Cisco Customer Education

(1)

Empowering What’s Next

Cisco

Customer Education

Big Data Is

A Big Opportunity

and Cisco

Can Help

This session was recorded via Cisco WebEx! You can watch the live session recording via the following URL:

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(2)

Empowering What’s Next

Cisco

Customer Education

Big Data Is

A Big Opportunity

and Cisco

Can Help

Connect using the audio conference box or you can call into the meeting:

1. Toll-Free: (866) 432-9903

2. Enter Meeting ID: 200 503 362 and your attendee ID number.

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ü

Who is Cisco?

ü

Data Warehouse Overview

ü

What is Big Data

ü

The Ecosystem

ü

The Products

ü

What’s New

ü

Next Steps

About Your Host

Brian Avery

Territory Business Manager

Cisco Systems, Inc.

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Computer scientists,

Len Bosack and Sandy Lerner

found Cisco Systems

Bosack and Lerner run network cables between two different buildings on the

Stanford University campus

A technology has to be invented to deal with disparate local area protocols; the multi-protocol router is born

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Who Is Cisco?

Chuck Robbins, CEO, Cisco

• Dow Jones Industrial Average

Fortune 100 Company

• $145B Market Capitalization

• $48B in Revenue

• $8B in Annual Profits

• $33B More Cash than Debt

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§

CCE is an educational session for current and

prospective Cisco customers

§

Designed to help you understand the capabilities and

business benefits of Cisco technologies

§

Allow you to interact directly with Cisco subject matter

experts and ask questions

§

Offer assistance if you need/want more information,

demonstrations, etc.

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November 2015

Cisco Big Data and Analytics Infrastructure

and Solutions

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Unlock the Power of Your Data

to Initiate Tomorrow’s Trends

EFFICIENCY

§ Process Analytics Anywhere § Cost-Effective, Massive Scalability § Advanced Intelligence, Automation

SPEED

§ Accelerate Insights at Enterprise Scale § Accelerate Analytics Deployments

§ Detect and Manage Business Risk Faster and Better

DISRUPTION

§ Solve More Business Problems Faster

§ Deliver Self-Service Analytics to More Employees

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Big data and Analytics convert meaningless raw data into a powerful competitive advantage

§ 277x data created by IoE devices vs. end users – source: 2014 Cisco®_{Global Cloud Index}

§ By 2020, there will be 5200 GB of data for every person on earth – source: 2012 Digital Universe Study conducted by IDC and sponsored by EMC (see:

http://www.computerworld.com/article/2493701/data-center/by-2020--there-will-be-5-200-gb-of-data-for-every-person-on-earth.html) § 180 billion mobile app downloads by 2015 – source: 2011 IDC Study: https://www.smaato.com/blog-180billiondownloads/

277X

Data created by IoE devices vs. end-user

30M

New devices connected every week

180B

Mobile apps downloaded in 2015

40%

Of all data will come from sensor data by 2020

5TB+

of data per person by 2020

4.2B

Web filtering blocks per day

Digital Disruption Is Dramatically Changing

the Competitive Landscape

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Converting Big Data into Disruptive Intelligence

Data-Based Products

and Services

Improve customer retention through better

segmentation, offers Improve customer loyalty

with data-based awards

Predictive

Insights

Increase output by replacing a part before it fails

Predict patient outcomes based on historical data

Prescriptive

Insights

Identify security breaches sooner Improve in-store sales, automatically sense wait

times, increase staffing

Data-based insights create the power to be the disruptor, not to be disrupted

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Autom otive

Auto sensors reporting location, problems Com m unications Location-based advertising Consum er Packaged Goods Sentiment analysis of w hat’s hot, problems

Financial Services

Risk and portfolio analysis New products Education and Research Experiment sensor analysis

Potential for ongoing innovation can generate a continuously renewable competitive edge

Enabling Disruptive Transformation

Across Industries

High Technology/ Industrial Mfg. Mfg. quality w arranty analysis Life Sciences Clinical trials Genomics Media/ Entertainm ent View ers/advertising effectiveness On-Line Services/ Social Media

