The New itunes Connect

(1)

© 2014 Apple Inc. All rights reserved. Redistribution or public display not permitted without written permission from Apple.

#WWDC14

The New iTunes Connect

Session 302

Dave Van Tassell

Engineering Manager—iTunes Store, iTunes Connect

(2)

(3)

The New iTunes Connect

(4)

The New iTunes Connect

All-new design

App previews

(5)

The New iTunes Connect

All-new design

App previews

App bundles

(6)

The New iTunes Connect

All-new design

App previews

App bundles

App analytics

(7)

The New iTunes Connect

All-new design

App previews

App bundles

App analytics

(8)

iTunes Connect

My Apps

Jane AppleseedApple Inc. 

iTunes Connect

Jane Appleseed Toca Boca AB

Analytics

Sales and Trends

Payments and

Financial Reports

My Apps

iAd

Agreements, Tax

and Banking

(9)

iTunes Connect

My Apps

iTunes Connect

Analytics

Sales and Trends

Payments and

Financial Reports

My Apps

iAd

Agreements, Tax

and Banking

(10)

iTunes Connect

My Apps

Jane AppleseedToca Boca AB 

Toca Lab

1.0.1 Ready for Sale

iOS

1.0.1 Prepare for Upload

Toca Cars

1.0 Ready for Sale

iOS

Toca Builders

iOS

Toca Hair Salon

iOS

Toca Mini

iOS

Toca Tailor

iOS

Toca Band

iOS

Toca Train

iOS

All Types All Statuses Search

(11)

iTunes Connect

My Apps

Toca Lab

iOS

Toca Cars

1.0 Ready for Sale

iOS

Toca Builders

iOS

Toca Hair Salon

iOS

Toca Mini

iOS

Toca Tailor

iOS

Toca Band

iOS

Toca Train

iOS

(12)

iTunes Connect

My Apps

Toca Builders

iOS

Toca Hair Salon

iOS

Toca Mini

iOS

Toca Tailor

iOS

Toca Band

iOS

Toca Train

iOS

Jane Appleseed 

Toca Boca AB

Toca Lab

iOS

Toca Cars

1.0 Ready for Sale

(13)

iTunes Connect

My Apps

Search

Toca Builders

iOS

Toca Hair Salon

iOS

Toca Mini

iOS

Toca Tailor

iOS

Toca Band

iOS

Toca Train

iOS

All Types All Statuses

Jane Appleseed 

Toca Boca AB

Toca Lab

iOS

Toca Cars

1.0 Ready for Sale

(14)

iTunes Connect

My Apps

Toca Builders

iOS

Toca Hair Salon

iOS

Toca Mini

iOS

Toca Tailor

iOS

Toca Band

iOS

Toca Train

iOS

hair salon All Types All Statuses

Jane Appleseed 

Toca Boca AB

Toca Lab

iOS

Toca Cars

1.0 Ready for Sale

(15)

iTunes Connect

My Apps

Toca Hair Salon

iOS

Toca Hair

Salon Me

1.0 Ready for Sale

iOS

Toca Hair

Salon 2

iOS

Toca Hair Salon -

Christmas Gift

iOS

hair salon

Jane Appleseed 

(16)

iTunes Connect

My Apps

Toca Hair Salon

iOS

Toca Hair

Salon Me

1.0 Ready for Sale

iOS

Toca Hair

Salon 2

iOS

Toca Hair Salon -

Christmas Gift

iOS

Jane Appleseed 

(17)

iTunes Connect

My Apps

Toca Lab

iOS

Toca Cars

1.0 Ready for Sale

iOS

Toca Builders

iOS

Toca Hair Salon

iOS

Toca Mini

iOS

Toca Tailor

iOS

Toca Band

iOS

Toca Train

iOS

(18)

Toca Hair Salon

iOS

iTunes Connect

My Apps

Toca Builders

iOS

Toca Mini

iOS

Toca Tailor

iOS

Toca Band

iOS

Toca Train

iOS

Search

Jane Appleseed 

Toca Boca AB

Toca Lab

iOS

Toca Cars

1.0 Ready for Sale

iOS

23 Ready for Sale

24

Prepare for Upload 1 All Statuses

(19)

