© Jellyfish 2013
SEO
Training
Our
hands-on training courses will help you
2 0844 488 3775 | [email protected]
Companies we've trained
About Jellyfish
Jellyfish are digital marketing experts with a global presence.
Renowned for our successful background in search, our digital
offering has now evolved.
We are proud to employ a wealth of specialists across three
continents, all creating perfect digital journeys for our clients.
3 0844 488 3775 | [email protected]
Our training facilities in our Reigate
office are spacious, bright, modern
and a great learning environment
and all attendees will use the latest
equipment during their sessions.
The teachers will use both a big
screen (big enough for everyone to
see) and whiteboard for helping to
demonstrate any relevant points.
Our facilities
4 0844 488 3775 | [email protected]
Jellyfish are comprised of a team of true digital
marketing experts and they know their field inside
out! As a company at the forefront of the changing
landscape that is digital communication, they don’t
simply rely on harnessing new technology
and techniques, they actually develop them!
I have been impressed at every level with the
Jellyfish proposition and their approach to training
was no different. It was very well organised, well
delivered and actually an enjoyable social experience
too. 10/10 every time...
Jos Dewing | Director of Online | All Leisure Group Plc
5 0844 488 3775 | [email protected]
Our Reigate offices are easily accessible
by road or rail and just a three minute
walk from Reigate mainline station.
Parking is available for those that drive,
just let us know in advance and we'll
reserve you a space.
Jellyfish House, London Road
Reigate, Surrey RH2 9SS
How to find us
5 0844 488 3775 | [email protected]
Travelling by road
From the North: M25 Junction 8 and A217 From the South: A217 from Gatwick From the East: A25 from Redhill From the West: A25 from Dorking
Travelling by train
Trains to Reigate from London via Redhill Trains to Reigate from Reading via Guildofrd and Dorking (Deepdene)
6 0844 488 3775 | [email protected]
Start: 10:00am
Break: 11:30am
Lunch: 1:00pm
Break: 3:30pm
End: 5:00pm
Lunch is provided and comes from our
local deli with as much tea, coffee and
soft drinks as necessary to keep your
brain functioning.
Your day
Here's your day at a glance.
7 0844 488 3775 | [email protected]
Who should attend the
Standard SEO training?
Our standard SEO course provides
an excellent foundation for anyone
looking to get a thorough overview
of SEO.
The standard and advanced together
provide an awesome examination of
this discipline.
Who should attend the
Advanced SEO training?
If you're already engaged with an SEO
strategy and want to brush up on more
advanced techniques, then this is the
course for you.
We get into some of the more advanced
techniques required to keep you at the top!
What you need to know
Private Training
(UK & Overseas)
Jellyfish also offer private training.
These can be tailored to exactly what
you need, whether you're looking to
train a group within your business
or need us to travel to your location
(we're happy to travel overseas).
We are flexible and will create
something to perfectly suit your
requirements.
8 0844 488 3775 | [email protected]
Why attend a Jellyfish training event?
Trainers who know their stuff
Our courses are taught by experienced experts
working on successful campaigns in the subject
they are teaching.
Course structure
A nice mixture of practical and theoretical
content, which attendees can get involved in
and utilise within their own workplace.
Facilities
Light and modern classroom environment,
training laptops provided.
Fresh content
Content and manuals evolve in line with
industry updates.
Access
Onsite parking or just a 5 min walk from mainline
station (Reigate).
Fuel to learn
Refreshments and lunch provided on-site.
Location
Preferential rates at hotel within walking
distance, for those who may be concerned about
travelling. Details on request.
We also offer...
›
Discounts for multiple bookings
›Dedicated rates for charities
›
Private training and tailor-made course
options available on request
9 0844 488 3775 | [email protected]
Standard Level Course (1 day)
£499 + VAT per place
An introduction to SEO
› Why is SEO important
› Common SEO goals
› Search engines & ranking factors
Getting started
› Key stages of SEO
› Defining goals Research › Keyword research › Landscape analysis › Competitor analysis Your strategy › Creating a strategy
Review & optimise
› Assessing your campaign performance
Our training days cover
On-site optimisation
› On-page optimisation
› Technical considerations
› Hosting
› Information architecture
› URL naming & folder structure
› Page titles › Meta descriptions › Page text › Duplicate content › Image attributes › Internal linking Off-site optimisation › Link building › Link prospecting
› Where & how to build links
› Natural link building
› Directories
› Content creation & submission
› Forum posting
10 0844 488 3775 | [email protected]
Off-site optimisation
› Pagerank
› How page rank influences link building
› Advanced link building techniques
› Advanced link building tools
› Crucial link building considerations
Online PR for SEO
› Creating your own press release
› Writing fantastic press releases for key terms
› Social media promotion
› Promotional services
Reputation Management
› Reputation management monitoring tools
› Identifying threats to your reputation
› Keyword targeting & reputation
› Taking action against threats
› Reputation management goals
› Utilising “universal search”
Search marketing
› What is search marketing?
› What is SEO?
› Key ranking factors
› Setting & benchmarking goals
Advanced Keyword research
› Understanding a user’s use of a keyword
› The effects of time and season
› Using Google insight for search
› Using Google trends
Tools for on-page optimisation
› SEM Rush
› SEO Moz
Algorithm updates
› Google algorithm updates
› Summary of recent changes
› Indentifying an algorithm change
Our training days cover
11 0844 488 3775 | [email protected]
