Digital Communications
Executive – Front End Website
Developer
1 year fixed term contract
Contents
Page 3
Introduction
Page 5
Job Description
Page 9
Personal Specification
Introduction
Thank you for your interest in the role of Digital Communications Executive. This document does not form part of the terms and conditions, but aims to give you more information about the role, its context and an outline of the work you could be involved with.
Background to The Scout Association’s Headquarters
Founded in 1907 by Robert Baden-Powell, today the Scout Association is the largest youth organisation for boys and girls in the United Kingdom. We offer fun, challenge and
adventure to 400,000 young people aged 6 to 25. We are supported by over 100,000 adult volunteers who manage and operate our programme for young people. In the last five years Scouting in the UK has been growing with currently more young people wanting to join than we have space for. Recruiting more adult volunteers and supporting our existing leaders are our top priorities.
The structure of The Scout Association
The UK headquarters of The Scout Association is based at Gilwell Park, Chingford, London, and is operationally divided into four directorates:
Chief Executive
Director of Finance Director of Marketing & Communications Director of Programme & Development Director of Corporate Services
The Director of Programme and Development is responsible for youth programme, adult volunteering and training, our team of regional development workers helping local Scouting grow, and our national activity centres.
The Director of Finance is responsible for all financial and accounting matters, our information technology team and our two main subsidiary companies, Scout Shops Ltd and Scout Insurance
Services (trading as Unity).
The Director of Corporate Services is responsible for all membership administration matters, our contact centre (The Scout Information Centre), safeguarding, legal matters, our human resources team and our archives.
The Marketing and Communications Directorate
The role of front-end website developer is located within the marketing and communications directorate. You can see our directorate structure below:
Director of Marketing & Communications
Assistant Director Assistant Director
Assistant Director Head of Public Affairs Personal Assistant to Director Digital Communications Team
Editorial & Design Team Internal Communications Team Brand Team Fundraising Team Marketing Team
Media Team Public Affairs Team
Partnerships Team
Ambassador & Luminary Manager
The team is structured as:
• Digital Communications Manager – responsible for staff management, business processes, and progressing the digital strategy.
o Front-end website Developer: responsible for coordinating with the IT directorate (primarily the business systems team) and being the team technical lead, alongside delivery of our digital resources.
o Website Designer: responsible for coordinating with the design and branding team, and implementing usability decisions, alongside delivery of our digital resources.
o Additional freelance resources: as required
Outline of Role
You will be a passionate and experienced HTML/CSS programmer, excited by beautiful code and new challenges. Alongside technical and creative colleagues you will play a crucial role in delivering the organisation’s digital strategy. Your core responsibility will be to project manage and deliver a range of visually stunning digital resources,
opportunity to take the Scout Association into new challenges, sharing your ideas and knowledge with colleagues and volunteers, advising on best practice where
appropriate.
A strong team player with excellent communication skills, you must also have real creative flair, along with an excellent working knowledge of HTML, CSS, AS3, XML, Javascript and JQuery. You should also have a good understanding of how digital communications can be used to engage stakeholders in the charity sector.
Applications
The closing date for applications is noon on 21 October 2011.
Please ensure in your application form, that you provide a statement as to why you believe you are suitable for the role and what you believe you could bring to the post. Ensure you address the points in the person specification (as attached in the relevant job pack).
Please download both the application form and fill in the recruitment monitoring form online. The application form should be emailed to [email protected] before noon on 21 October 2011. Interviews will be held at Gilwell Park on a date to be confirmed.
Please note that if you have not heard from us within two weeks of the closing date please assume that you application has been unsuccessful.
Job Description
Digital Communications Executive – Front End Website Developer JOB TITLE: Front-End website developer
DIRECTORATE: Marketing and Communications DEPARTMENT: Internal & Creative Communications REPORTS TO: Digital
Communications Manager
LOCATION: Gilwell Park 1. PURPOSE OF THE JOB
Main purpose and Responsibilities:
To support the delivery of the Digital Strategy and to develop and deliver all aspects of digital content, platforms and output across The Scout Association.
2. DIRECTORATE/DEPARTMENTAL OVERVIEW (and where the job fits in)
The Digital Communications team is part of the wider Marketing &
Communications (M&C) directorate, comprising of marketing, fundraising, PR, communications, editorial, branding, and design professionals. Broadly, the role of the digital communications team is to provide;
1. Service delivery: supporting marketing & creative teams in their day-to-day management of digital platforms, and creation of new digital resources. This will incorporate projects of all sizes, from content changes, single static webpage builds to larger builds incorporating new functionality.
