TWO-YEAR MASTER OF ARTS (MA) DEGREE PROGRAMS DESIGN AND TECHNOLOGICAL ARTS VISUAL AND INNOVATION DESIGN MULTIMEDIA SPACES DESIGN AND TECHNOLOGIES FILM

VISUAL AND INNOVATION DESIGN MULTIMEDIA SPACES DESIGN AND TECHNOLOGIES FILM ARTS SCENOGRAPHY COMPUTER ANIMATION AND SPECIAL EFFECTS DESIGN AND TECHNOLOGICAL ARTS TWO-YEAR MASTER OF ARTS (MA) DEGREE PROGRAMS

2 3 COURSES ACADEMIC COURSES OPEN COURSES POSTGRADUATE (MA) UNDERGRADUATE (BA) Graphic Design Photography Graphic Arts Decoration Animation Set Design Design Sculpture Cinema Painting

RUFA is an Academy of Fine Arts legally recognised by the Ministry of Education, Universities, and Research. Its Undergraduate (BA) and Postgraduate (MA) Degree Programs are equivalent to university degrees. Since its inception RUFA has been growing steadily, preparing thousands of students and making them ready to attain the perfect combination of passion and

profession in the fields of art, design and communication. As well as advanced learning guided by a teaching body of academics, artists, and professionals, RUFA students are constantly encouraged to stay up to date. An intensive annual programme of meetings and seminars with tutors and personalities who are prominent in the various fields of creative expression provides

RUFA:

People, data,

and hard facts.

4

locations

24

programs

99

tutors

students

27

visiting

professors

during the 2012/2013 academic year divided between Undergraduate, Postgraduate, Academic

Masters, open courses, professional programs

Via Benaco, 2

Via Benaco, 12 Via Lariana, 8

Via Taro, 14

opportunities for the exchanges of views and knowledge that are necessary to enrich the curriculum and make it complete. Additionally, during the three-year Bachelor of Arts and two–year Master of Arts (MA) Degree Programs, Academic Courses, students undergo periods of training at the Academy’s partner companies. Right from the beginning, this fundamentally important experience at RUFA enables them to measure themselves against the challenges and opportunities of the world of work. The programs offered are divided into different cycles of study and training that are tailored to the educational and logistical needs of each student. The classes take place in the classrooms of the Academy and at the Academy’s own workshops, located close to the main building in the heart of Rome.

5.383

140

partner companies

87 131 178 181 240 290 327 333 429 362 360 465 421 469 475 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 635 2014

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multimedia for cultural heritage

d es ig n m et h o d o lo g y lig_h tin g d es ig_n m u ltimedia inst

allation s b as_ic s of co m p_u te r d es ig_n ex_h ib iti_o n & in te rio r d esi g_n fe at_u re s o f a rc_h ite ct_u re & u rb an d es_ig n te ch_ni ca l d ra_w in g _& p ro_je ct _d es_ig n ar ch ite ct_ur al _dr aw in g: _st yle s & d eco r de sig n 1_{, 2} , & 3 vi rtu al _ar ch ite ct_ur e in_{terior desi} gn th eo_ry o f p erc ep tio n a nd p_sy ch olo_gy o f fo_rm te_ch niq ue s o f c_on temporar y s_cu lp_tu re _a rts scu lpt ure te_ch niq ue_s sp eci_{al g} rap hic _tech nique s scul ptu re t ech niq_ue s & te_ch no log_ies pa inti_ng te_ch niq ues & t ech_no log_ies dec_ora tio n te chn_iqu es & tec_hn olo gie_s engr avin g te_chn iqu es 1 & 2 exp_erimenta l pla te e_ngra ving tec_hniq ues socio_logy of c onte_mpo rary _art sculp_ture 1, 2, & ₃ psych_ology of pe_rcept ion desig n of a_{rtistic sett} ings painting 1, 2, & 3 sculpturepainting studio _studio

