Software Asset Management (SAM) Best Practice

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Software Asset Management

(SAM) Best Practice

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Software Asset Management

(SAM) Best Practice

PS200SN

Drive Business Value with Service & Portfolio Management

Peter Beruk

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abstract

Peter Beruk

Business Software Alliance, Sr. Director, Compliance Marketing

To demonstrate how organizations can implement best software asset

management practices that align to the ISO/IEC 19770 standard, Peter Beruk

of Business Software Alliance will discuss the three parts of the ISO/IEC 19770

software asset management processes and what each means for effective

software asset management. He will also explain the benefits of smart SAM

practices and how it will help IT management professionals better manage

their IT assets. Using a well-executed SAM program, professionals will learn

how to effectively manage their software assets, increase IT efficiencies, and

proactively control costs while identifying and reducing IT risks.

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agenda

 SAM Challenges today

 Why deploy SAM

 Standardization in SAM

 Overview of ISO SAM (ISO/IEC 19770)

 Benefits

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what is SAM?

”Software Asset Management is all of the infrastructure

and processes necessary for the effective management,

control and protection of the software assets within an

organization, throughout all stages of their lifecycle.”

(ITIL)

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setting the stage

 SAM is not a tool

 False assumptions

− Case study

“Firms have managed their core software assets not as an asset

for value creation but as an expense item to be minimized.”

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why organizations implement SAM

 #1 - compliance

 Other benefits of SAM become

apparent

− Cost efficiency through license

optimization

− Operational efficiencies through

asset tracking

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SAM challenges

 Rapid organizational changes

 Ease of software deployment (accessibility)

 Sheer number of vendors, brands, versions

 Complex licensing

 Inventory challenges (virtualization)

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SAM adoption is increasing

Key drivers include:

 New standards (ISO, ITIL)

 Increased IT operational demands for complete and accurate IT asset

inventory information

 Increased awareness and education (including professional certifications)

 Increased enforcement by the software industry

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standardization enables a cohesive approach

 Applies to all software (and vendors)

 Creates a robust, repeatable process

 Clear expectations

 Known outcomes

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ISO/IEC SAM standard

 19770 was first published in 2006 and is divided into parts:

− 19770-1: SAM process standard

− 19770-2: Software identification tag

− 19770-3: Software entitlement tag

− 19770-5: Overview and vocabulary

− 19770-7: Tag Management

For more information about the standard,

please visit 19770.org

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ISO/IEC SAM standard

ISO/IEC 19770 was first published in 2006 and is divided into parts:

For more information about the standard,

please visit 19770.org

19770-5

Overview and Vocabulary

19770-1:2006

SAM Processes

19770-1:2006

Tiered SAM Processes

19770-x:2006

Management System

Processes

Guidance

Process Definitions

Information Structures

19770-x

Implementation Guidance etc.

Software Asset Tags

Entitlement

Environment

19770-2:2009

S/W Identification

Tag

19770-6

Embedded Software

ID Tag

19770-3

Software

Entitlement Tag

19770-x

Device Tag

19770-7

Tag Management

19770-x

Media information

19770-x

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new tiered SAM processes ( 19770-1)

 Offers a more

intuitive

progression

 1

st

_{tier provides}

repeatable

license

compliance

processes

 Self-assessable

and

independently

certifiable



_{Draft released November 2010}



_{Significant guidance added}

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software identification tag (19770-2)

 Publisher adopters

− Adobe

− CA

− ModusLink OCS

− Symantec

 Tool providers

− Altiris (Symantec)

− Aspera

− CA

− Sassafras Software

− Software Management Suite

 Software Identification

(SWID) Tags

− authoritative identification

and management information

about a software product

− Installed and managed on a

computing device together

with the software product

 TagVault.org

− Formed as a non-profit

organization under IEEE-ISTO

− Registration and Certification

Authority

− Providing a shared library of

software tools, services and

technical knowledge

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Software entitlement tag (19770-3)



Provides uniform, measurable data for the license compliance

processes, making it possible to demonstrate ownership of

entitlements, reconcile and demonstrate compliance, and optimize

licensing for cost reduction.

 Benefits - Publisher

− Easier customer recognition

of licensing details

− Better customer adaptability

to licensing changes

− Improved customer relations

through fewer, quicker, more

effective compliance audits

 Benefits – Customer

− Uniform Entitlements data

− Easier licensing remediation

− Improved SAM with

standardized,

manufacturer-supplied, easily reconcilable

Software ID & Entitlement

getting started

 Gain senior management buy-in

 Assign clear roles and responsibilities

 Create the team (Legal, IT, Procurement, Finance, etc.)

 Inventory

 Engage with publishers

 Embed processes

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additional resources

 19770.org

 International Organization for Standards (ISO)

 ITAssetManagement.Net

 Tagvault.org

 BSA.org

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 One can’t manage what they do not know they have

 Standards provide a known end

 Reduces the ‘gotcha’

 Increases benefits

 Embeds a repeatable process within the organization

summary

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Related Technologies

 Booth 441 – CA IT Asset Manager, CA Technologies

 Booth 441 – CA Service Catalog, CA Technologies

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