“Towers Watson’s pricing software
is used by 17 of the world’s top 20
P&C insurers.”
Towers Watson’s pricing software applications and consultancy support enable you to perform tasks that would otherwise be impossible, impractical or hugely time-consuming.
Our specialist pricing software products help improve the success and profitability of your pricing strategies by supporting the development of powerful predictive pricing models based on company and external data, by enhancing the precision of risk classifications, and by enabling scenario testing and optimization of strategic pricing options (including in real time).
Years of practical experience have gone into the design of the products in our pricing suite. Our software is developed by our team of pricing specialists and software engineering professionals working in collaboration with our clients.
Product Range
Towers Watson Emblem builds powerful and sophisticated predictive models of claims, retention, conversion and other aspects of policyholder behavior. Its flexible analysis capabilities allow even the most complicated models to be fitted to large data sets rapidly.
Towers Watson Classifier analyzes the effect of geographic and other factors on risk through a range of sophisticated spatial analysis methods.
The Towers Watson Radar platform comprises a range of products (including Radar Optimiser) that provide powerful management information to support portfolio monitoring and rate setting. Further products are available that perform full price optimization and optionally integrate directly with rating systems to deliver real-time processing capability.
Our software products share a number of user-friendly features:
Effective pricing is fundamental to the success of
an insurance business.
Save Time, Maximize Productivity
Emblem supports a wide range of complex predictive models and presents results clearly, enabling a diverse set of users to employ statistical modeling techniques. It allows you to save time by concentrating on the analysis and results, rather than the time-consuming activity of setting up models. Also, users can glean powerful pricing insights without huge volumes of data — which increases pricing profitability.
Emblem XE: Extending Your Capability
Emblem XE is an optional upgrade for companies with exceptionally large data sets that need even faster processing speeds. Emblem XE takes full advantage of multiple processors — up to 128 processor threads — and 64-bit systems. This can increase performance and scalability 30-fold.
Emblem Express: For Low-Volume Usage
With Emblem Express, users get all the power and functionality of the full package, but applied to smaller predictive modeling data sets. A simplified interface is available to help new users make use of the package quickly.
Towers Watson Emblem
Incorporating over a decade of practical experience and
enhancements in its design, Emblem’s predictive models rapidly
access very large, complex data sets to reveal the underlying
patterns of claim experience, renewals and conversion, price
elasticity and a range of other customer characteristics.
Key Features
• Ability to generate complex, industry-leading predictive models
• Numerous options for statistical analysis and diagnosis
• Saddle Builder functionality for in-depth analysis of factor interactions
• Ability to find hidden complexities within data • Comparison and testing of multiple models to
ensure consistent model reliability
• Interactive impact analyses of the differences between models
Business Benefits
• Improve profitability through pricing that is based on a thorough understanding of risk.
• Make better pricing and marketing decisions by understanding policyholders’ purchasing, retention and conversion behaviors in depth. • Identify patterns in data that traditional
generalized linear modeling software would struggle to find.
• Formulate responses to market changes and new information using models that are updated rapidly. • Improve the quality, speed and efficiency of your
analysis processes.
The insight that Classifier provides can also improve the return on investment of marketing campaigns by enabling more accurate regional targeting.
Pinpoint Pricing
Classifier’s advanced features, combined with the ability to integrate extensive external information such as geo-demographic data, enable better risk assessment in areas where historic claim experience is sparse.
In highly developed markets with increasingly competitive distribution channels, Classifier greatly reduces the scope for pricing anti-selection. Since geographic rating varies considerably between insurers, even where analyses are based on large data volumes, it potentially gives you an edge over competitors in exploiting these differences to set profitable prices.
Towers Watson Classifier
Classifier provides a clearer understanding of the effect of
location on risk. Our clients around the world benefit from
more accurate and robust assessments of likely claim cost and
policy-level profitability across different geographical areas.
Key Features
• Models geographic risk relativities at ZIP code or micro-zone level
• Sophisticated mapping techniques enable you to visualize risk easily
• Data can be imported from external sources to supplement claim history
• Flexibility of clustering techniques to deliver level of granularity required
• Powerful diagnostics ensure accurate results
Business Benefits
• Improve price accuracy and competitiveness through better geographical analysis.