graphic art studio

decoration studioiconography & anatomical drawing

graphic arts

phenomenology of contemporary art aesthetics of visual arts

economics & the art market drawing

decoration

electronic

& digital art

digital a pplications

for visual arts anatom ical art 1 & 2 3d digital anima tion tech niques 2d com positi ng tools 3d dig ital anim ation tools histo ry of anim ated f ilm motion grap hics spec ial ef fects anim atio n dr awin g cha ract er anim atio n anim atio n art h isto ry: a rtist ic sty les & context 1,2,3 englis h fo r art istic com mun icat ion engl ish basi cs o f com pute r sc ienc e tech nolo gy & m ater ials for set desi gn his tory of the perf orming art s 1-2 arch itec tura l rep rese nta tion of stagi ng spac e tele visi on s et d esign thea tre set des ign film set des ign set des ign 1,2 & 3 set con stru ctio n 1 & 2 co stu me des ign a rch it ec tu ral m o d el -m ak in g se t d es ig n s tu d io lig h tin_{g sy} st em co st_u m es fo r p er_fo rm in g a rt_s sket ch in_g w eb d es_ig n a n_d u se r e xp er_ie n ce w eb d es_ig n 1 & 2 vis_u al _de sig_n gr_ap h ic _d es_ig n h ist_or y & cr itic ism his_to ry _o f p rin tin g & publishin g his_to ry _o f d ra_w in g & g ra phi c a rts m ultime dia sy ste_m s d es_ig n pa ck ag e d es_ig n & new m at eri_als un co nv en tional ma rk eti_ng in_te ra ctio n d es_ig n inf orm atio n d esi_gn computer graphi cs gra_ph ic d esig n 1, _2, & 3 fea ture s o_{f p} ub lica_tio n d esig_n art _pub lish_ing eco

nom_{ics & the ar} t m ark_et roya lties com mun_ication law & d igital la w copy writin_g adver_tising com munic_ation multim edia co_mmun ication comput_{er grap} hics brand design & dynam ic identity advertising video editing film-making theory & tech_nique mass media theory & method

audiovisual theory

shooting techniques editing techniques audiovisual docu

mentation techniques

history of ph otography history of cinema & v ideo 1 & 2 history of new med ia sound d esign scriptw riting organi zation & dire ction o f actor s direct ion 1 & 2 photohgraph y phen omen ology of th e ima ge featu res of vide o pro ducti on digita l imag e pro cessin g cinem atog raph y digi tal v ideo film -mak ing type s of art mat eria ls theo ry & prac tice of pe rspecti ve d rawi ng digi tal t echn olog ies & a pplic atio ns tech nolo gy o f m aterial s 3d d igit al m odel ling tech niqu es histo ry o f co nte mpo rary arc hitec ture his tory of desi gn inte ract ive syst em s mu ltim edia dir ecti on des ign of the mu ltim edi a sp aces pro duct de sig n 1, 2, & 3 mul ti med ia ente rtai n men t p roce sses & t ech n iqu es mu lt is ens o ry pe rceptio n VIS UAL AR TS ANIMA TION BASI CS S CEN OGR APHY G RA PH IC _DE SIG_N PHOTOGRAPH_Y AND CINEMA DESIGN

RUFA: a creative hub.

Master of Arts (MA) Degree Programs.

Relevant professions.

The Master of Arts (MA) Degree Programs at RUFA have a duration of two years (120 credits) and were created to give young people specific skills and knowledge in the fields of art, communication, and design that respond to the expectations of the new artistic and cultural context. This qualifies RUFA as a creative centre of excellence where individual high-quality programs provide an historical and theoretical perspective along with operative methodological guidance, continuously updated in relation to the skills required by the new professions. Students are enabled to attain optimal learning objectives by working on a daily basis side by side with their tutors, who are always available to resolve any problems arising from the program. The organisational formula of these two-year program interweaves classroom learning with a period of training by public and private bodies, thereby interconnecting educational work with professional experience.

Professional and Training Connection.

The educational offer is based on practical, concrete study programmes strongly aimed at linking the student to the reality and needs of the world of work. This fundamentally important objective is attained by employing tutors who are professionally active in

the disciplines they teach and who are brought in to form and guide the students towards a tangible professional career.

Practical experience.

The Master of Arts (MA) Degree Programs give students the opportunity to gain practical experience both inside and outside the Academy by putting them in close contact with the world of the professions. Accompanied and supported by their tutors, the students are given valuable opportunities to participate as designers, assistants, producers, makers, and organisers in training workshops, seminars, internships, interdisciplinary projects,

exhibitions, conferences, competitions, and events. The teaching offer is divided into the different programs as follows: Design and Technologies of the Multimedia Space / Visual and Innovation Design / Computer Animation and Special Effects / Film Arts / Scenography / Sculpture / Painting / Graphic Arts / Decoration. All graduates and students holding a Diploma in Fine Arts can access these courses. The Master of Arts Degree is awarded upon obtaining at least 120 credits and is equivalent to a University Master Degree.

