Corporate Presentation March TomTom

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Content

Strategy

Innovation

Products

Markets

Financials

Organisation

›

Who we are

›

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Who we are

Products Financials

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Company profile

We are registered on the AEX (TOM2) in Amsterdam and in 2010 reported €1.5 billion in revenue and a net operating cash flow of €210 million.

We are headquartered in Amsterdam, the Netherlands, and we employ over 3,500 people worldwide.

TomTom is the world’s leading supplier of location and navigation products and services.

We have four customer facing business units:

Consumer, Automotive, Business Solutions and Licensing.

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Our mission

To provide

all drivers with

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Freedom to move

We believe in a future without limits and boundaries. A future where a journey is notably enjoyable, insightful, resourceful and effortless and amounts to more than merely a starting point and a destination.

We improve our customers’ lives, bringing them to wherever they want to go faster, more relaxed and more informed than anyone else. We create...

Freedom to move

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Vision

Our vision is that more and more drivers will use navigation applications and services

running on a variety of connected navigation devices, including portable navigation devices (PNDs), in-dash infotainment systems, and smartphones.

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A Traffic Manifesto for the future

On a mission to reduce traffic congestion for all.

Drivers using TomTom HD Traffic® _{can already reduce their journey times}

by 15%.

When 10% of people drive with TomTom’s HD Traffic® _{roads will flow more}

efficiently and journey times will be reduced for everyone.

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Our assets

Software assets +

web based publishing platform Enhanced content

Core content

AD AS IQ Rou tes®

Business

Solutions

Mobile

PND

Licensing

H D Tr aff_ic ® Lan d-marks PO Is S pe ed -ca m s

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Strategy

Strategy Innovation Products Markets Financials Organisation Who we are

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Our strategy

We pride ourselves on focusing on the needs of our user base, consumers, companies and governments.

We provide the best location and navigation products and services on multiple platforms; from portable navigation devices, to in-built systems to mobile phones and the internet.

We will continue to improve our quality and grow our portfolio based on user input, in such away that both ourselves and our community clearly profit from it.

We are dedicated to making our products, content and services easily

accessible to our customers, using open platforms and standards whenever possible.

We continue to grow our portfolio of innovative products and services based on our expertise and user input, always while maintaining quality standards.

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Our goals

Market, market share and margin

Market – we aim to grow our presence in different market segments, as well as expanding our overall geographic reach.

Market share – we strive to be leading in all the markets we operate in. We will achieve this by adopting the right business model, being first to market with relevant innovations and exceeding customer expectations.

Margin – we aim to maximise returns for our shareholders by combining the latest technologies and operational excellence.

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Consumer business unit mission

We want to deliver the best navigation customer experience with fully integrated navigation services for consumers on the platform of their choice - PND, telephone and web.

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Automotive business unit mission

Become the leader in automotive infotainment systems by realising ‘must have’ products that improve the overall driving experience (i.e. driving consumer pull), fast

innovation, automotive quality level and new business models.

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Business Solutions business unit mission

We want to become the leading solution provider for connected navigation, fleet management and efficiency control for commercial vehicles and all other cars used for business in Europe and North America.

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We are a go-to-market

organisation responsible for

marketing, selling and supporting content, services and IP produced by the TomTom group.

Licensing business unit mission

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Places business unit mission

We offer location, route and navigation-centric

advertising for the entire spectrum, from local

businesses to large brands. We create visibility for our advertisers by offering inspiring local search services.

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Innovation

Innovation Who we are Products Markets Financials Organisation Strategy

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Our track record in innovation - highlights

TomTom GO

First embedded PND

Toyota Yaris

HD Traffic

®

IQ Routes

®

TomTom WORK

inat TomTo m

Map Share

®

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Our key innovations

MultiNet®

How we produce maps

Community

Map Share® _{HD Traffic}®

Real speed data

IQ Routes® _{Revolutionising navigation} ADAS solutions

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Revolutionising navigation

in four steps 3 3 1 1 22 4 4

1.Base maps _{2. Map Share}®

1. Base maps 3. IQ Routes® 2. Map Share® 1. Base maps 4. HD Traffic® 3. IQ Routes® 2. Map Share® 1. Base maps

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Products

Products

Innovation

Who we are Markets

Financials

Organisation Strategy

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Our products

Consumer Automotive

Licensing Business Solutions

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Consumer products

GO LIVE 1000 VIA LIVE VIA Start / Ease Urban

Rider WatchSport

High-end Mid-range

Low-end Niche

iPhone products

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LIVE Services

HD Traffic® _{Local search with Google}

Weather

Safety Alerts

LIVE QuickGPSfix™

Including Belgium, Germany, Portugal, the UK, Switzerland, France and the

Netherlands

Navigate to unlimited business

locations in your country Expanded alerts, mobile safety camera reporting and sharing, in real time and over the air

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Expanding LIVE Services to more markets

South Africa

33 countries across Europe*

* service offering may vary by country

Austria Belgium Bulgaria Cyprus Czech Republic Denmark Estonia Finland France Germany Greece Hungary Ireland Italy Latvia Liechtenstein Lithuania Luxembourg Malta Monaco The Netherlands Norway Poland Portugal Romania San Marino Slovakia Slovenia Spain Sweden Switzerland United Kingdom Vatican City 26 © 2011 TomTom New Zealand

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Introduction

Keep in touch with the fast lane through faster, more interactive navigation.

