Real Time Learning Machine. What is AdTheorent? The 1st and only predictive targeting mobile ad network

ThE InTEllIgEnT IMprEssIon

Premium Predictive mobile Advertising

What is AdTheorent?

the 1st and only predictive targeting mobile ad network

What is predictive Targeting?

the ability to identify your brand’s audience with the highest

probability of engagement

Why AdTheorent?

the combination of predictive targeting and real time

optimization yields the highest engagement rates

campaigns

with Adtheorent’s

rtlm see an

average of 242%

increase in

engagement

UnIQUE DATA

BEAUTIfUl CrEATIvE

prEDICTIvE TArgETIng

A cutting edge Big Data mining system that learns faster and across more data than any other machine learning solution in market. RTLM analyzes data-enriched ad requests, as well as present and historic post-click engagement data, to deliver optimal campaign performance. The output is real-time intelligent predictive models for advertisers looking to increase brand engagements and return on ad spend.

real Time learning Machine

™

ADTHEORENT PRODUCT

Apptivation

ADTHEORENT PRODUCT

Unprecedented deep linking intelligence to detect and instantly launch a specified app on a user’s mobile device. This allows brands and marketers to drive significant user engage-ment with their own branded, social or native apps, including functions such as Calendar, Phone, Map and many more!

ADTHEORENT PRODUCT

AdTheorent’s cross-device measurement and analytics technologies are an important component of its 2nd-generation mobile ad network. Simply put, AdTheorent provides data-driven modeling, understanding and optimization based on actions “beyond the click”. These post-click actions and insights provide the real-time data on which AdTheorent’s platform optimizations are based.

Measurement and Analytics

ADThEorEnT

CrEATIvE CApABIlITIEs

•

customizable Html5 rich media units allow Adtheorent to design and integrate all the functions of

mobile devices for deep engagement with your target audience

•

custom mocks, standard banners and rich media builds available for all campaigns along with

reporting and analysis via insightful data-driven campaign recaps

see our work http://www.adtheorent.com/gallery

Mobile Display

ADThEorEnT CrEATIvE CApABIlITIEs

rICh MEDIA EXECUTIons

Auto expand Full Page rich

media interstitial

Video in the Native Player - Tap To Video

tap to expand rich media

rich media banner

(not expandable)

RICH mEDIA EXECUTIONs

RICH mEDIA VIDEO EXECUTIONs

this unit contains a short video teaser on loop within the unexpanded state of the rich media unit. once tapped, the video is auto played within the native player on the device. once completed, or if the user closes out, they are taken to an interactive rich media unit.

Inline video

video is played within the rich media unit, giving the user the chance to interact with other components while watching a video. video can be auto played with user initiated sound.

For additional rich media capabilities please reach out to [email protected]

Interactive Inline Video

in-line video is auto-play upon the expansion of the unit. While the video is playing different interactive components will be revealed specifically timed to sync with video content. users can tap on any of the components, and will be taken to that specific page on the brand’s mobile page.

MonThly rEACh

ADThEorEnT

// gloBAl InvEnTory

ADThEorEnT’s

Top 10 CoUnTrIEs

UNIQUE

VISITORS BY

REGION

PublisHer reAcH (APPs/sites)

45,000+

imPressions montHly

120,009,892,090

dAily Ad Predictions

4,000,000,000+

dAtA enricHment PArtners

40+

Ads served lAst QuArter

1,253,258,916

AverAge ctr WitH rtlm

1.3%

rtlm Above industry bencHmArk

2.42X

vieW tHrougH rAte

92%

ADT

hE

or

En

T

hI

ghl

Igh

Ts

CoUnTry

164,008,495,865

5,161,308,414

2,812,150,938

1,685,436,469

1,675,740,956

1,255,890,889

1,049,853,860

1,029,079,691

852,526,389

512,200,640

united stAtes

cAnAdA

greAt britAin

FrAnce

germAny

itAly

sPAin

brAzil

cHinA

indiA

AdTheorent offers the best attributes of 1st generation mobile ad networks – premium mobile sites,

brand safety, custom execution, managed services – enhanced by cutting-edge data-driven technology,

utilizing a first-of-its-kind data-driven predictive targeting solution. Predictive targeting combines legacy

targeting methods like behavioral targeting and retargeting with hundreds of other relevant conditions to

produce far better precision and accuracy in finding (and delivering) any audience.

