Mobility in Retail. RapidValue Solutions

Mobility in Retail

Retail Industry : Changing Landscape – Why Go Mobile?

• Increased penetration of mobile – Increased need to focus on the mobile market.

• M-commerce growth is outpacing traditional E-commerce growth by 200%.

Retail Industry - Challenges

• Are your customers “Showrooming?”

• Too many players in the market and less differentiation to incentivize customers to walk into YOUR stores?

• Are your Sales force not equipped with product knowledge?

• Is there lack of customer buying behavior knowledge to help increase Basket size?

• Mobile can be used to get customers to the store and can help keep them there

Retail Industry – Key Opportunities for Mobile

“According to a 2012 Deloitte study, the conversion rate in the store for shoppers who use a retailer’s dedicated app is 21% higher than those who do not

• $12.8 billion was spent via mobile payments in the US in 2012

• $90 billion will be spent via mobile payments in the US in 2017

• In 2016 an estimated $689 billion will be influenced by mobile retail

Retail Industry – Key Opportunities for Mobile

Retail

Restaurants & Café Service

Financial Other Hospitality Gyms Churches Top commercial venues where people use their mobile device

Mobility – Solution Framework

Consumer Solutions Enterprise

Solutions

84

^%

shoppers use their devices to help shop while in a store

1

ⁱⁿ 3

information instead of asking store employees

5.6

^hrs

by using apps for small business

1

ⁱⁿ 10

is spent using a smartphone or tablet

43 ^%

of current mobile shoppers who have downloaded a retail app

50 ^%

of businesses are making line-of-business apps accessible from mobile devices

M-commerce Apps

2012 2013 2014 2015 2016 2017

Forrester: M-Commerce to Reach $45 Billion

Factors that drive M-commerce growth:

• Increased Mobile security – Greater comfort in inputting financial data

• Increased Smartphone usage

•

M-commerce Apps

M-commerce Apps

M-commerce : Data Speaks

“

“

Retail

Consumer Apps

Consumer Apps

Location Based Marketing via discounts & coupons

Store locators

In Store Catalogues

In store Navigation

Apps Self

Checkout Apps Loyalty Management

Apps

Price List Apps

Blueprint : Consumer App Lifecycle

Why In-Store Catalogue App?

With the growth in the number of smartphone users, printing catalogues becomes obsolete.

• In Store catalogue Apps engage with customers more effectively – allow them to magnify, add to favorites, add to cart etc.

• These apps can influence the basket size per customer due to personalization in mobile.

Case Study : Brighton Retail

RapidValue worked along with Brighton Retail to introduce the In store Catalogue App

Outcome:

• Increased Customer satisfaction

• Better informed sales assistants

• Improved analysis of customer behavior through integration with backend CMS

• Rich media content

• Increased training effectiveness across employees

• Reduced cost on wastage of paper, shipping

RapidValue added Innovative features such as “Moodboards” which can pin items based on the mood of the shopper and can be shared with friends

In-Store Catalogue App Home screen

Why In-Store Navigation Apps?

• According to a survey, 91% said that they were likely to leave a store if they could not find a specific product that they wanted.

• “Self-help” is the new norm

Case Study : Best Buy, Home Depot, Walgreens

• Best Buy integrates with the shopping list feature on the mobile app – Each item on the list will be navigated to the customer while in store

• Home Depot has features where shoppers can check inventory of the item followed by navigation to the correct aisle

• Walgreens, a large Grocery Retailer digitizes store data, accesses inventory, product locations, floor plans which is accessed from customers mobile phone.

Futuristic view – The integration with the in store apps such as the Mobile shopping, Self Checkout, Shopping lists etc.

Why Location Based Marketing Apps?

 Personalized marketing discounts, promotions, coupons

 Publicize your business brand via check-in’s (usage of social media)

 Monitor your customer comments with timely responses

 Incentivizes customers to enter stores

• To receive information or alerts that I have requested

• To receive relevant offers or discount coupons

• To resolve customer service issues

• There are no good reasons

• To check-in or post on social networking sites

When asked why they would ever share their location or other personal information with a company using their mobile device, respondents indicated the following:

Case Study : Meat Pack Retail

• Implemented by a shoe store, Meat Pack Retail in Guatemala

• Sold limited edition shoes of brands like Adidas, PUMA, Nike etc.

• Set up geo fences around each official store of one of the brands they sold using GPS technology

• Customer enters the competitor store

• Receives a discount coupon starting at 99% at their store

• Decrease by 1 % every second

More than 600 customers were hijacked from the competition

Why Price List Apps?

 Consumer makes informed decisions

 Reduces buyer remorse

 Provide consumer with comparisons on pricing online / stores

 Increases customer satisfaction due to better savings

 Provides customer reviews on the product

Case Study : Amazon Price Check

 Amazon Launched Amazon Price check mobile app to capitalize on mobile sales

 Customers shopping at any other retail store can:

• Speak the name of the product or

• Enter the name or

• Take a photo

 Check availability as well the price at Amazon for comparison with the other retailer

 To further incentivize customers to make the purchase, Amazon price check app offers a 5%

discount on using the app to make a purchase

Why Self checkout Apps?

• With an increasing trend of smartphone usage, “Linebusting” increasingly popular

• Easily integrated with shopping lists, scanning and payment gateways

Case Study : Magic Beans

• Children’s Goods Retailer Magic Beans launched an iPhone application that enables “Linebusting”

• Self Checkout Apps in store implemented

• Scan the chosen products with customer’s smartphone camera

• Find more information on scanned product / Add to cart options

Outcome:

• Increased customer satisfaction

• Reduces hardware costs on retailers buying scanning devices

• Reduces dependence on Sales personnel

Why Loyalty Apps?