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The two-year RUFA Master of Arts Degree Program in Visual and Innovation Design provides advanced creative training that launches the designer beyond the limitations of traditional graphic design techniques. It positions the student at the centre of communication design and enables them to master the areas of visual design, advertising, and the extremely diversified world of multimedia design. Using visioning, design, and multimedia skills, the student is trained to be a Visual Designer who knows how to be a problem-solver in the world of contemporary communication and has the ability to combine the creative role with that of the technological expert and the strategic designer. The didactic and practical approach of the course is fully

focussed on the relationships between design techniques and innovation, via interaction between traditional media and the digital revolution. The training of the Visual Designer on this course includes acquiring solid understanding of the psychological, cognitive, and perceptive mechanisms that generate communication. Future work opportunities range from the traditional fields of communication (graphic design, advertising design, institutional communication design, product design, new packaging materials, exhibition and trade fair design) to the new frontiers of multimedia (digital publishing, interaction design, dynamic brand and identity, motion graphics, sound design, user experience, information and interface design).

Visual

and Innovation

Design

Directing communication

project design.

ADVERTISING

adv

advertising photography copy writing brand design 2D compositing psychology of perception history of graphic design english for designers VISUAL DESIGN

vsd

MULTIMEDIA

mlm

packaging exhibition & interior design user experience multimedia systems design multimedia installations sound design interaction design information design web design unconventional communication art direction 3D digital animation

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Multimedia and advanced technologies have become fundamentally important in the design and scene-setting of contemporary spaces. The areas covered by the RUFA Master of Arts Degree Program in Multimedia Space Design and Technologies range from improving the quality of urban spaces to creating settings for sporting and cultural events in large public spaces, and from the expressive animation of shopping malls to the design of advanced retail. This gives students the methodological skills needed for identifying the role of multimedia technologies, and the most effective ways of understanding the requirements and functions of indoor

and outdoor built spaces in relation both to functional requirements and the environmental conditions of each individual project. The program prepares them for a career as specialist designers and technicians in the fields of the arts, live design, interior design, multimedia communication and installations, and lighting scenography; as image designers for multimedia theatre performances, cinema, and television; and in the new professions associated with the most advanced interior design as it applies to retail, exhibitions, boat design, and home automation.

Multimedia

Spaces Design

and Technologies

Creating space

for multimedia.

DEFINITION AND

COMPONENTS OF THE PROBLEM identifying the functional and technical components

D

CP

MATERIALS AND TECHNOLOGIES - EXPERIMENTATION

developing technical solutions

MT

EXP

CREATIVITY defining the design concept

C

MODELS

modelling and simulating the design solutions

M

VERIFICATION prototyping

V

CONSTRUCTION DRAWINGS AND SOLUTION

preparing the technical drawings

CD

S

PROBLEM the purpose and meaning of the multimedia project

P

COLLECTING AND ANALYSING THE DATA documenting the cultural and technological aspects of the project

C

AD

COMMUNICATING THE PROJECT techniques for visualising the multimedia project

CO

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The RUFA Master of Arts Degree Program in Film Arts identifies and trains young filmmakers, beginning from a solid historical and cultural preparation and giving them the ability to speak all the languages and use all the tools of contemporary film arts so that they can tell their own stories, communicate their own visions, and unveil their own cultural sensibility.

The program takes their technical knowledge to a new, deeper level and shapes them to think as designers, able to manage their personal creativity in a formal, structured way that places it within the universal language of film arts. Students completing the course will be tomorrow’s young filmmakers, enabled to enter the world of work as fully formed specialists filled with talent, culture, and craft who know how to express themselves professionally as the new future directors of Italian cinema. The young filmmaker leaving RUFA

possesses mastery of all the available technological means and is able to immediately begin producing audiovisual projects in every sector of the entertainment and information industry: advertising, video art, documentaries, television, and the web. To strengthen their education and training, students are also given access to innumerable opportunities for internships, seminars, student collaborations, participation in experimental projects, and periods of final training with film production houses.