Toca Hair Salon

iOS

iTunes Connect

My Apps

Toca Builders

iOS

Toca Mini

iOS

Toca Tailor

iOS

Toca Band

iOS

Toca Train

iOS

Search

Jane Appleseed 

Toca Boca AB

Toca Lab

iOS

Toca Cars

1.0 Ready for Sale

iOS

23 Ready for Sale

24 Prepare for Upload

1 All Statuses

(20)

Toca Hair Salon

iOS

iTunes Connect

My Apps

Toca Builders

iOS

Toca Mini

iOS

Toca Tailor

iOS

Toca Band

iOS

Toca Train

iOS

Search

Jane Appleseed 

Toca Boca AB

Toca Lab

iOS

Toca Cars

1.0 Ready for Sale

(21)

iTunes Connect

My Apps

Toca Builders

iOS

Toca Hair Salon

iOS

Toca Mini

iOS

Toca Tailor

iOS

Toca Band

iOS

Toca Train

iOS

Jane Appleseed 

Toca Boca AB

Toca Lab

iOS

Toca Cars

1.0 Ready for Sale

(22)

iTunes Connect

My Apps

Toca Lab iOS Ready for Sale

Toca Cars

Prepare for Upload Ready for Sale

iOS

Toca Builders iOS Ready for Sale

Toca Hair Salon iOS Ready for Sale

Toca Mini iOS Ready for Sale

Toca Tailor iOS Ready for Sale

Toca Band iOS Ready for Sale

Toca Train iOS Ready for Sale

All Types All Statuses Search Dec 12, 2013 Dec 12, 2013 Nov 19, 2013 Nov 19, 2013 Nov 19, 2013 Oct 3, 2013 Sep 10, 2013 Sep 10, 2013 1.0.1 1.0.1 1.0.3 1.2.4 1.0.2 1.0.5 1.0.4 1.0.3

Name Type Version Status Last Modified

(23)

iTunes Connect

My Apps

Toca Builders

iOS

Toca Hair Salon

iOS

Toca Mini

iOS

Toca Tailor

iOS

Toca Band

iOS

Toca Train

iOS

Jane Appleseed 

Toca Boca AB

Toca Lab

iOS

Toca Cars

1.0 Ready for Sale

(24)

iTunes Connect

My Apps

Toca Builders

iOS

Toca Hair Salon

iOS

Toca Mini

iOS

Toca Tailor

iOS

Toca Band

iOS

Toca Train

iOS

Jane Appleseed 

Toca Boca AB

Toca Lab

iOS

Toca Cars

1.0 Ready for Sale

(25)

English (U.S.)

Version Information

Video Preview and Screenshots ?

3.5-Inch iPad

4-Inch

iTunes Connect

My Apps

Toca Lab

iOS

Versions Prerelease Pricing In-App Purchases Game Center Newsstand Reviews More

Sales and Trends Analytics

Jane Appleseed 

Toca Boca AB

Name ? What’s New in This Version ?

(26)

English (U.S.)

Version Information

3.5-Inch iPad

4-Inch

iTunes Connect

My Apps

Toca Lab

iOS

Jane Appleseed 

Toca Boca AB

1.0.1 Save New Version

New Version

Store Version Number ?

1.0.2

(27)

English (U.S.)

Version Information

3.5-Inch iPad

4-Inch

iTunes Connect

My Apps

Toca Lab

iOS

Jane Appleseed 

Toca Boca AB

Save Submit for Review

(28)

English (U.S.)

Version Information

3.5-Inch iPad

4-Inch

iTunes Connect

My Apps

Toca Lab

iOS

Jane Appleseed 

Toca Boca AB

(29)

English (U.S.)

Version Information

Toca Lab

iOS

Name ?

Toca Lab

Description ?

Calling all future scientists! 

Welcome to Toca Lab! Explore the colorful and electrifying world of science and meet all 118 of the elements from the periodic table.  

Discover elements by experimenting with the lab tools!  

Keywords ?

toca boca, toca lab, game, science, periodic table, elements

What’s New in This Version ?

More entertaining!

!

2500 1.0.1 1.0.2 3.5-Inch iPad 4-Inch

(30)

English (U.S.)

Version Information

Toca Lab

iOS

Name ?

Toca Lab

Description ?

Keywords ?

More entertaining!

!

2500 1.0.1 1.0.2 3.5-Inch iPad 4-Inch

(31)

* Take your element for a spin in the centrifuge.  * Warm them up in the Bunsen burner.  

