WWE
April 25, 2012
Key Performance Indicators
Calendar Years: 2010 ‐ 2012
This presentation contains forward‐looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to maintaining and renewing key agreements, including television and pay‐per‐view programming distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete and acceptance of the Company's brands, media and merchandise within those markets; our exposure to bad debt risk; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; uncertainties associated with international markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing and travelling to and from our large live events, both domestically and internationally; the risk of accidents or injuries during our physically demanding events; risks relating to our film business; risks relating to increasing content production for distribution on various platforms, including the potential creation of a WWE Network; risks relating to our computer systems and online operations; risks relating to the large number of shares of common stock controlled by members of the McMahon family and the possibility of the sale of their stock by the McMahons or the perception of the possibility of such sales; the relatively small public float of our stock; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant.
Forward Looking Statements
* 11.3 8.2 6.7 7.5 8.4 6.6 7.2 6.3 3.4 0.0 2.0 4.0 6.0 8.0 10.0 12.0 Q1 Q2 Q3 Q4 * 8.1 5.8 5.2 6.4 6.6 4.9 6.0 6.2 0.0 2.0 4.0 6.0 8.0 10.0 Q1 Q2 Q3 Q4 2010 2011 2012
Live Event Attendance
(Average Quarterly Paid Attendance) Note: WrestleMania occurred in the second quarter of 2011 and in the first quarter of 2010. * 2012 attendance and number of events are through March 31, 2012. Number of Events Q1* Q2 Q3 Q4 2010 71 62 62 58 2011 73 57 64 47 2012* 69 Number of Events Q1* Q2 Q3 Q4 2009 4 28 16 26 2010 4 30 15 31 2012* 6 2 Excluding WM XXVI 5.6 5.6 7.3 2010 2011 2012 North America (Average attendance in thousands) International (Average attendance in thousands) Q2 Q3 Q2 Q3 2010 2011 2012 Excluding WM XXVII544 173 227 196 321 395 217 191 311 0 100 200 300 400 500 600 374 173 227 196 321 173 217 191 311 0 100 200 300 400 500 164 77 86 91 77 94 210 201 96 87 136 140 102 85 106 111 200 120 Q2 Q3 Q4 Q1*
Pay‐Per‐View Buys
(Buys in 000s) International N. America Number of Events Q1* Q2 Q3 Q4 2010 3 3 3 4 2011 2 4 3 4 2012* 2 † Reflects the average current quarter buys of monthly Pay‐Per‐View events. Note: WrestleMania occurred in the second quarter of 2011 and in the first quarter of 2010. 3 2010 2011 2012 1,592 532 735 784 690 1,598 758 796 685 0 500 1,000 1,500 2,000 2,500 3,000 2010 2011 2012 Total Buys (includes prior period) Q2 Q3 Q4 Q1* Average Current Period Buys † (per event excluding WrestleMania) 2010 2011 2012 Q2 Q3 Q4 Q1* Average Current Period Buys† (per event)0 100 200 300 400 500 600 700 800 900 1,000 1,100 1,200 1,300 # of Bu ys 2010 2011 2012 (Jan) (Feb) (Mar/Apr) (Apr/May) (May) (June) (July) (Aug) (Sep) (Oct) (Oct/Nov) (Nov) (Dec)
Pay‐Per‐View Buys
(Buys in 000s)† † Reflects current year buys of monthly Pay‐Per‐View events. Excludes buys recorded on a cash basis in subsequent years. 2012 Pay‐Per‐View buys are through March 31, 2012. 4813 1,025 829 893 872 917 686 533 830 0 400 800 1,200 1,600 Q1 Q2 Q3 Q4 2010 2011 2012 Significant Trailing Nine‐Month Releases Release Date Title Gross units shipped (LTD) (11/11) Q4 Stone Cold Steve Austin: The Most Popular Superstar 143K (2/12) Q1 The Epic Journey of Dwayne “The Rock” Johnson 137K (9/11) Q3 Randy Orton: Evolution of a Predator 115K (8/11) Q3 OMG! The Top 50 Incidents in WWE 114K
Home Video
Gross Home Video Units Shipped (000s) Effective Home Video Price (Gross revenue per unit shipped) Q1* Q2 Q3 Q4 2010 $14 $13 $12 $14 2011 $13 $13 $13 $14 2012* $10 * 2012 DVD units and pricing are through March 31, 2012. 5 2010 2011 2012 Q2 Q2 Q3 Q4 Q1** 13.2 12.2 12.3 13.7 13.6 13.6 11.5 12.0 12.1 413 376 339 376 321 287 246 292 286 0 50 100 150 200 250 300 350 400 450 0 5 10 15 20 25 30 35 40 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Unique Visitors Page Views Un iq u e Vi si to rs Pa ge Vi e w s Un iq u e Vi si to rs Pa ge Vi e w s Un iq u e Vi si to rs Pa ge Vi e w s Un iq u e Vi si to rs Pa ge Vi e w s Un iq u e Vi si to rs Pa ge Vi e w s Un iq u e Vi si to rs Pa ge Vi e w s Un iq u e Vi si to rs Pa ge Vi e w s Un iq u e Vi si to rs Pa ge Vi e w s Un iq u e Vi si to rs Pa ge Vi e w s Un iq u e Vi si to rs Pa ge Vi e w s Un iq u e Vi si to rs Pa ge Vi e w s Un iq u e Vi si to rs Pa ge Vi e w s Un iq u e Vi si to rs Pa ge Vi e w s Un iq u e Vi si to rs Pa ge Vi e w s Un iq u e Vi si to rs Pa ge Vi e w s Un iq u e Vi si to rs Pa ge Vi e w s Un iq u e Vi si to rs Pa ge Vi e w s Un iq u e Vi si to rs Pa ge Vi e w s Un iq u e Vi si to rs Pa ge Vi e w s Un iq u e Vi si to rs Pa ge Vi e w s Un iq u e Vi si to rs Pa ge Vi e w s Un iq u e Vi si to rs Pa ge Vi e w s Un iq u e Vi si to rs Pa ge Vi e w s Un iq u e Vi si to rs Pa ge Vi e w s 62 47 59 125 83 59 68 119 66 0 20 40 60 80 100 120 140 160 Q1 Q2 Q3 Q4 2010 2011 2012 *
