A Vision for Storage Simplicity in the New Style of IT

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HP Converged Storage:

A Vision for Storage Simplicity

in the New Style of IT

Ermo Seikku

[email protected]

Senior Presales Consultant, Storage

HP FINLAND and BALTICS

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Complexity is standing in the way…

2005

2015

2020

40ZB

2010

2017

8.5ZB

2.8ZB

1.2ZB

0.1ZB

• Data Explosion:

Volume, Velocity, Variety

• Technology Choices:

Flash, Compaction, Software-defined

• Fragmented Complexity:

Multiple Storage Silos

On-demand IT

infrastructure

to increase agility and

profitability

(3)

Transform

to a hybrid

infrastructure

Enable

workplace

productivity

Empower

the data-driven

organization

Protect

your digital

enterprise

Storage questions get more complicated in a rapidly changing world

Entry?

Midrange?

High-End?

Block?

File?

Object?

Flash?

Software-Defined?

Converged?

Hyper-Converged?

On-Prem?

Cloud?

Hybrid?

Packaged?

Open

Source?

(4)

Choosing vendor gets more complicated in a rapidly changing world

(5)

Highend

Array

Midrange

Array

Entry

Array

FLASH

xLC

FLASH

NAND

Virtualization

SAN

High perf

SDS

Entry SDS

Entry backup

Appliace

Highend backup

Appliace

Scale-out

Software defined

backup Appliance

VMware

Mngmt

Storage

Array

Mngmt

Storage

Env

Mngmt

Unified

Infra

Mngmt

Fragmented complexity leads to inefficient Data Centers

Systemic gaps in legacy storage

• Complex:

16+ disconnected platforms

to meet needs. No interoperability.

• Rigid:

Manual ‘hardware-defined’

allocation of resources by workload

• Isolated:

Inability to intelligently search

or move data between silos

• Expensive:

<30% utilization, increasing

CapEx and OpEx at odds with flat budgets

(6)

Highend

Array

Midrange

Array

Entry

Array

FLASH

xLC

FLASH

NAND

Virtualization

SAN

High perf

SDS

Entry SDS

Entry backup

Appliace

Highend backup

Appliace

Scale-out

Software defined

backup Appliance

VMware

Mngmt

Storage

Array

Mngmt

Storage

Env

Mngmt

Unified

Infra

Mngmt

HP Converged Storage Vision is Simplicity

through Polymorphic Architectures

Polymorphic

ONE that exists in MANY

forms, shapes, & sizes

Simplicity of

one approach to

Training

Management

Interoperability

Replication

HP 3PAR StoreServ

ONE

flash optimized storage system architecture with Block, File, and Object-access

HP StoreVirtual VSA

ONE

hypervisor agnostic, software-defined architecture with Block,

File, and Object-access

HP StoreOnce Backup

ONE

converged backup and retention architecture for application managed protection

HP OneView Converged Management

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HP Converged Storage:

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Simplicity requires choice without compromise

How can you get the best of all worlds?

Want to boost

Service Levels

with

flash-optimized tier-1 storage or lower

Cost

by

leveraging shared and commodity hardware?

Cost

Optimized

SLA

Optimized

The answer is that you need both…

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Flexible

Scaling

Fixed

Scaling

Is scaling in

Fixed

building blocks for speed of

deployment sufficient or must you retain the ability

to grow

Flexibly

to maintain efficient utilization?

Simplicity requires choice without compromise

How can you get the best of all worlds?

The answer is that you need both…

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The secret of simplicity comes from

Polymorphic Storage Architectures

Simplicity

• Training

• Management

• Interoperability

• Replication

POLYMORPHIC

ONE that exists in MANY forms, shapes, & sizes

Cost

Fixed

Flex

SLA

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Core platforms built on top of

Polymorphic Storage Architectures

Service-Refined

3PAR

StoreServ

Fixed

Cost

Flex

SLA

Software-Defined

StoreVirtual

VSA/4000

Polymorphic Storage Architectures for SLA or Cost Optimization

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Cost

Flex

SLA

Available as

Converged Infrastructure solutions

Service-Refined

3PAR

StoreServ

Converged System

CS700/CS500

(3PAR)