AdTheorent’s Real Time Learning Machine™ (RTLM) is a revolutionary predictive advertising engine that processes

on the fly, delivering unprecedented lift in brand awareness and engagement in mobile advertising. Simply put,

our real time audience optimization allows for best in class mobile ad network services that leverage in-house

intelligent creative solutions to deliver unprecedented results for your brand.

prEMIUM prEDICTIvE MoBIlE

ADvErTIsIng for BrAnDIng AnD AWArEnEss

Weather

In-Store

Attribution

Location

Retargeting

TV

Viewership

Extension

Audience

Social

Influencer

Email

Retargeting

CRM

Database

Sequential

Messaging

prEDICTIvE

TArgETIng

Human Assumption:

if this user has visited a

previously defined website then

the user will engage with my ad

behavioral &

Retargeting

Human Assumption:

if this user falls into an audience

profile then the user will engage

with my ad

Audience

Targeting

Predictive

Targeting

Human Assumption:

none

Computer logic:

IF:

the user has been to a

previous defined website

THEN:

show them an ad

Variables Considered:

1, website

Computer logic:

IF:

the user was categorized as

a “sports enthusiast”

THEN:

show the user an ad

Variables Considered:

1, segment

Computer logic:

IF:

this user has a high

probability of engaging

THEN:

show the user an ad

Variables Considered:

infinite

prEMIUM prEDICTIvE MoBIlE

ADvErTIsIng for BrAnDIng AnD AWArEnEss

rTlM

ThE rEAl TIME

lEArnIng MAChInE

Predictive targeting is able to identify your brand’s audience with the

highest % chance of engagement.

45,000+ Publishers

pUBlIshEr

PREDICTIVE TARGETING IN ACTION

200+ 1

_{Party data Points}

1

_{pArTy DATA}

40+ data

enrichment Partners

DATA

EnrIChMEnT

AdTheorent’s Real Time Learning Machine (RTLM) is a cutting edge Big Data mining system that learns faster and across more data than any other machine learning solution in market.

RTLM analyzes data-enriched ad requests, as well as present and historic post-click engagement and conversion data, to deliver optimal campaign performance. The output is real-time intelligent predictive models for advertisers who previously possessed raw

data without an efficient way to use it.

HOw DOEs IT wORk? lEARN mORE:

HTTP://www.ADTHEORENT.COm/REAl-TImE-lEARNINg-mACHINE

gENDER

FEmAlE

AgE

24

lANgUAgE

ENglIsH

Os

VERsION IOs 7

gEO lAT/lONg

DEVICE

IPHONE 4s

CARRIER

VERIZON

wIFI

YEs

bROwsER

sAFARI

AD VIEwAbIlITY

100%

TArgET AUDIEnCE

WITh

hIghEsT % ChAnCE

rATEs WITh AppTIvATIon

Drive users deep within your app to showcase new features, events, videos, etc.

Users without your app can be driven to your mobile web, video, app store, etc.

DOEs THIs

DEVICE HAVE

THE APP?

Adtheorent

script

yEs

no

Or any other app

or send users to

Apptivation offers the ability to directly open and target a specific action within an app

to re-engage the user and create a seamless, interactive experience.

Actions are not limited to the mobile browser and can be incorporated into apps,

whether for social media, partnerships, or your own brand’s app.

Apptivation has the ‘deep linking’ intelligence to detect and

instantly launch a specified app on a user’s mobile device. This

allows brands and marketers to drive significant user engagement

with their own branded apps, social media apps, or iOS native

functions such as Calendar, Phone, Map and others.

