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Objectives for Marginal Analysis

The student will be able to compute:

■ Marginal cost, revenue and profit

■ Marginal average cost, revenue and profit

■ The student will be able to solve

applications

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Marginal Cost

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Marginal Revenue and Marginal Profit

Definition:

If x is the number of units of a product sold in some time interval, then

Total revenue = R(x)

Marginal revenue = R’(x)

If x is the number of units of a product produced and sold in some time interval, then

Total profit = P(x) = R(x) – C(x)

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Marginal Cost and Exact Cost

Assume C(x) is the total cost of producing x items. Then the

Actual cost of producing the (x + 1)st item = C(x + 1) – C(x).

The marginal cost is an approximation of the exact cost C’(x) ≈ C(x + 1) – C(x).

Similar statements are true for revenue and profit.

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Example 1

The total cost of producing x electric guitars is C(x) = 1,000 + 100x – 0.25x

2

.

1. Find the marginal cost function.

2. Find the marginal cost function when 50

electric guitars are produced.

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Example 1

3. Use marginal cost to estimate the cost in producing the 51

st

guitar.

4. Find the exact cost of producing the 51

st

guitar.

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Example 1 (continued)

The total cost of producing x electric guitars is C(x) = 1,000 + 100x – 0.25x

2

.

1. Find the marginal cost function.

The marginal cost is C’(x) = 100 – 0.5x

2. Find the marginal cost function when 50 electric guitars

are produced.

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Example 1 (continued)

3. Use marginal cost to estimate the cost in producing the 51

st

guitar.

The cost of producing the 51st guitar is approximately $75.

4. Find the exact cost of producing the 51

st

guitar.

The exact cost is C(x + 1) – C(x).

C(51) – C(50) = 5,449.75 – 5375 = $74.75.

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HW Problem 13 p. 163

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HW Problem 13 p. 164

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HW Problem 13 p. 164

a.Compute the actual cost of manufacturing the 41

st

unit.

Actual cost in manufacturing the 41

st

unit = C(41)- C(40)

= 5584 – 5340

= 244

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HW Problem 11 p. 163

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Approximations by Increments

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Approximations by Increments

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Approximations by Increments

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HW Problem 15 p. 164

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The price-demand equation and the cost function for the production of television sets are given by

where x is the number of sets that can be sold at a price of $p per set, and C(x) is the total cost of producing x sets.

1. Find the marginal cost.

Example 3

x x

x C x

p and ( ) 150 , 000 30

300 30 )

(    

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The price-demand equation and the cost function for the production of television sets are given by

where x is the number of sets that can be sold at a price of $p per set, and C(x) is the total cost of producing x sets.

1. Find the marginal cost.

Example 3 (continued)

x x

x C x

p and ( ) 150 , 000 30

300 30 )

(    

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2. Find the revenue function in terms of x.

Example 3

(continued)

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2. Find the revenue function in terms of x.

The revenue function is

3. Find the marginal revenue.

Example 3 (continued)

300 30 )

( )

(

x

2

x x

p x x

R    

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2. Find the revenue function in terms of x.

The revenue function is

3. Find the marginal revenue.

The marginal revenue is

4. Find R’(1500) and interpret the results.

Example 2 (continued)

300 30 )

( )

(

x

2

x x

p x x

R    

300 15 )

(

' x

x

R  

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2. Find the revenue function in terms of x.

The revenue function is

3. Find the marginal revenue.

The marginal revenue is

4. Find R’(1500) and interpret the results.

Example 2 (continued)

300 30 )

( )

(

x

2

x x

p x x

R    

300 15 )

(

' x

x

R  

200 1500 $

300 )

1500 (

'   

R

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Example 2 (continued)

5. Graph the cost function and the revenue function on the

same coordinate. Find the break-even point.

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Example 2 (continued)

5. Graph the cost function and the revenue function on the same coordinate. Find the break-even point.

0 < y < 700,000 0 < x < 9,000

Solution: There are two

break-even points. C(x)

R(x)

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6. Find the profit function in terms of x.

Example 2

(continued)

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6. Find the profit function in terms of x.

The profit is revenue minus cost, so 7. Find the marginal profit.

Example 2 (continued)

150000 30 270

) (

2

 

x x

x

P

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6. Find the profit function in terms of x.

The profit is revenue minus cost, so 7. Find the marginal profit.

8. Find P’(1500) and interpret the results.

Example 2 (continued)

150000 30 270

) (

2

 

x x

x P

270 15 )

(

' x

x

P  

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6. Find the profit function in terms of x.

The profit is revenue minus cost, so 7. Find the marginal profit.

8. Find P’(1500) and interpret the results.

Example 2 (continued)

150000 30 270

) (

2

 

x x

x P

270 15 )

(

' x

x

P  

1500 170 270

) 1500 (

'   

P

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 HW: Problems 1, 5, 7, 14,

16, 18 pages 163-164

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HW Problem 1

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(32)

HW Problem 7

References

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