• Increase confidence in writing business in areas with little claim history.
• Strengthen communication between analysts and underwriters.
• Increase marketing effectiveness through better regional targeting.
Enlightened Pricing
Radar Base is the core product and provides the platform for a broad range of activities, from providing powerful management information, developing business plans, summarizing results of risk modeling work and competitor analysis, to detailed rate-setting models for individual insurance products.
The optimization elements of Radar Optimiser enable you to understand more fully the impact of pricing on customer buying behaviors in order to overlay your specific profit and volume objectives.
Towers Watson Radar
The Radar product family enables you to fine-tune risk
selection, customer acquisition and renewal strategies, and
competitive positioning.
Figure 4. Calculations and reports
Towers Watson
Radar Base Towers WatsonRadar Dashboard Towers WatsonRadar Optimiser Towers WatsonRadar Live
Figure 3. Radar Optimiser dashboards
Live versions of both Radar Base and Radar Optimiser are available for real-time calculations.
Business Benefits
• Enable informed pricing strategy development, underpinned by robust analysis of alternatives. • Model the impact of potential pricing decisions on
volume, profitability and other performance metrics. • Highlight weaknesses and cross-subsidies in
current pricing structures.
• Reduce the risk of pricing anti-selection. • Allow sophisticated competitor monitoring and
analysis.
• Enable sophisticated demand-based price
modeling founded on real-world, practical business constraints such as capital availability.
• Support real-time decision making.
• Support the alignment of the pricing and marketing functions through common customer value metrics and behavioral models.
Radar Base Provides:
• Collation of pricing technical models in a single, consistent environment • Construction and comparison of pricing structures and strategies • The ability to import a wide range of data and models for scenario testing • Powerful reporting and report design capability
• Direct creation of files for Towers Watson Emblem • Visibility of intermediate values in calculations
Additional Components of Radar Optimiser Include:
• User-defined optimization objectives that directly address strategic targets, such as profitability, retention and premium volume, while achieving multiple portfolio-level constraints
• A powerful algorithm based on customer-value concepts that is tailored to the insurance sector but can be adapted to other financial services products
• Suitability for use across multiple product lines and distribution channels, particularly for those with high volumes of customer and pricing data
• Powerful diagnostic capabilities for sense-checking optimized prices prior to implementation • The ability to integrate individual policy-level pricing promises
• Identification of efficient frontiers, enabling the evaluation of alternative strategic outcomes • Support for multiple organization time horizons and multiple product cross-holdings, including
installment arrangements
Pricing Consultancy Services
The understanding of the practical pricing issues faced by our clients, which we have
Duncan Anderson
Global Head —
P&C Pricing and Product Management
+44 1372 751060
About Towers Watson
Towers Watson is a leading global professional services company that helps organizations improve performance through effective people, risk and financial management. With 14,000 associates around the world, we offer solutions in the areas of benefits, talent management, rewards, and risk and capital management.
For more information, contact your local Towers Watson office or e-mail us at [email protected].
Software Portfolio
Towers Watson’s software offerings provide a truly comprehensive portfolio of analytical software. We combine innovative actuarial thinking with software expertise to develop comprehensive solutions that measure value, manage risk and safeguard solvency.
Pricing Software
Our software tools enable you to plan, manage and optimize your pricing process. Used independently or with our consultancy services, these tools are powerful additions to your business.
Towers Watson ResQ
Towers Watson
Replica
Financial Modeling Software
Clients in more than 30 countries — leading P&C and life insurance companies, multinationals, pension funds, mutual funds and asset managers — use our systems for enhanced risk and capital management.
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Igloo Towers WatsonMoSes
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RiskAgility Towers WatsonRiskAgility EC
Marketing Analysis Software
Optimize media and advertising spend to defined sales and marketing objectives using granular actuarial techniques.
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MediaOptimiser Towers WatsonRiskAgility SF Towers Watson Igloo
Standard Formula
These additions to our established capital modeling solutions aim to simplify the challenges of calculating the Solvency II Standard Formula SCR for life, P&C and composite insurers.
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Emblem Towers WatsonClassifier Towers WatsonRadar Base
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Radar Optimiser Towers Watson
Radar Dashboard Towers WatsonRadar Live