People and career matching Web-site optimization

Health Care

Patient sensors, monitoring, EHRs Quality of care

Oil and Gas

Drilling exploration sensor analysis

Retail

Consumer sentiment Optimized marketing

Consum er Travel and Transportation

Sensor analysis for optimal traffic flow s

Customer sentiment

Utilities

Smart-meter analysis for netw ork capacity,

Law Enforcem ent and Defense

Threat analysis - social media monitoring, photo analysis

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Not All Data Is Alike

Analytics Must Address the Types of Data and Decisions

Traditional Data

Warehouse _{Big Data Store}

Structured Data

Unstructured Data

Data Streaming at the Edge

Short Term

Make a Decision Today

Real Time

Make a Decision NOW

Long Term

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G B o f D at a (I N BI LLI O N S )

DATA GROWTH

Traditional Data Warehouses are Not Cost Effective for Unstructured and Underutilized Data

2005 ₂₀₁₀ 2015

•More than 90% is unstructured data

•Quantity doubling every 1-2

years

•50%-70% of data on traditional data warehouses is unused or underutilized

10,000

0

STRUCTURED DATA UNSTRUCT URED DATA

Source: Cloudera

$2K-$5K/TB

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BIG DATA IN THE CLOUD

0 5 10 15 20 2011 2012 2013 2014 2015 2016 2017 2018 On-Premise Cloud

Big Data Infrastructure Market ($B)

By 2018,

74%

of infrastructure

spend will be on-prem

Security drives on-prem

POCs and Test/Dev in the Cloud

Need for real-time data

continues to increase

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Hold up.

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Unified Computing: Inspired by Customer Needs

Help Me:

Industry in Transition:

2005-2010

• Reduce complexity that drives

OPEX

• Get the most out of virtualization

• Automate and move faster

• Get ready for cloud

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Unique Design of Cisco UCS Automates and Reduces Complexity

Application Centric

UCS Manager Service Profiles define server identity for rapid

deployment.

Treat hardware like software.

Cisco Singleconnect

Technology

One connection for LAN, SAN, and management. Physical and Virtual

Rack and Blade.

Single Unified System

Designed from the ground up to integrate computing, networking, storage access and virtualization for

greater operational simplicity and seamless infrastructure

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Source: 1_{IDC Worldwide Quarterly Server Tracker, 2015Q1, May 2015, Vendor Revenue Share}

Source: 2_{As of Cisco Q3FY15 earnings results Data Center Revenue is defined as Cisco UCS and Nexus 1000V}

#1

Americas market share in x86 blades 1

3,700+

UCS CHANNEL PARTNERS

43,800+

UNIQUE UCS CUSTOMERS 2

100+

world record performance benchmarks to date

More than

85%

of all

customers have invested in UCS

Fortune 500

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Cisco UCS®_Manager

§ Automate consistent,

repeatable server deployment and updates in minutes

Superior Automation and Policy-Based

Intelligence Helps Ensure Operational Excellence

Cisco UCS Director Express for Big Data

§ Deploy hundreds of Hadoop nodes in one click

§ Single-pane-of-glass visibility

Cisco ACI™ and Cisco Nexus® 9000 Series

§ Specify, automate security and compliance rules

§ One common policy for private and public clouds

§ Enable customized experiences for users, devices at the edge

One policy-based, integrated infrastructure for all big data and analytics workloads

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Cisco Infrastructure Redefines

Big Data and Analytics TCO

83%

Reduction

in server

provisioning

times

1

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CISCO ACI™

§ Dramatically increases performance of big data and analytics workloads

§ Improves traffic latency, throughput across the network § Monitors, adapts to network conditions

§ Prioritizes big data and analytics workloads

CISCO UCS

®

§ 100+ world-record benchmarks

§ TPCx-HS benchmark validates big data performance, price:performance for big data workloads from 3 to 30 to 100 TB

Exceptional Performance

at Enterprise Scale

Data Center Fabric (Cisco Nexus®

9000 Series)

Cisco®_{Application Policy}

Infrastructure Controller

SPEED

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UCS Integrated Infrastructure Strategy

UCSM/Central API

UCS Director API

Cisco Converged Infrastructure

UCS Director

Policy Driven, Application Centric Infrastructure Management and Orchestration

UCS Manager Domain

Software Defined Storge (SdS) Hyper-converged Infrastructure Centralized-Simple Management Interface One Button Infrastructure Deployment Simple Scale

Application specific Infrastructure

Bringing the

same simplicity

model to ANY

storage type

Big Data Analytics UCS Director

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Empowering What’s Next

November 18, 2015

Big Data

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Big Data and Analytics Requires

