Sample Digital Marketing Report

Sample Digital Marketing

Report

Prepared for Sample Client

Sample Client Report

Table Of Contents

3 4 5 6 7 8 9 10 11 13 14 Executive Summary

Google Analytics Summary Report Website Revenue Report

Google Analytics Top Referrers Report Google Analytics Top Search Engine Report Remarketing Report

Bing/Yahoo PPC Summary Facebook Newsfeed Ads AdWords Summary Report Twitter Management Report Facebook Management Report

Executive Summary

13,262 visits, +28.25% from previous year 2,977 organic visits -10.52% from previous year

4,086 clicks from Google PPC, +79.45% from previous year 799 clicks from Bing/Yahoo PPC, +21.79% from previous month

78,595 impressions and 211 clicks from retargeting, +129.34% in clicks from previous month 83 transactions for $111,552.00 in revenue, +27.41% from previous year

Revenue by channel: Organic: $31,194.00 Google PPC: $44,838.00 Referral: $2,960.00 Bing/Yahoo PPC: $6,585.00 Retargeting: $1,915.00

There was a nice increase in website activity and in revenue when compared to last year. Revenue from Google PPC increased 96.92% and organic revenue decreased 13.78%. Google PPC also generated 341 calls from mobile devices.

Google Analytics Summary Report

Google Analytics

4/1/2014 - 4/30/2014

compared to: 4/1/2013 - 4/30/2013

Including paid search

Client received 13,262 visits for this month, which is a 28.25% increase from last year. 900 675 450 225 4/1 4/3 4/5 4/7 4/9 4/11 4/13 4/15 4/17 4/19 4/21 4/23 4/25 4/27 4/29 391 391420420₃₆₆₃₆₆379379₃₅₇₃₅₇381381 501 501₄₇₉₄₇₉ 416 416 333 333352352₃₀₃₃₀₃383383 427 427 778 778 496 496 406 406 322 322₂₉₅₂₉₅391391 539 539555555548548 469 469 430 430422422 501 501521521518518 583 583 Search (50.2%) Ref. (12.3%) Direct (27.5%) Other (10.0%)

13,262

Visits Previous: 10,341 (+28.25%)

52,532

Page Views Previous: 46,335 (+13.37%)

36.23%

Bounce Rate Previous: 31.51% (+14.98%)

3.96

Pages/Visit Previous: 4.48 (-11.61%)

3:36

Time on Site Previous: 4:13 (-14.62%)

Website Revenue Report

Google Analytics: Ecommerce

4/1/2014 - 4/30/2014

compared to: 4/1/2013 - 4/30/2013

Including paid search

Revenue increased 27.41% when compared to last year. Total transactions increased 13.70%. 20 15 10 5 4/1 4/3 4/5 4/7 4/9 4/11 4/13 4/15 4/17 4/19 4/21 4/23 4/25 4/27 4/29 8 8 4 4 2 2 1 1 4 4 1 1 22 22 4 4 1 1 4 4 44 2 2 4 4 2 2 1 1 3 3 2 2 5 5 2 2 1 1 22 22 3 3 1 1 5 5 3 3 2 2 4 4 2 2 Search (61.4%) Ref. (4.8%) Direct (22.9%) Other (10.8%)

83

Transactions Previous: 73 (+13.70%)

0.63%

Conv. Rate Previous: 0.71% (-11.34%)

$111,552.00

Total Revenue Previous: $87,555.00 (+27.41%)

Google Analytics: Referrers

Google Analytics Top Referrers Report

4/1/2014 - 4/30/2014

compared to: 4/1/2013 - 4/30/2013

Advanced Segments: All Sessions

92 69 46 23 4/1 4/3 4/5 4/7 4/9 4/11 4/13 4/15 4/17 4/19 4/21 4/23 4/25 4/27 4/29 47 47 38 38 4141 47 47 63 63 47 47 71 71 60 60 ₅₇₅₇ 30 30 68 68 32 32 59 59 5959 71 71 59 59 42 42 4242 27 27 62 62 50 50 62 62 52 52 5757 60 60 6464 6464 56 56 66 66 79 79