* Put the element on ice with the cooling agent!  

* Add a drop or two of mysterious liquids from the test tubes.  * Change their voltage and make them magnetic with the oscilloscope. 

Each element has it's own personality. In Toca Lab, what does Neon sound like? Is Gold heavy or light? Is Nitrogen squishy or light? Is Nitrogen squishy or hard? Explore, inspect, and study

2403

Keywords ?

Privacy Policy URL ?

Support URL ?

http://tocaboca.desk.com

Marketing URL ?

http://tocaboca.com/game/toca-lab

http://tocaboca.com/privacy

General App Information

Display Trade Representative Contact Information on the Korean App Store.

Version ?

1.0.2

Rating Edit

Ages 4+, Made for Ages 6–8

Additional Ratings

License Agreement Edit

Apple’s Standard License Agreement

Category ? Entertainment Choose Secondary App Icon ? Copyright ? Toca Boca

Trade Representative Contact Information ?

Jane

25 Taylor St

Apt., suite, bldg.

Appleseed

San Francisco California

94102 United States

+1 415 314 1759 [email protected]

(32)

English (U.S.)

Version Information

Toca Lab

iOS

Name ?

Toca Lab

Description ?

Keywords ?

More entertaining!

!

2500 1.0.1 1.0.2 3.5-Inch iPad 4-Inch

(33)

English (U.S.)

Version Information

Toca Lab

iOS

Name ?

Toca Lab

Description ?

Keywords ?

More entertaining!

!

2500 1.0.1 1.0.2 3.5-Inch iPad 4-Inch 4-Inch iPad

(34)

English (U.S.)

Version Information

Toca Lab

iOS

Name ?

Toca Lab

Description ?

Keywords ?

More entertaining!

!

2500 1.0.1 1.0.2

!

Drag video preview here.

!

Optional

!

Choose File

!

Drag video preview and up to 5 screenshots here.

!

Required for Universal Apps

!

Choose File

Toca Lab 1.0.2

3.5-Inch iPad

4-Inch

(35)

English (U.S.)

Version Information

Toca Lab

iOS

Name ?

Toca Lab

Description ?

Keywords ?

More entertaining!

!

2500 1.0.1 1.0.2

!

Drag video preview here.

!

Optional

!

Choose File

!

Drag video preview and up to 5 screenshots here.

!

Required for Universal Apps

!

Choose File

Toca Lab 1.0.2

3.5-Inch iPad

4-Inch

(36)

English (U.S.)

Version Information

Toca Lab

iOS

Name ?

Toca Lab

Description ?

Keywords ?

More entertaining!

!

2500

1.0.1

Toca Lab 1.0.2

1.0.2 Save Submit for Review

3.5-Inch iPad

4-Inch

(37)

English (U.S.)

Version Information

Toca Lab

iOS

Name ?

Toca Lab

Description ?

Keywords ?

More entertaining!

!

2500 1.0.1 1.0.2 3.5-Inch iPad 4-Inch

(38)

English (U.S.)

Version Information

Toca Lab

iOS

Name ?

Toca Lab

Description ?

Keywords ?

More entertaining!

!

2500 1.0.1 1.0.2 3.5-Inch iPad 4-Inch

Edit Poster Frame

(39)

English (U.S.)

Version Information

Toca Lab

iOS

Name ?

Toca Lab

Description ?

Keywords ?

More entertaining!

!

2500 1.0.1 1.0.2 3.5-Inch iPad 4-Inch

Toca Lab 1.0.2

Edit Poster Frame

Video Preview

Cancel Done

Restore Default Set as Poster Frame

Poster Frame

(40)

English (U.S.)

Version Information

Toca Lab

iOS

Name ?

Toca Lab

Description ?

Keywords ?

More entertaining!

!

2500 1.0.1 1.0.2 3.5-Inch iPad 4-Inch

Toca Lab 1.0.2

Edit Poster Frame

Video Preview

Restore Default

Set as Poster Frame

Poster Frame

Change the poster frame by selecting a still image from the video preview.

Cancel Done

(41)

English (U.S.)

Version Information

Toca Lab

iOS

Name ?

Toca Lab

Description ?

Keywords ?

More entertaining!

!

