review Fall 2012 What we know is in our name. SM

(1)

While live TV viewing has declined in the U.S. this

year, time-shifted viewing, especially the use of video

on demand, is steadily rising. And recent studies show

that cable MSOs are consumers’ first choice for VOD.

Currently, average daily TV viewing per person is 4

hours and 38 minutes. This number is down from the

first quarter of 2011, when the average was 4 hours

and 47 minutes. Compare this to time shifted-viewing,

which climbed from 21 minutes to 24 minutes over

the same period of time (

Time-Shifted Viewing Up,

Live Viewing Dips

, MediaPost, September 11, 2012).

Within the growing trend of time-shifted viewing, VOD

has surpassed the popularity of DVR. Recently, “DVR

adoption in U.S. homes has begun to plateau,” while

VOD use gains ground and providers broaden and

promote their on demand offerings (

The Endangered

DVR: VOD Could Make It Obsolete

, Ad Age, September

17, 2012).

VOD is becoming so prevalent that some industry

analysts predict “younger consumers may never

know a day when they had to ‘set’ their TV to record

a particular show” (

The Endangered DVR: VOD Could

Make It Obsolete

, Ad Age, September 17, 2012).

The NPD Group’s most recent

VideoWatch

VOD report

reveals that the rise of VOD is especially positive for

the cable industry. In fact, “led by Comcast in the first

half of 2012, 48% of all paid video-on-demand movie

rentals were generated from cable VOD” (

US Viewers

Prefer Cable VOD

, Broadband TV News, September 25,

2012). Comcast alone captured 23% of the market,

according to the report (

NPD: Cable Still Dominating

VOD

, Home Media Magazine, September 24, 2012).

Over the first half of the year, cable VOD rentals saw

an increase of 24%, outpacing even the Internet VOD

growth rate of 15% (

Cable Dominates Web in VOD

Rentals

, CNET News, September 24, 2012). Numbers

like these make it clear that cable is the number one

choice for popular VOD content, and that trend is likely

to continue.

“When it comes to paying for on-demand movies on

an a-la-carte basis, cable companies are by far the

primary conduit,” says Russ Crupnick, Senior Vice

President of Industry Analysis for The NPD Group.

Crupnick emphasizes, “Even as [Internet] VOD and

VOD from satellite-media companies and telcos grow

in popularity, cable companies continue to dominate

the VOD movie rental market” (

NPD: Cable Still

Dominating VOD

, Home Media Magazine, September

24, 2012).

Call on CableQuest for integrated marketing solutions

that will combine intelligent strategy, effective

messaging and dynamic creative to promote your VOD

offerings and stay ahead of the competition.

cable doMinaTeS vod

A FULL-SERVICE MARKETING COMPANY

what we know

is in our name.

SM

Competitive Marketing

Creative Solutions

Video Production

Interactive Media Design

Copywriting & Research

Imaging & Mailing

Welcome & Self-Install Kits

Retention & Collateral Materials

Fall 2012

(2)

Social Media driveS Tv viewing

According to recent studies, social media is increasingly

influential over TV viewing habits, especially among younger

demographics. More and more, viewers are choosing what and

when to watch based on the conversations they encounter within

their social networks.

From April 2011 to April 2012, “posting comments about TV

shows on Twitter, Facebook and other social platforms grew

194%,” says Mark Ghuneim, CEO of Trendrr, which tracks social

media trends in television (

For TV Networks, Social is Hugely

Important

, USA Today, May 3, 2012). Included in this dramatic

increase is a large number of younger viewers 34 and under.

Insights provider Horowitz Associates recently polled 1,000

Internet users revealing that 16% had discovered a TV show

they now regularly watch as a result of a social media post. This

figure increased to 24% for 18-34 year olds and 30% among

those viewers aged 15-17 (

Social Media Shapes TV Habits

, Warc,

September 10, 2012).

In addition, 11% of the Internet users polled by Horowitz

Associates said that they often discuss the shows they’re currently

watching with others via social networks, online forums and

other such platforms. Again, the percentages were higher among

younger members of the study panel — 17% for 18-34 year olds

and 22% among 15-17 year olds.

With these results in mind, Adriana Waterson, Vice President of

Marketing and Development at Horowitz Associates, points out

that “harnessing the power of social media and social interactivity

with TV is essential to keep younger viewers engaged with the

live TV experience” (

Social Media Shapes TV Habits

, Warc,

September 10, 2012).

Networks are paying attention to these trends and recognizing

the value of social media interaction with their shows.

“Young-skewing” Fox Broadcasting is particularly concerned with

monitoring social trends, having recently signed a deal with

digital media researcher trueAnthem to “track social sharing of

Fox’s digital television content and measure its social influence”

(

Fox Tracks Social Media-TV Interaction

, MediaPost, September

20, 2012). This marks the first time a broadcast network has

invested significant resources in capturing the value of social

media, also known as earned media by TV analysts.

Melva Benoit, Senior Vice President of Audience Intelligence

and Research Strategy for Fox Broadcasting, explains, “In order

to drive social conversation with our viewers, it’s critical that we

understand the way they interact with our content” (

Fox Tracks

Social Media-TV Interaction

, MediaPost, September 20, 2012).

In addition, Benoit says this new data will help the network’s

branded advertising partners.

As the influence of social media over TV viewing is expected to

continue to grow, we may see more networks follow Fox’s lead in

tracking social trends. However, analysts warn that networks must

approach the power of social media carefully. “Consumers do not

want to feel ‘marketed to’ or manipulated. A successful social

media or interactive strategy must feel genuine, not fabricated”

(

For 18-34s, Social Media Can Jump-Start TV Viewing

, MediaPost,

September 4, 2012).

An informed approach to social media has become an essential

part of a complete and effective marketing strategy. As you

continue to navigate through the evolving social world, rely on a

partnership that can guide you in the right direction. CableQuest

has the social media knowledge and experience you need to

develop smart, successful strategies that take full advantage of

social trends.

(3)

cQ review Fall 2012

direcTv oFFerS

“The Big Deal”

DIRECTV customers who activate (or currently subscribe to)

television services with CHOICE Package or above and add

qualifying service(s) from a preferred provider will automatically

receive the following bill credits on their DIRECTV bill when

services are ordered through DIRECTV: $10/mo. bill credit for 12

months with activation of High Speed Internet or phone service or

$15/mo. bill credit for 12 months with activation of High Speed

Internet and phone service.

