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Forward-looking Statements
This presentation contains projections and other forward-looking statements regarding future events or the
future financial performance of Cisco, including future operating results. These projections and statements
are only predictions. Actual events or results may differ materially from those in the projections or other
forward-looking statements. Please see Cisco’s filings with the SEC, including its most recent filings on
Form 10-K and 10-Q, for a discussion of important risk factors that could cause actual events or results to
differ materially from those in the projections or other forward-looking statements.
GAAP Reconciliation
During this presentation references to financial measures of Cisco will include references to non-GAAP
financial measures. Cisco provides a reconciliation between GAAP and non-GAAP financial information on
our website at www.cisco.com under “Financial Info” in the “Investor Relations” section.
http://investor.cisco.com/investor-relations/financial-information/Financial-Results/default.aspx
© 2013 Cisco and/or its affiliates. All rights reserved.
Driving Value and Innovation Through
Intercloud
Investor Day
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Presentation_ID Cisco Public
Source: IDC 4
30M
New devices
connected
every week
78%
Workloads
processed
in Cloud DCs
by 2018
5TB+
of data per person
by 2020
180B
Mobile apps
downloaded
in 2015
277X
Data created
by IoE devices
v. end-user
Exponential Trend
Linear Trend
Disruptive Stress
/Opportunity
Knee of Curve
Exponential Growth Drives Opportunities
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Presentation_ID Cisco Public
When Products Become Cloud-enabled, They Become
10X More Valuable
$23.19
$249.00
$18.01
$199.00
$5.99
SaaS
PaaS IaaS
A Broader Perspective than Hybrid Cloud Is Required…
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Presentation_ID Cisco Public
Hyperscale applications serving several
thousands of users very quickly
Traditional enterprise applications
IoE and increasing connectivity driving the need
for such workloads
Hadoop, Mobile back-ends, Gaming, Social
Small (~10%), yet rapidly growing
percentage of applications in the Cloud
ERP, CRM, Applications that leverage
traditional databases
Majority of applications being run
for/by Enterprises today
CIOs Need to Embrace Both Traditional
and Hyperscale Application Deployment
SaaS
PaaS IaaS
Application Portability and Interoperability Is the Key
Traditional
Applications
ERP, Financial, Client/Server,
CRM, email, …
Cloud Native
Applications
IoT, BigData, Analytics,
Gaming, ...
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Presentation_ID Cisco Public
Source: Gartner, Lydia Leong
of CIOs currently
have a second
fast/agile mode
of operation
45%
Traditional
Mode
Requires
Reliability
(ITIL, CMMI, COBIT)
Nonlinear Mode
Accept Instability
(DevOps,
automation,
reusable)
Systems
of
Differentiation
Systems
of
Innovation
Systems
of
Record
Change
Gov
e
rna
nce
Bimodal IT Is the New Normal
Intercloud
The
Intercloud
Web-scale Architecture
API-Driven Automation
Open, Secure, Compliant,
Hybrid IT
Internet
The
Internet
IP Based
Open Standards
World of Isolated Clouds
(2000s)
Individual custom-built clouds without consistent APIs
Connected for application acceleration with Open APIs
The Intercloud
Intercloud
Islands of Isolated
PC LAN Networks (1990s)
Multiple LANs using a multitude of protocols
The Internet
Connected using industry- standard IP protocol
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Presentation_ID Cisco Public
Hyperscale
Applications
CIOs need Bimodal
IT - the ability to
develop cloud-native
applications on
OpenStack and link
to legacy
applications
CIOs need
application-centric
policy control across
all IT components
and all clouds at
scale
Hybrid cloud
requires the ability to
run any VM or bare
-metal server in any
cloud and maintain
network policy and
security consistently
Highly Secure
Network Policy
Extension
Analytics for
IT and OT
The Internet of
Everything (IoE)
explosion will require
data virtualization at
scale, not data
replication
Intercloud Value Proposition:
Hybrid IT Not Just Hybrid Cloud
Application
Policy Control
Across All Clouds
INTERCLOUD
Intercloud Alliance Intercloud Services Intercloud Providers Enterprise Private CloudsCisco Intercloud Services
Partner Intercloud Services
Infrastructure as a Service
Desktop as a Service
Disaster Recovery as a Service
Cloud Cell Architecture for SAP HANA
Unified Communications as a Service
Spark Connected Analytics for Events Energy Management Extended Patient Care Service Grid
Cisco Intercloud Marketplace
Video & TelePresence as a Service
Contact Center as a Service
Service Delivery Platform Exchange
The Intercloud
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Presentation_ID Cisco Public
April 28, 2015
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Presentation_ID Cisco Public
SaaS
PaaS IaaS
Best Data Center and Cloud Portfolio in Industry
Cloud Offers Public Clouds Intercloud Providers INTERCLOUD Intercloud Services Enterprise Cloud Cisco OpenStack Private Cloud Cisco Marketplace Private and Hybrid Cloud Software Cisco ONE Enterprise Cloud Suite Policy-Driven Infrastructure Cisco UCS Cisco Nexus Cisco ACI Data Center Automation Software Cisco ONE Foundation for Compute
Data Center
Cloud
Edge / IoT
Big Data Analytics
Cisco Connected Analytics
INTERCLOUD
Intercloud Alliance Intercloud Services Intercloud Providers Enterprise Private CloudsHow Does Intercloud Drive Transaction & Annuity Growth?
