Your Mobile Growth Partner

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Mobile Marketing Agency

www.comboapp.com

completed

projects

happy

clients

worldwide

partners

years of mobile app

market expertise

740

247

240

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Mobile and App Marketing

Companies 2015

TOP

Industry Recognition

App Marketing

Agency 2016

TOP

App Marketing

Agency 2015

TOP

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Marketing Strategy

Development

App Monetization

Consulting

User

Acquisition

UI/UX Design

Services

PR and

Social Media

App Store

Optimization

Our Expertise

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About Us

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Marketing Strategy

In order to make an app successful, you need to see the big picture.

Our professionals will provide you with an all-encompassing

marketing strategy based on the mobile app ecosystem, with focus

at competitive landscape and audience profile.

We take a data driven approach towards creating successful app

launches by developing winning marketing strategies and promoting

your app to the right audiences.

We take pride in:

● Providing market, industry and category research

● Performing competitive analysis

● Segmenting and profiling audiences

● Defining the best times, places and contexts for app launch

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Media sources attribution needs to be done before an app release in

order to solve the mobile measurement problem while using several paid

media sources along with organic installs. With a properly setup

attribution solution, app marketers can track virtually any program or

traffic source and analyze user behavior.

It’s vital to have the strategic picture of media channels planned to be

used during the course of the campaign before selecting analytics

providers and setting up deep-links and custom events for behavioral

tracking.

With increasing usage of TV campaigns and other non-mobile media

marketeers needs to make sure they will be able to identify the

performance of each source and take data driven decisions accordingly.

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User Acquisition

Acquiring high LTV users is at the very foundation of an integrated

app marketing effort.Depending on your campaign goals and

marketing strategy, we will consider using mobile performance ad

networks, social platforms (e.g. Facebook and Twitter), RTB

programmatic buying and direct media placement.

Our high user acquisition strategies include:

● Implementing a soft launch

● Creating high volume burst campaigns

● Targeting specific media in niche markets

● Sustaining long-term campaigns focused on user base growth

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UI/UX consulting

Our team of proficient UI/UX consultants will analyse your

product, draw an outline of your user engagement funnel

and study your behavioral data to identify the list of existing

engagement constraints.

This will allow us to develop an understanding of the

updated roadmap for making positive changes of the app

marketing performance and thus increasing your LTV.

We will prepare a report featuring:

● Extensive actionable recommendations for improvements

● Wireframes and examples of leading and best practices

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Public relations

Let ComboApp boost your product recognition with outreach

through high profile media that cater to your target audiences.

We will engage users with reviews from trusted sources,

relevant forum discussions and social media campaigns.

Our PR and content marketing efforts include:

● Performing outreach to niche audiences

● Developing media reviews across relevant verticals - tech,

business, digital, gaming

● Featuring your app in high profile media outlets

● Engaging potential users via social media channels

(Youtube, Facebook, Twitter, iTunes podcasts)

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App Store Optimization

We’ll help increase organic downloads through a data-driven app

store optimization. This process includes creating a visually

appealing landing page, delivering the right content at the right

time, and writing a search-optimized description aimed at

significantly improving app discoverability.

App store optimizations include:

● Analyzing keywords by frequency and relative weight

● Researching competitor keywords

● Optimizing your set of keywords, app title and app description

● A/B split testing app icon and app store screenshots

● Determining the best traffic sources

● Iterative ASO strategy – release, test, analyze, implement and

plan the next update

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About Us

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www.comboapp.com

Mobile Marketing

Program For Intel

As Intel’s official marketing partner, ComboApp is routinely asked to be a resource for key campaigns. In this particular case, Intel asked ComboApp to run a multifaceted marketing campaign for a select ecosystem of mobile app developers.

The client was looking for optimization of their product for a particular target audience and to create an active user base. The target audiences, parents, were some of the hardest to court, because they are very selective in what apps they choose to use for their families and for themselves.

