MARKETING OPPORTUNITIES

MARKETING OPPORTUNITIES

TRADE SHOW: January 20-22, 2014 • CONFERENCE: January 19-22, 2014

THE WEST COAST

ART & FRAME EXPO

TRADE SHOW AND NATIONAL CONFERENCE

Our web-based promotions offer even more opportunities to promote your company before, during, and after The West Coast Art & Frame Expo. If you’re an advertiser in Picture Framing Magazine you also qualify for a discount. Post show e-promotions are also available for purchase.

Featured Exhibitor

The Featured Exhibitor section, part of the National Conference Newsletter, provides an opportunity to promote your booth number and any show specials or new products available at the show. You can also include up to two images for any new products you are displaying. Reserve early. There's only one Featured Exhibitor per newsletter.

Price: $250

Exhibitor E-blast

This is an email devoted entirely to your company. As an added bonus, you have the opportunity to promote as many new products and include as many images as you like. Limited space is available.

Price: $500

Website Banner Ad

Space is now available for a Website Banner Ad on our West Coast Art & Frame Expo website. Purchasing a banner is a great way to promote your company on a web page viewed by thousands of framers and attendees who visit the site. Limited banner space available.

Price: $350

Navigational Website Banner Ad

A Navigational Website Banner Ad allows you to promote your company on every page of The WCAF Expo website. Limited banner space available.

Price: $750

WCAF Website Floorplan Banner Ad

A WCAF Website Floorplan Banner Ad is a banner ad that goes directly on the interactive floorplan of The WCAF Expo Website, offering the opportunity to market your company when attendees view the show floor plan. Limited banner space available.

Price: $500

E-PROMOTIONS

Sep.

2013

9/02

9/09

9/16

9/23

9/30

Oct.

2013

10/07

10/14

10/21

10/28

Nov.

2013

11/04

11/11

11/18

11/25

Dec.

2013

12/02

12/09

12/16

12/23

12/30

Jan.

2014

01/06

01/13

01/20

Featured Exhibitor Dates

All dates in red have been sold.

Sep.

2013

9/05

9/12

9/19

9/26

Oct.

2013

10/03

10/10

10/17

10/24

10/31

Nov.

2013

11/07

11/14

11/21

11/28

Dec.

2013

12/05

12/12

12/19

12/26

Jan.

2014

01/02

01/09

01/16

01/19

E-Blast Dates

All dates in red have been sold.

Post Show Dates

E-PROMOTIONS

Enhanced E-Booths!

BASIC

Silver

Gold

Free $295 $595

eBooth Profile

250

500

1,000

Company information for your company's eBooth characters characters characters

Print Profile

250

400

500

Company description to be printed in the Show Guide characters characters characters

Product Categories

2

5

20

Select the ones that buyers are most likely to search to find your company

Products

0

5

15

Display detailed product descriptions along with full color images

Press Releases

0

5

15

Highlight what’s happening at your company

Show Specials

1

2

5

Spotlight the special deals – discounts, giveaways, sweepstakes, etc.

Brands

Y

Y

Y

Included in keyword search

Social Media Icons

Y

Y

Y

Link to your Facebook, Twitter and Linkedin pages

Increase traffic to your eBooth by

4 - 5 times

Enhance web exposure and search

engine performance

Promote your products & services

24/7/365

Increase your online leads by 3 - 4 times Maximize ROI by generating high quality new leads

LISTING OPTIONS

*Exhibitors with Silver/Gold packages are listed under the Enhanced Listings tab on the Interactive Floor Plan.

The Company names and booth numbers of these exhibitors are displayed in bold styling, and a special icon makes their listing pop in the list as well as on the maps.

Registration Table Signage

The center of the registration area will have free-standing tables for custom signage where exhibitors can promote their products and booth location while attendees register for the show.

Price: $500 per panel

Column Wraps

The large four-sided architectural columns located outside the trade show area offer a great opportunity to promote your products and booth location right as attendees walk towards the show.

Price: $800 per panel

Banners

A limited number of double-sided large banners are available. These offer a prominent, eye-catching way to highlight your company and direct attendees to your booth. Call for sizes and pricing details.

Price: Starting at $900 per banner

Lobby Cubes

The freestanding four-sided lobby cubes will be prominently located outside the show area, ensuring your company's message will be seen by thousands of attendees as they walk to and from the show entrance.

Price: $800 per side

Meter Boards

Make a great first impression with our freestanding double-sided meter boards that will line the foyer area and welcome attendees to the trade show.

