CONCEPT & BOOTH PLAN

YOUR PARTNER FOR HR MARKETING

AND RECRUITING AT UNIVERSITIES

ABSOLVENTENMESSE BERN 2015

BERNEXPO, Bern · March 26, 2015 · 10:00 am – 4:00 pm

≥ www.absolventenmesse-bern.ch

CONCEPT & BOOTH PLAN

1000 well

prepared students

in the region of

Bern looking for

their future

employer!

COMPANIES ABSOLVENTENMESSE BERN 2014

Presenting Partner:

und viele mehr...

Cooperation Partners: Media Partners:

Special

Topic 2015:

Entry opportunities at SMEs

SUMMARIZED KEY FACTS

After two successful runs, the Absolventenmesse Bern is well estab-lished among students and companies. The third Absolventenmesse Bern is taking place on Thursday, March 26, 2015, in the BERNEXPO in Bern. Companies with interests in motivated students of technical colleges and universities have the opportunity from 10 am – 4 pm to present themselves at the exhibition stands as an attractive employer.

The Absolventenmesse Bern is located on the first three levels within the HR marketing and recruiting funnel. The students may inform themselves about the employment region Bern, as well as national and international companies from the rest of Switzerland with their job profiles.

The slogan of the Absolventenmesse Bern is: «the personal fair for your career». This means that the students are being personally inter- viewed before, during and after the fair visit. This way the needs of the students are being evaluated at the booth of the together ag at the fair entrance and a personal program created for each individual fair visitor based on the interview. Beyond that, hostesses will also answer the questions students may have during the fair. This personal program-design leads to focused conversations at the exhibition booths and thus to a more efficient use of the fair for companies and students.

Students

Students and graduates of all fields of study from various colleges and universities mainly from the region of Bern (2014 ≥ University of Bern: 51%, University of Fribourg: 13%, Bern University of Applied Sciences: 10%).

Visitor Structure Bern Graduate Fair 2014 (Total: 981 Students)

Economic Sciences (58%) Jurisprudence (6%)

Natural & Engineering Sciences (15%) Computer Science (3%) Humane & Social Sciences (10%)

Exhibitors

The Absolventenmesse Bern offers: – SMEs from the region of Bern – National companies

– Multinationals

a platform to position yourself in front of interested students as an attractive employer with exciting job profiles.

Registration

– Fill out application at www.absolventenmesse-bern.ch (≥ Für Unternehmen)

– Applications will be considered in the order received («first come, first served»)

– If you register by November 14, 2014 we are able to guarantee you a presence in all print marketing instruments.

0 100 200 300 400 500 Exhibitor 2014 (Selection)

With the following marketing activities, we are providing a general advertisement for the Absolventenmesse Bern to the target audience. You are benefiting from it, since you are present in all marketing documents.

Colleges / Universities

In order to be able to address the students and graduates of colleges and universities from the Bern region in a targeted approach, an agreement of cooperation has been achieved with the following colleges / universities:

– University of Bern (Presenting Partner) – University of Fribourg

– Bern University of Applied Sciences

Cooperation & Media Partners

In order to achieve a broad impact, partnerships with selected media and networks have been concluded. Current cooperation & media partners include:

– Handelszeitung – Success & Career SA – Handels- und Industrieverein Kt. Bern – Swiss Engineering – Electrosuisse – talendo.ch

– Neue Zürcher Zeitung – Uniboard.ch

Newsletter & Social Media

More than 20'000 students have enrolled in the database of together ag to receive regularly career-related information. Moreover, the Absolventenmesse Bern is being advertised across different social media channels (Facebook, XING).

Flyers & Posters

The Absolventenmesse Bern is being advertised for with 2'000 easily visible A2 and A3 posters as well as 30'000 flyers in all relevant buildings of the defined target schools - be it at the main entrances, in the canteens, the computer rooms, the career service centers, the pinboards of professional associations or in the lecture halls.

Attending Lectures

Personal contact is crucial in order to gain students for the Absolven-tenmesse Bern. For this reason together ag is attending more than 30 lectures personally presenting the Absolventenmesse Bern to the students. Questions of the students about the Absolventenmesse Bern or the participating companies can be directly answered on the spot. In doing so, we are increasing the quality of the students participating in the Absolventenmesse Bern.

OPPORTUNITIES TO PARTICIPATE

The available booth spaces are limited and will be awarded based on the «first come, first served»- principle. The current booth plan with available booth spaces can be found on the website www.absolventenmesse-bern.ch.

Basic-Paket

– Mineral Water and Sandwiches for the booth staff – 1 x WiFi Card

– Name Tags, Security, Guarding, Disposal

– Matrix «gesuchte Studienrichtungen» of all companies in the fair guide

Premium-Paket

– Benefits of the Basic Package

– Company profile print / online (1/2 page in the fair guide)

– Employee as testimonial in marketing documents print / online (1/2 page in the fair guide) – Highlighting as premium exhibitor in all marketing documents and on booth plans

– Participation in the company catwalk **

– Free use of job-wall (max. of five jobs printed in A4)

*Basic Marketing includes:

– Company logo on all marketing documents (see «Marketing to your Audience») and on www.absolventenmesse-bern.ch – Personal invitational email to all students of the University of Bern

** In the morning and afternoon there is a company catwalk taking place for the exhibitors with premium package. Here the company representatives will present within 60 seconds the company in an entertaining way and thereby creative incentive for the students to visit the exhibition booth.