2500 1.0.1 1.0.2 3.5-Inch iPad 4-Inch

Toca Lab 1.0.2

Edit Poster Frame

Video Preview

Restore Default

Set as Poster Frame

Poster Frame

Change the poster frame by selecting a still image from the video preview.

Cancel Done

(42)

English (U.S.)

Version Information

Toca Lab

iOS

Name ?

Toca Lab

Description ?

Keywords ?

More entertaining!

!

2500 1.0.1 1.0.2 3.5-Inch iPad 4-Inch

Toca Lab 1.0.2

Edit Poster Frame

Video Preview

Cancel Done Restore Default

Set as Poster Frame

Poster Frame

(43)

English (U.S.)

Version Information

Toca Lab

iOS

Name ?

Toca Lab

Description ?

Keywords ?

More entertaining!

!

2500 1.0.1 1.0.2 3.5-Inch iPad 4-Inch

Toca Lab 1.0.2

Edit Poster Frame

Video Preview

Set as Poster Frame

Poster Frame

(44)

English (U.S.)

Version Information

Toca Lab

iOS

Name ?

Toca Lab

Description ?

Keywords ?

More entertaining!

!

2500 1.0.1 1.0.2 3.5-Inch iPad 4-Inch

Toca Lab 1.0.2

Edit Poster Frame

Video Preview

Set as Poster Frame

Poster Frame

(45)

English (U.S.)

Version Information

Toca Lab

iOS

Name ?

Toca Lab

Description ?

Keywords ?

More entertaining!

!

2500 1.0.1 1.0.2 3.5-Inch iPad 4-Inch

(46)

(47)

(48)

(49)

(50)

(51)

(52)

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(54)

UI walkthrough, not an ad

Capture from iOS 8 on  

(55)

UI walkthrough, not an ad

Capture from iOS 8 on  

OS X Yosemite

(56)

UI walkthrough, not an ad

Capture from iOS 8 on  

OS X Yosemite

Up to 30 seconds

(57)

(58)

(59)

(60)

(61)

(62)

(63)

More value

(64)

More value

Single install

(65)

(66)

Bundle

Name

Description

Price

SKU

Marketing URL

(67)

Bundle

Name

Description

Price

SKU

Marketing URL

First App

First screenshot

First app preview

App Store contact

Privacy URL

(68)

Bundle

Name

Description

Price

SKU

Marketing URL

First App

First screenshot

First app preview

App Store contact

Privacy URL

All Apps

Rating

Made for Kids

Screenshot

App preview

(69)

iTunes Connect

My Apps

Toca Lab

1.0.1 Ready for Sale 1.0.2 Prepare for Upload

iOS

Toca Builders

iOS

Toca Hair Salon

iOS

Toca Mini

iOS

Toca Tailor

iOS

Toca Band

iOS

Toca Train

iOS

Toca Cars

1.0 Ready for Sale

(70)

iTunes Connect

My Apps

Toca Lab

1.0.1 Ready for Sale 1.0.2 Prepare for Upload

iOS

Toca Builders

iOS

Toca Hair Salon

iOS

Toca Mini

iOS

Toca Tailor

iOS

Toca Band

iOS

Toca Train

iOS

Search

New iOS App New Mac App New App Bundle

Jane Appleseed 

Toca Boca AB

Toca Cars

1.0 Ready for Sale

(71)

iTunes Connect

My Apps

Cancel Create

New App Bundle

Search

!

Drag up to 10 apps here.

!

The first app in your bundle determines the bundle icon, screenshot position, default language, and other settings.

Toca Band iOS

Toca Hair Salon iOS

Toca Hair Salon Me iOS

Toca Hair Salon 2 iOS

Apps in This Bundle ?

Name ? Jane Appleseed  Toca Boca AB Toca Builders iOS Toca Cars iOS

(72)

iTunes Connect

My Apps

Cancel Create

New App Bundle

Search

!

Drag up to 10 apps here.

!

Toca Band iOS

Toca Hair Salon iOS

Toca Toy Box

Name ? Jane Appleseed  Toca Boca AB Toca Builders iOS Toca Cars iOS

(73)

iTunes Connect

My Apps

New App Bundle

Search

!

Drag up to 10 apps here.

!

Toca Band iOS

Toca Hair Salon iOS

Toca Toy Box

Name ? Jane Appleseed  Toca Boca AB Toca Builders iOS Toca Cars iOS Cancel Create

(74)

iTunes Connect

My Apps

New App Bundle

Search

!

