CAREER ACCOMPLISHMENTS

KENNETH J. KASER

CAREER ACCOMPLISHMENTS

Built a strong Hotel/Restaurant Management program at the University of Houston-Sugar Land o Increased enrollment by 300%

o Added exciting new Entertainment and Venue Marketing/Management classes to the curriculum

o Recruited effectively in Texas and throughout the U.S. to increase enrollment at the University of Houston Conrad Hilton College

o Established a strong effective relationship with the business community and alumni Built a strong business program at Lincoln Northeast High School – Lincoln, Nebraska

o Developed a successful International Business course

o Increased enrollment in Business Management and Personal Finance

Built large, vibrant Marketing programs at Dulles and Clements High Schools – Sugar Land, Texas o Marketing enrollment at Dulles increased from 13 to 180 students in three years

o Marketing enrollment at Clements increased from 60 to 380 students Initiated the Hotel Management program for Fort Bend I.S.D.

o Developed a strong relationship between Clements High School and the Sugar Land Marriott o Coordinated a successful program at the Sugar Land Marriott for the first year of the program Proposed, wrote, and successfully implemented seven new courses for Clements High School and Fort Bend I.S.D.: International Marketing, Sports and Entertainment Marketing, Sports and Entertainment Management, Hospitality Marketing/Hotel Management, E-Commerce, and Banking and Finance: Building Wealth

Established and maintained a model advisory board

o Thirty members from the business and education communities o Meeting twice a year

o Set goals and follow up on results

Established and maintained a strong network with business community o Visited 53 worksites in business community every six weeks

o Established important link between school and the business community

o Acquired financial and other support from Washington Mutual, Subway, Burger King, Randall’s, HEB, and other businesses

Organize and coordinate DECA Career Development Conferences

o Organized and coordinated three DECA Career Development Conferences for the greater Houston area each year for the past several years

o Attendance at each conference ranged from 170-380 students

o Networked with local businesses and universities to obtain 60-70 judges for each event and food for the judges

o Conducted leadership training for District 3 DECA, Texas DECA, and FBLA

Co-authored four textbooks for Cengage (formerly Thomson Learning/Southwestern) Publishing o Hospitality Marketing

o Sports and Entertainment Marketing o Sports and Entertainment Management o Making the Most of Your Internship

Authored three books for J. Weston Walch Publishers o 61 Cooperative Activities for Business Courses

o Ten-minute Critical Thinking Cases for the Work Place o Investigating Business Using the Internet

Authored role plays and cases for DECA

o Wrote nearly 300 role plays for 18 series and team events for National DECA (DECA, Inc.) o Wrote DECA Preps and cases for Cengage Publishing

EDUCATION Graduate College Undergraduate College WORK EXPERIENCE 2009-present 2008-2009

M.Ed., University of Nebraska-Lincoln, August, 1982 Masters of Education for Secondary Business and Vocational Ed.

B.S. University of Nebraska-Lincoln, May, 1979 Business Education with Vocational Approval

University of Houston Conrad H. Hilton Hotel College Director, UH System at Sugar Land Program

Building a solid program on the UH Sugar Land Campus Increased enrollment by 300% in first year

Recruit for Conrad Hilton College (record enrollment increase) Organize high school student (DECA) conferences (impacted over 700 students)

Maintain a data base of prospective students for the Conrad Hilton College

Continue marketing campaign to recruit high school students Expand major relationships with more than 80 high schools in Texas and Nebraska

Speak to classes at more than 80 high schools in Texas and Nebraska

Present at major conferences (Orlando, Minneapolis, etc.) Maintain and expand strong relationships with the business community and the University of Houston

Maintain and expand strong ties with key alumni from the Conrad Hilton College

Maintain and expand strong relationships with leaders in the hospitality, entertainment, and sports industries in the greater Houston area

Recruiter/Consultant

Developed a data base of prospective students for the Conrad Hilton College

Developed marketing campaign to recruit high school students Established major relationships with more than 80 high schools in Texas and Nebraska

Spoke to classes at more than 80 high schools in Texas and Nebraska

Established strong relationships with the business community and the University of Houston

Developed strong ties with key alumni from the Conrad Hilton College

Established strong relationships with leaders in the hospitality, entertainment, and sports industries in the greater Houston area

1996 - 2008

1980 - 1996

Fort Bend Independent School District

Marketing Coordinator, Clements High School (1999-2008); Dulles High School (1996-1999), Sugar Land, TX

Courses Taught: Marketing Principles, International Marketing,

Sports and Entertainment Marketing, Sports and Entertainment Management, Hospitality Marketing, Hotel Management, Marketing Co-op, Marketing Internship, Business Information Processing

Related Teaching Activities:

Serve as DECA Sponsor

Proposed and developed curriculum for International Marketing,

Sports and Entertainment Marketing, Sports and Entertainment

Management, Hospitality Marketing, Hotel Management, and

Advertising/E-Commerce.

