A strategic vision for developing the sensor
industry in Noord-Brabant
SENSORS MAKING THE
DIFFERENCE
YOIN Management | Bax & Willems
13 November 2014
The development of strategies
and mobilisation of the sensors
industry in Noord Brabant
•
Scan of business
opportunities for the
sensors industry
•
Interviews with the
industry experts
•
Action plan
INTRODUCTION TO THE STUDY
Samsung Simband LED sensor technology developed
by IMEC, Holst
WHY THE SENSORS
© YOIN Management | Bax & Willems 2014
•
The global market for sensors
is expected to increase to
$154.4 billion by 2020 (from
$79.5 billion in 2013)
•
Cost and development cycle
time of sensors are diminishing
•
Sensors are a crucial enabling
technology for innovative
business models built on
Internet of Things, big data, etc.
THE SENSORS INDUSTRY IS GROWING BY MORE
THAN 10% ANNUALLY
* Standford University, Need for Trillion Sensors Roadmap. October 2013
SENSORS ARE CREATING NEW BUSINESS IN
DOMAINS RANGING FROM SMART CITIES…
Omniradar -
“One-Chip-Radar”
integrated in silicon
Magnetic
sensors for
autonomous
vehicles
Dazzletek Lighting
Control System
…TO HEALTH AND WELLBEING
MedSensation -
Glove Tricorder
The ComorSense
technology for
patient monitoring
system
MVN BIOMECH
systems of Xsens
for human motion
measurements.
WHICH DOMAINS WILL DRIVE
•
Health/Medical
•
Retail/FMCG
•
Manufacturing
•
Transport/Automotive
•
Safety/Security
•
Construction/Urban Planning
•
Agriculture/Raw Materials
THE APPLICATION OF SENSORS IS CROSS-SECTORIAL
SENSORS
Health /
Medical
Retail / FMCG
Manufacturing
Transport /
automotive
Safety /
security
Construction /
urban planning
Agriculture /
raw materials
Note: a single sensor type can be applicable in
various different domains
HEALTH CARE IS EXPECTED TO BE THE LARGEST
MARKET FOR THE SENSING IN IOT APPLICATIONS
Potential economic impact of IoT by
application in 2025 ($ billion, annually)
Spending in the domain of
wireless data
IMAGE, FLOW AND LEVEL SENSORS HAVE THE
HIGHEST GROWTH EXPECTATION
Property
€
in 2020
Sensor type
Image
50.2 billion
Charge coupled devices,
CMOS
Flow
Electromagnetic, differential pressure, positional displacement,
thermal mass
Level
Differential pressure, radio frequency, radar, thermal displacement
Biosensors
32.8 billion
Resonant mirror, electrochemical, surface Plasmon resonance, Light
addressable potentio-metric.
Gas and
chemical
Semiconductor, Infrared, Conductance, Electrochemical
Temperature
71.4 billion
Thermistors, thermocouples, RTD’s, IC
Pressure
Fibre optic, vacuum, elastic liquid based manometers, LVDT,
electronic
Proximity and
LVDT, photoelectric, capacitive, magnetic, ultrasonic
Acceleration
Gyroscopes, Accelerometers
Others
Moisture,
humidity sensor,
speed, mass,
Tilt sensor, force, viscosity
SENSORS ARE ENABLERS OF FUTURE CONNECTED
DEVICES AND INTERNET OF THINGS
Sensor
components
systems
Sensor
applications
Sensor
Individual devices
•
Sensor
•
Printed Circuit
Board
•
Cabling
Combination of device(s)
and IT platform
•
Sensor components
•
Communication /
connectivity
•
Energy supply
•
Additional
functionalities
Sensor system-based
solution
•
Data aggregation,
analytics
•
User interface
•
Control systems
LARGE COMPANIES ARE TESTING AND INVESTING IN
NOVEL SENSOR-ENABLED DEVICES AND SERVICES
Mobile key at
Hilton hotels
Google Glass on
trial at Virgin
Atlantic
Sony SmartWatch
2 trial at Virgin
Atlantic
NOVEL SENSOR SYSTEMS ARE ALREADY ENABLING
INNOVATIVE BUSINESS MODELS
Google nest –
smart thermostat
Telematics
system for car
insurance
Rolls Royce´s Engine
Health Management
powers its model of the
engine as a service, not
a product
COMPANIES SUCH AS PHILIPS ARE STILL SEARCHING FOR
A SUITABLE BUSINESS APPROACH FOR EACH OFFERING
Vital Signs
Camera (pay
for the app)
” Pay per Lux¨ concept
– project with RAU
architectural
hue lux –
Personal Wireless
Lighting (pay for
hardware)
WHERE DOES THE NOORD-BRABANT
SENSORS INDUSTRY STAND?
NOORD-BRABANT’S SENSOR INDUSTRY HAS A
THROUGH-THE-VALUE CHAIN ECOSYSTEM
FUJIFILM!
NXP!
Philips!
Synopsys!
VTEC!
2M Engineering!
Anagear!
Maypa!
Mobeye!
Omniradar!
Proxible!
Sencio!
Sensor Partners!
Sentech!
Smart Photonics!
Sorama!
Unit040!
Xsens!
DevLab!
EIT Labs!
Holst Centre!
Imec!
TU/e Innovation Lab!
TNO!
TU/e COBRA!
Sensor
systems
!
Sensor
components
!
Sensor
applications
!
DCD Europe!
Neways!
Knowledge institutes
!
Intermediaries
!
Sonovation !
Cloud Sensor!
Comoray !
Cavendish Kinetics!
Bruco !
Artbv!
AGFA!
BC Semi !