“FREE HD”

Subscribe to the CHOICE XTRA™ package or higher with HD

access and Auto Bill Pay, and receive free HD service.

“FREE HD DVR plus 3 HD receiver upgrades”

Subscribe to the CHOICE XTRA package or higher with

Whole-Home DVR service to receive a free HD DVR and 3 free HD

receivers.

“FREE HBO

®

_{, Cinemax}

®

_{, Starz}

®

_{and SHOWTIME}

®

for 3 months”

Subscribe to the CHOICE XTRA package or higher and receive

HBO, Cinemax, Starz and SHOWTIME free for 3 months via bill

credit.

“FREE 2012 NFL SUNDAY TICKET”

Customers activating the CHOICE XTRA Package or above

will be automatically enrolled in and receive the 2012 season

of NFL SUNDAY TICKET at no additional cost. Subscription

will automatically continue each season at a special renewal

rate unless customer calls to cancel prior to start of season.

Subscription cannot be cancelled (in part or in whole) after the

start of the season and subscription fee cannot be refunded.

Every DIRECTV package (CHOICE or higher) includes:

• Free standard professional installation (for up to 4 rooms)

• Free HD DVR, DVR or HD receiver upgrade

• Free shipping and handling ($20 value) — online orders only

RESTRICTIONS: Purchase of 24 consecutive months required.

Early cancellation will result in a fee of $20/month for each

remaining month.

diSh neTwork oFFerS

“Blockbuster @Home™ included for 3 months”

Only available with new qualifying DISH service. For the first 3

months, receive a bundle of Blockbuster @Home for $5/mo (regularly

$10/mo). Promotional prices continue for 3 months provided

customer subscribes to both components of the bundle and does

not downgrade. After 3 months, then-current prices apply to each

component.

“HBO, Cinemax, SHOWTIME and Starz FREE for

3 months”

Offer value is up to $132; after 3 months then-current price applies

unless customer downgrades.

“HD FREE FOR LIFE”

Subscribe to America’s Top 120 or higher and the $10 per month

HD add-on fee is waived for the life of a current account; requires

either a one-time $99 HD upgrade fee or a 24-month commitment

and continuous enrollment in AutoPay with Paperless Billing.

Every DISH Network package includes:

• Free standard professional installation in up to 6 rooms

• Free HD DVR receiver upgrade

• Up to 3 HD receivers for free

RESTRICTIONS: A minimum programming package is required

at all times. If customer elects the 24-month agreement option, a

cancellation fee of up to $420 or $17.50 per cancelled month of

service will apply.

Information on these

services as part of

telco bundles can be

found on the chart

inside. For more

information, go to

www.directv.com or

www.dishnetwork.com.

SPoTlighT on cUrrenT direcTv

®

_and

diSh neTwork

®

_oFFerS

Kacy C. Wells Pete Rubin

330.650.5300 • 877.313.5300

www.cablequestpartners.com

(4)

coMPeTiTive overview

Here is a comprehensive look at your competitors and what they currently offer:

Provider AT&T® _CenturyLink™ _{Cincinnati Bell}™ _Clear™ _{FairPoint Communications}SM _Frontier® _Verizon® _Windstream®

Bundle U-verse®_{Build Your Own Bundle} _{Build a Bundle} _{Build Your Bundle} _{4G Home Basic and Voice} _FullHouse _{Custom Value Packages} _FiOSSM_{Triple Play} _{Custom Windstream Bundle}

Services Included

(VoIP Phone, High-Speed Internet and IPTV) (Local and Long-Distance Phone, DSL and Satellite TV) (Local and Long-Distance Phone, DSL and Satellite TV) (VoIP Phone and High-Speed Internet) (Local and Long-Distance Phone, High-Speed Internet and Cable TV) (Local and Long-Distance Phone, DSL and Satellite TV) (Local and Long-Distance Phone, High-Speed Internet and IPTV) (Local and Long-Distance Phone, DSL and Satellite TV)

Locations Available in areas of AL, AR, CA, CT, FL, GA, IL, IN, KS, KY, LA, MI, _{MO, MS, NC, NV, OH, OK, SC, TN, TX and WI} Available in areas of AL, AR, CA, CO, FL, GA, IA, ID, IL, IN, KS, LA, MI, MN, MO, MS, MT, NC, NE, NJ, NM, NV, OH, OK, OR, PA, SC,

TN, TX, VA, WA, WI and WY Available in areas of IN, KY and OH

Available in areas of CA, CO, CT, DE, FL, GA, HI, ID, IL, KS, MA, MD,

MI, MN, MO, NC, NJ, NV, NY, OH, OR, PA, RI, TN, TX, UT, VA and WA Available in areas of AL, CO, FL, GA, ID, IL, KS, ME, MA, MO, NH, NY, NC, OH, OK, PA, VA, VT, WA Available in areas of AL, AZ, CA, GA, IA, ID, IL, IN, MI, MN, MS, MT, NC, NE, NM, NV, NY, OH, OR, PA, SC, TN, UT, WA, WI and WV Available in areas of CA, CT, DE, FL, MA, MD, NJ, NY, PA, RI, TX, VA and Washington, D.C. Available in areas of AL, AR, FL, GA, IA, KS, KY, MN, MO, MS, NC, NE, NM, NY, OH, OK, PA, SC and TX

Phone

AT&T®_U-verse®_{Voice Unlimited} _{CenturyLink™ Unlimited Calling} _{Home Pak Advantage} _Clear™_Voice _{FullHouse Unlimited} _{Digital Phone Unlimited} _{FiOS Digital Voice — Unlimited Plan} _{Unlimited Phone}

Unlimited local calling, Caller ID, Caller ID Block, Call Waiting, Call Waiting ID, Three-Way Calling, Call Forwarding, Safe Call Forwarding, Call Blocking, Anonymous Call Blocking, Caller ID Per

Call Block, Call Screening, Repeat Dialing, Do Not Disturb, Click to Call, Locate Me, Voice Mail, Web Access to Call Logs and Voice