All Sessions: Page Views

6,989

Previous: 8,166 -14.41%

All Sessions: Visits

1,632

Previous: 1,806 -9.63%

All Sessions: Pages/Visit

4.28

Previous: 4.52 -5.29%

All Sessions: Avg Time on Site

3:46

Previous: 4:18 -12.49%

All Sessions: Visit Bounce Rate

25.74%

Previous: 23.81% 8.09%

Referrers

Visits % 393 24.08 238 14.58 56 3.43 51 3.13 51 3.13 47 2.88 45 2.76 45 2.76 43 2.63 Referring URL tripadvisor.com chamber.com visitmaine.com theknot.com weddingwire.com register.com americinn.com davidmarx.com newenglandinnsandresorts.com heinemann.com 34 2.08

Google Analytics: Engines

Google Analytics Top Search Engine Report

4/1/2014 - 4/30/2014

compared to: 4/1/2013 - 4/30/2013

Advanced Segments: All Sessions

400 300 200 100 4/1 4/3 4/5 4/7 4/9 4/11 4/13 4/15 4/17 4/19 4/21 4/23 4/25 4/27 4/29 205 205221221₁₉₆₁₉₆ 179 179172172192192 259 259 225 225 183 183₁₇₀₁₇₀ 144 144144144 215 215224224 273 273 228 228 197 197 165 165175175186186 305 305 285 285303303 263 263 229 229 204 204 273 273299299₂₆₃₂₆₃287287

All Sessions: Page Views

27,013

Previous: 24,764 9.08%

All Sessions: Visits

6,664

Previous: 5,589 19.23%

All Sessions: Pages/Visit

4.05

Previous: 4.43 -8.51%

All Sessions: Avg Time on Site

3:59

Previous: 4:22 -8.61%

All Sessions: Visit Bounce Rate

34.38%

Previous: 32.37% 6.21%

Search Engines

Search Engine Visits %

google 6,315 94.76 bing 161 2.42 yahoo 158 2.37 aol 17 0.26 comcast 6 0.09 ask 5 0.08 baidu 1 0.02 onet 1 0.02

Google Analytics: Summary

Remarketing Report

4/1/2014 - 4/30/2014

Advanced Segments: Display Retargeting Conversions: Ecommerce 32 24 16 8 4/1 4/3 4/5 4/7 4/9 4/11 4/13 4/15 4/17 4/19 4/21 4/23 4/25 4/27 4/29 20 20 2 2 5 5 18 18 8 8 99 ₇₇ 1010 13 13 2 2 ₁₁ 11 11 5 5 1 1 33 11 11 11 8 8 1 1 33 11 11

Display Retargeting: Visits

132

Display Retargeting: Page Views

249

Display Retargeting: Pages/Visit

1.89

Display Retargeting: Bounces

94

Display Retargeting: Avg Time on Site

1:00

Display Retargeting: Visit Bounce Rate

71.21%

Display Retargeting: Transactions

1

Display Retargeting: Transaction Rate

0.76%

Display Retargeting: Transaction Value

$1,915.00

Site Referrals

0

Search Referrals

0

Google Analytics: Summary

Bing/Yahoo PPC Summary

4/1/2014 - 4/30/2014

Advanced Segments: Bing PPC Conversions: Ecommerce 52 39 26 13 4/1 4/3 4/5 4/7 4/9 4/11 4/13 4/15 4/17 4/19 4/21 4/23 4/25 4/27 4/29 10 10 15 15 27 27 12 12 18 18 ₁₇₁₇ 26 26 38 38 21 21 18 18 26 26 18 18 1919 28 28 43 43 32 32 19 19 9 9 1010 14 14 ₁₃₁₃ 33 33 3333 26 26 21 21 ₂₀₂₀ 27 27 32 32 3434 3232 Bing PPC: Visits

691

Bing PPC: Page Views

2,598

Bing PPC: Pages/Visit

3.76

Bing PPC: Bounces

244

Bing PPC: Avg Time on Site

3:40

Bing PPC: Visit Bounce Rate

35.31%

Bing PPC: Transactions

8

Bing PPC: Transaction Rate

1.16%

Bing PPC: Transaction Value

$6,585.00

Site Referrals

0

Search Referrals

0

Google Analytics: Summary

Facebook Newsfeed Ads

4/1/2014 - 4/30/2014

Advanced Segments: Facebook Newsfeed

20 15 10 5 4/1 4/3 4/5 4/7 4/9 4/11 4/13 4/15 4/17 4/19 4/21 4/23 4/25 4/27 4/29 13 13 1414 7 7 88 13 13 10 10 1010 7 7 9 9 7 7 77 4 4 12 12 9 9 8 8 11 11 10 10 9 9 1 1 16 16 8 8 99 11 11 5 5 3 3 6 6 5 5 9 9 4 4 55