Drag up to 10 apps here.

!

1

Toca Band iOS

Toca Hair Salon iOS

Toca Hair Salon - Christmas Gift

iOS

Toca Toy Box

Name ? Jane Appleseed  Toca Boca AB Toca Cars iOS Toca Builders iOS Cancel Create

(75)

iTunes Connect

My Apps

New App Bundle

Search

!

Drag up to 10 apps here.

!

Toca Band iOS

Toca Hair Salon iOS

iOS

Toca Toy Box

Name ?

Jane Appleseed 

Toca Boca AB

Toca Builders

iOS Toca Cars

iOS

iOS (iPhone and iPad)

(76)

iTunes Connect

My Apps

New App Bundle

Search

!

Drag up to 10 apps here.

!

Toca Cars iOS

Toca Band iOS

Toca Hair Salon iOS

iOS

Toca Toy Box

Name ?

Jane Appleseed 

Toca Boca AB

Toca Builders iOS

(77)

iTunes Connect

My Apps

New App Bundle

Search

!

Drag up to 10 apps here.

!

Toca Band iOS

Toca Hair Salon iOS

iOS

Toca Lab iOS

Toca Toy Box

Name ?

Jane Appleseed 

Toca Boca AB

Toca Cars iOS

Toca Builders iOS

2

(78)

iTunes Connect

My Apps

New App Bundle

Search

!

Drag up to 10 apps here.

!

Toca Band iOS

Toca Hair Salon iOS

iOS

Toca Lab iOS

Toca Toy Box

Name ?

Jane Appleseed 

Toca Boca AB

Toca Cars iOS

Toca Builders iOS

(79)

iTunes Connect

My Apps

New App Bundle

Search

!

Drag up to 10 apps here.

!

Toca Cars iOS Toca Builders iOS Toca Band iOS

iOS

Toca Lab iOS

Toca Toy Box

Name ?

Jane Appleseed 

Toca Boca AB

Toca Hair Salon iOS

(80)

iTunes Connect

My Apps

New App Bundle

Search

!

Drag up to 10 apps here.

!

Toca Band iOS

Toca Hair Salon - Christmas Gift iOS Toca Lab iOS Toca Mini iOS

Toca Toy Box

Name ?

Jane Appleseed 

Toca Boca AB

Toca Cars iOS

Toca Builders iOS

3

Toca Hair Salon iOS

(81)

!

Drag up to 10 apps here.

!

Toca Hair Salon iOS

iTunes Connect

My Apps

New App Bundle

Search

Toca Band iOS

Toca Hair Salon - Christmas Gift iOS Toca Lab iOS Toca Mini iOS

Toca Toy Box

Name ?

Jane Appleseed 

Toca Boca AB

Toca Cars iOS

Toca Builders iOS

(82)

!

Drag up to 10 apps here.

!

Toca Hair Salon iOS

iTunes Connect

My Apps

New App Bundle

Search

Toca Band iOS

iOS

Toca Mini iOS

Toca Toy Box

Name ?

Jane Appleseed 

Toca Boca AB

Toca Cars iOS

Toca Builders iOS

Toca Lab iOS

(83)

!

Drag up to 10 apps here.

!

1

Toca Cars iOS

Toca Builders iOS

Toca Hair Salon iOS

iTunes Connect

My Apps

New App Bundle

Search

Toca Band iOS

iOS

Toca Mini iOS

Toca Toy Box

Name ?

Jane Appleseed 

Toca Boca AB

Toca Lab iOS

(84)

!

Drag up to 10 apps here.

!

iTunes Connect

My Apps

New App Bundle

Search

Name ?

