The Scenario: Priority Matrix for Cloud Computing

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Cloud is here

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The Scenario: Priority Matrix for Cloud Computing

Benefit / Yrs to mainstream adoption

Less than 2 yrs 2 to 5 yrs 5 to 10 yrs

Transformational

• Virtualization • Cloud APaaS

• Cloud Computing

• Cloud/Web Platforms

• PAAS

• Public Computing Cloud

• Cloud Computing for the Enterprise

High

• Cloud-driven Business & IT Services

• Cloud Application Dev. Tools

• Cloud E-Mail

• Cloud Management Platforms

• Cloud Enabled BPM Services

• Integration as a Service

• Private Cloud Computing

Moderate

• SaaS Sales Force Automation • DBMS as a Cloud Service

• Enterprise Portals as a Service

• “In the cloud” security services

• SAAS

Low

Source: Gartner, July 2010

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Predicted Impact of Cloud Computing on

IT Services Market

Argument / Yrs to

mainstream adoption

Less than 2 yrs 2 to 5 yrs More than 5 yrs

Prognosis Slightly Positive Positive Mix of Positive &

Negative

Why?

The market is characterized by confusion and hype, with limited amounts of advisory work and exploratory projects. The most visible driver of cloud computing on C&SI is SaaS

The journey to cloud computing, as with the adoption of previous paradigms (such as client/server and the Internet), is expected to be long and will follow the typical S-curve adoption pattern, with a few early adopters followed by a mass of mainstream companies, and finally the laggards getting on board

Opportunities include the ability for ESPs to generate meaningful new revenue streams from new business models, such as selling their own proprietary software as SaaS and becoming brokers for cloud services

Reccomend ations

Although revenue impact will be minimal in the short term, ESPs cannot ignore this market. Serious studies of how cloud computing can dramatically change the economics of IT, as well as the media hype, are reaching C-level executives eager to cut costs

Develop offerings in assessment, strategy and planning now.

Cloud computing is today’s hot issue;

early engagement can ensure being one of the few sources, if not the only source, for providing more-substantial

downstream work

Understand the opportunity in selling proprietary software as SaaS and becoming brokers, and consider whether these approaches make sense strategically

Source: Dataquest Insight: Impact of Cloud Computing on Consulting and System Integration Market (16/11/2009)

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(I-S-P)aaS Integrator

Supply ‘’cloud based solutions’’ for mid/enterprise market stand-alone or integrated with “on premise solutions”

The goals of the company are:

• Design and development of solutions in a traditiontal environment, supplying them as a service-in-the-cloud (providing and managing IaaS)

• Design and development of cloud solutions developed directly in the cloud, using service architectures (PaaS) and partner solutions on IaaS (multi-tenant, self-provisioning, pay-per- use etc.)

• Providing customization and services in SaaS partner solutions

• Supply of consulting services for IaaS, SaaS & PaaS solutions: analysis, setup, development, customiziation, maintenance

• ISV solution integration, becoming ISV of multi-tenant SaaS solutions

Mission (enabling the storm)

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I-S-PaaS Solutions (+Services)

• Lines: Web 2.0, collaboration, e-commerce

• SaaS Implementation Services – rapidly customize, integrate and roll-out SaaS apps using PaaS and on IaaS

• Services:

• Discovery, mapping and modeling the business case

• ROI/TCO analysis in the discovery and project phases

• IT and business change management

• Assessment and solution design

• Early prototyping of identified new processes in SaaS solution

• New solution development (in PaaS or traditional) to be supplied as a service

• Customization of available SaaS to enable best practice processes

• Migration to SaaS (legacy on-premise systems to cloud)

• Integration with on-premise systems

• Application operation and consulting services on provided SAAS solution

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Cloudy with the chance of a storm – Reply

Enterprise Market Mid Market

Partnership

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Services

Cloud Infrastructure

ROI & TCO Calculation

Apps Public Cloud Moving

Lotus Notes Migration

Messaging &

Real time collaboration

System &

Operation Management

Architecture Planning &

Design

Cloud Application Platforms

Communication

& Collaboration

E-Commerce

B2B, B2C Internet Portals

Custom Application

High Performance

Computing

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Amazon

Compute

Amazon Elastic Compute Cloud (EC2) Amazon Elastic MapReduce

Auto Scaling

Content Delivery

Amazon CloudFront

Database

Amazon SimpleDB

Amazon Relational Database Service (RDS)

Deployment & Management

AWS Elastic Beanstalk

E-Commerce

Amazon Fulfillment Web Service (FWS)

Messaging

Amazon Simple Queue Service (SQS) Amazon Simple Notification Service (SNS)

Monitoring

Amazon CloudWatch

Networking

Amazon Route 53

Amazon Virtual Private Cloud (VPC) Elastic Load Balancing

Payments & Billing

Amazon Flexible Payments Service (FPS) Amazon DevPay

Storage

Amazon Simple Storage Service (S3) Amazon Elastic Block Store (EBS) AWS Import/Export

Web Traffic

Alexa Web Information Service Alexa Top Sites

Workforce

Amazon Mechanical Turk Applications and Services on AMIs

E-Commerce

Web Content management

Social Network

Custom Applications

App Cloud Moving

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AMIs

Amazon

Applications and Services on AMIs

Web Content management

Social Network

Custom Applications

App Cloud Moving E-Commerce

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Google

Collaboration &

Messaging

Search & Site Search

Maps &

Geolocalization

Postini

Create

Unique User Experiences

• Build dynamic user experiences

• Enable information discovery

Unlock Business Value

• Improve productivity

• Improve business decisions

• Decrease complexity and cost

• Connect people to people

Tackle

Demanding Search Challenges

• Customize and control your solution

• Connect to all information – anywhere

• Handle current and future needs

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Google PaaS: App Engine

Collaboration

Maps & Geolocalization

Business Process Automation Custom Application

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Force.com

Force.com apps are faster to develop than alternatives like .NET

With Force.com, you can modernize your legacy Lotus Notes apps 5x faster and for ½ the cost of traditional development platforms like .NET

Force.com makes integration easy, with certified adapters for most popular integration middleware tools and a proven Web Services API that drives more than 200 million integration transactions every day

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Force.com

Business Process Automation

Processes

Every company has hundreds of business processes. With the Visual Process Manager, multi-step processes can be rapidly modeled in a visual designer and instantly run in the cloud

Approvals

A specialized type of workflow called an “approval” can route information to a series of people, each of whom can approve or reject the information and then send it on to the next step in the process

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Force.com

Web Portals

Share information and apps with prospects and customers

Scale to millions of visitors with an integrated content delivery network

Deploy instantly without buying or configuring hardware and software

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Force.com

Web Portals

IT organizations often lack the resources to satisfy the backlog of requests for departmental apps such as contract management, project tracking, or vacation request approvals. As a result, many departments create lots of "rogue" apps that are difficult to manage and make secure

Force.com solves this problem by providing:

• Easy end-user customization

• Code-free workflow

• Centralized management

• Automatic scalability

Custom Applications

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