Mail, Caller ID on TV, Message Indicator on TV and Voicemail Viewer

Unlimited Long Distance, State to State and International Long Distance, In State Long Distance, Unlimited local calling, Caller ID, Call Waiting, Call Forwarding, Voice Mail and Three-Way

Calling

Unlimited local calling, Caller ID, Call Waiting, Caller ID on Call Waiting, Three-Way Calling, Call Forwarding, Call Block, Anonymous Call Rejection, Call Return, Repeat Dialing, Reveal

and Enhanced Voicemail

Unlimited local calling, Call Forwarding, Call Blocking, Voicemail-to-Email, Do Not Disturb

Unlimited local calling, Call Waiting, Call Return, Voice Mail, Three-Way Calling, Anonymous Call Rejection, Call Back Busy

Unlimited, Call Return Unlimited, Call Forward All Calls

Unlimited local and regional calling, Unlimited long distance calling across the U.S., to Canada and Puerto Rico, Home Voice Mail, Caller ID, Call Waiting, Call Forwarding, 3-Way Calling, Frontier

Call Assistant

Unlimited local and regional calling, Caller ID, Call Waiting or Cancel Call Waiting, Call Waiting with Caller ID, Three-Way Calling, Call Forwarding Always, Call Forwarding Busy or No Answer, Enhanced Call Forwarding, Call Return, Anonymous Call

Rejection, Speed Dial 100, Incoming Call Block, International Call Block, Outgoing Caller ID Block, Online Account Manager, Call Log, 10-Digit Dialing, Back-Up Number, Address Book Synchronization, Calendar Synchronization, Do Not Disturb, Locate Me, In-Network Calling, Place a Call, Scheduled Call

Back, Simultaneous Ring and Voice Mail Notification

Unlimited local calling, Caller ID, Caller Waiting, Call Return, Call Forwarding and Three-Way Calling

Unlimited long-distance calling to the U.S., U.S. territories and

Canada Unlimited long-distance calling to the U.S. Unlimited long-distance calling to the U.S. Unlimited long-distance calling to the U.S., Canada and Puerto Rico Unlimited long-distance calling to the U.S. and Canada Unlimited long-distance calling to the U.S., Canada and Puerto Rico Unlimited long-distance calling to the U.S., Canada and Puerto Rico Unlimited long-distance calling to the U.S.

Internet

AT&T®_U-verse®_{High-Speed Internet Elite} _{CenturyLink™ High-Speed Internet} _{ZoomTown 5 Mbps} _{4G Home Basic} _{Standard High-Speed Internet} _{High Speed Internet Max} _{FiOS Quantum}SM_Internet _{High-Speed Internet}

Up to 6 Mbps/1 Mbps; equipment fee ($4/month) included Up to 3 Mbps Up to 5 Mbps/768 Kbps Up to 1.5 Mbps/500 Kbps Up to 1.5 Mbps/256 Kbps; Free Security Suite Up to 12 Mbps Up to 25 Mbps; wireless router included Up to 6 Mbps/768 Kbps. 1 Month of internet free

TV

AT&T®_U-verse®_TV _DIRECTV® _DIRECTV® _N/A _{FullHouse Unlimited TV} _DIRECTV® _FiOSSM_TV _{DISH Network}®

U200 — Up to 270 channels, plus DVR CHOICE XTRA™ — Over 205 channels, plus HD CHOICE XTRA™_{— Over 205 channels, plus HD} _N/A _{Digital Standard — Up to 196 channels} _{America's Top 120} _FiOSSM_{TV Extreme HD — Over 285 channels} _{America's Top 250 — Over 260 channels, including HD}

Sweeteners

$25 off for 6 months with U-verse TV; $200 in AT&T Rewards; Order online today and get an extra $50 back via promotion card.

Limited time offer!; Activation fee waived; Installation discount; Get HBO®_/Cinemax®_{free for 3 months}

Save $25 per month for 12 months with CHOICE XTRA; NFL SUNDAY TICKET Included; DIRECTV HD Access with Choice XTRA with Auto Bill Pay; HBO®_{, SHOWTIME}®_{, Starz}®_{, Cinemax}®_{FREE for}

3 months

3 months free of HBO®_{, Cinemax}®_{, Starz}®_{and SHOWTIME}®_{; Free} HD-DVR receiver upgrade; Free HD service with Auto Bill Pay; NFL

SUNDAY TICKET™_included Free month; Free activation; Shipping included FREE Security Suite, E-Newsletter

Free installation; 9 SHOWTIME®_{channels FREE for a year and a FREE} DVR receiver upgrade; Includes $15/mo. off for two years, a $360 savings. Free second phone line when you subscribe to either Digital

Phone Unlimited, Digital Phone Service and High-Speed Internet package, or a Digital Phone service with High-Speed Internet and TV

package.

Activation fee waived; Wireless router at no cost; Installation at no cost; Showtime included; $300 gift card with two year agreement;

50% off HBO/Cinemax for 12 months.

$300 bill credit; Free wireless modem; Free activation; $50.00 Online rebate; $50.00 Instant Credit; $75.00 Activation Fee Credit

Restrictions

Bundled price includes $28/month discount for 12 months on U-verse U200. To receive $350 AT&T Rewards, customer must order online and keep qualifying service for at least 30 days, and they must still have that service at the time of redemption

processing. One offer per service address.

Customer must continue to subscribe to qualifying services for the duration of the promotion to receive full discount. Discounts will be discontinued if any promotional requirements are not in compliance with offer. The standard monthly rate will apply after discount expires. One-time fee applies for phone line and modem

equipment. Price includes a $26 bill credit for 12 months after rebate, plus an additional $5 with online rebate and consent to email alerts and a $5 CenturyLink bundle discount. Customer must maintain 24 consecutive months of stated DIRECTV programming package. Early cancellation will result in a fee of $20/month for each remaining month. $19.95 handling and

delivery fee may apply.

Price includes an extra $10/month bundle bill credit. Professional installation of Internet requires a one-time fee of $99.95. A one-time new service set-up fee of $25.70 will apply for phone. Price includes $31/month DIRECTV bill credit

for 12 months after rebate and signup for emails. Purchase of 24 consecutive months of DIRECTV required. If service is terminated early, a cancellation fee of $20/month remaining

will apply.