A Broad Perspective

Data Center

Cloud

Edge and IoT

App

SaaS

PaaS

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Faster, better detection of security risks Predictable, real-time

performance at scale

Fast time to value

Speed

Cisco Delivers Big Data and Analytics Anywhere

with Leading Efficiency and Speed

M assive scalability Single portfolio processes

analytics anywhere

Low TCO Automation and

intelligence

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Cisco Big Data and Analytics

Infrastructure

Data Center Cloud Edge and IoT

Security

SaaS PaaS IaaS Cisco UCS® Cisco Nexus® Cisco ONE™ Cisco ACI™ Programmable Fabric Programmable Network

Big Data and Analytics at Data Center Core Cisco ONE Enterprise Cloud Suite Cisco® OpenStack Private Cloud Bridge to Delivering Analytics as a Service in a Private Cloud Cisco UCS Integration of Analytics into Business Apps Cisco UCS Mini

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Cisco Big Data and Analytics

Partner Ecosystem

Data Management

Data Integration

Analytics/Business Intelligence

Hadoop

Massive Parallel Processing

NoSQL

Data Preparation Data Virtualization

Empower more employees with self-service access to analytics insights, faster

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Cisco Data Integration Options Dramatically

Improve Speed of Data Access

Development Approach • Specification Driven • Workflow Scripting • Industrial Scale • Rapid Iteration

• Drag and Drop Modeling • Flexible Scale

• Ad Hoc Discovery/Exploration • Spreadsheet/No Coding

• Spark/Hadoop Cluster Scale IT Data Architect/ETL

Developer

Enterprise Data Warehouse

IT Data Architect/ DV Developer

Abstraction Layer

Business Analyst

Hadoop Analytics Sandbox

Data Preparation

Data Virtualization

User Agility Repository

Traditional

Enterprise data ETL

Weeks, Months Hours, Days Minutes, Hours

SPEED

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Cisco Connected Analytics Portfolio

Accelerates Solution Deployment

Partner-Designed Solutions

Streaming Analytics Intellectual Capital Data Virtualization Workload Automation

Agile and Pervasive Data Access

Integrated Infrastructure and Networking

Big Data- and Analytics-Ready Infrastructure

Real-Time Connected Solutions

Cisco Connected Analy tics for Events

Cisco Connected Analy tics for IT Cisco Connected

Analy tics™ for Retail

Cisco Connected Analy tics for SP

Cisco Connected Analytics Packages for Optimized Infrastructure Contact Center Video Analy tics Threat Analy tics Location Analy tics Collaboration Analy tics Network Analy tics Energy Analy tics Access Wired | Small Cell | Wi-Fi Data Center | Intercloud

Core and Edge | IoT | IoX

Mobile Packet Core/Cisco SON I Unif ied Communications Collaboration | Contact Center

3G/4G

Wi-Fi Video

Devices POS Sensors Social

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Security Analytics Extends Power of Your

Security Solutions, Speeding Detection, Response

Security Analytics on

Cisco UCS

®

Cisco ASA Firew alls

Cisco IPS Cisco®_Cloud Web Security Cisco pxGrid Cisco Catalyst® 6500 Series FWSM Cisco FireSIGHT®

(Sourcefire®_{) and AMP}

Cisco Web Security Appliance Cisco Email Security

Appliance Cisco Identity Services Engine Transactional Records Mobile Data Email Web Services Servers Online Carts Sensors Social Media App Transaction Data Badges Web Servers Threat focused Visibility-driven Platform based SPEED

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Empowering What’s Next

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Why Cisco for Data Virtualization?

•

Wrote the Book on Data Virtualization

• Deepest data virtualization expertise

• Hundreds of published articles and blogs

•

Largest Data Virtualization Customer Base

-

Highly complex implementations

-

Greatest business outcomes

•

Performance Leader

• Most powerful optimization algorithms

• Only vendor to offer network, compute and data

synergies

•

The Most Trusted IT Vendor

• Cisco is rated #1 among technology vendors in trus

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Data Warehouses and Marts Business Intelligence Transactional Applications Operational Stores ETL

Traditional Data

Warehouse

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?