Toca Band iOS

iOS

Toca Mini iOS

Toca Toy Box

Toca Lab iOS Toca Cars iOS Toca Builders iOS

Toca Hair Salon iOS

Jane Appleseed 

Toca Boca AB

(85)

My Apps

Prepare for Submission

Toca Toy Box

iOS

Save

iTunes Connect

My Apps

Apps in This Bundle

Bundle Information

English (U.S) Primary

Chinese (Simplified) Danish Dutch Finnish French German Greek Indonesian Italian Japanese

3.5-Inch iPad

4-Inch

Edit

Sales and Trends Analytics Toca Lab iOS Toca Cars iOS Toca Builders iOS

Toca Hair Salon iOS

(86)

Toca Toy Box

iOS

Apps in This Bundle

Bundle Information

Chinese (Simplified) Danish Dutch Finnish French German Greek Indonesian Italian Japanese Korean Malay Norwegian Portuguese Russian Spanish Swedish

3.5-Inch iPad 4-Inch Edit Toca Lab iOS Toca Cars iOS Toca Builders iOS

Toca Hair Salon iOS

(87)

Toca Toy Box

iOS

Apps in This Bundle

Bundle Information

Chinese (Simplified) Danish Dutch Finnish French German Greek Indonesian Italian Japanese Korean Malay Norwegian Portuguese Russian Spanish Swedish

3.5-Inch iPad 4-Inch Edit Toca Lab iOS Toca Cars iOS Toca Builders iOS

Toca Hair Salon iOS

(88)

Bundle Information

Chinese (Simplified) Danish Dutch Finnish French German Greek Indonesian Italian Japanese Korean Malay Norwegian Portuguese Russian Spanish Swedish Thai Turkish

3.5-Inch iPad

4-Inch

Name ?

Toca Toy Box

Description ?

Welcome friends! Unlock a treasure trove of fun with Toca Toy Box. Save big on this bundle, featuring four of our most popular apps. Builders, racers, scientists and stylists, there’s hours of play for everyone. What new worlds will you discover from Toca Boca? Jump in and find out!

!

4000

Marketing URL ?

http://tocaboca.com/toca-toy-box

Availability and Price

(89)

Bundle Information

3.5-Inch iPad

4-Inch

Name ?

Toca Toy Box

Description ?

Welcome friends! Unlock a treasure trove of fun with Toca Toy Box. Save big on this bundle, featuring four of our most popular apps. Builders, racers, scientists and stylists, there’s hours of play for everyone. What new worlds will you discover from Toca Boca? Jump in and find out!

!

3717

Marketing URL ?

Availability and Price

Chinese (Simplified) Danish Dutch Finnish French German Greek Indonesian Italian Japanese Korean Malay Norwegian Portuguese Russian Spanish Swedish Thai Turkish

(90)

!

3717

Marketing URL ?

Availability and Price

Cleared for Sale

Price ? Choose SKU ? 24

General Information

Category ? Entertainment Rating ?

Additional Ratings

License Agreement ?

Copyright ?

Toca Boca

Toca Boca AB Jane Appleseed

!

25 Taylor St San Francisco CA 94102 United States

!

+1 415 314 1759 [email protected] Apple ID ? 012122013

(91)

!

3717

Marketing URL ?

Availability and Price

Cleared for Sale

Price ?

Tier 7 Currency Conversion

SKU ? 24

General Information

Category ? Entertainment Rating ?

Additional Ratings

License Agreement ?

Copyright ?

Toca Boca

Toca Boca AB Jane Appleseed

!

25 Taylor St San Francisco CA 94102 United States

!

+1 415 314 1759 [email protected] Apple ID ? 012122013

(92)

(93)

(94)

(95)

Up to 10 paid apps

Discounted price

(96)

Up to 10 paid apps

Discounted price

(97)

Up to 10 paid apps

Discounted price

Uses first preview or screenshot

Links to bundle from each app

(98)

Up to 10 paid apps

Discounted price

Uses first preview or screenshot

Links to bundle from each app

Complete My Bundle

(99)

App Analytics

Trystan Kosmynka

(100)

(101)

(102)

Great idea

Building a Great App

(103)

Great idea

Thoughtful design

Building a Great App

(104)

Great idea

Thoughtful design

Bug-free code

(105)

Great idea

Thoughtful design

Bug-free code

Test, test, and test

Building a Great App

(106)

Great idea

Thoughtful design

Bug-free code

Test, test, and test

Submit to App Store

Building a Great App

(107)

Great idea

Thoughtful design

Bug-free code

Test, test, and test

Submit to App Store

All done?

(108)

(109)

D

ownloads

Time

(110)

D

ownloads

Time

App Store presence

After Launch

(111)

D

ownloads

Time

App Store presence

Marketing

(112)

D

ownloads

Time

App Store presence

Marketing

New updates

(113)

D

ownloads

Time

App Store presence

Marketing

New updates

Advertising

(114)

D

ownloads

Time

App Store presence

Marketing

New updates

Advertising

Analytics

(115)

(116)

Provides Answers

Analytics

(117)

(118)

Are people returning  

to my app?