Hyper-Converged

CS200-HC

StoreVirtual

Software-Defined

StoreVirtual

VSA/4000

Converged Infrastructure Solutions for time to value

Integrated converged systems and hyper-converged appliances

Polymorphic Storage Architectures for SLA or Cost Optimization

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Cost

Fixed

Flex

SLA

That share

Federated Data Services

Service-Refined

3PAR

StoreServ

Converged System

CS700/CS500

(3PAR)

Hyper-Converged

CS200-HC

StoreVirtual

Software-Defined

StoreVirtual

VSA/4000

Converged Infrastructure Solutions for time to value

Integrated converged systems and hyper-converged appliances

Polymorphic Storage Architectures for SLA or Cost Optimization

3PAR StoreServ for SLAs. StoreVirtual based on standard servers for Cost

Federated data services for increased agility

Data protection, data movement, and low cost data retention

Data

Services

StoreOnce

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Administered through

Service-Refined

3PAR

StoreServ

Converged System

CS700/CS500

(3PAR)

Hyper-Converged

CS200-HC

StoreVirtual

Data

Services

StoreOnce

_Cost

Flex

SLA

Software-Defined

StoreVirtual

VSA/4000

Open Converged Management to reduce OpEx

HP OneView, Helion OpenStack and support for Microsoft and VMware

Converged Infrastructure Solutions for time to value

Integrated converged systems and hyper-converged appliances

Polymorphic Storage Architectures for SLA or Cost Optimization

3PAR StoreServ for SLAs. StoreVirtual based on standard servers for Cost

Federated data services for increased agility

Data protection, data movement, and low cost data retention

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What about HP’s

Traditional Storage

customers?

Providing Investment protection to help you optimize as you modernize

Traditional SLA

Optimized Datacenters

Midrange & High-End

Data

Services

SLA

EVA

Migration

XP7

Modernization

Traditional Cost

Optimized Small Sites

Entry Storage &

Simply StoreIT

Data

Services

StoreEver

MSA Next-Gen

Modernization

Cost

Flex

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Providing a Seamless Transition to the

New Style of IT

Traditional SLA

Optimized Datacenters

Midrange & High-End

Data

Services

SLA

EVA

Migration

XP7

Modernization

Traditional Cost

Optimized Small Sites

Entry Storage &

Simply StoreIT

Data

Services

MSA Next-Gen

Modernization

Cost

Legacy competitive platforms

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HP Converged Storage

Portfolio Innovations

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SLA-Optimized:

HP 3PAR StoreServ Storage

When Value

Matters

Tier-1 with Midrange

Affordability

3PAR StoreServ 8200 &

8400 Hybrid Storage

When Time Matters:

Optimized Solutions

Integrated into ConvergedSystems (CS700/500), CloudSystem, and HP Helion

When Performance

Matters

Flash-Optimized

without Compromise

3PAR StoreServ 8440

Converged Flash and

8450 All-Flash

When Scale

Matters

Born for ITaaS

Consolidation

3PAR StoreServ 20000

Enterprise Storage System

Fixed and Flexible Scaling  Federated Data Services  Open Converged Management

Service-Refined Storage

Cost:

8200

Value:

8400

Speed:

20000

8450

8440

Scale:

20000

8440

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Cost-Optimized:

HP StoreVirtual Storage

When Value

Matters

Unlock server

storage capacity

StoreVirtual VSA

When Time Matters:

Optimized Solutions

Converged System 200-HC StoreVirtual ‘Hyper-Converged’ Appliance

When Scale

Matters

Federate to dedicated

storage appliances

StoreVirtual 4000 series

and 4335 hybrid

HDD/SSD systems

When Cloud

Matters

Robust shared storage

for OpenStack cloud

StoreVirtual VSA as default

storage for HP Helion

OpenStack

Fixed and Flexible Scaling  Federated Data Services  Open Converged Management

Cost

4TB

10TB

50TB

1TB

Large Sites &

Service Providers

SMB & ROBO &

Service Providers

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The only disk-based backup family unified by

