WHAT: WHY: AUDIENCE:

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WHAT:

MiFo is a critically acclaimed event, now in its 7th year in Fort Lauderdale, held

throughout South Florida. Our film festival is renowned for its program of feature length

films, documentaries, and short films by, about and of interest to the gay, lesbian, bisexual

and transgender (LGBT) communities. Our organization remains active throughout the

year with the Miami edition, now in its 18

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_{year held every April, GLOW Miami, & 954}

GLOW. The GLOW events are a monthly screening series for the Miami and Fort

Lauderdale communities.

WHY:

MiFo was created to entertain, educate and inspire film-loving audiences of all

persuasions by presenting the best of emerging international, national and local

LGBT-oriented films to South Florida. We strive to enrich our audiences while encouraging a

sense of community by presenting international and culturally diverse films that offer

historical and contemporary perspectives on the gay, lesbian, bi-sexual and transgender

experience.

AUDIENCE:

Screening and special events in the 2014 festival drew more than 5,000 people from the

Greater South Florida area, as well as national and international visitors. The Festival’s

target audience is primarily composed of gay men and women from diverse cultural

backgrounds, as well as interested cinephiles from the general population. Fort

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Lauder-proportion of total population. Wilton Manors, a major gay neighborhood, has

approx-imately 1270% more gay men per capita than the national average

THE GAY CONSUMER

• 88% are more likely to support companies that sponsor LGBT events

and fundraisers

• Travel: median $2,000 per year

• Clothing: median $500 per year

• Coffee drinks: median $260 per year

• Bottled water & sports drinks: median $260 per year

• 85% consider advertising in LGBT publications to be a favorable

motivator to purchase

• 63% go to see a movie at least monthly

• 53% work out in a gym at least monthly

• 50% go to a club or bar at least monthly

• 80% purchased with a Visa credit card in the last month

• The median US gay male respondent spent $5,200 dining out in the

last year, with a median of 4 times per week and median of one of

those in a fine dining establishment

THE LESBIAN CONSUMER

• 91% of lesbian respondents report that their purchasing decisions are

influenced by corporate sponsorship of LGBT events and

participation in LGBT charities

• Travel: median $2,000 per year

• Clothing: median $500 per year

• 85% of lesbian respondents said that advertising in LGBT media

influences their decision to purchase products or do business with a

company

• 53% saw at least one movie in the last month

• 30% go to a bar at least monthly

• 44% of those who consumed at least one alcoholic beverage in a bar or

restaurant per week indicated that advertising in LGBT publications

influenced their selection of a beverage

• 79% of lesbian respondents used a Visa Card in the last month; 56% used

a MasterCard and 24% used an American Express card

Source: Community Marketing, Inc. 2013 Gay & Lesbian Consumer Index Study

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MiFo sponsors receive a complete package of

marketing opportunities & benefits to meet their branding and

promotional objectives targeting a diverse South

Florida Market. These packages deliver nearly 2 million

Individual impressions across various channels.

30 MOST POPULOUS COUNTIES, 2014 CENSUS ESTIMENT

Fort Lauderdale - Broward County, FL 1,869,2354

Source: US Bureau of The Census (new census every

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**Presenting Sponsorships are offered at $70,000* for a Sole**

**Presenting Sponsor or $25,000* for a maximum of 3 Co-Presenting Sponsors.**

The Support of Presenting Sponsors is what enables MiFo to obtain and present the absolute best Gala Films.

BENEFITS OF PRESENTING SPONSORSHIP INCLUDE:

SIGNATURE BRANDING AT GALA EVENTS & THROUGHOUT FESTIVAL

These screenings feature critically acclaimed films that are highly attended and offer maximum exposure for your brand through:

• Verbal recognition and acknowledgment of support as Presenting Sponsor at ALL festival screenings and events.

• :30 Commercial shown before all Gala films and the majority of screenings.

• Banner/Signage displayed during ALL festival screenings events (Sponsor to provide signage) • Step and Repeat at all Gala Films/Reception.

• Logo placement included in description of Opening Film in festival program & website

• Signature branding at Gala events (opening and closing films/receptions) & throughout festival

BRANDING-LOGO PROMINENTLY PLACED AS PRESENTING SPONSOR

• Front Cover of Festival Program (print & electronic) • Print ads promoting festival

• Film festival video trailer (MiFo produced & played prior to each screening) • On- screen video loop prior to all films

• Festival e-mail promotions • Festival poster • Festival flyers • Festival tickets • Audience Ballots ADVERTISING

• Full Page Spread premium position ad in festival program (print & electronic) • Banner ad with link on festival website homepage for 12 months

ADDITIONAL OPPORTUNITIES (optional)

• Sampling/distribution at Opening Film

• Additional promotional activities can be explored

HOSPITALITY

• 4VIP Passes (each grants admission to all screenings and events for 1 person)

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Official Sponsorships are offered at $15,000.*

The support of Official Sponsors is what enables MiFo to present screenings of the best in emerging domestic and international queer cinema.