Price: $800 per side

Exhibitor Product Display Case

What better way to promote your products to the thousands of attendees than by purchasing a coveted spot in our new Exhibitor Product Display Case. Create a vignette outside the show for your products and samples to make your booth a can’t miss destination.

Price: Call for pricing

Opportunities at The WCAF Expo!

You now have even more opportunities to promote your company at prime locations throughout The West Coast Art & Frame Expo. The attendee registration area will be located immediately in front of the trade show entrance. With its

Lanyards

Customized lanyards are an extremely effective way to market your company. Imprint your company name or logo around the necks of thousands of attendees and you’ll gain considerable exposure as they walk the show floor. Please call for pricing details if you require custom manufacturing or distribution.

Price: Starting at $1,000

Badge Promotions

Badge Promotions offer the chance to put your company name and logo on the badges of every attendee at the show. This is a limited opportunity so please call for pricing details and reserve your spot today.

Price: Call for pricing

Expo Guide Advertising

Advertising in the Expo Guide gives you the chance to market your company and increase your visibility to thousands of attendees. This publication is distributed every year at the show to attendees and includes exhibitor profiles, show specials, new product information, and special events at the show.

Price: $250 to $675

Picture Framing Magazine Show Preview

The December issue of PFM gives attendees a look at what’s to come, whether it is products, news, or special promotions. Advertising in this issue will increase your visibility before the show even begins.

Price: Rates starting at $425

Picture Framing Magazine Show Distribution

Advertising in the show issue of PFM gives you the benefit of extra distribution at the show. Keep your company name, image, and products fresh in the minds of attendees during and after the show.

Price: Rates starting at $425

Additional Promotional Items

TRADE SHOW MARKETING

THE WEST COAST

ART & FRAM

E EXPO

TRADE SHOW AND NA

TIONAL CONFERENCE

THE WEST COAST ART & FRAM

E EXPO TRADE SHOW AND NA

TIONAL CONFERENCE Trade Show: J anuary 28-30 , 2013• Confe rence: Januar y 27-30, 201 3 Exhibitor C ategories New Pro duct Preview Show Spec ials Exhibitor L isting

Show Guide

Sponsor a class at the National Conference and choose from the more than 100 informative sessions and hands-on workshops offered to thousands of attendees every year. Create visibility and reach targeted audiences through conference marketing materials, signage, affiliation with framing experts, and product

demonstrations—all cost-effective ways to highlight your company and set yourself apart from the competition.

Company Classes

Company classes provide you with a venue to introduce and explain your products and services. You provide your own instructors and materials. Company classes are typically free to attendees and last for two hours. This is a great opportunity for companies to market new products and services in a friendly environment, where attendees can ask questions and receive answers. All marketing and registration is part of the package.

Company Class Fee: $3,000 to $5,000

Class Sponsorships

Sponsoring a National Conference class creates visibility at a show, helps you reach targeted audiences, and gets your company name with the class description in the Class Brochure as well as on all ads promoting that class. Literature in the classroom and signage announces your role as sponsor. Attach your company name to an existing class, and supply your product where appropriate.

Class Sponsorship Fee: $800 to $2,000

National Conference Brochure Advertising

This supplement featuring class descriptions, schedules, and sign up information is published with the November issue of PFM and receives extra distribution at the West Coast Art & Frame Expo. It offers an effective way to reach the framing industry because your ad is highly visible in this much-anticipated publication. A limited number of color ads are available.

Full pages are $2,400, and half pages $1,900

E-Promotions:

Featured Exhibitor: ...$250

Exhibitor E-Blast: ...$500

Enhanced E-Booth Silver Package: ...$295

Enhanced E-Booth Gold Package: ...$595

Website Banner Ads:...$350

Navigation Website Banners Ads:...$750

WCAF Website Floor Plan Banners Ads: ...$750

Trade Show Marketing:

Additional Promotional Items:

Sponsorships:

Advertising:

Expo Guide 1/2 Page Vertical: ...$400

Expo Guide 1/2 Page Horizontal:...$400

Expo Guide Full Page:...$675

PFM Show Preview (Dec. Issue): ...Starting at $425 PFM Show Distribution (Jan. Issue): ...Starting at $425 NC Brochure 1/2 Page : ...$1,900

NC Brochure Full Page :...$2,400

For more details or to reserve a promotion, please contact your sales representative.

Rob Gherman Bruce Gherman Ellen Blatt

[email protected] [email protected] [email protected] 732-536-5160 ext. 219 732-536-5160 ext. 222 845-639-9647