Challenge

Campaign Results

Up to 300% increase in the number of organic app

downloads through custom marketing campaign

ComboApp was able to exceed pre-defined goals significantly raising awareness of the app, and reach a

300% uplift

in organic downloads. Customized marketing plan for each partner app consisted of:

● Market research and focus group studies

● Wide coverage via media outlets and bloggers

● Social media boost (including Youtube, high-profile iTunes podcasts and forums)

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Trusted mobile growth partner for one of the biggest

US cable providers - Cox Communications

Challenge

Campaign Results

Flare Kids

Cox Communications launched a mobile video content project for children called Flare Kids. This project is a part of the education and entertainment platform focused on kids and teenagers.

Comboapp was selected to provide an evaluation of Flare Kids mobile apps, including:

● Information on a suitable monetization model

● Detailed competitor overview

● Market research

●

Monetization strategy and analysis based on statistical data of

29 competitors

● Detailed parent and child behavior analysis with data on search inquiries and content preferences

● The list of the most desirable

content

for kidsand most requested parental control

features

● Extensive report on app

UI/UX

recommendations along with examples of best practices and wireframes

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MobileSleepDoc

Huge multi-tier marketing push led to dramatic rise

of the brand recognition and increased app usage

Challenge

Campaign Results

Mobile Sleep Doc is an app that is synched with FitBit and is designed to help identify and resolve sleep issues. What makes MSD different: it is the first sleep focused app/wearable technology that has been designed by a medical doctor who specializes in sleep disorders. Comboapp teamed up with board certified sleep specialist Dr. Melissa Lim to evaluate the MobileSleepDoc app and prepare it for launch. Comboapp takes pride in having provided marketing support for this healthcare solution that helps solve a public health problem by enhancing the quality of life of individuals.

In the pre-launch stage we determined the best monetization model and identified key user behavior metrics for the app. App launch was supported by a multi-tier marketing push, website SEO, ASO and massive media outreach.

●

200+ Media hits

including

Yahoo! Finance

, The Business

Journals, WN.com

and many more

●

Outreach to 7,000,000

niche audience through wellness and fitness bloggers who shared their positive experiences from the MobileSleepDoc Pro app

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Video Medicine

Video Medicine is a HIPAA compliant telemedicine app that allows patients to connect with medical specialists using an innovative face-to-face video chat app. This groundbreaking app allows patients to benefit from technologies and make professional healthcare available to all.

ComboApp was proud to establish Video Medicine as the leader in the telemedicine category. After careful product analysis,

ComboApp developed a tailor-made marketing strategy and PR plan.

Challenge

Campaign Results

Omni-channel marketing campaign included:

● App Store optimization followed by website re-design that led to improved click-to-install and install-to-action conversions

● Customized

user behavior tracking system

that provided the ability to attribute search inquiries to in-app user behavior and thus deliver personalized messaging led to outstanding engagement results

● PR campaign resulted in

90+ media hits

in top business and tech media outlets including: USA Today, Re/code, CNBC and ABC News

ComboApp drives 200% increase in user

engagement by analyzing data from custom user

behavior tracking system

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Office Suite

Office Suite - the MOST downloaded office app on

Google Play - partnered with ComboApp to

launch a major iOS release

● Launch and localization of the app in 9 countries, including reviews in Japan, Russia, UK, Germany, China and India in relevant languages

● Reviews on digital media sites with a general outreach to

900,000 readers

● Extensive social media exposure to tech-savvy user community of

over 300,000

across US and UK

● Office Suite reached the highest position in the App Store and became a Google Play editors’ choice award winner

Campaign Results

Agency supported the launch of the iOS version of Office Suite Pro

8 in order to increase the media coverage and number of downloads within the first week of release for select international target markets in Europe and Asia.

We were chosen to manage the following:

● ASO support (localization, creating video on the app’s key benefits)

● Media outreach through popular digital outlets and blogs

● Generating buzz around the app within the mobile marketplace

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Bungee Mummy:

Challenges

Instagram and Facebook ad campaigns exceeded

planned eCPI and led to organic uplift

Client Needs

Campaign Results

After successful launch of the “Bungee Mummy: King’s Escape” mobile game, ComboApp continued to work on its sequel “Bungee Mummy: Challenges”.

