Email Marketing
Email Marketing
Email marketing is an excellent way of promoting products, services and events direct to your customers, business prospects, members and suppliers who have explicitly requested to receive emails from you regarding a specifi c subject. Recipient responses to email marketing messages can be tracked and measured providing you with powerful insights into the interests of your audience. This data can then help you make more informed decisions when creating future campaigns enabling you to segment and target specifi c groups interested in certain subjects or tailoring the content to engage specifi c subscribers.
Atelier Studios provides an easy-to-use, fully featured email marketing platform that gives you all the tools you need to create, send, analyse and manage your campaigns online. Our aim is to make it as easy as possible for you to create and send email campaigns that connect with your target audiences.
Here are some of the great features included:
One of the easiest WYSIWYG visual editors around •
Flexible pricing pans with additional options •
Unlimited number of subscriber lists •
A preference centre for subscribers to update their details •
Great looking reports with interactive charts •
Track conversions and Return on Investment (ROI) •
Great looking emails
We have a number of options available when it comes to design. Whichever option you choose you can be sure your email will look great and will work in all major email clients. We test all of our templates in Hotmail, Yahoo, AOL, Gmail, MacMail, Thunderbird, Outlook 2003 and 2007 on various operating systems. We also provide an additional mobile friendly template option letting smart phone users enjoy your emails in the same way as desktop users do.
Easy-To-Use Visual Editor
We provide one of the easiest WYSIWYG visual editors around. You can add, edit and move content inside your template. You also get the option of adding multiple types of content, such as a 2 column layout or a 3 column layout with images, providing you with all the tools you need to control how your email will look.
Intelligent Sending Options and Reliable Delivery
When it’s time to send your email we provide you all the options you need to control who receives it and when. Before sending your campaign it’s good practice to test your email. You can send as many test emails as you like, for free. You can create as many subscriber lists as you like and segment these lists to target sub-groups of subscribers. You can choose to schedule a campaign to be delivered on a particular date and time or send immediately.
Our Industry leading mail servers are whitelisted by major ISP’s, so your emails won’t get fl agged as spam. Your content needs to be relevant and top quality. If your email does contain spammy content you can run it through our spam fi lters before sending. Our smart bounce processing automatically detects diff erent types of bounces and reacts accordingly and email addresses that no longer work are removed from your lists immediately. Temporary fails are given additional chances before removal which keeps your subscriber lists nice and clean.
Powerful reporting and analytics
Our platform provides advanced, in-depth tracking and reporting capabilities to measure the eff ectiveness of your email marketing campaigns. Some of the features include:
Campaign Summary
Great looking reports and interactive charts giving an overview of your recipients activity.
Recipient Activity
See who opened and clicked links in your email.
Link Activity and Overlay
Which links are popular and who clicked on them, shown as an overlay on your email.
Social Sharing and Forwards
Who shared your email with friends via social networks or forwards.
Map View
Real-time campaign activity overlaid on a map showing users location.
Opens and Clicks Over Time
Which subscribers opened and clicked your campaign.
Email Client Usage
Which email clients your subscribers use when viewing the email.
Bounce Summary
Great subscriber features
Your subscribers will love the features they get when they receive your emails.
Personalisation
Add personalised content to your emails such as the recipients fi rst and last names.
Forward to a Friend
Provide users with the option of forwarding the email onto a friend.
Preference Center
Subscribers can update their details and preferences which automatically gets saved to your subscriber lists meaning less administration for you.
Unsubscribes
Subscribers can easily remove themselves from your mailing lists if they no longer wish to receive emails.
Web Version
If your subscribers are having trouble viewing your email correctly, we provide a link at the top of all of our templates to another version of your email that they can view in their web browser.
No logos
In order to maintain consistency with your brand, we recommend a bespoke design for your email newsletter that you can use time and time again. It provides the fl exibility to add and remove content as well as adding images, titles, descriptions, text and hyperlinks.
We off er two types of template, Custom Templates, as well as Pre-made Templates which are based on the most popular newsletter layouts.
Custom Template
We’re able to design a unique email template to fi t your exact requirements. From single product off ering to newsletters, let us know how you want your email to look and we’ll create it.
Some common layout examples of custom template designs.
Templates
Cost: £1120.00 + VAT per template
Sales Style Email
Containing an image banner with 3 column product promo boxes that are fully editable.
Custom Newsletter
Promotional Style Email
Containing an image banner with 1 column text panel, fully editable.
1 Column Newsletter Email
Containing an image banner with 1 column repeating text panels that are fully editable.
2 Column Newsletter Email
Containing an image banner with 1 column repeating text panels and sidebar column that are fully editable.
Pre-made Template
We’ve chosen some of our most popular templates and passed this cost saving onto you. You will have the ability to colour these in your own brand and add your company logo along with some images to personalise these templates.
Cost: £640.00 + VAT per template
We provide two fulfi lment packages which provide access to our email marketing software with your templates already added.
Pay As You Go
This is more suited to those sending one off campaigns. You pay directly online when sending your campaign at the following rates:
For example, if you are sending to 1000 recipients, the fees will total £48.00 (an £8.00 campaign fee and £40.00, email fee totalling £48.00).
Fulfi lment Prices
Included emails are the total number of emails you are able to send during the
month for that tier. You can send as many campaigns as you like as long as the total recipients for all those campaigns doesn’t exceed the limit.
If you have a 50,000 active subscribers or less (across all your lists), there is no limit to the number of campaigns or emails that can be sent. For the levels above 50,000 active subscribers, you can send a total number of emails equal to 6 times the subscriber limit for that level. If you send a campaign that would take them past the
Pay Monthly
The monthly plan is designed for those who send frequently or have larger lists. Note that you can swap between the Pay Monthly plan and the Pay As You Go plan if you would like your account to be maintained but not to the pay monthly account during the dormant period.
The monthly price is determined by the number of active subscribers (across all of your lists) at the time the charge is due. For example, if you have 5 lists with 8,000 active subscribers within each list, you are charged based on the total of 40,000 subscribers. (8,000 subscribers x 5 lists = 40,000 active subscribers).
Pricing Bands
Total Active Subscribers Price Included Emails
We provide the following additional options to improve your subscribers experience.
Subscription Forms On Your Website
Make it easy for visitors to your website to sign up to your mailing list by adding a subscription form. We can add a form to your website that will automatically add new subscriptions to your mailing lists. This usually includes, fi rst name, last name and email address.
Additional Options
Mobile Friendly Template
We can tailor your emails to look great on mobile devices allowing your subscribers using smart phones to enjoy your emails in the same way as desktop users do. We will test your campaign on the most common mobile email clients on Android and iPhone devices.
Cost: £80.00 + VAT per form
Cost: £320.00 + VAT per template
Cost: £80.00 + VAT per template
Social Sharing
...more options
User Guide
We can provide a self service user guide. This includes the following information: How to log in to the system
•
A guide to the user interface •
Creating a new campaign •
Using templates •
Adding your content •
Selecting your recipient list •
Understanding your snapshot •
Testing the campaign •
Scheduling the campaign •
Lists and Subscribers •
Adding Subscribers •
Understanding the Reports •