Private Cloud
• Integrated Archs: 9K, 7K • Openstack Private Cloud • ACI, ICF
• Cisco ONE Enterprise Cloud Suite
• Connected Analytics
• Cisco Cloud Services: PaaS, Spark, etc
• Cisco Services ASPs: $500k to $2m
TAM: >40,000 UCS customers
Current penetration: <1%
Public Cloud
• Integrated Archs: 9K, 7K • Managed OpenStack Node • ACI, ICF
• Virtual Managed Services • Connected Analytics • Management) • Cisco Services
ASPs: $2m - $4m per SP node
$500k per Partner
Current penetration 30% (Commitment)
TAM: >1000 SP nodes >200 DC
Partners Current penetration:
0%
TAM: Thousands of Apps Millions of users Billions of Things
Intercloud Marketplace • Cisco SaaS & Mgd Srvcs
• Connected Analytics
• 3rd Party SaaS
• Workload Brokering
New Revenue Drivers
• Broader RTM for Cisco SaaS & MS • ISV revenue sharing • Micro Services • Brokerage Fees
ASPs: Dollars / App / User / Mth Cents / Data Service / Transaction
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Presentation_ID Cisco Public
The Intercloud 5 Phase Plan
Build Intercloud Infrastructure, Capabilities &
Ecosystem
Deliver on the Value of Intercloud Capabilities Build the Intercloud Marketplace Global Intercloud Connects World
of Many Clouds Enable App /
Workload Exchange & Leverage Policy
Intercloud nodes / Private clouds on Integrated Architecture stacks (Openstack and others) 3rd party ISV apps (% marketplace fees)
Brokerage fees
Cloud Infra. (HW) Cloud stack (SW) SaaS, Connected Analytics
Cisco-only Marketplace Brokerage Industry Exch. + IoE
Services
IaaS / PaaS
Cisco ONE software sold as ELA to end users
Retail and wholesale IaaS, managed cloud services Cloud Support, professional and managed services on Intercloud nodes
Cisco apps and services (e.g. VMS) on CIS and marketplace
Create and manage exchange
Data Services Micro Services Monetization
Reselling partner capabilities (% marketplace fees)
Intercloud Marketplace
1
2
3
4
5
We are
here
Forward-Looking Statements
These presentation slides and related webcast may be deemed to contain forward-looking statements, which are subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, among other things, statements regarding future events (such as statements regarding our growth and strategy) and the future financial performance of Cisco that involve risks and uncertainties. Readers are cautioned that these forward-looking statements are only predictions and may differ materially from actual future events or results due to a variety of factors, including: business and economic conditions and growth trends in the networking industry, our customer markets and various geographic regions; global economic conditions and uncertainties in the geopolitical environment; overall information technology spending; the growth and evolution of the Internet and levels of capital spending on Internet-based systems; variations in customer demand for products and services, including sales to the service provider market and other customer markets; the return on our investments in certain priorities, including our foundational priorities, and in certain geographical locations; the timing of orders and manufacturing and customer lead times; changes in customer order patterns or customer mix; insufficient, excess or obsolete inventory; variability of component costs; variations in sales channels, product costs or mix of products sold; our ability to successfully acquire businesses and technologies and to successfully integrate and operate these acquired businesses and technologies; our ability to achieve expected benefits of our partnerships; increased competition in our product and service markets, including the data center; dependence on the introduction and market acceptance of new product offerings and standards; rapid
technological and market change; manufacturing and sourcing risks; product defects and returns; litigation involving patents, intellectual property, antitrust, shareholder and other matters, and governmental investigations; natural catastrophic events; a pandemic or epidemic; our ability to achieve the benefits anticipated from our investments in sales, engineering, service, marketing and manufacturing activities; our ability to recruit and retain key personnel; our ability to manage financial risk, and to manage expenses during economic downturns; risks related to the global nature of our operations, including our operations in emerging markets; currency fluctuations and other international factors; changes in provision for income taxes, including changes in tax laws and regulations or adverse outcomes resulting from examinations of our income tax returns; potential volatility in operating results; and other factors listed in Cisco’s most recent reports on Form 10-K and Form 10-Q. The financial information contained in these presentation slides and related webcast should be read in conjunction with the consolidated financial statements and notes thereto included in
Cisco’s most recent reports on Form 10-K and Form 10-Q, as each may be amended from time to time. Cisco’s results of operations for prior periods are not necessarily indicative of Cisco’s operating results for any future periods. Any projections in these presentation slides and related webcast are based on limited information currently available to Cisco, which is subject to change. Although any such projections and the factors influencing them will likely change, Cisco will not necessarily update the information, since Cisco will only provide guidance at certain points during the year. Such