Bundled price includes $27.50 off for first 2 months. Requires two-year contract. Early termination fees apply. Equipment leasing/purchasing options are available: $5/month OR a one-time $27.50 charge (with $27.50 discount). A $15 CLEAR Voice

adapter charge also applies.

One-year agreement required. Early termination will result in a fee of $99. Offer requires Digital Choice TV package. Professional installation for a one-time fee of $49.95 required.

At the end of customer's term, if service is not renewed or changed, customer will automatically be moved to the

month-to-month rate.

One-year Frontier agreement required. Additional $6.99/ month router fee. Two-year DIRECTV agreement required. Price includes $26/month DIRECTV bill credit for 12 months after rebate, plus an additional $5/month off with online rebate

and consent to email alerts. If service is terminated early, a cancellation fee of $20/month remaining will apply.

Bundled price includes a $25 bill credit for 24 months; beginning month 25, standard monthly rates apply. Activation

fee and Internet installation waived.

Shipping fee applies to equipment needed for completion of service. One-time charge for service activation (if applicable). One-time fee includes cost for equipment. Credit amount will be

reflected in your first monthly bill.

Bundled Price $156.00/month $118.89/month $108.99/month $50.00/month $119.95/month $109.57/month $119.99/month $129.98/month Regular Price $161.00/month $135.99/month $116.99/month $65.00/month $162.75/month $140.02/month $165.98/month $170.97/month

All competitive prices and promotional information are collected through public sources and subject to change. Prices may vary by location. All package and pricing information updated through 10/4/12.

(5)

The best way to beat your competition is to

know what they are offering in your market.

Locations Available in areas of AL, AR, CA, CT, FL, GA, IL, IN, KS, KY, LA, MI, MO, MS, NC, NV, OH, OK, SC, TN, TX and WI

Available in areas of AL, AR, CA, CO, FL, GA, IA, ID, IL, IN, KS, LA, MI, MN, MO, MS, MT, NC, NE, NJ, NM, NV, OH, OK, OR, PA, SC, TN, TX, VA,

WA, WI and WY Available in areas of and IN, KY and OH

Available in areas of CA, CO, CT, DE, FL, GA, HI, ID, IL, KS, MA, MD,

MI, MN, MO, NC, NJ, NV, NY, OH, OR, PA, RI, TN, TX, UT, VA and WA Available in areas of AL, CO, FL, GA, ID, IL, KS, ME, MA, MO, NH, NY, NC, OH, OK, PA, VA, VT, WA Available in areas of AL, AZ, CA, GA, IA, ID, IL, IN, MI, MN, MS, MT, NC, NE, NM, NV, NY, OH, OR, PA, SC, TN, UT, WA, WI and WV Available in areas of CA, CT, DE, FL, MA, MD, NJ, NY, PA, RI, TX, VA and Washington, D.C. Available in areas of AL, AR, FL, GA, IA, KS, KY, MN, MO, MS, NC, NE, NM, NY, OH, OK, PA, SC and TX

Phone

AT&T®_U-verse®_{Voice Unlimited} _CenturyLink™_{Unlimited Calling} _{Home Pak Advantage} _{Clear™ Voice} _{FullHouse Unlimited} _{Digital Phone Unlimited} _{FiOS Digital Voice — Unlimited Plan} _{Unlimited Phone}

Unlimited local calling, Caller ID, Caller ID Block, Call Waiting, Call Waiting ID, Three-Way Calling, Call Forwarding, Safe Call Forwarding, Call Blocking, Anonymous Call Blocking, Caller ID Per Call Block, Call Screening, Repeat Dialing, Do Not Disturb, Click to Call, Locate Me, Voice Mail, Web Access to Call Logs and Voice Mail,

Caller ID on TV, Message Indicator on TV and Voicemail Viewer

Unlimited Long Distance, State to State and International Long Distance, In State Long Distance, Unlimited local calling, Caller ID,

Call Waiting, Call Forwarding, Voice Mail and Three-Way Calling

Unlimited local calling, Caller ID, Call Waiting, Caller ID on Call Waiting, Three-Way Calling, Call Forwarding, Call Block, Anonymous Call Rejection, Call Return, Repeat Dialing, Reveal

and Enhanced Voicemail

Unlimited local calling, Call Waiting, Call Return, Voice Mail, Three-Way Calling, Anonymous Call Rejection, Call Back Busy

Unlimited, Call Return Unlimited, Call Forward All Calls

Unlimited local and regional calling, Unlimited long distance calling across the U.S., to Canada and Puerto Rico, Home Voice Mail, Caller ID, Call Waiting, Call Forwarding, 3-Way Calling, Frontier Call Assistant

Unlimited local and regional calling, Caller ID, Call Waiting or Cancel Call Waiting, Call Waiting with Caller ID, Three-Way Calling,

Call Forwarding Always, Call Forwarding Busy or No Answer, Enhanced Call Forwarding, Call Return, Anonymous Call Rejection,

Speed Dial 100, Incoming Call Block, International Call Block, Outgoing Caller ID Block, Online Account Manager, Call Log, 10-Digit Dialing, Back-Up Number, Address Book Synchronization, Calendar Synchronization, Do Not Disturb, Locate Me, In-Network Calling, Place a Call, Scheduled Call Back, Simultaneous Ring and

Voice Mail Notification

Unlimited long-distance calling to the U.S., U.S. territories and Canada Unlimited long-distance calling to the U.S. Unlimited long-distance calling to the U.S. Unlimited long-distance calling to the U.S., Canada and Puerto Rico Unlimited long-distance calling to the U.S. and Canada Unlimited long-distance calling to the U.S., Canada and Puerto Rico Unlimited long-distance calling to the U.S., Canada and Puerto Rico Unlimited long-distance calling to the U.S.

