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Data Center Advantages

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(1)

Architecting Data Center Agility

Johna Till Johnson

(2)

Agenda

‹

About Nemertes

‹

What is Data Center Agility?

‹

Adoption Trends the Sourcing Spectrum & Success Correlations

‹

Adoption Trends, the Sourcing Spectrum, & Success Correlations

‹

Technology Trends and Roadmap

‹

‹

Business Trends

(3)

About Nemertes

‹

Analyze business value of

emerging technologies

‹

Advise Fortune 100-2,000

b i

iti l

IT t t i

businesses on critical IT strategies

‹

Benchmark reality

h 2,500+ IT executives share strategies, costs, vendor satisfaction.

‹

A l

h

1 30

‹

Analysts have 17-30 years

experience, including operational

‹

F

d d 2002

(4)
(5)

Abstract Data-Center Model

Data Center

Power + Data in

Power + Data in

Services (+ heat!) out

Data Center

(6)

Agile Data Center

Id i b d

Getting through

Virtualization servers Identity-based security

Getting through

the box faster

Blade servers

Optimized communications Blade servers

More storage! Autonomous management!

Request

Fulfillment

g Virtual Desktops Desktops Green!

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(8)

Data Center—2000s and Beyond

Before 2000

‹Complex layered purpose built

2000 and Beyond

‹ Consolidated

‹Complex, layered, purpose-built

‹Application silos ‹Manual ‹ Virtualized ‹ Optimized ‹Manual Which Meant ‹ Automated Which Means

‹Inflexible and slow to change

‹Over-provisioned (under-utilized)

Which Means

‹ Flexible (technology)

‹ Agile (business)

‹Inefficient and wasteful

‹Power-hungry g ( ) ‹ Multi-purpose/adaptable ‹ On-demand ‹Over-cooled ‹Out of capacity ‹ Efficient ‹ Low power

(9)

Data Center: Key Trends

‹ Outsourcing: more than half (53.2% ) use hosting or co-lo, either in addition to (36.2%) or instead of (17%) owned facilities.

‹ Success correlates most highly with using a mixed (owned plus co-lo) solution.

‹ Power and HVAC: Most (59%) have some form of HVAC or power challenges.

‹ Vi t li ti Sl i i iti

‹ Virtualization: Slowing server acquisition

h 30% projecting declining number of servers this year.

h Benefits: Power, Cooling, Hardware, Space conservation

‹ Typical virtualization host: more RAM more CPUs

‹ Typical virtualization host: more RAM, more CPUs

‹ Storage Growth continues Unabated

h FC is king now,through 2010, through 2011g , g , g

h ISCSI on the rise, especially among smaller and more aggressive companies.

h FCOE: Less than 2% penetration in the next 2 years.

‹ 10G: Gaining Momentum

‹ 10G: Gaining Momentum

h Half use it in the core, or plan to in the next 2 years.

(10)

The Sourcing Spectrum

BYODC Colocation Managed Hosting IaaS PaaS SaaS

Application Operating System Middleware IT Physical I f t t Virtual Infrastructure Physical Hardware Infrastructure Data Center Environment

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Data Center: Age of Youngest Data Centers

Average

is 8

is 8

Years

(14)

Data Center: Age of Oldest Data Centers

Average

is 18

is 18

Years

(15)
(16)

Data Center: DC-Branch Bandwidth (2009)

Data Center Connectivity

(2009) Average Bandwidth (Mbit/s) Median Bandwidth (Mbit/s)

Bandwidth Coming In 3400.0 51.5

Datacenter to Datacenter 1753 8 300 0 Datacenter to Datacenter

Bandwidth 1753.8 300.0

(17)

10G Adoption in the Data Center

18.5% 15.1% 34.4% 5.6% 9 3% 5.7% 15.1% 4.9% 9.8%

2009

2010

9.3%

2010

No Plans

50.8%

No Plans

66.7% 64.2%

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Success Correlates With…

‹ Some (but not total) outsourcing: Success correlates most highly with using a mixed (owned plus co-lo) solution

‹ Use of multiple carriers to provide WAN bandwidth

‹ NOT l i i t

‹ NOT leasing equipment

‹ Having an “aggressive” IT culture (more likely to have enough power) (more likely to have enough power)

(22)