Package Booth Size Empty Booth Space Booth with

Modular Stand Booth with Modular Stand with Furniture Package small

Booth with Modular Stand with Furniture Package large Basic 9m2 (3x3 m) CHF 3'100.– CHF 4'100.– CHF 4'700.– CHF 4'900.– 12m2 _{(3x4 m) CHF 4'100.– CHF 5'500.– CHF 6'100.– CHF 6'300.–} Premium 12m2 _{(3x4 m) CHF 6'500.– CHF 7'900.– CHF 8'500.– CHF 8'700.–} 18m2 _{(3x6 m) CHF 9'200.– CHF 11'300.– CHF 11'900.– CHF 12'100.–}

24m2 _{(3x8 m) CHF 11'900.– on demand on demand on demand}

Modular Stand with rear and side walls,

lighting, caption, carpet anthracite

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No Furniture

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Furniture Package small:

1 bar table (150x60x110 cm), 4 bar stools, 1 cabinet (103x53x110 cm), 1 wastebasket



Furniture Package large:

1 bar table (200x80x110 cm), 6 bar stools,

BOOTH PLAN

CV-Check, Application Photo & Business-Styling, Job-Wall

Exhibition «Money» Stapfherhaus

Lenzburg

56

BOOTH PLAN – LEGEND

Booths Absolventenmesse Bern:

1 Schweizerische Bundesbahnen SBB

2 UBS

4 PricewaterhouseCoopers (PwC)

7 Kanton Bern

8 EnDes Engineering Partner AG

9 Schweizerische Nationalbank

10 Accenture AG

11 NEXUS Personal- & Unternehmensberatung AG

12 Swiss Engineering 14 Lidl Schweiz AG 16 Heidelberg Schweiz AG 17 T-Systems Schweiz AG 18 ALDI SUISSE AG 19 Berner Kantonalbank AG 20 VZ VermögensZentrum AG 21 BearingPoint Switzerland AG 22 BDO AG

23 Campana & Schott

24 Bundesverwaltung

25 Swisscom (Schweiz) AG

26 e3 AG

27 KPMG AG

28 Die Schweizerische Post

29 Hilti (Schweiz) AG 30 Nestlé 31 Fincons Group AG 32 EY 33 Swisscom (Schweiz) AG 34 ICRC 35 Die Mobiliar 36 PostFinance AG 37 APP Unternehmensberatung AG 38 Credit Suisse AG 39 Baloise Group 40 ELCA Informatik AG 41 Swisscom (Schweiz) AG 42 Bosch, Scintilla AG 43 BKW Energie AG 44 Generali Versicherungen AG

45 Zurich Insurance Company Ltd.

46 Intersys AG

47 Supercomm

48 Cisco Systems (Switzerland) GmbH

53 AWK Group AG

54 Centris AG

55 Boa Lingua

56 Beratungsstelle der Berner Hochschulen

57 AIESEC 58 B2S

MARKETING-OPPORTUNITIES

Reinforce your fair presence with an additional marketing presence in the fair guide, on the website, at the media corner or with a target e-mail.

Fair Guide

The magazine is being printed with a circulation of 1'000 copies in A5 format and delivered personally to every fair visitor at the welcome desk of the together ag.

– Advertisement

≥ 1/2-sided (format: 148x105 mm) CHF 750.– ≥ 1/1-sided (format: 148x210 mm) CHF 1'000.– ≥ Back page 2 & 3 CHF 1'500.– ≥ Back page 4 CHF 2'000.–

Website

The students will get more information about the fair and the participating companies at www.absolventenmesse-bern.ch (around 6'000 Unique visitors per month)

– Company profile online CHF 500.–/year

– Skyscraper (advertising banner incl. referencing) CHF 500.–/month

– Top-Employer (Logo incl. referencing) CHF 300.–/month

Media Corner

On the day of the fair all students are going to directly pass through the fair entrance at the media corner. Therefore, brochures or flyers may be placed in this busy area.

CHF 200.–/display

Target E-mail

With the target e-mail you may personally appeal with your message to all visitors of the Bern Graduate Fair (1'000 students) before or after the day of the fair, depending on the needs of your employer brands. – Target E-mail CHF 1'500.–/E-mail

Sponsoring: Would you like to stand out from the other companies?

We are happy to advise you on your individual performance.

VOICES ON THE ABSOLVENTENMESSE BERN 2014

Luca Amato

Employer Branding Schweiz EY

«A very professional exhibition with interesting and interested students in the region of Bern»

Christian Bieri Head of Recruiting VZ Vermögens Zentrum AG

«The comprehensive trade fair concept attracts more visitors than a traditional graduate fair. It also benefits each participating company»

Prices (excl. VAT) Prices (excl. VAT) Prices (excl. VAT)