Internet

AT&T®_U-verse®_{High-Speed Internet Elite} _CenturyLink™_{High-Speed Internet} _{ZoomTown 5 Mbps} _{4G Home Basic} _{Standard High-Speed Internet} _{High Speed Internet Max} _{FiOS Quantum}SM_Internet _{High-Speed Internet}

Up to 6 Mbps/1 Mbps; equipment fee ($4/month) included Up to 10 Mbps; single-point router ($3.49/month) included Up to 5 Mbps/768 Kbps Up to 1.5 Mbps/500 Kbps Up to 1.5 Mbps/256 Kbps; Free Security Suite Up to 12 Mbps Up to 25 Mbps; wireless router included Up to 6 Mbps/768 Kbps. 1 Month of internet free

TV

U200 — Up to 270 channels, plus DVR CHOICE XTRA™_{— Over 210 channels, plus HD} _{CHOICE XTRA™ — Over 205 channels, plus HD} _N/A _{Digital Standard — Up to 196 channels} _{America's Top 120} _FiOSSM_{TV Extreme HD — Over 285 channels} _{America's Top 250 — Over 260 channels, including HD}

Sweeteners

$25 off for 6 months with U-verse TV; $200 in AT&T Rewards; Order online today and get an extra $50 back via promotion card. Limited

time offer; Activation fee waived; Installation discount; Get HBO®_/ Cinemax®_{free for 3 months.}

$31 bill credit with CHOICE XTRA; NFL SUNDAY TICKET Included; DIRECTV HD Access with Choice XTRA and Auto Bill Pay; HBO®_,

SHOWTIME®_{, Starz}®_{, Cinemax}®_{FREE for 3 months.}

3 months free of HBO®_{, Cinemax}®_{, Starz}®_{and SHOWTIME}®_; Free HD-DVR receiver upgrade; Free HD service with Auto Bill Pay;

NFL SUNDAY TICKET™ included Free month; Free activation; Shipping included FREE Security Suite, E-newsletter

Free installation; 9 SHOWTIME®_{channels FREE for a year and a FREE DVR} receiver upgrade; Includes $15/mo. off for two years, a $360 savings. Free second phone line when you subscribe to either Digital Phone Unlimited, Digital Phone Service and High-Speed Internet package, or a Digital Phone

service with High-Speed Internet and TV package.

Activation fee waived; Wireless router at no cost; Installation at no cost; Showtime included; $300 gift card with two year agreement;

50% off HBO/Cinemax for 12 months.

$300 bill credit; Free wireless modem; Free activation; $50.00 Online rebate; $50.00 Instant Credit; $75.00 Activation Fee Credit

Restrictions

Bundled price includes $28/month discount for 12 months on U-verse U200. To receive $350 AT&T Rewards, customer must

order online and keep qualifying service for at least 30 days, and they must still have that service at the time of redemption

processing. 3 Months Free HBO/Cinemax offer: Offer ends 7/14/12. U-verse TV customers adding HBO®_/Cinemax®_{. After 3} months, service will be billed at then existing standard rate unless

cancelled by customer. One offer per service address.

Customer must continue to subscribe to qualifying services for the duration of the promotion to receive full discount. Discounts will be discontinued if any promotional requirements are not in compliance with offer. The standard monthly rate will apply after discount expires. One-time fee applies for phone line and modem equipment.

Price includes a $26 bill credit for 12 months after rebate, plus an additional $5 with online rebate and consent to email alerts and

a $5 CenturyLink bundle discount. Customer must maintain 24 consecutive months of stated DIRECTV programming package. Early

cancellation will result in a fee of $20/month for each remaining month. $19.95 handling and delivery fee may apply.

Price includes an extra $10/month bundle bill credit. Professional installation of Internet requires a one-time fee of $99.95. A one-time new service set-up fee of $25.70 will apply for phone. Price includes $31/month DIRECTV bill credit

for 12 months after rebate and signup for emails. Purchase of 24 consecutive months of DIRECTV required. If service is terminated early, a cancellation fee of $20/month remaining

will apply.

Bundled price includes $27.50 off for first 2 months. Requires two-year contract. Early termination fees apply. Equipment leasing/purchasing options are available: $5/month OR a one-time $27.50 charge (with $27.50 discount). A $15 CLEAR Voice

adapter charge also applies.

One-year agreement required. Early termination will result in a fee of $99. Offer requires Digital Choice TV package. Professional installation for a one-time fee of $49.95 required.

At the end of customer's term, if service is not renewed or changed, customer will automatically be moved to the

month-to-month rate.

One-year Frontier agreement required. Additional $6.99/month router fee. Two-year DIRECTV agreement required. Price includes $26/month DIRECTV bill credit for 12 months after rebate, plus an additional $5/month off with online rebate and consent to email

alerts. If service is terminated early, a cancellation fee of $20/ month remaining will apply.

Bundled price includes a $25 bill credit for 24 months; beginning month 25, standard monthly rates apply. Activation fee and

Internet installation waived.

Shipping fee applies to equipment needed for completion of service. One-time charge for service activation (if applicable). One-time fee includes cost for equipment. Credit amount will be reflected in your

first monthly bill.

Bundled Price $156.00/month $128.85/month $104.98/month $50.00/month $119.95/month $109.57/month $119.99/month $129.98/month Regular Price $161.00/month $189.87/month $129.99/month $65.00/month $162.75/month $140.02/month $165.98/month $170.97/month

(6)

A full-service marketing company

Locations Available in areas of AL, AR, CA, CT, FL, GA, IL, IN, KS, KY, LA, MI, MO, MS, NC, NV, OH, OK, SC, TN, TX and WI

Available in areas of AL, AR, CA, CO, FL, GA, IA, ID, IL, IN, KS, LA, MI, MN, MO, MS, MT, NC, NE, NJ, NM, NV, OH, OK, OR, PA, SC, TN, TX, VA,

WA, WI and WY Available in areas of IN, KY and OH

Available in areas of CA, CO, CT, DE, FL, GA, HI, ID, IL, KS, MA, MD, MI,

MN, MO, NC, NJ, NV, NY, OH, OR, PA, RI, TN, TX, UT, VA and WA Available in areas of AL, CO, FL, GA, ID, IL, KS, ME, MA, MO, NH, NY, NC, OH, OK, PA, VA, VT, WA Available in areas of AL, AZ, CA, GA, IA, ID, IL, IN, MI, MN, MS, MT, NC, NE, NM, NV, NY, OH, OR, PA, SC, TN, UT, WA, WI and WV Available in areas of CA, CT, DE, FL, MA, MD, NJ, NY, PA, RI, TX, VA and Washington D.C. Available in areas of AL, AR, FL, GA, IA, KS, KY, MN, MO, MS, NC, NE, NM, NY, OH, OK, PA, SC and TX