Film Arts

The power

of narration.

architectural representation of the staging space exhibits and the design

of environments

SOCIOLOGY OF CONTEMPORARY ART HISTORY OF THE PERFORMING ARTS

styles & decor 3D modelling

architecture and urbanism CINEMA PHOTOGRAPHY ENGLISH LANGUAGE lighting systems set construction perspective costume for performing arts THEATRE art materials for scenography TELEVISION modelmaking virtual scenography 12 13

Scenography

Designing space

around action.

The RUFA Master of Arts Degree Program in Scenography turns out specialised professionals who have a solid basis of academic learning in the fields of art, design, set design, and the theatre. It trains them to imagine the three-dimensional space around the theatrical narrative, with a practical and flexible outlook that can identify depth and beauty, knows how to recreate it, and can also do much more. Scenography is the noble art of setting a scene: the technique of designing space and light that surrounds the action on stage, the narration, and its imaginary world. As a professional

who has a fundamentally important role to play in all types of performing arts from the theatre to opera, film, television, concerts, exhibitions, and other performances, the Scenographer is a designer and creator who works with lights, materials, fabrics, architecture, carpentry, 3D modelling, furniture, finishes, decorations, and costumes. Learning to become a Scenographer opens up a wide range of future work opportunities that range from the performing arts world to the profession of artistic and creative director for every type of staged event, or as an interior designer and decorator.

PORTFOLIO

EXPERIENCE

THEORY

PRACTICE

Computer graphics Visualisation & drawing 2D/3D character animation

Intros & openings Videoclips Special effects sequences Animated short films 3D modelling, texturing, and lighting Shooting & editing techniques

TEACHING BY

DESIGNING

PROFESSIONAL

TUTORS

History of the cinema Concept design

Screenwriting & film language Direction & storyboarding

MOTION

GRAPHICS

Creative director Director Motion director

ANIMATION

FILM

Animator Animation director Character designer

SPECIAL EFFECTS

Special effects supervisor Technical director

Compositor

Film Arts Degree

RELEVANT

PROFESSIONS

Compositing with Nuke & After Effects

Computer Animation

and Special Effects

Creating movement

by enhancing reality.

The RUFA Master of Arts Degree Program in Computer Animation and Special Effects gives students advanced tuition in art and design. Dominated by digital techniques and using enhanced working by hand whilst acquiring cultural knowledge and using their creative skills, it readies them to meet the new demand for Computer Animation and Special Effects Designers in the cinema, television, audio-visual productions, and the web. Tuition in the Computer Animation and Special Effects Program is based on theoretical and practical studies that give students the ability to immediately begin designing and implementing

their own animated productions. Computer animation and special effects are part of the creative and operative resources normally used today to create motion, action, and narration, and there is an extremely high demand in the world of audiovisual production for professionals who are able to create computer animations and special effects. Since the technological resources used to create these effects and animations are constantly and continuously updated, and the technologically processed image is now an essential element of creativity, a designer with the ability to retain mastery of digital special effects and animation is assured of a pathway to professional success in the world of 3D animation and motion graphics for cinema, television, video games,

and advertising. ₁₄

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RUFA, instructions for use.

Personalised meetings for students

These are orientation meetings that help the student to identify which pathway of studies best suits their inclinations by specifically assessing their attitudes, motivations, and future career opportunities.

RUFA NEWS

Periodic newsletters and the website make sure that students are kept informed about RUFA’s full calendar of debates, exhibitions, events, presentations, meetings, and workshops. By actively participating in these initiatives, students can create synergies between themselves and their tutors.

LAZIODISU study grants

RUFA students can compete on a basis of merit and income level for study grants and the other services provided by the Agency for Entitlement to University Studies for Lazio (LAZIODISU - Roma1).

RUFA Library

The RUFA Library is part of the National Library Service. Students are supported by qualified library staff who assist with consultation, borrowing books, finding journals and theses, using audiovisual equipment, carrying out research, and investigating particular topics.

RUFA Factory

RUFA Factory is a permanent workshop where artists, designers, theorists, and clients all work together in an atmosphere of experimentation and innovation, to develop ideas and tendencies that create new didactic areas which may then become part of the teaching within the Academy.