YOUR

APP

_mObIlE

YOUR

EVENT

THE INTELLIGENT WAY TO AMPLIFY SOCIAL

Available on the

Android Market

Available on the

App Store

MEAsUrEMEnT

& AnAlyTICs

AdTheorent developed a superior tracking technology to provide data-driven

modeling, understanding and optimization based on user engagement beyond

the click, across all mobile advertising tactics and environments.

Discover consumer insights and predictively target on-the-fly by modeling user paths throughout all mobile

app environments. Determine consumer patterns across multiple platforms through data-driven modeling, understanding and optimization based on actions in mobile, tablet or desktop web.

Integrated with all major 3rd party rich media vendors allowing seamless real-time conversions and engagement, data aggregation, optimization and reporting.

Full view-ability into any 3rd party brand study executions allows for predictive

targeting centered around individual responses to survey questions.

App

sITE

rICh

MEDIA

BrAnD

sTUDy

INTELLIGENT PERFORMANCE BEYOND THE CLICk

User is served

an ad

(eg, clicks on rich media

User engages

unit, watches a video)

AdTheorent collects

data and creates

custom models

Data is modeled

instantly for

real-time optimization

EMAIl

activities. Retarget brand loyal users with

dynamic creative messages. Optimize

email campaigns based on open rate, click out rate, coupon

ADTHEORENT USES ITS PREDICTIVE ANALYTICS PLATFORM TO MEASURE

THE DIRECT RELATIONSHIP BETWEEN TV, MOBILE, DIGITAL AND SOCIAL MEDIA

TImE

TV Ad Frequency Mobile Engagement

Post-Campaign Insights Drive Future Media Mix Strategy

Social Frequency Digital Engagement

Using 3rd party data, AdTheorent captures a brand’s TV ad frequency by viewing all cable and broadcast TV commercial spots - planned

and programmatic

AdTheorent’s measurement and analytics solution provides insights

into post-click and view activities across desktop, smartphone and

tablet environments

AdTheorent filters through social chatter to pull in all hashtags, mentions and brand/product conversation

across social media

using measurement and analytics, social and tv data, Adtheorent analyzes the correlation between media types and engagement tactics

EN

gA

gE

m

ENT

TV AD AND

sOCIA

l F

RE

qUENC

Y

tv

mobile & digitAl

sociAl

AdTheorent’s new Real Time Brand Study Initiative was created to optimize

towards Brand Health metrics in real time

AdTheorent and a Brand Study vendor will leverage AdTheorent measurement and analytics

to tag survey questions from the brand study for real-time insights into the individuals

responding and their answers selected (i.e., aided brand awareness, message recall)

AdTheorent will build a Custom Predictive Model to understand the individuals who are

responding positively to the brand study and find “look-a-like” users who will also respond

positively to the message throughout the campaign

The Brand’s Custom Predictive Model will target users across the entire campaign, paid media

and the Real Time Brand Study, ensuring that media will only be shown to individuals at a time

when they will be most likely to have a positive experience with the brand

prEDICTIvE MoDElIng BAsED on posITIvE

BrAnD sTUDy rEsUlTs

1

2

3

AdTheorent’s new Real Time Brand Study Initiative

was created to optimize towards brand health metrics

in real time

A Custom Predictive Model understands the individuals

that are responding positively to the brand study and find

“look-a-like” users who will also respond positively to the

message throughout the campaign

Leverage AdTheorent

measurement and analytics

to tag survey questions for

real-time insights into the

individuals responding and

their answers selected

TAp To EXpAnD

PNG (Recommend for transparency and animations) JPG (Recommend for any non-transparency circumstances) Image Resolution: 72dpi

Page weight: 100K each for handset; 200K each for tablet Layered PSD always preferred

NOTE// Specifications may change depending on the nature of the unit

AssETs spECIfICATIons: rICh MEDIA AnD prE roll

rICh MEDIA: IMAgEs AnD pAgE spECs//

Files size: 1MB per 30 seconds steam compatible Format: MP4

Codec: H.264 Max file size: 10MB

Frame rate: 15, 25 or 30 fps (use lowest value acceptable) Profile: main, level 2.1 ([email protected])