BENEFITS OF OFFICIAL SPONSORSHIP INCLUDE: FEATURED BRANDING AT 4 REGULAR SCREENINGS* Offer maximum brand exposure through:

• Verbal recognition and acknowledgment of support at all screenings

• :30 Commercial shown before respective screenings (Sponsor to create content) or 2-‐minute Presentation prior to your respective screenings

• Logo Placement included the description of your respective screenings in festival program and website

BRANDING-LOGO PLACED AT OFFICIAL SPONSOR LEVEL IN: • Film festival program (print and electronic)

• Print ads promoting Festival

• Film festival video trailer (MiFo produced & played prior to each screening) • On-screen video loop prior to all films

• Select festival e-mail promotions • Festival posters

• Festival flyers

ADVERTISING

• Full Page ad in Festival Program (print & electronic)

• Banner ad with link on festival website homepage for 6 months

• Sampling/distribution at your respective screenings

• Inclusion of collateral piece in program mailing (sent to all members)

HOSPITALITY

• 4 VIP Passes (each grants admission to all screenings and events for 1 person)

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Major Sponsorships are offered at $10,000.*

The support of Major Sponsors is what enables MiFo to present screenings of the best in emerging domestic and international queer cinema.

BENEFITS OF MAJOR SPONSORSHIP INCLUDE: FEATURED BRANDING AT 2 REGULAR SCREENINGS*

Offer maximum brand exposure through:

• Verbal recognition and acknowledgment of support at your respective screenings • :30 Commercial shown before respective screenings (Sponsor to create content) OR

2-minute Presentation prior to your respective screenings

• Logo Placement included the description of your respective screenings in festival program and website

BRANDING-LOGO PLACED AT MAJOR SPONSOR LEVEL IN: • Film festival program (print and electronic) • Print ads promoting Festival

• On-screen video loop prior to all films ADVERTISING

• Half Page ad in Festival Program (print & electronic)

• Banner ad with link on festival website homepage for 6 months • On Screen AD for 6 seconds

HOSPITALITY

• 2 VIP Passes (each grants admission to all screenings and events for 1 person)

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Contributing Sponsorships are offered at $5,000.*

The support of Contributing Sponsors is what enables MiFo to present screenings of the best in emerging domestic and international queer cinema.

BENEFITS OF CONTRIBUTING SPONSORSHIP INCLUDE:

FEATURED BRANDING AT 3 REGULAR SCREENINGS*

Offer maximum brand exposure through:

• Verbal recognition and acknowledgment of support at your respective screenings

• :30 second Commercial shown before respective screenings (Sponsor to create content) OR 2-minute Presentation prior to your respective screenings

• Logo Placement included in festival program and website for your respective screenings

BRANDING-LOGO PLACED AT CONTRIBUTING SPONSOR LEVEL IN:

• Film festival program (print and electronic) • Print ads promoting festival

• On-screen video loop prior to all films

• Select Festival e-mail promotions OR festival posters and flyers

ADVERTISING

• Banner ad with link on festival website homepage for 6 months • Half Page ad in festival program (print & electronic)

• On Screen ad for 6 seconds

HOSPITALITY

• 2 VIP Pass (each grants admission to all screenings and events for 1 person)

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Screening Sponsorships are offered at $2,500.*

The support of Screening Sponsors is what enables MiFo to present screenings of the best in emerging domestic and international queer cinema.

BENEFITS OF SCREENINGS SPONSORSHIP INCLUDE:

FEATURED BRANDING AT ATLEAST 2 REGULAR SCREENINGS* Offer maximum brand exposure through:

• Verbal recognition and acknowledgment of support at your respective screenings

• :15-second Commercial shown before respective screenings (Sponsor to create content) OR 2-minute Presentation prior to your respective screenings

• Logo Placement included in festival program and website for your respective screeningS • Banner/Signage displayed during respective screenings (Sponsor Responsible for Signage) BRANDING-LOGO PLACED AT SCREENING SPONSOR LEVEL IN:

• Film festival program (print and electronic) • On-screen video loop prior to all films

ADVERTISING

• Banner ad with link on festival website homepage for 3 months

• Placement of Logoed items in gift bags (Sponsor to provide)

HOSPITALITY

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Community Sponsorships are offered at $1,000.*

Companies that are locally owned and operated

The support of Community Sponsors is what enables MiFo to present screenings of the best in emerging domestic and international queer cinema.

BENEFITS OF COOMMUNITY SPONSORSHIP INCLUDE: FEATURED BRANDING AT 2 REGULAR SCREENINGS* Offer maximum brand exposure through:

• Verbal recognition and acknowledgment of support at your respective screenings • 2-minute Presentation prior to your respective screenings

• Logo Placement included in festival program and website for your respective screenings BRANDING-LOGO PLACED AT COMMUNITY SPONSOR LEVEL IN:

• Film festival program (print and electronic) • Print ads promoting festival

• On-screen video loop prior to all films ADVERTISING

• Quarter page ad in festival program

HOSPITALITY

• 6 tickets to your respective screenings

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Advertising style guidelines and pricing for Program Guide

All sponsors must follow advertizing guidelines. Size and format restrictions are strongly

enforced.

PROGRAM GUIDE PRICING

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Double page spread $850.00

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Full page spread $450.00

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Half page spread $250.00

PROGRAM GUIDE DIMENSIONS

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Full page spread 5.5in x 8.5in at 300 dpi

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Half page spread 2.75in x 4.25in at 300 dpi

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Quarter page spread $250.00 at 300 dpi

ALL AD’S MUST BE AT 300 RESOLUTION AND SENT AS JPEG’S

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