Facebook Newsfeed: Visits

250

Facebook Newsfeed: Page Views

360

Facebook Newsfeed: Pages/Visit

1.44

Facebook Newsfeed: Bounces

207

Facebook Newsfeed: Avg Time on Site

0:47

Facebook Newsfeed: Visit Bounce Rate

82.80%

Site Referrals

0

Search Referrals

0

AdWords Summary Report

Google AdWords

4/1/2014 - 4/30/2014

Ad Clicks

There was a 79.45% increase in clicks and a 96.92% increase in revenue for Google PPC when compared to last year.

200 150 100 50 4/1 4/3 4/5 4/7 4/9 4/11 4/13 4/15 4/17 4/19 4/21 4/23 4/25 4/27 4/29 132 132 117 117114114127127128128 138 138135135 153 153 127 127 105 105101101113113 130 130130130130130 111 111112112 83 83 106 106106106 185 185 168 168180180 157 157 145 145153153 168 168 189 189 159 159 184 184

3,686

Visits

255,157

Impressions

$10.97

RPC

4,086

Clicks

$4,897.10

Cost

1.60%

CTR

$1.20

CPC

$19.19

CPM

815.60%

ROAS

$44,838.00

Total Value

AdWords Campaigns

CAMPAIGN VISITS IMPR. CLICKS COST CTR AVG. CPC TOTAL

REVENUE Campaign 1 982 140,444 1,156 $2,587.48 0.82% $2.24 $0.00 Brand 1,174 3,732 1,068 $272.30 28.62% $0.25 $37,363.00 Capture Campaign 2 829 22,472 899 $1,202.07 4.00% $1.34 $5,735.00 Display 128 54,161 394 $151.34 0.73% $0.38 $0.00 Capture Campaign 3 197 4,194 200 $163.24 4.77% $0.82 $0.00 Capture 152 3,938 149 $154.43 3.78% $1.04 $1,740.00

AdWords Summary Report

(continued)

CAMPAIGN VISITS IMPR. CLICKS COST CTR AVG. CPC TOTAL

REVENUE Events 32 1,091 31 $49.41 2.84% $1.59 $0.00 Capture Campaign 6 34 431 30 $23.53 6.96% $0.78 $0.00 Capture Campaign 7 18 327 22 $27.22 6.73% $1.24 $0.00 Geotargeted -Maine 17 369 19 $15.19 5.15% $0.80 $0.00 Capture Campaign 8 5 224 8 $7.23 3.57% $0.90 $0.00 Weddings 1 19 1 $0.90 5.26% $0.90 $0.00

Twitter Management Report

Twitter

4/1/2014 - 4/30/2014

Posts (36) Replies (2) Retweets (3) Other Mentions (7)

16 12 8 4 4/1 4/2 4/3 4/4 4/5 4/6 4/7 4/8 4/9 4/10 4/12 4/14 4/16 4/18 4/20 4/22 4/24 4/26 4/28 4/30 Replies (16.7%) Retweets. (25.0%) Other Mentions (58.3%)

939

Posts

96

Replies

125

Retweets

653

Followers

425

Following

1.54

Follower/Following Ratio

KPI Amount Change from 3/2/2014-3/31/2014

Posts 939 4% Replies 96 2% Replies Reach 462,628 0% Retweets 125 2% Retweets Reach 93,815 2% Other Mentions 123 6% Following 425 2% Followers 653 2%

Facebook Management Report

Client Name

4/1/2014 - 4/30/2014

Weekly Total Reach

Weekly Total Reach 44,799 (Average)

67844 50883 33922 16961

4/1 4/3 4/5 4/7 4/9 4/11 4/13 4/15 4/17 4/19 4/21 4/23 4/25 4/27 4/29

People Talking About This

People Talking About This During Past Week 115 (Average)

152 114 76 38

4/1 4/3 4/5 4/7 4/9 4/11 4/13 4/15 4/17 4/19 4/21 4/23 4/25 4/27 4/29

KPI Amount Change from 3/2/2014-3/31/2014

Total Page Fans 2,516 3.11%

People Talking About This During Past Week

94

--Weekly Total Reach 34,525 1455.18%