The goal was to maximize the volume of app installs while decreasing CPI. Comboapp performed user acquisition test campaign via the following user acquisition channels:

● Instagram ads

● Facebook ads

ComboApp developed and managed the test launch campaign. With the help of constant data analysis and campaign optimization, ComboApp delivered:

● Successful user acquisition campaign with Instagram ads

●

5 times CPI decrease

as a result of 8 week of campaign

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ComboApp, an official marketing partner for SeaWorld Kids’

mobile app developers, evaluated app portfolio and

designed the marketing strategy for app’s launch.

The goal was to reach the U.S. parenting community and

create an active user base within an oversaturated market

.

Challenge

Campaign Results

SeaWorld Kids Apps

A massive PR campaign in Youtube, Facebook,

Pinterest and Parents Blogs led to extensive

exposure in the parents community and increased

overall user acquisitions for SeaWorld

● ASO and variety of creative assets for targeted audience

● User acquisition through mobile networks and Facebook

● Massive PR campaign through Facebook, Youtube

reviews, Pinterest, mobile networks etc.

● High profile iTunes podcasts included Kids Friday

● 200,000+ outreach through promotional Parent

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Good2Go

The massive PR efforts resulted in over 20,000

downloads within the first week of app release

Good2Go app was designed to address the sensitive subject of sexual consent among college-aged individuals in US.

ComboApp supported the app release and ensured that the media coverage generated a significant number of downloads within the first week of release.

Media list consisted of 400 targets, including top-tier national digital outlets, college related lifestyle publications and business/tech publications

Media collateral included a core value statement, pitch and talking

The media outreach addressed an important social issue and spread awareness of the importance of personal safety. ComboApp was able to secure a significant amount of media coverage - the app was featured in hundreds of media outlets.

●

200+

Articles released

in The Telegraph,

Cosmopolitan

and many more

● Television features included:

Today Show, MSNBC, The

Doctors

and more.

●

20,000+ downloads

during the first launch week

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www.comboapp.com Scaling the success of its world-famous tv-show “Dance Moms”,

Abby Lee Dance Company launched a mobile app. The main challenge for the Abby Lee Dance Secrets app was to reach its niche audience.

Comboapp provided a detailed analytics report with a set of effective marketing recommendations including:

● Campaign promotion analysis

● Media channels performance research

● UI/UX recommendations

● User acquisition source evaluation

App reached

100,000 installs

in the first

10 days

after launch. Solution was based on:

● Defining the most profitable UA sources for

active user base

growth

and factors for improving

organic traffic

volumes

● Conducting an app users’ survey and analyzing user engagement metrics to increase retention rate

● Determining key

UX design

issues and suggesting a set of improvements

● Creating

conversion splits

(CVR) by media sources

Challenge

Campaign Results

Extensive app performance research and

analytic support

Abby Lee

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Dressbox

Fashion & Innovations LLС asked Comboapp to ensure a successful global market launch of its Dressbox app and its subsequent promotion. The main challenge was to complete a thorough market analysis in order to define the primary countries for app launch and to evaluate its current app version.

Today, Comboapp continues to support the Dressbox app with localization services for selected markets. We also provide consulting, and help set up analytics services for tracking marketing activity, including offline, PR, SMM and UA.

Comboapp provided a global and detailed analysis of more than 30 countries’ markets. The final report included:

● Market analysis from the perspective of regional features and app launch potential

● Competitor analysis, their features and marketing strategies

● Target audience analysis, their behavior, needs and consumption habits

Based on this report, Comboapp suggested countries with best potential for Dressbox app launch.

Challenge

Campaign Results

Successful global app launch in selected

markets based on comprehensive research and

customer data analysis leadership

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About Us

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Let’s get straight to the point

full staff capable of delivering

all services

in-house

data driven approach

for choosing media strategy

and evaluating performance

global and local markets experience

— expertise in scaling app

user bases and developing growth strategies

Internal Innovation Lab:

producing in-house software solutions

for advanced acquisition campaign management and data analysis

In-depth understanding of mobile, digital and offline media and ability

to develop and manage

multi-platform, omni-channel projects

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