Served as vocational curriculum proofreader

Developing new recruitment strategies for Marketing Education Presented at the Gulf Coast School-to-Work Conference

Conducted In-service: Creative Teaching Strategies, Recruitment Strategies, PowerPoint Presentation, Excel

Marketing Program recognized for excellence by State of Texas Successfully built Marketing programs at Dulles High School and Clements High School

Participated two years at San Antonio Spurs Career Day Built and continue to maintain successful relationships with the Houston Texans, Washington Mutual, and 90 businesses (employers) in the Houston area

Create and distribute (electronic and hard copy) Clements Marketing Program newsletter with advertisements

Business Teacher, Northeast High School, Lincoln, NE 68507

Courses Taught: Keyboarding/Office Machines, Personal Finance,

Business Management, Intro to Computers, Business Law, International Business

Summer School: Junior High and Senior High Keyboarding, Personal

Finance

Elementary Keyboarding: Developed and taught a Keyboarding course to 100 K-5th graders

Supervision of Student Teachers: Cooperating teacher for 15 student

teachers in Business Education from the University of Nebraska-Lincoln, Nebraska Weslayan University, and Union College.

Helped the University of Nebraska-Lincoln and Nebraska Weslayan University develop up-to-date student teaching experiences

Helped the University of Nebraska-Lincoln revise the student teacher evaluation instrument

Gave presentations to the Business Education methods students about student teaching and joining professional organizations Gave presentations and over 120 teaching ideas to first-year and experienced teachers

1983 -1996 1984-87 February-March, 1983 CONFERENCE/EVENT ORGANIZATION STAFF DEVELOPMENT COORDINATION

Night Lead Instructor/Administrator, Lincoln School of Commerce, Lincoln, NE 68508

Duties: Communicate information from day administrators to night

faculty; advise night students concerning class schedules; resolve student and faculty problems; act as liaison between day administrators and night faculty concerning salary, scheduling hours and classes, and staff development; motivate night faculty with special activities

Courses Taught: Keyboarding/Office Machines, Word Processing,

Modern Issues, Macroeconomics, Personal Finance, Accounting, Intro to Business, Finance, Insurance, Business Law, Business

Management, Business Math, Business English, Career Prep, Marketing I and II, Human Relations, Psychology, Personnel Management

Instructor, University of Nebraska-Lincoln

Courses Taught: GMAT and GRE Review Courses

Instructor, University of Nebraska, Business Education Department, Lincoln, NE 68508

Taught a five-week keyboarding course to college students

Organized the following student conferences and events: Sports and Entertainment Career Day at Houston Community

College for three school districts (200-300 students per event); organized the event four times

Entrepreneurship Career Day at Houston Baptist University (150-200 students per event); organized the event nine times

Clements DECA Career Development Conference and Competition; organized the event seven times, once at Clements High School and six times at UH System at Sugar Land

Clements DECA Career Development Conference and Competition; organized event four times at University of Houston

Employer Breakfast for employers and students in the Clements High School Internship Program (200 attendees); organized the event eleven times

Awards Banquet for students, parents, and business community (250 attendees); organized event eight times

Organized and presented the following staff development activities: Lincoln Public Schools Staff Development

Elementary Keyboarding Humor in the Classroom

The Professional Image Complete with a Sense of Humor Creative Teaching Strategies for the Classroom

Staff Development for the Business Community Humor in the Business World

* FirsTier Bank employees *

Coping with Change in a Positive Way FirsTier Bank employees

HONORS AND ACTIVITIES Undergraduate Education Graduate Education TEACHING AWARDS

The Professional Image Complete with a Sense of Humor *

* Lincoln Secretaries Association

Successful Time Management Strategies Lincoln Jaycees

Convention Program Chairperson or Assistant

Instrumental in lining up a diversified program of speakers, business sponsors, and varied activities for the following:

Nebraska State Business Education Association Convention 1988-1991, 1993

Mountain-Plains Business Education Association Convention Jackson Hole, WY (1995)

Oklahoma City, OK (1996)