SaaS

Applications _ServicesWeb Transactional Applications Analytic Stores “Big Data” and NoSQL Business Intelligence ESBs and App Servers Self-service Analytics Data Warehouses and Marts Operational Stores

Challenges

• Accelerating business demand • Proliferation of distributed silos • Many different access

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SaaS

Applications _ServicesWeb Data Warehouses and Marts Transactional Applications Operational Stores Analytic Stores “Big Data” and NoSQL Business Intelligence ESBs and App Servers

Data Virtualization Platform

Abstract Federate Cache

Self-service Analytics

Logical Data

Warehouse

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Development Environment

Cisco Data Virtualization Platform

Cisco Information Server

Runtime Server Environment Management Environment

XML

Packaged Apps RDBMS Excel Files Data W arehouse OLAP Cubes Hadoop / “ Big Data” XML Docs Flat Files W eb Services

Data Warehouse Extend / Of fload Gov ernance, Risk

& Compliance Business Intelligence Customer Experience Management Mergers & Acquisitions Single View of Enterprise Data Supply Chain

Management Analy tics

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HDF S HDF S HDF S

Integrating Hadoop with the Enterprise

Data Virtualization Platform

STINGER

Data Virtualization Platform

Combine Hadoop data with data from traditional enterprise sources.

1

Provide enterprise data directly to map-reduce jobs in Hadoop.

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Offload data to less expensive Hadoop cluster to save on data management costs

2

As data volume increases exponentially, cost of warehousing rises also

Add operational data for greater insight and agility

in analytics and BI

4 Data Virtualization Platform

1

HDF S HDF S HDF S

Combine Hadoop data with DW data for a more comprehensive

view of history

3 New Offering: Big Data Warehouse

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UCS Integrated Infrastructure Strategy

UCSM/Central API

UCS Director API

Cisco Converged Infrastructure

UCS Director

Policy Driven, Application Centric Infrastructure Management and Orchestration

UCS Manager Domain

Software Defined Storge (SdS) Hyper-converged Infrastructure Centralized-Simple Management Interface One Button Infrastructure Deployment Simple Scale

Application specific Infrastructure

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Big Data Deployments Often Start Small

• Experimental use of Big Data

• Deployed into IT Ops mandated infrastructures

• “Skunk works”

• Small to medium clusters

• App team mandated infrastructure

• Purpose built for Big Data

• Big Data has established business value

• Performance matters

• Large or small clusters

Start: General Purpose IT Data Center

SAP WEB BIG DATA

VMw are

IT Infrastructure

Standard IT servers

With Big Data deployments, it is important to take a long-term view

Evolve to: Dedicated “Pod” for Big Data

BIG DATA

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Zero Touch Deployment of Hadoop Clusters

Simple Scalability

Dashboard for status and health monitoring

Centralized End-to-End Visibility

UCS Director Express For

Big Data

On-Demand Hadoop Deployment

Deploy Hadoop in hours not weeks

Single management pane

Extend UCS Management value into Hadoop

infrastructure

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Cisco Quick Start Solutions

Jump-start Hadoop deployments within lines of business with pre-built solution templates

Qu

ic

k

S

ta

rt

S

ol

u

ti

ons

Data Warehouse Optimization and Analytics –

Data Offload & UCS Deployment

Data Warehouse Optimization Analytics – ETL

Offload and UCS Deployment

Security log Analytics & UCS Deployment

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Cisco Integrated Infrastructure for Big Data

• Easy to order (no missing parts)

• Aggressively discounted

• Tested and validated with our ISV

partners

• Address majority of big data apps

and workloads

• Appliance-like model without lock-in

• Matching CVD’s show investment

Single-SKU pre-configured bundles

UCS 6200 Series Fabric Interconnects Nexus 2232 Fabric Extenders UCS Manager UCS 240 M3/M4 or 3000 Servers

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Reference Architectures and Bundles

48

Starter Kit

High Performance

Performance

Optimized

Capacity

Optimized

Extreme Capacity

Designed for SMB Deployments, low cost entry to Big Data, Hadoop

and NoSQL, POC

Extreme performance and density for analytics

engines

Balance of compute and storage for scale-out applications including Hadoop, NoSQL, and MPP

databases

Storage-intensive Hadoop and scale-out storage

deployments.

