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Ever heard of the Histor y Channel series American Pickers? Antique Archaeology is Mike Wolfe’s retail store from the show. And emails like this play a huge role in connecting Mike’s fans with his awesome f inds.
ANTIQUE ARCHAEOLOGY
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Encouraging subscribers to follow his social channels helps Mike expand his audience of super fans and f ind new leads for pickin’.
Smar t image choices and plent y of white space keeps this email looking clean and polished.
Adding social follow but tons to an email can lif t click rates by 150% .
WE LOVE SEEING ALL THE EXCITING EMAILS OUR
CUSTOMERS CREATE EVERY DAY. BUT EVERY SO
OFTEN, ONE OF THEM SENDS AN EMAIL SO GOOD
THAT WE FIRE OFF THE CONFETTI CANNON AND
SHARE IT WITH EVERYONE AROUND THE HOUSE.
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Non-prof it literar y journal The Oxford American has a gorgeous print publication, and they smar tly carr y that design aesthetic over to their website and email marketing.
THE OXFORD AMERICAN
Emma-powered brands Dogf ish Head and Mario Batali collide in the name of sweet, sweet beer. We’re all about this email promoting Dogf ish Head’s brand new web series, “That’s Odd, Let’s Drink It.”
DOGFISH HEAD BREWERY
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This gorgeous custom template helps The Ox ford American maintain a consistent brand identit y both on and of f line. The cover of their annual music issue makes for some beautiful, compelling email imager y.
A navigation bar above the fold gives email subscribers plent y of ways to connec t .
A screen grab of a video featuring Sam, Batali and beer? Yep, we’ll click on that .
Minimal copy equals maximum readabilit y and helps readers get to the video quicker.
An eye - catching CTA but ton (like this big yellow one) provides another oppor tunit y to engage subscribers.
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Since upscale women’s retailer Yumi Kim already knows how to craf t a beautiful product, it only makes sense that their emails follow suit. So for the brand’s marketing team, chic email design always stays top- of-the-mind.
YUMI KIM
Popular franchise Firehouse Subs consistently craf ts mouth-watering emails thanks to a delicious mix of smar t automation and killer design (look at that steaming brisket!).
FIREHOUSE SUBS
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From the top and bot tom nav, to the CTA s, to the social follow but tons, new subscribers have a million ways to connec t .
The copy is presented in such a fun way that you don’t miss the fac t there are no images in the email.
Yumi Kim’s welcome email gives subscribers a fantastic f irst impression thanks to streamlined design and a special of fer.
Firehouse f ills their emails with bright , engaging imager y that ’s begging to be explored and – in this case – eaten.
Featuring one key produc t with a logo and clear CTA can go a long way toward boosting engagement (and sales).
Smar tly segmenting by location and sending near lunch time get s people out of the inbox and into the restaurant .
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The Batali brand uses email to keep fans connected to their main man in the orange Crocs, and their design looks as great as the tasty food coming out of the kitchen.
MARIO BATALI
University marketers face a ridiculously tough challenge competing for their students’ attention in the inbox. But through timely content and top-notch design, TCU is nailing it.
TCU
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Content bucket s af ter the main CTA give subscribers another chance to engage. Adding video to email can boost engagement by as much as 300% .
Give your subscribers what they want . For Batali, that ’s pic tures of his delicious food and recipes for how to make it .
The single - column design is tailored for on -the - go student s checking email on mobile devices.
Breaking content into sec tions with compelling imager y and big, bold CTA but tons makes it super easy to scan.
A custom template helps TCU keep their brand identit y consistent from their emails to their website.
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We love cookies almost as much as we love beautiful email design, so this Cyber Monday campaign from Christie Cookies pushed all the right buttons.
CHRISTIE COOKIES
G&G Mercantile is southern lifestyle magazine Garden & Gun’s online store, and this email does a stellar job of putting their products in the ver y best light.
GARDEN & GUN
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Put your produc t front and center with a clear CTA (especially when chocolate chips are involved).
Establishing urgenc y right of f the bat is a great way to get people clicking.
The top navigation let s subscribers quickly get to the content they want .
This warm and inviting hero image shucks you right in.
The content is organized in clear sec tions for easy scanning and tapping on mobile devices.
The clean design allows G&G to show of f multiple produc t s without it feeling clut tered.
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A major franchise with an awesome mission, School of Rock hits all the right notes with this email promoting School of Rock: The Musical.
SCHOOL OF ROCK
Peter Nappi puts the spotlight on their lux Italian leather goods, proving that the dif ference between a so-so and a stunning email really is black and white.
PETER NAPPI
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The special of fer and CTA really pop against the black background.
This fun, throwback approach to an old -school let ter made us stop scanning and (gasp!) ac tually read.
A big, dramatic logo in the header reels you in as soon as you click “open.”
This massive but ton makes it ef for tless to tap and star t shopping on a mobile device.
There’s no need for lot s of copy when your produc t s speaks for themselves. White space and heav y
contrast draw at tention to each produc t without over whelming the eyes.
GoldieBlox is a dif ferent kind of toy company that seeks to empower girls to become engineers and “disrupt the pink aisle” for good. And their emails are just as smar t as the female role models they promote.
GOLDIEBLOX
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…what ’s going on here? This craz y screen grab above the fold has us hooked and ready to click!
The play ful images, smiling faces and lively color scheme keep you engaged from top to bot tom.
A cool toy and a good cause? What an awesome way to spread the cheer during the holiday season.