(119)

Are people converting  

on In-App Purchases?

(120)

(121)

(122)

(123)

(124)

(125)

Trip Guider

App Co

Top Charts

My Trips

Kauai

San Francisco

Napa

Austria

Augu 

2014

Oﬀers In-App Purchases

(126)

Trip Guider

App Co

Top Charts

My Trips

Kauai

San Francisco

Napa

Austria

Augu 

2014

Oﬀers In-App Purchases

App Store views

Top Charts

$2.99

(127)

Trip Guider

App Co

Top Charts

My Trips

Kauai

San Francisco

Napa

Austria

Augu 

2014

Oﬀers In-App Purchases

App Store views

Top Charts

$2.99

(128)

Trip Guider

App Co

Top Charts

My Trips

Kauai

San Francisco

Napa

Austria

Augu 

2014

Oﬀers In-App Purchases

Top Charts

App Store views

App units

Sales

(129)

Trip Guider

App Co

Top Charts

My Trips

Kauai

San Francisco

Napa

Austria

Augu 

2014

Oﬀers In-App Purchases

Top Charts

App Store views

App units

Sales

(130)

Trip Guider

App Co

Top Charts

My Trips

Kauai

San Francisco

Napa

Austria

Augu 

2014

Oﬀers In-App Purchases

Top Charts

App Store views

App units

Sales

(131)

Tri

_A

To

M

K

Sa

N

A

Oﬀers

To

!

Installs

TestFlight

Toca Lab

Phone

Mail

Safari

Music

testing.

Trip Guider

Phone

Mail

Safari

Music

App Store views

App units

(132)

Trip Planner

!

Installs

App Store views

App units

Sales

!

Sessions

Active devices

Retention

Stickiness

(133)

Trip Planner

Welcome Back!

How was San Francisco?

!

Installs

App Store views

App units

Sales

!

Sessions

Active devices

Retention

Stickiness

(134)

Trip Planner

!

Installs

App Store views

App units

Sales

!

Sessions

Active devices

Retention

Stickiness

(135)

!

Installs

App Store views

App units

Sales

!

Sessions

Active devices

Retention

Stickiness

(136)

!

In-App Purchases

Average sales

!

Sessions

Active devices

Retention

Stickiness

!

Installs

App Store views

App units

(137)

!

In-App Purchases

Average sales

!

Sessions

Active devices

Retention

Stickiness

≥

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Installs

App Store views

App units

(138)

Customer Lifecycle

(139)

Customer Lifecycle

(140)

App Store Views

App Units

Active Devices

Retention

In-App Purchases

Platform

(141)

App Store Views

App Units

Active Devices

Retention

In-App Purchases

Platform

iPhone

Customer Lifecycle

iPad

iPod touch

(142)

App Store Views

App Units

Active Devices

Retention

In-App Purchases

Customer Lifecycle

Region

USA and Canada

Asia

(143)

iTunes Connect

(144)

iTunes Connect

My Apps

iTunes Connect

Sales and Trends

Payments and

Financial Reports

My Apps

iAd

Agreements, Tax

and Banking

(145)

iTunes Connect

My Apps

iTunes Connect

Sales and Trends

Payments and

Financial Reports

My Apps

iAd

Agreements, Tax

and Banking

(146)

iTunes Connect

Analytics

Jane AppleseedApp Co. 

Apps

Search

Tide Minder

Goal Keeper

Track Runner

Name

Closet Finder

Bike Fixer

App Store Views Sales Sessions

Nutri Counter

Trip Guider

May 2014 App Units

25,644

8,548

$10,664

42,740

43,371

14,457

0 72,285

25,368

8,456

0 42,280

24,702

8,234

$10,272

41,170

19,170

6,390

$7,972

31,950

16,701

5,567

$6,945

27,835

9% 11% 9% 12% 17% 12% 6% 8% 11% 8% 6% 4% 8% 11% 10% 10% 14% 12% 14%

Task Lister

10,035

3,345

$4,173

16,725

12% 12% 14% 8% 5% 18% 12%

203,071

54,357

$52,860

371,785

4% 5% 3% 4%

Trip Guider

203,071

54,357

$52,860

371,785

4% 5% 3% 4%

(147)