2. Systems: working with colleagues and external agencies to ensure systems, software and processes are fit for purpose
3. Strategy: assisting the digital communications manager in developing and implementing a digital strategy which supports the organisations long term aims In this role you will be required to maintain service delivery, advise on best
practice where appropriate, and contribute to the wider digital aims. You will have opportunity to work with and share ideas with a wide range of colleagues,
volunteers and external clients; therefore the post holder must have excellent communication skills, capable of conveying complex information to colleagues with varying levels of digital knowledge. The post holder of this role will need to be comfortable in liaising closely with other developers within the organisation
Amongst other tasks required by the Digital Communications Manager, you will be involved in:
• Implementing The Scout Association (TSA) Digital Strategy
• Supporting content owners, and the content owner process and system
• Delivering digital communications to planned corporate themes and within brand guidelines, enabling integrated communications campaigns across all channels • Day to day management of digital platforms and their content including:
o TSA websites
o Intranet and members areas
o Delivery of E-communications with internal and external audiences o Content syndication incl. YouTube
• Ensuring that existing functionality is optimized and applied consistently across the organisation
• Supporting KPI achievement through digital output
• To provide more tools including web/sites pages for local Groups, and provide advice on digital communications to the wider Movement
• Applying the principles of Search Engine Optimisation and User Experience Optimisation to digital resources
• Bringing into TSA innovation and best practice.
• Communicating the diversity of Scouting and ensure all Scouting communications are accessible
This role requires close working with the IT team who will provide all development and back end support, and the editorial and design teams to support design elements and generate additional content for digital outputs.
3. QUANTITIVE DIMENSIONS OF THE JOB (managers only)
Key Relationships: Digital Communications Manager, Website Designer, Internal
Communications Executives, Marketing Executives, Writer/Editors, Senior Designer and Designer, Systems and Development Manager and Developers. Also internal clients and content owners.
4. PRINCIPAL RESPONSIBILITIES (all positions)
PRINCIPAL ACCOUNTABILITIES % of time Spent (Non - managerial)
• Building CSS templates, web-pages and email
communications that meet brand guidelines and optimise the user experience
• Working with internal stakeholders to develop and build online concepts from initial brief to full design
• Assist in reviewing delivery systems (content management systems, email provider, social media monitoring systems, etc)
• Assist digital communications manager in reviewing our data collection / reporting systems (web forms, analytics) • Ensuring that our digital functionality and reporting tools are
applied consistently consistency across our digital communications
• Any other duties as may reasonably be required
20 50 10 10 5 5
5. OTHER INFORMATION
• Occasional unsocial hours working, including weekends and evenings. • Occasional travel required, including overnights.
Person Specification
E = Essential HD = Highly Desirable D = Desirable KNOWLEDGE
• Strong creative flair (E)
• Strong development skills in HTML, CSS, AS3, XML, Javascript and JQuery (E)
• Knowledge of user-centred web design principles (E)
• Understanding the role of digital communications in delivering an organisation's communication aims (E)
• Understand business objectives and design applications that achieve them (E)
• 2:1 or above, or an equal enthusiast / hobbyist - emphasis on web development (E)
• Knowledge of interpreting online analytics to enhance the customer journey (E)
• Good knowledge of SEO, accessibility, module and systematic web design (HD)
• Knowledge of the creative-digital industry (HD) • Knowledge of PHP and / or .net an advantage (D)
• Knowledge of developer tools within social media platforms e.g. Facebook (D)
• Aware of how to support local Scouting through advice, practical tools and training. (D)
EXPERIENCE
• At least 2 years experience working as a developer within the digital industry (E)
• Demonstrable experience of good coding practice in HTML, CSS, AS3, XML, Javascript and JQuery (E)
• Demonstrable experience of testing websites across different platforms and browsers (E)
• Demonstrable experience of working with CMS systems (E) • Experience of testing email templates across different clients (E) • Demonstrable experience of coding to W3C accessibility standards (E) • Experience with tools such as DreamWeaver, Photoshop, Fireworks and
Acrobat (E)
• Demonstrable experience working with varied stakeholders to deliver digital projects (E)
• Experience with integrating PHP code with CSS (HD) • Experience working with Flash (HD)
• Experience working with WordPress (D)
• Knowledge of dealing with data protection and internet protocol / protection issues (D)
• Exposure to coding for mobile browsers an advantage (D) • Experience of the charity sector (D)
SKILLS
• Confidence to manage own workload within set processes (E) • Strong project management skills (E)
• Ability to multi-task and work well under pressure (E)
• Ability to provide and accept advice and support, including articulation of concepts and briefs (E)
• Ability to communicate complex / technical information in a way relevant to all levels of web experience (E)
• Ability to work as part of a team but also on own initiative (E)
• Good communication skills including meeting participation, report writing, delivering oral presentations (E)
What’s in it for me?