Phone

AT&T®_U-verse®_{Voice Unlimited} _CenturyLink™_{Unlimited Calling} _{Home Pak Advantage} _Clear™_Voice _{FullHouse Unlimited} _{Digital Phone Unlimited} _{FiOS Digital Voice — Unlimited Plan} _{Unlimited Phone}

Unlimited local calling, Caller ID, Caller ID Block, Call Waiting, Call Waiting ID, Three-Way Calling, Call Forwarding, Safe Call Forwarding, Call Blocking, Anonymous Call Blocking, Caller ID Per Call Block, Call Screening, Repeat Dialing, Do Not Disturb, Click to Call, Locate Me, Voice Mail, Web Access to Call Logs and Voice Mail,

Caller ID on TV, Message Indicator on TV and Voicemail Viewer

Unlimited Long Distance, State to State and International Long Distance, In State Long Distance, Unlimited local calling, Caller ID,

Call Waiting, Call Forwarding, Voice Mail and Three-Way Calling

Unlimited local calling, Caller ID, Call Waiting, Caller ID on Call Waiting, Three-Way Calling, Call Forwarding, Call Block, Anonymous

Call Rejection, Call Return, Repeat Dialing, Reveal and Enhanced Voicemail

Unlimited local calling, Call Waiting, Call Return, Voice Mail, Three-Way Calling, Anonymous Call Rejection, Call Back Busy Unlimited,

Call Return Unlimited, Call Forward All Calls

Unlimited local and regional calling, Unlimited long distance calling across the U.S., to Canada and Puerto Rico, Home Voice Mail, Caller ID, Call Waiting, Call Forwarding, 3-Way Calling, Frontier

Call Assistant

Unlimited local and regional calling, Caller ID, Call Waiting or Cancel Call Waiting, Call Waiting with Caller ID, Three-Way Calling, Call Forwarding Always, Call Forwarding Busy or No Answer, Enhanced Call Forwarding, Call Return, Anonymous Call

Rejection, Speed Dial 100, Incoming Call Block, International Call Block, Outgoing Caller ID Block, Online Account Manager, Call Log, 10-Digit Dialing, Back-Up Number, Address Book Synchronization, Calendar Synchronization, Do Not Disturb, Locate Me, In-Network Calling, Place a Call, Scheduled Call

Back, Simultaneous Ring and Voice Mail Notification

Unlimited long-distance calling to the U.S., U.S. territories and Canada Unlimited long-distance calling to the U.S. Unlimited long-distance calling to the U.S. Unlimited long-distance calling to the U.S., Canada and Puerto Rico Unlimited long-distance calling to the U.S. and Canada Unlimited long-distance calling to the U.S., Canada and Puerto Rico Unlimited long-distance calling to the U.S., Canada and Puerto Rico Unlimited long-distance calling to the U.S.

Internet

AT&T®_U-verse®_{High-Speed Internet Elite} _CenturyLink™_{High-Speed Internet} _{ZoomTown 5 Mbps} _{4G Home Basic} _{Standard High-Speed Internet} _{High Speed Internet Max} _{FiOS Quantum}SM_Internet _{High-Speed Internet}

Up to 6 Mbps/1 Mbps; equipment fee ($4/month) included Up to 10 Mbps; single-point router ($3.49/month) included Up to 5 Mbps/768 Kbps Up to 1.5 Mbps/500 Kbps Up to 1.5 Mbps/256 Kbps; Free Security Suite Up to 12 Mbps Up to 50 Mbps/25 Mbps; wireless router included Up to 6 Mbps/768 Kbps

TV

U200 — Up to 270 channels, plus DVR CHOICE XTRA™_{— Over 210 channels, plus HD} _{CHOICE XTRA}™_{— Over 205 channels, plus HD} _N/A _{Digital Standard — Up to 196 channels} _{America's Top 120} _FiOSSM_{TV Extreme HD — Over 285 channels} _{America's Top 250 — Over 260 channels, including HD}

Sweeteners

$25 off for 6 months with U-verse TV; $200 in AT&T Rewards; Order online today and get an extra $50 back via promotion card. Limited

time offer; Activation fee waived; Installation discount; Get HBO®_/ Cinemax®_{free for 3 months.}

$31 bill credit with CHOICE XTRA; NFL SUNDAY TICKET Included; DIRECTV HD Access with Choice XTRA and Auto Bill Pay; HBO®_,

SHOWTIME®_{, Starz}®_{, Cinemax}®_{FREE for 3 months.}

3 months free of HBO®_{, Cinemax}®_{, Starz}®_{and SHOWTIME}®_{; Free} HD-DVR receiver upgrade; Free HD service with Auto Bill Pay; NFL

SUNDAY TICKET™_included

Free month; Free activation; Shipping included FREE Security Suite, E-Newsletter

Free installation; 9 SHOWTIME®_{channels FREE for a year and a FREE} DVR receiver upgrade; Includes $15/mo. off for two years, a $360 savings. Free second phone line when you subscribe to either Digital

Phone Unlimited, Digital Phone Service and High-Speed Internet package, or a Digital Phone service with High-Speed Internet and TV

package

Activation fee waived; Wireless router at no cost; Installation at no cost; SHOWTIME®_{included; $300 gift card with two year}

agreement; 50% off HBO®_/Cinemax®_{for 12 months.}

$300 bill credit; Free wireless modem; Free activation; $50.00 Online rebate; $50.00 Instant Credit; $75.00 Activation Fee Credit. Get Special DISH Pricing for 12 Months with a 24 Month

Agreement

Restrictions

Bundled price includes $28/month discount for 12 months on U-verse U200. To receive $350 AT&T Rewards, customer must order online and keep qualifying service for at least 30 days, and they must still have that service at the time of redemption

processing. 3 Months Free HBO/Cinemax offer: Offer ends 7/14/12. U-verse TV customers adding HBO®_/Cinemax®_{. After 3} months, service will be billed at then existing standard rate unless

cancelled by customer. One offer per service address.

Customer must continue to subscribe to qualifying services for the duration of the promotion to receive full discount. Discounts will be discontinued if any promotional requirements are not in compliance with offer. The standard monthly rate will apply after discount expires. One-time fee applies for phone line and modem equipment.