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Internships and placements An Internships and Placements Office is at the disposal of all students. This identifies the most suitable opportunities by relating the skills of the individual student to offers of internships and work opportunities with Italian and foreign companies.

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Reductions and RUFA study grants

Each year a competitive award scheme

is published that makes available a restricted number of study grants which partly cover enrolment fees. These give a 5% discount to students who pay a full year of fees no later than 30th November.

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The tutors at RUFA

The RUFA tutor guides and assists students in their progress along their chosen pathway of studies, helping them to overcome any obstacles that might arise. After the student has graduated from the course, the tutor continues to advise them on how to successfully enter the world of work.

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Erasmus +

Erasmus + is the European Union programme that enables any EU university student to benefit from an Erasmus grant and attend one or more other EU universities, following a similar cycle

of studies to that at RUFA, for up to 12 months.

Escuela de Arte y Superior de Diseño de Zamora

Escola d’Art i Superior de Disseny de les Illes Balears Palma de Mallorca

Escuela de Arte y Superior de Diseño Gran Canaria Las Palmas de Gran Canaria

Birmingham Institute of Art and Design

RUFA Rome University of Fine Arts

Vilnius Academy of Arts

National College of Art and Design - Dublin

University College of Ghent – Schoof Arts and Conservatory – Ghent

The Royal Danish Academy of Fine Arts School of Visual Arts - Copenhagen

New Bulgarian University - Sofia

Marmara University - Istanbul Escola d’Art i Superior de Disseny de Valencia

Universidad Francisco de Vitoria - Madrid

University of Warmia and Mazuri – Olsztyn

Jan Kochanowski University in Kielce

Universidad del Pais Vasco – Bilbao

Universidade de Lisboa Faculdade de Belas-Artes Lisbona

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The Erasmus + Programme

Erasmus + encourages students to learn about and understand the culture of the host country, encouraging a sense of integration between students from different countries.

For further information, contact the Erasmus Office: Email: [email protected]

Skype: rufa.erasmus _{Most of the illustrations in this publication}

are taken from projects by RUFA students and tutors. Our thanks to Studio Azzurro and StudioAira for kindly permitting the use of their images.

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Academy of Art and Design - Tsinghua University (Cina)

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Annunziata & Terzi

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Architectural Consulting (Praga)

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Arthemisia Group

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Camera dei Deputati

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Central Academy of Fine Arts

(Cina)

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China Academy of Art di Hangzhou (Cina)

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Crestron

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CRM - Centro Ricerche Musicali

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D.T.S. Lighting

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Erco

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Eta Beta

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MAXXI – Museo Nazionale delle Arti del XXI secolo

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Ministero dell’Interno

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Ministero per i Beni

e le Attività Culturali

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Roma Design +

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Sapienza – Università di Roma

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Società Dante Alighieri

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Spotlight

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Studio Aira

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Studio Azzurro

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Studio Castelli

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Università degli studi “Roma Tre”

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Vertigo Design

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Virtual Lab

Partners

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Fandango

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FAO

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Gagosian Gallery

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GNAM – Galleria Nazionale d’Arte Moderna e Contemporanea

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iGUZZINI

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Istituto Bulgaro di Cultura

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Istituto Nazionale per la Grafica

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KDU – University College di Kuala

Lumpur (Malesia)

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Jilin Animation Institute

(Changchun - Cina)

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MACRO – Museo d’Arte

Contemporanea di Roma

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Martin Professional

During the past few years RUFA has created and implemented important courses, internships, projects, and cultural initiatives thanks to its collaboration with well-known public and private institutional actors, including:

VISUAL AND INNOVATION DESIGN MULTIMEDIA SPACES DESIGN AND TECHNOLOGIES FILM

ARTS COMPUTER ANIMATION

AND SPECIAL EFFECTS SCENOGRAPHY

PAINTING

SCULPTURE DECORATION GRAPHIC ARTS

RUFA is an Academy of Fine Arts legally recognised by the Ministry of Education, Universities, and Research

Visual Arts

Design and technological arts

Via Benaco, 2 - 00199 Rome tel/fax +39.06.85865917 [email protected] www.unirufa.it P.zza Verbano Via Benaco, 12 Via Benaco, 2 Via Lariana, 8 Via Taro, 14

All RUFA courses are held in Rome at the four locations of the Academy