value is clearly mapped out

2011 2016

Invest in adjacencies to core

Seed emerging business areas

Initiate new growth engines

Invest to strengthen core

Resource allocation to right businesses &

geographies

Expand global leadership positions

Productivity & margin improvements

Turnaround or exit underperforming businesses

Rebuild culture, processes , systems & capabilities

implement the Philips Business System

(13)

13

1. We have built a strong foundation to drive profitable growth

2. The Philips Business System is our approach to value creation

3. Our ‘self help’ is a strong driver of our financial performance

4. Key takeaways

(14)

Accelerate! is changing Philips top to bottom

2013…..

Performance

Box

• Executive Committee

• Growth investments

• Philips Business System

• BMC

1

performance management

• Share buy back

• TV Joint Venture

• Improving Lighting performance

V

al

ue

ROIC

2011

Performance

Box

G ro w th

ROIC

Laying the foundation to

improve performance

Transform Philips through

Accelerate!

• Accelerate! Healthcare

• Restoring Lighting profitability, leading the

LED transformation

• Closing the Audio, Video, Multimedia and

Accessories deal

• EUR 1.1 billion cost reduction program

• Cost savings on procurement

• Value delivery from past acquisitions

• Next value creation steps beyond 2013

G ro w th

2012

Performance

Box

• Good sales growth

• Improved operating margins

• Increased cost reduction plan

• Inventory improvement

• Share buy back

• Lumileds and Consumer Luminaires

returned to profitability

• Culture change

Accelerating performance

improvement

G ro w th

ROIC

(15)

15

Accelerate! is changing Philips top to bottom

2013…..

Performance

Box

• Executive Committee

• Growth investments

• Philips Business System

• BMC

1

performance management

• Share buy back

• TV Joint Venture

• Improving Lighting performance

V

al

ue

ROIC

2011

Performance

Box

G ro w th

ROIC

Laying the foundation to

improve performance

Transform Philips through

Accelerate!

• Accelerate! Healthcare

• Restoring Lighting profitability, leading the

LED transformation

• Closing the Audio, Video, Multimedia and

Accessories deal

• EUR 1.1 billion cost reduction program

• Cost savings on procurement

• Value delivery from past acquisitions

• Next value creation steps beyond 2013

• Performance culture

G ro w th

2012

Performance

Box

• Good sales growth

• Improved operating margins

• Increased cost reduction plan

• Inventory improvement

• Share buy back

• Lumileds and Consumer Luminaires

returned to profitability

• Culture change

Accelerating performance

improvement

G ro w th

ROIC

1 BMC = Business Market Combination

2011 – 2013

Accelerating performance improvement

• Executive Committee and leadership strengthened

• Investments in growth stepped-up

• BMC

1

performance management implemented

• EUR 1.1 billion cost reduction program on track

• Operating margins & Inventory management improved

• Television and Audio, Video, Multimedia & Accessories addressed

• EUR 2 billion Share buy back completed

• Culture change gaining strong traction

• Philips Business System being implemented

(16)

We have made steady progress since 2011, but

there is much more to come

Adjusted EBITA%

1

Rolling LTM

7.0 7.1 7.5 8.4 8.8 9.3 10.1 10.7 10.6 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14

12.4 12.6 12.8 13.6 13.9 14.2 14.7 14.9 14.6 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14

Group

Healthcare

(17)

17

Accelerate! delivers growth and profitability

improvements supporting 2016 targets and beyond

Net Improvement in 2016 Reported EBITA

100-200 bps

1 Approximate margin impact in 2016 compared to 2013 baseline

Categories

Measures

Margin Impact

2016

1

Productivity

• Overhead cost reduction program increased from EUR 1.1 billion to

EUR 1.5 billion by 2015

• EUR 1 billion through Design for Excellence (DfX) between 2014-2016

contributing to gross margin expansion

• End2End

productivity

gains to be achieved by 2016

>100 bps

100-200 bps

>100 bps

Additional Productivity Improvements

300-400 bps

Investments in

productivity

• Incremental one-time restructuring costs, investments to upgrade IT

systems, and re-engineer end to end processes between 2014-2016

Investments in

growth

• Incremental investments in new (organic) growth in adjacencies with

returns after 2016

- 100 bps

- 50 bps

Contingency

• Contingencies to cater for moderate fluctuations in market growth and

(18)

The 2014-2016 Path-to-Value in more detail

Financial

targets 2016

• Sales Growth Comparable CAGR

1

2014 to 2016

4 – 6%

• Group Reported

2

EBITA margin

11-12%

– Healthcare

16-17%

– Consumer Lifestyle

11-13%

– Lighting

9-11%

Group ROIC

3

> 14%

Longer term

• Further improvement to sales CAGR and EBITA targets from growth and

productivity initiatives

Capital

allocation

• Invest in high ROIC organic growth opportunities as well as selected value

creating bolt-on acquisitions

• Maintain our A3 credit rating

• New share buy back program: EUR 1.5 billion over next 2-3 years

• Sustained dividend growth (40-50% of continuing net income)

(19)

19

Outlook 2014

• Q1 performance reflected headwinds from currencies, the Cleveland

suspension and softness in selected markets

• These headwinds continue to weigh on performance in Q2

• As also indicated, we expect a stronger H2 driven by resumption of

Cleveland shipments, easier currency compare, and further

Accelerate! progress

• While 2014 overall will be a challenging year, we remain very

confident about reaching our 2016 mid-term targets

(20)

1. We have built a strong foundation to drive profitable growth

2. The Philips Business System is our approach to value creation

3. Our ‘self help’ is a strong driver of our financial performance

4. Key takeaways

(21)

21

Key takeaways

• We made good progress on performance

improvements in 2013

• Accelerate! continues to unlock significant value,

with the 2016 targets as the next step on our

path to value, and more to come thereafter

• Our cultural change is making us more customer

centric, agile and entrepreneurial, while

embedding integrity in everything we do

• While 2014 is a challenging year, we are making

good progress towards reaching our 2016 targets

• Tenacity and frugality remain key

(22)

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