Dedupe 2.0 across the enterprise

HP StoreOnce Backup

B6200

Scale-out Enterprise

2600

Entry-level

4430/4420

Larger data centers or

regional offices

4220/4120

Smaller data centers

and remote offices

HP Data Protector

StoreOnce on the

BU server

• Single dedupe engine – Single architecture

ENTERPRISE WIDE

• StoreOnce and once only

EFFICIENT

• Control movement of deduped data from a single pane of glass

MANAGED

• Federated deduplication

FLEXIBILE

• Meet backup windows with StoreOnce Catalyst

HIGH PERFORMANCE

HP StoreOnce VSA

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Eliminate complexity with automation simplicity

Converged

Simplified and consistent management

across server, storage, and networking at

enterprise scale

Software defined

Rapid, repeatable, and reliable operations at

lower costs using infrastructure templates

Automated

Streamlined delivery of IT services to speed

the transition to hybrid cloud

HP OneView - 4 years of research, 30 customer advisory sessions, 5000 UI mockups.

Every system infused with the

HP OneView experience

Infrastructure automation hub for

data center management

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Administer through Open, Standards-based Orchestration

Supporting the leading choices across both HP 3PAR StoreServ and HP StoreVirtual

HP OneView for

VMware vCenter

VMware

vSphere

OpenStack (Public & HP)

Cinder for FC & iSCSI

HP Helion OpenStack &

OpenStack Community

Microsoft

System Center

HP StoreFront for

Microsoft System Center

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Supporting your critical initiatives

HP Technology Services and Consulting and Solution Centers

Strategy & design

Implementation

Data migration

Service & support

Wrapped in technology services

to reduce risk and

optimize performance

On-demand IT

infrastructure

to increase agility and

profitability

Empowering a

data-driven

enterprise

to accelerate growth

Always-on

and secure

infrastructure

to protect from risk

and threats

Hyper-connected

workplace

to boost employee productivity

& customer experience

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HP Converged Storage delivers higher

Return on

Information:

More value,

better decisions

Return on

Infrastructure:

Lower costs,

greater agility

Return on

Individuals:

Do more.. faster,

less resources

POLYMORPHIC

Storage Without Boundaries

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StoreServ

3PAR and FLASH

Ermo Seikku

Presales

Technology Consultant, Storage

HP FINLAND and BALTICS

StoreEver (LTO)

StoreEasy

StoreAll

StoreVirtual (VSA)

StoreOnce VSA

StoreOnce

StoreServ 3PAR

StoreVirtual

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27 1.92TB cMLC SSD released

Jun 2014

• New 1.92TB cMLC SSD for the StoreServ 7000 series



cMLC SSDs = ‘Commercial MLC SSDs’

• New lower price

• Lower footprint

• Full unconditional 5 year warranty

• High Performance

6/4/2014

900,000

IOPS @ Less Than .7ms

1.3PB

Under $2

Per GB Usable

Usable Capacity

99.9999%

6-Nines Availability

Guaranteed!

The Flash

Revolution

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28 3PAR SSD List Prices have been going down

Drive

SKU(s)

List

$/GB

List

Launch

date

4 hr 24x7

Proactive Care SVC

List

$/GB List

100GB SLC

QR502A/QR506A

$4,114*

$41.14 Dec 2012

$518

$5.2

200GB SLC

QR503A/QR507A

$7,625*

$38.13 Dec 2012

$956

$4.8

400GB MLC

QR504A/QR508A

$10,680*

$26.70 Jun 2013

$1,335

$3.3

480GB MLC

E7W54A/E7W55A

$5,700

$11.88 Dec 2013

$716

$1.5

920GB MLC

E7W24A/E7W25A

$9,800

$10.65 Dec 2013

$1,230

$1.3

1.92TB cMLC

E7Y57A

$14,315

$7.46 Jun 2014

$1,761

$0.9

3.84TB cMLC

K2Q91A

$24,970

$6.50 Jun 2015

$3,458

$0.9

3.5x reduction

in one year!

* The 100/200/400GB prices shown are the

list prices as of June 1

st

₂₀₁₄

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30 Customer’s EVA was starting to get old and it was time to find a replacement