Boschman !
Axiom IC!
smartsensors.me !
NTS Systems!
Nemo
healthcare !
Ericsson!
Dräger Medical!
dazzletek!
Focal Vision
& Optics !
Beltech !
Wellinq !
Vitelec !
Vahlkamp !
TU / e!
VDL FLOW!
DAF-Paccar!
Chess!
Sioux!
Nanolab!
BOM!
Brainport
Industries!
High Tech NL!
Kamer van
Koophandel!
Brainport
Development!
Photonics NL!
Metatronics!
Over 600 companies,
many innovative
players
…WITH A PARTICULARLY STRONG R&D BASE
WORKING ON SENSORS
Knowledge institutes address innovations mainly in the domain of health, agro-industry and
transport.
TNO - Sensor Technology group
TU Eindhoven - Industrial Design department
Holst Center – Wireless Sensors
WHAT ARE THE MAIN CHALLENGES
FACED BY THE SENSOR INDUSTRY?
•
Large volumes are in standard
applications, low cost
•
Global market, sourced to a
limited number of key players
•
Large players are multinationals
such as Omron, Sick and Balluf
•
Most players are SMEs operating
in a niche (apart from NXP,
Dialog)
IN MANY APPLICATIONS, SENSOR TECHNOLOGY IS
A COMMODITY
WE NEED TO BE AT THE FOREFRONT OF NEW
SENSOR TECHNOLOGIES…
A revolution in sensor technology is occurring as companies develop smart
and innovative ways to track data.
Opto-chemical and spectroscopic sensor technology. TNO
Ultra low power (bio)chemical sensors, actuators and signal
Body Area Networks (BANs) open the door to "anytime,
•
Sensors hardware sales will stay
profitable in the short-middle term
•
In the long term, ephemeralisation -
technology becomes less
material,
more software
•
Data generated by networked
devices will be worthless unless they
can be translated into intelligence
•
Alternative revenue streams after
the initial product sale, smart service
…AND CAPTURE NEW ADDED VALUE BEYOND
SENSOR HARDWARE
WHAT IS THE WAY AHEAD FOR
1.
Sensor components
innovation
2.
Sensor system
integration
SMES SHOULD FOLLOW ONE OF THE MAJOR
DEVELOPMENT STRATEGIES
Sensor
© YOIN Management | Bax & Willems 2014
•
Collaboration of R&D and the
industry in an early stage
•
Access to testing and validation
equipment
•
Access to low quantity
production facilities (100 –
100K)
•
Stronger ties between
prototyping and industrialisation
partners
1. SENSOR COMPONENTS INNOVATION
Large
multinational
players
(NXP)
How to get
here?
Not
attractive
Current core
strength of
N-B sensor
industry
High Volume
Low Volume
Low
Price
High
Price
Sensor
•
Need for collaboration with
non-technical experts on the key
specifications
•
Integration of sensors
components in new applications
(including data analytics)
•
Need for user centric approach
•
Early market validation and
testing in user groups
2. SENSOR SYSTEM INTEGRATION INNOVATION
Innova&ve(
technologies(
Market(needs(
New(products(and(
services(
Sensor
HOW CAN NOORD-BRABANT SUPPORT THE
INTERNATIONAL
DEVELOPMENT OF THE
PROPOSED ACTION PLAN FOR THE
NOORD-BRABANT SENSORS INDUSTRY:
Create an attractive environment for establishing and
growing business in sensors / sensor systems
SensorindustriesNL
We advise to focus on three lines of action:
Mobilising &
organising the
sensors community
Attracting
international
customers &
companies
Business case
creation & venturing
ACTION LINE 1: MOBILISING & ORGANISING THE
SENSORS COMMUNITY
Stimulate collaboration and communication between Brabant SMEs
and R&D players within SensorIndustriesNL through:
•
Transdisciplinary sessions with three main elements
Ø
“Vision of the future”– what technologies are being developed in Brabant
Ø
Close-The-Loop : informal meetings to get to know each other
Ø
Matchmaking through definition and joint resolution of key challenges
•
SensorIndustriesNL - website with best practices and showcases of R&D and
SME parties
•
Exploring the use of vouchers for sensor players to start cooperation with local
R&D players and suppliers
•
Creating co-funded projects that mobilise collaboration within the value chain of
ACTION LINE 2: ATTRACTING INTERNATIONAL
CUSTOMERS & COMPANIES
Create new business by getting international players to work with and
in Noord-Brabant:
•
Trade missions of SensorIndustries NL to high-potential regions and
companies
•
Participation in trade missions of other industries related to sensors
•
International sensor workshops in Brabant to connect foreign players to
R&D community
•
Invite technology scouts of major companies to the SensorIndustries NL
ACTION LINE 3: BUSINESS CASE CREATION &
VENTURING
Support new business development and growth of existing sensor
players and innovative sensor start-ups in Brabant:
•
Consultations of sensor players with IoT and big data based specialists
•
Design-driven inspiration sessions / development tracks
•
Sensor-technology hackathons
•
‘Fast track’ connection to investor funds, incubators, coaching
SET UP THE SENSORINDUSTRIES NL PLATFORM
•
Promote the attraction of
the Dutch Brainport region
as an high end enabler for
the international sensor
industry through active
communication strategy and
branding;
•
Support show cases of
individual companies,
international funding
opportunities and projects,
etc.
Mobilise
!
the sensors
community
!
Attract
international
customers
!
Business case
creation & venturing
!
CONTACT
Erik van Oorschot
+31 6 37 44 58 13
YOIN Management
Menno van Rijn
Piotr Zietara
+34 93 476 04 44