Lowest cost per Terabyte Snapshots, Backup, Compliance, Surveillance, Video, Email, Media Store

Server UCS C220 M4 UCS C220 M4 UCS C240 M4 UCS C240 M4 UCS C3160

Storage 8 1.2-TB 10K SAS SFF _HDD 6 400-GB SAS SSD 24 1.2-TB 10K SAS SFF HDD 12 4-TB 7.2K SAS SFF HDD 60 4-TB 7.2K SAS SFF HDD Network and Cluster Scaling

2 Cisco UCS 6248UP FIs

Scalable to 32 Servers

2 UCS 6248UP Fis Up to 32 servers with no

additional switching

2 6296UP Fis Up to 80 servers per

domain

2 UCS 6296UP FIs, Up to 80 servers per domain

Integrates into existing or new Cisco

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MULTIPLE DOMAINS

Up to 10,000 Servers

SINGLE DOMAIN

Up to 10 Racks, 160 Servers

Easily Scale Cisco UCS CIIBD for Big Data

Scalability

UCS Manager

UCS Central

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Enterprise Applications

Cisco Integrated Infrastructure

for Big Data

Single Platform for Enterprise and Big Data Apps

UCS Rack- Mount Servers UCS Blade Servers SAN/NAS Arrays

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Empowering What’s Next

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ParStream Announcement

On October 26, 2015 Cisco announced its intent to acquire ParStream, a privately-held technology company based in Cologne, Germany. Founded: 2011 Customers: • Siemens. Orange, Telstra, eTracker, Citibank, Searchmetrics, Metagenopolis ParStream is a maker of a highly specialized database built for IoT

environments

• Enables hyper distributed real time analytics

• Supports scenarios where data needs to be analyzed in real time with minimal infrastructure and operating costs, at the edge

ParStream leadership team includes:

• Peter Jensen: CEO

Formerly at Oracle, VMWare and three successful startup exits

• Mike Hummel: CTO &

Founder, formerly with Accenture

• Jorg Bienert: COO &

Founder formerly with Accenture

This Tech & Talent Acquisition bolsters Cisco’s Data & Analytics capabilities and enhances our team with world-class software engineering talent.

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Empowering What’s Next

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Cisco Data Preparation is a self-service application that makes it easy

for non-technical business analysts to gather, explore, cleanse,

combine and enrich the data that fuels analytics.

Cisco Data Preparation at a Glance

Data Prep

Time

Analysis

Time

_{Data Prep}

Time

Analysis

Time

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+400 Cores on First Bite at Global Asset Manager /

Investment Bank

Faster record matching

and remediation

IT control of data

provisioning and

security

Unified View of Client Activity in a

Highly-Regulated Environment

• Integrated Excel spreadsheet, Bloomberg and internal

structured data sources

•

Unified the data provisioning and record remediation process

under IT control

•

Increased availability and accessibility of data for use by

business analysts

Business analysts

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Answer Set Shape Add Data Explore Clean & Change Enrich Combine Share & Govern

Cisco Data Preparation:

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Data Preparation Complements Existing Integration

Options

DEVELOPMENT APPROACH • Specification Driven • Workflow Scripting • Industrial Scale • Rapid Iteration

• Drag & Drop Modeling • Flexible Scale

• Ad Hoc Discovery / Exploration • Spreadsheet / No Coding

• Spark / Hadoop Cluster Scale IT Data Architect /

ETL Developer

Enterprise Data Warehouse

IT Data Architect / DV Developer Abstraction Layer Business Analyst Hadoop Sandbox

Data Preparation

Data Virtualization

USER AGILITY REPOSITORY

Traditional ETL

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Cisco UCS Integrated Infrastructure for Big Data

with IBM BigInsights

IBM Open Platform

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Big Data Exploration

Find, visualize, understand all big data to improve decision making

Enhanced 360o_{View of the Customer}

Extend existing customer views by incorporating additional internal and external data sources

Security/Intelligence Extension

Lower risk, detect fraud and monitor cyber security in real-time

Data Warehouse Augmentation

Integrate big data and data warehouse capabilities to increase operational efficiency

Operations Analysis

Analyze a variety of machine data for improved business results

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Unlock the Power of Your Data to Initiate

Tomorrow’s Trends

EFFICIENCY

§ Process Analytics Anywhere § Cost-Effective, Massive Scalability § Advanced Intelligence, Automation

SPEED

§ Accelerate Insights at Enterprise Scale § Accelerate Analytics Deployments

§ Detect and Manage Business Risk Faster and Better

DISRUPTION

§ Solve More Business Problems Faster

§ Deliver Self-Service Analytics to More Employees

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Turning Data from Connected Infrastructures into Extraordinary Outcomes

We Are Investing in Three Ways

Real-Time

Connected Solutions

Analytics Packages

for Optimized

Infrastructure

Agile and Pervasive

Data Access

Analytics from Core

Cisco Competencies

Video Location / Mobility Threat Energy Management Network Collaboration Contact Center

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CVD’s

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