Price includes a $26 bill credit for 12 months after rebate, plus an additional $5 with online rebate and consent to email alerts and

a $5 CenturyLink bundle discount. Customer must maintain 24 consecutive months of stated DIRECTV programming package. Early

cancellation will result in a fee of $20/month for each remaining month. $19.95 handling and delivery fee may apply.

Price includes an extra $10/month bundle bill credit. Professional installation of Internet requires a time fee of $99.95. A one-time new service set-up fee of $25.70 will apply for phone. Price includes $31/month DIRECTV bill credit for 12 months after rebate and signup for emails. Purchase of 24 consecutive months of DIRECTV required. If service is terminated early, a cancellation fee

of $20/month remaining will apply.

Bundled price includes $27.50 off for first 2 months. Requires two-year contract. Early termination fees apply. Equipment leasing/ purchasing options are available: $5/month OR a one-time $27.50 charge (with $27.50 discount). A $15 CLEAR Voice adapter charge

also applies.

One-year agreement required. Early termination will result in a fee of $99. Offer requires Digital Choice TV package. Professional

installation for a one-time fee of $49.95 required. At the end of customer's term, if service is not renewed or changed, customer

will automatically be moved to the month-to-month rate.

One-year Frontier agreement required. Additional $6.99/ month router fee. Two-year DIRECTV agreement required. Price includes $26/month DIRECTV bill credit for 12 months after rebate, plus an additional $5/month off with online rebate

and consent to email alerts. If service is terminated early, a cancellation fee of $20/month remaining will apply.

Bundled price includes a $25 bill credit for 24 months; beginning month 25, standard monthly rates apply. Activation fee and Internet installation waived. $5 dollar online credit for

24 months. $15 off for 24 months.

Shipping fee applies to equipment needed for completion of service. One-time charge for service activation (if applicable). One-time fee includes cost for equipment. Credit amount will be

reflected in your first monthly bill.

Bundled Price $156.00/month $128.85/month $108.99/month $50.00/month $119.95/month $120.97/month $119.99/month $116.98/month Regular Price $161.00/month $189.87/month $116.99/month $65.00/month $162.75/month $150.02/month 165.98/month $170.98/month

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what we know

is in our name.

SM

Competitive Marketing

Creative Solutions

Video Production

Interactive Media Design

Copywriting & Research

Imaging & Mailing

Welcome & Self-Install Kits

Retention & Collateral Materials

Just weeks ago, the Federal Communications

Commission announced an important decision that

is expected to make a positive impact on cable’s

business growth. The FCC has approved a request

to grant cable operators limited forbearance from

Section 652(b) of the Telecommunications Act

of 1996. What this means is that cable MSOs are

now free to purchase local phone companies, called

competitive local exchange carriers or CLECs (

FCC

Makes Cable-Telecom Deals Easier

, Investor’s

Business Daily, September 17, 2012).

Previously, cable companies were restricted to

purchasing only 10 percent of a CLEC and were not

permitted to assume a managerial role over those

providers (

Boosting Business Services: How the FCC’s

CLEC Decision Affects Competition

, Fierce Telecom,

September 20, 2012).

To support its decision to make CLEC deals easier

for cable MSOs, the FCC explains, “Streamlining the

regulatory approval process for such transactions —

without eliminating the important safeguards of the

Commission’s review of such mergers — can enhance

facilities-based competition and spur technological

innovation and investment that will benefit

consumers” (

FCC Lifts Restrictions on Cable/CLEC

Mergers, Acquisitions

, Fierce Telecom, September

17, 2012).

The request for this change had been submitted by the

National Cable and Telecommunications Association,

the cable industry’s main trade association. NCTA

president Michael Powell praised the FCC’s decision,

saying, “The cable industry provides millions of

American businesses and consumers with competitive

digital voice services and today’s decision will help

ensure that more Americans can benefit from the

savings and convenience that cable offers” (

FCC

OKs Cable/CLEC Purchases

, Broadcasting & Cable,

September 17, 2012).

Cable analysts predict that as the FCC’s move to relax

Section 652(b) will have “a significant impact on

the business services landscape” (

Boosting Business

Services: How the FCC’s CLEC Decision Affects

Competition

, Fierce Telecom, September 20, 2012).

With the ability to acquire or merge with regional

carriers, cable operators could rapidly expand their

footprints.

Even before this rule change, cable operators had

been gaining traction in the business market. In fact,

cable MSOs garnered $4.8 billion in revenue from

Internet and phone services in 2011, rising from

$2.6 billion in 2008 (

FCC Makes Cable-Telecom

Deals Easier

, Investor’s Business Daily, September

17, 2012). Industry experts predict that further

business gains will be made now that CLEC mergers

and acquisitions have been made much easier for

cable operators.

To make further inroads in the market and continue

to build your business services revenue, call on

CableQuest. We’ll work with you to develop strategic

solutions that will meet any business goal.

bUSineSS booST exPecTed

Following Fcc deciSion

Fall 2012

review

Talking bUSineSS

competitive review of business class Services

330.650.5300

877.313.5300

www.cablequestpartners.com 2265 East Enterprise Pkwy.

(8)

cQ review: Talking bUSineSS

business class comparison chart — general competitive information on a sample of

telcos offering small- to medium-sized business internet and/or phone services.

Provider

AT&T

®

_AT&T

®

_U-verse

®

_CenturyLink

™

_Clear

®

_Vonage

®

_Verizon

®

_Windstream

®

Bundle Name _{All for Less Basic}AT&T® Business N/A _{High-Speed Internet Bundle}Business Assist Advantage Office + Voice N/A Verizon_{Business Bundle}® Solutions for Unlimited Business Bundle Services High-Speed Phone and

Internet High-Speed Internet Phone and High-Speed Internet Phone and High-Speed Internet Phone Phone and High-Speed Internet Phone and High-Speed Internet Available Locations

Available in areas of AL, AR, CA, CT, FL, GA, IL, IN,

KS, KY, LA, MI, MO, MS, NC, NV, OH, OK, SC, TN,

TX and WI

Available in areas of AL, AR, CA, CT, FL, GA, IL, IN, KS, KY, LA, MI, MO, MS, NC, NV, OH, OK, SC,

TN, TX and WI

Available in areas of AL, AR, CA, CO, FL, GA, IA, ID, IL, IN, KS, LA, MI, MN, MO, MS, MT, NC, NE, NJ, NM, NV, OH, OK,

OR, PA, SC, TN, TX, VA, WA, WI and WY

Available in areas of AK, CA, FL, ID, MN, NV, OH, OR, TX, WA and WI

Any U.S. or Puerto Rico address with a high-speed

Internet connection

Available in areas of CA, CT, DE, FL, MA, MD, NJ, NY, PA, RI, TX, VA and

Washington, D.C.