Annual Salary: Starting salary non negotiable at £22,064 which represents Level 1 of
Band D.
1 year fixed term contract
Salaries are paid monthly by direct transfer on or about the 20th of the month. Overtime is not paid although time of in lieu may be authorised.
Hours of Work: 35 hours per week Location: Gilwell Park, Chingford, London Holiday Entitlement: 23 days per year plus bank holidays. This increases after two
years service to 26 days and after five years to 30 days.
Probationary Period: This post is subject to a 6 month probationary period. Notice Period: 1 month
Employee Benefits – an introduction
The Scout Association is keen to ensure that employees are offered a range of attractive benefits. At the same time, we also need to cater for a variety of needs and lifestyles.
Benefits apply to employees upon completion of three months in their role unless
otherwise stated.
Looking after your health and wellbeing
Simply Health medical scheme
Employees have access to the Simply Health medical scheme. Full details are available on employment but a summary of the benefits is as follows:
• Dental 100% - up to £120 • Optical 100% - up to £120
• Face to face counselling sessions – up to 6 sessions • Private consultation and diagnostics 100% - up to £300
• Physiotherapy/Osteopathy/Chiropractic/Acupuncture/Homeopathy 75% - up to £300
There is an opportunity to add a partner and up to four children to this scheme at an additional cost to the employee.
Sickness Absence
The Association pays sickness above the statutory minimum requirement.
Keeping fit and active
Employees can benefit from discounted rates on gym membership. Being a member of the Health Club and Wellbeing Scheme gives you and your family access to the
lowest corporate membership rates at over 2,000 health clubs, gyms and leisure centres across the UK.
Food and Drink
Free lunch is provided to all employees when they are working at Gilwell Park, between Monday and Friday. Alternative arrangements are in place for staff at our Scout Activity Centres. Free beverages are available at all sites. This benefit is available immediately upon taking up employment.
Looking after your future
Pension
For all employees, the Association has a Group Personal Pension Plan. This plan allows employees to contribute a minimum of 1.5% of their gross salary up to the maximum allowed within HMRC limits. The Association will contribute twice the employee’s contribution, up to a maximum of 10% of gross salary.
Life Assurance
All employees are covered by a scheme which pays two times the basic salary in the event of death in service.
Getting to and from work
Interest free season ticket loan
Employees may apply for a loan to assist with the purchase of a travel season ticket. The loan will be paid back monthly by automatic deduction from salary.
Car parking
All sites offer free car parking to employees
Cycle to Work scheme
This scheme is a form of salary sacrifice which enables employees to purchase a bicycle through the Government’s Cycle to Work Scheme and can save you up to 50% on the retail value (depending on the employees tax bracket).
Minibus Service (Gilwell Park)
A minibus service is provided which collects colleagues at 08:40 and 08:50 from Chingford Station and drops off to the same location at 17:00 hours.
Looking after your nearest and dearest
Carer’s Leave
Up to three day’s paid leave a year please see our Leave policy.
Maternity Leave
The Association pays maternity leave above the statutory minimum requirement.
Paternity Leave
The Association pays paternity leave above the statutory minimum requirement.
This scheme is a form of salary sacrifice, enabling employees to purchase childcare vouchers.
Start and finish time
Employees can apply for some flexibility on their start and finish times of work. Making your money go that little bit further
Scout Shops purchase
Employees can make purchases from Scout Shops LTD with a discount of 25% on certain items, excluding uniforms.
Restaurant discount card
This discount card is in conjunction with TasteCard and allows a range of discounts (up to 50%) on a range of restaurants across the UK. This can be purchased for
approximately £30.
Developing yourself and others
Study and volunteer leave