HANDSeT// Dimension:

Width: 320px or 360px

Height: depending on each video’s aspect ratio Bit rate: 200-250kbps

TABLeT//

Dimension: up to 640x480 Bit rate: up to 768kbps Recommended: 350-500kbps

rICh MEDIA: vIDEo spECs//

DIMeNSIoNS//

Handset unexpanded: 320x50

submit as 640x100 files, to utilize high-resolution (Retina ready) quality

Handset expanded - Required: 320x372 (portrait)

submit as 640x744 to utilize high-resolution (Retina ready) quality

Handset expanded - optional: 480x212 (landscape)

submit as 960x424 files to utilize high-resolution (Retina ready) quality

Tablet unexpanded: 728x90 oR 300x250

submit as 1456x180 files OR 600x500 to utilize high-resolution (Retina ready) quality

Tablet expanded - Required: 768x916 (portrait)

submit as 1536x1832 files to utilize high-resolution (Retina ready) quality

Tablet expanded - optional: 1024x644 (landscape)

submit as 2048x1288 files to utilize high-resolution (Retina ready) quality

Format: .MP4 Length: 15s or 30s Size: 25MB

prE roll: vIDEo spECs//

VAST TAGS

Video creative being called needs to be a mobile encoded .MP4 file format 3rd party VAST tags are tracked in the form of a single URL

e.g.: http://ads.provider.com/abc/vast/?a=1139446V24020101105220729&r=##TIMeSTAMP##

Generally VAST tags contain the 3rd party tracking pixels, however, if additional pixels are required they can be accepted Ratio: 4:3 or 16:9

Max Bitrate: 600

Pixel Width: At least 640 for proper resolution

AssETs spECIfICATIons: sTAnDArD

Platforms: IoS, Android, RIM, Symbian, Windows oS Supported File Formats: PNG, GIF, JPG

Max Animation: 15 sec Max FPS: 60

Required Ad Sizes:

320x50 MAX 15K 300x250 MAX 40K

sTAnDArD BAnnEr spECs: phonE//

sTAnDArD BAnnEr spECs: TABlET//

Optional Ad Sizes: 320x480 MAX 40K 480x320 MAX 40K

Platforms: IoS, Android, RIM, Symbian, Windows oS Supported File Formats: PNG, GIF, JPG

Max Animation: 15 sec Max FPS: 60 Required Ad Sizes: 320x50 MAX 15K 300x250 MAX 40K 728x90 MAX 40K Optional Ad Sizes: 768x1024 MAX 100K 1024x768 MAX 100K

All ads with partially black, white, or transparent backgrounds require a visible border of a contrasting color to the majority background color of the creative

Creative may not look like a window or alert message from any operating system

For ads with offers (free, discounts, etc.), ad must contain disclaimer (e.g. ,“see site for details”) and landing page must reflect offer w/ details Landing page after clicking on an ad must be to the product advertised in the ad

No illegal content or activity, violence, discriminatory or abusive content, sexually suggestive imagery, profanity, content that infringes on intellectual property of another, distracting content (e.g., excessive animation or shakiness)

CONTENT gUIDElINEs

TECHNICAl PROPERTIEs AND FUNCTIONAlITIEs

No Flash ads

Ads may not automatically “click” or auto-redirect to landing page without user interaction

320x50 300x250 320x480 480x320 728x90 300x250 768x1024 1024x768

Title - 25 characters Text - 100 characters Icon Image - 80x80

Main Image: 1200x627 (recommended file size < 100KB for phones, < 150KB for tablets)

URL - destination URL for when call-to-action link is clicked; redirects should be absolute (eg. ‘http://www.mydomain.com/en’), not relative (eg. ‘/en’)

CTA Text (optional) - 15 character limit; we strongly recommend short, one word calls to action such as “Install”