Available in areas of AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, IA, ID, IL, IN, KS, KY, LA, MA, MD,

ME, MI, MN, MO, MS, NC, NE, NH, NJ, NM, NV,

NY, OH, OK, OR, PA, RI, SC, TN, TX, UT, VA, VT,

WA and WY Phone

Service

AT&T®_{Business Local}

Calling and AT&T®_Business

Unlimited CallingSM_II N/A Unlimited Calling

Clearwire Digital Voice

Service Small Business Premium Unlimited Solutions for Business Unlimited Business Phone Service

Calling Distance

Unlimited local and long-distance calling to

the U.S. N/A

the U.S.

the U.S., Canada and Puerto Rico

Unlimited local and long-distance calling to the U.S., Canada, Puerto

Rico and landlines in Italy, France, Spain, the

UK and Ireland

the U.S.

Calling Features

Caller ID with Name, Call Forwarding, Three-Way

Calling and choice of additional calling features

N/A

Unlimited calling features including Voicemail, Caller ID, Call Forwarding

and more

Caller ID, Caller ID Block, Advanced Call Forwarding,

Three-Way Calling, Visual Call Waiting, Call Screening, Do Not Disturb,

Call Blocking, Voice Mail and advanced web features

Calling features like Caller ID with Name, Caller ID

Block, Enhanced Call Forwarding, Three-Way Calling, Call Waiting, Do Not Disturb, Anonymous Call Block, Voicemail Plus®_{and many more}

Caller ID with Anonymous Call Rejection, Call Forwarding, Three-Way Calling, Call Waiting and Business Call Answering

Caller ID Deluxe, Repeat Dial, Three-Way Calling, Speed Calling 30, Call Return, Enhanced Call Waiting, Caller ID on Call Waiting, Call Forwarding, Voice Mail and Rotary

Hunt Internet

Service AT&T

®_High-Speed

Internet Express

AT&T®_U-verse®

High-Speed Internet Business Edition

Business Class

High-Speed Internet ClearBusiness™ High-Speed Internet N/A FiOSSM for Business High-Speed Business Broadband

Speeds 1.5 Mbps/384 Kbps Max Turbo: 24 Mbps/ 3 Mbps; Max Plus: 18 Mbps/1.5 Mbps; Max: 12 Mbps/1.5 Mbps; Elite: 6 Mbps/1 Mbps; Pro: 3 Mbps/1 Mbps 10 Mbps/1 Mbps 1.5 Mbps/256 Kbps N/A 50 Mbps/25 Mbps 3 Mbps/768 Kbps Additional Services Complimentary Wi-Fi access at hot spots, dial-up access, dynamic IP address,

customizable browser and homepage, email forwarding and address-change notification, AT&T®

Messenger, Flickr and Internet Security Suite with

anti-spyware, anti-virus, firewall, SpamGuard, AddressGuard, email anti-virus; static IP addresses are an additional fee; customers may qualify for up to $100

in rewards

Complimentary Wi-Fi access at hot spots, wireless networking within

an office, security suite with anti-spy, anti-virus, pop-up blocker, content control, SpamGuard Plus,

two-tiered firewall and more; free installation (a $95 value) and a 30-day money-back guarantee; static IP addresses are an

additional fee

8 email accounts, 1 GB email storage, web hosting packages,

virus and spyware protection, Webspace, email collaboration suite

and a 30-day money-back guarantee; static

IP addresses are an additional fee

Up to 8 email addresses and a static IP address

Dedicated fax line with 500 minutes of outgoing fax service and unlimited incoming faxes, Simul-Ring®_{for up to five other}

numbers and online account access

Wireless Router at no charge ($149.99 value), Internet Activation ($99.99 value) at no charge, applied via credit; taxes may apply, $200 American Express branded reward card, 30-day

money-back guarantee, Verizon Internet Security Suite, Verizon Online Backup and Sharing, Google Apps for Verizon with 3 no charge user

accounts

Online backup, 3 email accounts, professional installation and a 30-day

satisfaction guarantee; Domain registration for one year; Security Suite and professional web hosting for 3 months; static IP addresses are an

additional fee

Restrictions

Available only to small business customers with 1-10 lines who purchase qualified services and commit to a one-year term. Early termination fees apply. Internet service

requires DSL modem/ gateway and qualifying local service from AT&T.

$150-$200 additional charge will apply if technician install is required or desired.

Geographic service restrictions apply. One-year term required.

Equipment is included in monthly charge and owned by AT&T. Free installation does not include additional wiring or installation of outlets. Up to $18.05 off per month for 12 months.

Monthly rate requires a term agreement and requires subscription to a qualifying calling plan. An early termination fee will apply. An additional monthly fee and separate

shipping and handling fee will apply to modem

or router.

Requires one-year service commitment. Additional $4.99/month broadband adapter lease fee applies. A one-time $50 phone adapter charge applies with

a phone adapter discount of $35. Free activation with

a two-year commitment; otherwise an activation fee

of $50 applies.

Rates exclude broadband service. A Vonage Adapter and touch-tone phone

required.

Includes $5/month off bundle price for 12

months.

Requires a three-year term commitment. If service is terminated before the term expires, then the customer will be

responsible for an early termination liability of 50

percent of the monthly recurring charges for the remainder of the contract.

Customers who order online receive a $100 prepaid Visa®_card.

Monthly Phone Price

Local: $35; Long Distance:

$15 N/A N/A

$29.99 for the first year ($34.99 thereafter)

without bundle $49.99 N/A N/A

Monthly

Internet Price $30 $29.95; $24.95; $19.95$49.95; $39.95; N/A $49.99 N/A N/A N/A Total $75/month bundled price N/A $89.95/month $69.99/month bundled _price $49.99/month $65.99/month $99.99/month

330.650.5300 • 877.313.5300

www.cablequestpartners.com

2265 East Enterprise Pkwy. Twinsburg, OH 44087