Breakdown & Itinerary
The SEO team at Branded3 are the UK’s leading authority on search engine optimisation. We use our know-how to boost online visibility through audience engagement, and we want to share that knowledge with you, one-on-one.
Here, you can see what you’ll learn on a Branded3 SEO training course, whether you choose a half-day basic, full-half-day advanced, or even a bespoke session with our industry professionals. Whichever you go for, at the end of our session together you should be closer to being a search expert.
SEO Training
Become an SEO
pro with Branded3
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Why Branded3?
The experts at Branded3 have a reputation in the search and digital industry as thought-leaders. We speak regularly at some of the SEO world’s biggest events, such as BrightonSEO and SMX, and our strategists contribute to industry leading outlets like Search Engine Watch and State of Digital. Plus, we’ve provided this training in search and social to some of the top online marketers in the country.
We live and breathe
SEO but we understand
there are plenty of
people who don’t
We live and breathe search engine optimisation but we understand there are plenty of people who don’t. That’s why we’ve put together this entry-level search course to give SEO starters everything they need to expand their online footprint all by themselves – and it’ll only take half a day.
Those who have taken, or are about to take, their first few steps into search engine optimisation. You’ll be in need of advice on exactly how to drive your SEO strategy through audience engagement, adapt your website infrastructure for a larger online profile and how to best create linkable assets. Unsure about your suitability? Just get in touch.
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Who’s it for?
What SEO Is
Google’s Requirements
Itinerary
Your basic course will cover:
How Search Engines Work
The SEO Landscape
On Page SEO
• Site architecture and navigation • URL structure and pagination • Hreflang tags • Redirects • Title tags • Meta tags • Alt tags • Sitemaps
The Importance Of Rankings
Content
Off page SEO
• Rankings factors • Creating linkable assets • Digital PR
Site Speed
Webmaster Tools
Micro Data
Design
Mobile
Semantic SEO
One full day with our
Branded3 experts and
you could have
solutions not problems.
Maybe your current SEO strategy hasn’t provided the kind of results you were expecting. Perhaps you’re
engaging well with your visitors, but not exceptionally. It’s possible you were on top of the search ball not long ago, but the latest algorithms have you one step behind – or worse, landed you with a Google penalty. One full day with our Branded3 experts and you could have solutions not problems.
Experienced SEO teams and digital marketers. You’re after advanced techniques and strategies your competitors don’t know about. To get the most out of the day, you should already have a sound understanding of SEO and link building. Not too sure about your suitability? Just get in touch.
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Who’s it for?
Itinerary
Your advanced course will cover:
• Setup
Coding Requirements
• Reporting
What’s included in e-commerce Diagnosing issues
• Analytics • Redirects • Site speeds • Site crawled tools
The SEO Landscape
On Page SEO
• Keywords
• Site architecture & navigation • Robots.txt • URL structure • Canonical tags • Hreflang tags • Alt tags • Google analytics • Open site explorer • Fresh web explorer • Searcj metrics
• Google webmaster tools
SEO Tools
Site Auditing
• Content • Accessibility • Site architecture • Webmaster toolsKeyword Research &
Competitor Analysis
• Keyword value and relevance • Analysing competition • Competitor analysis & excel • Identifying opportunities
Itinerary (cont’d)
Your advanced course will cover:
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Optimising Content For SEO
• The Google Panda update • Causes of duplication • Content structure • Content hubs
• Making content shareable • Creating a content strategy
• The knowledge graph • Google merchant feed • Blogs for ecommerce
Semantic SEO
SEO Business Solutions
• Requirements for ecommerce • Google merchant feed • Blogs for ecommerce • Mobile search • Google local
• Micro data & Schema.org • Brand management
Advanced Link Building
Methods
• Off page ranking factors • Google Penguin update • Creative content
• Developing linkable assets • Speeding strategies • Paid media
• Assessing site quality • Digital PR
• Other channels
Off Page SEO
• Zero moment of truth
The Future Of SEO
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If your training requirements fall somewhere between, above or below our Basic and Advanced courses we’ll develop modules specifically around your needs. Sometimes one size (or two) doesn’t fit all, and we understand that you might be best served receiving our expertise in a way that’s tailored to you.
Whether it’s a specific area of SEO you need help with, want something unique to your brand addressed, or your digital team is a mix of both beginner and experienced, we can create a course that’ll hit the spot.
We can put together
a day that’ll cover
all the bases you
need and none of the
ones you don’t
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Every course – whether basic,
advanced or bespoke – will start with a quick introduction where you’ll get to know the trainer who’ll be helping you get closer to becoming a digital marketing expert. Then we’ll dive into explaining the topic to you in an easy-to-understand manner.
After a break for a lunch on our full-day courses we’ll reconvene, delving deeper into the concepts you need to get your brand ahead online in a simple and concise way. When we’ve covered everything, we’ll round up all the things you’ve learned and you’ll have the chance to ask any questions we haven’t answered already.
From there you’ll be fully equipped to apply your new expertise to improve your audience engagement.
Can’t come to us? We’ll bring our tried and tested training to you. Just drop us a line and we’ll sort something out.
As well as being the UK’s leader in search engine optimisation
and digital marketing, we also like to think of ourselves
as warm, friendly and approachable. Which is why we’re sure
Andrew Parker SEO Manager Stephen Kenwright Head of Search
Your Trainers
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Analytics Training
We are the UK’s
leading authority on
the integration of
Search & Social
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Branded3 has a fantastic reputation in the SEO and digital marketing
industries and we’re regularly invited to give talks at some of the biggest conferences and events in the UK, sharing our expert knowledge.
We’re always first off the mark when announcing and advising on a search-engine algorithm or filter change, and our strategies and techniques are very well-trusted as a result.
Having already delivered a number of successful training sessions to brands across the country, we’re confident that our courses make a substantial difference, providing a fast return on investment.
Where We Are: 2ndFloor 2180 Century Way Thorpe Park Leeds LS15 8ZB 0113 260 4010 branded3.com/training [email protected]