iTunes Connect

Analytics

Apps

Search

Tide Minder

Goal Keeper

Track Runner

Name

Closet Finder

Bike Fixer

Nutri Counter

Trip Guider

May 2014 App Units

25,644

8,548

$10,664

42,740

43,371

14,457

0 72,285

25,368

8,456

0 42,280

24,702

8,234

$10,272

41,170

19,170

6,390

$7,972

31,950

16,701

5,567

$6,945

27,835

9% 11% 9% 12% 17% 12% 6% 8% 11% 8% 6% 4% 8% 11% 10% 10% 14% 12% 14%

Task Lister

10,035

3,345

$4,173

16,725

12% 12% 14% 8% 5% 18% 12%

203,071

54,357

$52,860

371,785

4% 5% 3% 4%

iTunes Connect

Analytics

Jane Appleseed

App Co.

Apps

Search

Tide Minder

Goal Keeper

Track Runner

Name

Closet Finder

Bike Fixer

App Store Views

Sales

Sessions

Nutri Counter

Trip Guider

May 2014

App Units

25,644

8,548

$10,664

42,740

43,371

14,457

0 72,285

25,368

8,456

0 42,280

24,702

8,234

$10,272

41,170

19,170

6,390

$7,972

31,950

16,701

5,567

$6,945

27,835

9%

11%

9%

12%

17%

12%

6%

8%

11%

8%

6%

4%

8%

11%

10%

14%

12%

14%

Task Lister

10,035

3,345

$4,173

16,725

12%

14%

8%

5%

18%

12%

203,071

54,357

$52,860

371,785

4%

5%

3%

4%

203,071

54,357

$52,860

371,785

4%

5%

3%

4%

(148)

iTunes Connect

Analytics

Apps

Search

Tide Minder

Goal Keeper

Track Runner

Name

Closet Finder

Bike Fixer

Nutri Counter

Trip Guider

May 2014 App Units

25,644

8,548

$10,664

42,740

43,371

14,457

0 72,285

25,368

8,456

0 42,280

24,702

8,234

$10,272

41,170

19,170

6,390

$7,972

31,950

16,701

5,567

$6,945

27,835

9% 11% 9% 12% 17% 12% 6% 8% 11% 8% 6% 4% 8% 11% 10% 10% 14% 12% 14%

Task Lister

10,035

3,345

$4,173

16,725

12% 12% 14% 8% 5% 18% 12%

203,071

54,357

$52,860

371,785

4% 5% 3% 4%

iTunes Connect

Analytics

Jane Appleseed

App Co.

Apps

Search

Tide Minder

Goal Keeper

Track Runner

Name

Closet Finder

Bike Fixer

App Store Views

Sales

Sessions

Nutri Counter

Trip Guider

May 2014

App Units

25,644

8,548

$10,664

42,740

43,371

14,457

0 72,285

25,368

8,456

0 42,280

24,702

8,234

$10,272

41,170

19,170

6,390

$7,972

31,950

16,701

5,567

$6,945

27,835

9%

11%

9%

12%

17%

12%

6%

8%

11%

8%

6%

4%

8%

11%

10%

14%

12%

14%

Task Lister

10,035

3,345

$4,173

16,725

12%

14%

8%

5%

18%

12%

203,071

54,357

$52,860

371,785

4%

5%

3%

4%

203,071

54,357

$52,860

371,785

4%

5%

3%

4%

(149)

iTunes Connect

Analytics

Apps

Search

Tide Minder

Goal Keeper

Track Runner

Name

Closet Finder

Bike Fixer

Nutri Counter

Trip Guider

May 2014 App Units

25,644

8,548

$10,664

42,740

43,371

14,457

0 72,285

25,368

8,456

0 42,280

24,702

8,234

$10,272

41,170

19,170

6,390

$7,972

31,950

16,701

5,567

$6,945

27,835

9% 11% 9% 12% 17% 12% 6% 8% 11% 8% 6% 4% 8% 11% 10% 10% 14% 12% 14%

Task Lister

10,035

3,345

$4,173

16,725

12% 12% 14% 8% 5% 18% 12%

203,071

54,357

$52,860

371,785

4% 5% 3% 4%