Enjoy ultra intuitive design with a

responsive, rich colour Fluid Touch screen and magnetic mount.

A year of LIVE Services is included free, for the best mobile speed cameras and traffic information across Europe.

Add our richer maps with IQ Routes®_, and you’ll leave the rest behind.

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iPhone products

Application Services Solution

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SportWatch by Nike and TomTom

Nike+ SportWatch GPS Powered by TomTom

Announced in January 2011

Track your run by GPS

Heart rate monitor compatibility

Share run data with a user community of four

million runners

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Automotive products

Renault

Renault _FiatFiat

Toyota

Toyota _{Extending automotive}

content business reach

Extending automotive content business reach

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Business Solutions products

PRO series LINK

WEBFLEET®

PRO 7100 /

PRO 9100 _{LINK 310}

ecoPLUS™ WEBFLEET®

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WORKsmart™ – fleet management out of the box

Professional navigation

Save time and money on the road incl. ecoRouting and Truck Navigation

Traffic avoidance

Avoid jams and keep drivers on the move

Vehicle tracking

Keep an eye on your vehicles in real time

Job dispatch

Stay in the loop with the progress of jobs

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WORKsmart™ – fleet management out of the box

Time management

Manage your drivers’ time

Environmental responsibility

Make your fleet greener, reduce cost and CO₂emissions

Management reporting

At-a-glance information for smarter decisions

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Customer benefits:

• Cost savings and efficiency gains

• Reduced mileage and fuel costs • Reduced communication costs • Efficient dispatch of resources • Improved overall service quality • Business performance insight

• Proven standard products

(no projects)

• Easy to rollout, easy to use

(plug & play)

• Quick and high ROI <1 year

LINK 310

PRO 7100 / PRO 9100

Products for profit

WEBFLEET®

ecoPLUS™

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CO

₂

Technology for a greener world -

ecoPLUS™

• Help to monitor and reduce fuel consumption • Reduce driving risks and improve safety

• Smart products and services help reduce CO₂emissions

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WEBFLEET

®

_{available in 18 countries}

Austria, Belgium, Czech Republic, Denmark, France, Germany, Ireland, Italy, Norway, the Netherlands, Poland,

Portugal, Slovakia, Spain, Sweden, Switzerland, UK and USA.

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TomTom Licensing

Portable navigation

devices Wireless and internet Enterprise and government

PND market consolidating but we are expanding our market share

License content and services across ecosystem:

• Handset manufacturers • Network operators • Application providers • Internet companies

• Traditional GIS partners • Enterprises and businesses • Federal, state and local

governments

• Logistics companies • Traffic management

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Our proposition

High quality content and coverage

Seamless coverage Freshest maps Advanced map features

Enabling technologies and services

Traffic solutions Professional services LBS platform

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Product portfolio

Address points Worldwide map coverage Speed cameras Junction views Voice maps

Points of interest Brand icons Admin areas and postal _codes

Real time traffic Advanced driving _attributes

Advanced city

models/3D city maps 2D city maps and landmark icons3D landmarks Traffic stats portal andcustom travel times

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Product innovation

Advanced driver

attributes Real-time traffic information Advanced

geometry Historical traffic information

Morning Peak Hour

Evening Peak Hour

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Global map coverage

Global coverage

102* navigable countries and territories 233 basic countries and territories

Navigable population* Global: 3,217 M EMEA: 795 M Americas: 499 M APAC: 1,923 M Navigable road kilometres* Global: 33.2 M EMEA: 12.8 M Americas: 13.4 M APAC: 7.0 M Highest quality coverage Basic navigable coverage Basic maps Navigable quality via partner product

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Our rigorous quality framework

q u alit y che ck Change detection algorithms Consistency checking algorithms Validation algorithms Automated feature creation algorithms Sources Advanced technology Products Urban maps Address points POIs Landmark icons Traffic solutions Advanced city models 2D city maps GPS measurements Community input Field survey Authoritative sources 42 © 2011 TomTom

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Markets

Products Financials

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An under penetrated market

Over 500 million cars on the road in Europe and North America alone

Penetration driven by PND and in-dash systems sales

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Countries where we sell our PNDs*

Countries where we sell our PNDs

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Our offices

* Portable Navigation Device

Concord

Redwood City Southfield

Mexico City Sydney Taipei Shanghai Tokyo Pune Kuala Lumpur Jakarta Johannesburg Lebanon Irene Singapore Bangkok Employees 50 – 200 5 – 50 > 200 Eindhoven Madrid Paris Edinburgh Istanbul Ghent Copenhagen Calne Milan Munich Zurich Budapest Berlin Leipzig Prague London Amsterdam Lodz Warsaw Moscow Harsum Stockholm Helsinki Amersfoort

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