• With increased competition in the Retail industry, it is important to stay one step ahead of your competitors

• To personalize the offers sent to customers based on their Account information / buying behavior

“Acquiring new customers can be up to five times more expensive than retaining existing customers

Case Study : Kroger Retail

 Kroger’s In Store App has Loyalty features which assists in reviewing reward points, status and upcoming rewards

 Loyalty Cards can be:

• Registered once the App is downloaded

• Added in the App at later points

 Can be linked to check fuel points at participating tie ups and view the rewards history

 Customer feedback forms which are directly sent to Kroger

 Check – in loyalty rewards – Customer earn points for every check in via social media

 Link to mobile wallets

Why Store Locator Apps?

 Provide convenience of search to the customers

 Store locator apps can provide

information on product availabilities at a particular store

 Store locators can indicate the closest store based on a customers current location

 Indicate store working hours

Case Study : Target Corporation

 Target’s Store locator feature can:

 Define the present location via GPS

 Identify nearby stores to your default location

 Set your default store based on proximity

Outcome:

• Increased footfalls at store

• Assists customers in checking

availability of an item at a particular store

Retail

Enterprise Apps

Enterprise Apps

HRMS Apps

In Store Audit Apps

Dashboard Apps Mobile POS

Apps Sales Floor

Assistant Apps

Inventory Apps

Why Sales Floor Assistant Apps?

 Engage meaningfully with the customers

 Increased proliferation in the market – Increased need to have loyal customers



Brighton-Retail

Case Study

Case Study: Brighton Retail

RapidValue developed the Sales Floor Assistant App for Brighton Retail

Outcome:

• Measure of Customer satisfaction – Customers who were exposed to the experience of the Sales Floor Assistant App were seen to have higher customer satisfaction levels versus the other customers

• High Training costs reduced for Brighton through the implementation

• Customer analytics information provided better insight to management

• Reduced cost on wastage of paper, shipping – Retention of paper based catalogues by customer are low

Why Mobile POS?

 Effective “Linebusting” mechanism

 Improved customer satisfaction via streamlined checkout processes

 Improved customer loyalty thereby adding to topline

Case Study: Nordstrom

Outcome:

• Both the average selling price as well as the number of items sold increased in the year of implementation

• Measure of satisfied customers – There was an increase in repeat customers post implementation of this app

• Nordstrom – a Fashion and beauty based Retailer introduced Mobile POS devices – a modified iPod touch with a merchandise scanner and a credit / debit card slider

• Allows employees to check out customers anywhere in the store

• Allows employees to check the company’s entire inventory (alternative size / color) across stores

Why Inventory Apps?

 Enable employees with access to inventory information across stores to avoid loss of sale

 Real time and immediate information on inventory levels

 Improved customer experience

 Customer loyalty increases on account of confidence earned by sales force

Case Study: Moosejaw Retail

• Low turnaround time - Quick conversion of enquiries into sales

• Customer Experience -“Wow” factor among customers

• Engaged sales force with access to the whole enterprise in their pocket Outdoor gear Retailer Moosejaw have Inventory tracking Apps that allow:

• Checking enterprise inventory on the spot via Mobile Apps integrated with Enterprise systems

• Place an order from the warehouse

• Have the merchandise shipped to the customer at no additional cost in no time at all

Outcome:

Why In Store Audits?

 Effective management of Audit requirements

 Mobile based Audit assists in reduction of manual efforts of transfer from paper to system

 Real time access of information by Management level employees

 Customized solutions based on Audit requirements

Case Study: Heinz

• Enable management to pull detailed or summary reports without any need to collate data

• Considerable lag in time decreased

• Heinz implemented Retail Audits Mobile Apps with smartphones

• Transition from the traditional paper based audits

• The audits covered distribution, placement and display of their products

• Moving from paper enables lesser collation, lesser errors, faster report access to management

Outcome:

RapidValue Application : Store Audits

Graphical representation of the stores inspected

Inspection application allows the inspector to rank the store

Why Dashboard Apps?

• Tailor made content for management level / CXO level employees

• Dashboards to reveal critical information on store performance, store revenue, what if analysis, overall store audit results etc.

• Various department level information can be displayed to draw analysis and devise

Store by Store Sales Analysis

Month on Month Sales Analysis

Individual Store Level Sales Analysis

Why HRMS Apps?

 Enable employees with access to their salary information, personal information etc.

 Improve the employee employer relationship by empowering employees with information

 Increased employee satisfaction levels



HRMS Recruitment App Screenshots

Augmented Reality : Trend Watch

“Mobile Augmented reality to reach 200 Million unique users by 2018”

– Juniper Research

“By 2017, over 2.5 billion mobile Augmented Reality apps will be downloaded to smartphones and tablets per year”

– Juniper Research

“Mobile Augmented Reality apps will generate $5.2 billion in 2017”

– Juniper Research

Why Augmented Reality Apps?

 Introduction of Augmented Reality Concept stores

 Virtual fitting rooms

 To view products within boxes

 Discover stores in the vicinity

 Access detailed product information on an object of interest

 Provide direction to a user on where to go and what to do

Augmented Reality Today

Augmented Reality Concept

Stores

Augmented Reality

Fitting Rooms Augmented

Reality Catalogues

Augmented Reality Coupons

Augmented Reality Shopping Assistant

Augmented Reality Product Information

About RapidValue

RapidValue is a leading provider of end-to-end mobility solutions to enterprises worldwide. Armed with a team of 200+ experts in mobility consulting and application development, along with experience delivering over 350 mobility projects, we offer a range of mobility services across industry verticals. RapidValue delivers its services to the world’s top brands and Fortune 1000 companies, and has offices in the United States and India.

www.rapidvaluesolutions.com www.rapidvaluesolutions.com/blog

+1.925.980.8033 [email protected]

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