Outsourcing Adoption

Data Center Outsourcing Adoption

Leasing Colocation Managed Hosting

SaaS Cloud (PaaS & IaaS)

2009

12%

29%

23%

60%

< 1%

‹ Greatest data center success correlates to owning data center and outsourcing

‹

(23)
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Technology Architecture & Evolution

Management

SLM

Virtualized OS and Applications

Sec

u

Virtualization Mgmt

Resilient Storage and Computing Hardware

urity

El t Provisioning

Dynamic Network Infrastructure

Intelligent Power and Cooling

Element Mgmt

Intelligent Power and Cooling

(25)

Enabling Technologies

Technology Lowers

Cost Increases Capacity Improves Agility Adds Reliability Supports Sustainability

Multi-core CPUs

10 Gig Ethernet

10 Gig Ethernet

Storage over Ethernet

Intelligent power

Environmental sensors

Environmental sensors

Optimized cooling

Asset and capacity

planning software

H t h

(26)

Technology Outlook

Storage consolidation

Network consolidation Environmental sensors 10 Gig Enet

Multicores Autonomic facilities

2012 2011 2013 2014+ 2010 I li In-rack cooling Virtualization Power metering In-row cooling Server pool

(27)

Business-Driver Priorities

Cheaper

Better

Faster

‹ In a recession, CHEAPER > faster, better

‹ In a period of modest growth, BETTER > cheaper, fasterp g , p ,

(28)

The Business Problem

‹ Balance cheaper (today) with better (tomorrow)

(29)

Is Outsourcing the Answer?

Expertise?

Risk?

Time?

Geography?

g p y

Performance?

Investment?

Performance?

Solution

Investment?

Solution

(30)
(31)

Data-Center Hosting Selection Criteria

‹Location (geography)

‹Risk: Security (physical, environmental)

‹Risk: Compliance, and privacy policy of h t t / i host country/region ‹Tier (I-IV) ‹M t biliti ‹Management capabilities ‹Expansion capabilities ‹P i it t t ‹Proximity to nets

‹Pricing – space, power, bits

‹G / t i bl t t

‹Green/sustainable strategy

(32)

Don’t Forget—Get Help!

Selected Vendors

APC APC Bruns-Pak Constantin Walsh-Lowe LLC Constantin Walsh Lowe LLC

CS Technology Inc.

Hewlett Packard Data Center Services IBM Corp. Layer 1 Design Liebert Nemertes NetStructures Inc. Seda Engineering

(33)

Business Case: Data Center Consolidation

‹

Global financial services company

with 52 data centers globally and

g

y

endemic power, space, cooling

problems!

‹

So built 3 new DCs

(US EMEA APAC)

‹

So, built 3 new DCs

(US, EMEA, APAC)

‹

Virtualized servers, centralized

storage, used WAN optimization

‹

Hot zones with targeted cooling

‹

Power designed to 75W/ft

2

(using

l

th 50)

li d i

d t

“Best thing we ever did! It met all

our needs: capacity, reliability,

flexibility It really set us up to take

less than 50); cooling designed to

150W/ft

2

‹

Now measure power at wall PDU

flexibility. It really set us up to take

advantage of the technologies now

available.” – Senior VP for IT

‹

Now measure power at wall, PDU,

power strip, track PUE – now 1.63

(34)

What Should You Be Doing?

Urgent: Act Now

Technology has become mainstream. R&D for predecessor technology has dried up.

Urgent: Act Now

Competitors will gain advantage.

Short-Term Plans

Technology is becoming mainstream. Business benefit too large to ignore. Implement within 1 year.

Long-Term Plans

Technology can provide some benefits. Some may be too new for business d ti I l t i 1 3

adoption. Implement in 1-3 years Technology is relevant for certain

Specific Needs

companies. Implementation is case-by-case, depending on industry or size.

(35)

What Should You Be Doing?

Urgent: Act Now

Power metering, multicore computing, server consolidation, server virtualization,

Urgent: Act Now

services subnet, Gig Enet

Short-Term Plans

Storage consolidation, storage networking, storage virtualization, in-row or overhead cooling, asset & capacity mgt

Long-Term Plans

Autonomic facilities, sustainability strategy, in-chassis cooling

Hosted data centers, IaaS, specialty

Specific Needs

consulting/engineering firms, cloud computing, in-rack or in-chassis cooling

(36)

Thank You

Johna Till Johnson

References

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