Lincoln, NE (1997), School-to-Work Seminars

Dean's Honor Roll Phi Beta Lambda

John Abrahamson Award (Top Fraternity member of the University of Nebraska-Lincoln)

Gamma Gamma Award

Outstanding Ag Men Fraternity Member Award Teachers' College Advisory Board (1978-79) Interfraternity Council Treasurer (1978-79) Ag Men Fraternity (Pledge Educator, Secretary) Y-Pal

Association of Student Personnel Administrators

Delta Pi Epsilon

Nebraska State Business Education Association

Mountain-Plains Business Education Association (M-PBEA) National Business Education Association (NBEA)

Ohio State Consortium for Entrepreneurship Leadership Award (2004) HEB Excellence in Teaching Award Finalist (2002)

Texas State Secondary Business Teacher of the Year (1999) NBEA Secondary Business Teacher of the Year (1996) Mountain-Plains Business Education Association

Secondary Business Teacher of the Year (1994) Share An Idea Award

First Place "Advisor/Advisee Project"

Honorable Mention "The Secret of My Success Project" Third Place "Recruitment Strategies for Business Education" Nebraska State Department of Education

Nebraska "BEST AWARD" (1991, 1992, 1993, 1994, 1995, 1996) Nebraska State Business Education Association

TEACHING PROFESSIONAL ACTIVITIES PUBLIC SPEAKING Conventions Business Organizations Service Award (1993)

Christa McAuliffe Prize, Special Recognition Recipient (1996)

Ike Friedman AKSARBEN Outstanding Teacher Leader Award (1995) Lincoln Public Schools

Lincoln Foundation Teacher of the Year Award (1995) GOLD STAR SALUTE AWARD (1992)

Recognized by the Lincoln Public Schools Board of Education for Innovation in Business Education (1992, 1993, 1995, 1996) Junior Achievement Mike Troester Spirit of Teaching Award (1994) Lincoln Jaycees Young Teacher of the Year Finalist (1989)

National Business Education Association

Curriculum Standards Update Committee, 1997-1999

Secondary Program Chair, NBEA Convention, Chicago, 1998 Silent Auction Committee Co-Chair (1996-97)

Strategic Planning Committee (1995-97)

Membership Director Training Task Force, Chair (1995-96) Scholarship Committee (1995-96)

Business Ownership/Management editor,

Business Ed. Forum (1990-91)

Presenter (Nashville, 1991; San Francisco, 1995; New Orleans, 1996)

Panel Discussion Member (Boston, 1987) Meeting Coordinator (Washington, D.C., 1982) Mountain-Plains Business Education Association

Past-President (1995)

President (1994) Accomplishments: Established partnerships with McDonalds Corp., Gallup Organization, First Bank, State Farm Insurance; implemented teleconference board meetings; directed improved fiscal policy

President-Elect (1993)

Membership Director (1990-93) M-PBEA speaker (1989, 1995)

Nebraska State Business Education Association

Capital District Representative, President-Elect (1987-88), President (1988-89), Mountain-Plains Representative (1990-93) Delta Pi Epsilon (Recording Secretary, Treasurer)

Current or Former Active Member of: Marketing Education Association MET/ACTE

National Business Education Association

Mountain-Plains Business Education Association Nebraska State Business Education Association Lincoln Education Association

Nebraska State Education Association National Education Association American Vocational Association Nebraska Vocational Association

International Society for Business Education Delta Pi Epsilon

PUBLICATIONS

Locations: Austin, Houston, Lubbock, Dallas, Fort Worth, El Paso, Galveston, Corpus Christi, Killeen, TX; Oklahoma City, Tulsa, OK; Nashville, TN; Boston, MA; Washington, D.C.; Los Angeles, San Francisco, CA ; Aberdeen, SD; Colorado Springs, CO; Cherry Hill, Newark, NJ; Minot, ND; Greensboro, NC; Myrtle Beach, SC; Elko, NV; New Orleans, LA; Jacksonville, FL; Ypsilanti, MI; Philadelphia, PA; Manchester, NH; Hartford, CT; Lincoln, Omaha, Kearney, Grand Island, Columbus, NE; Minneapolis, MN

Topics: Humor in the Creative Classroom Creative Game Plans for Learning

Successful Recruitment Strategies for Non-required Courses Time Management Strategies for Success

The Professional Image Complete with a Sense of Humor Be Proud of Your Past: It Follows You Into the Future Coping with Change in a Positive Way

Sports & Entertainment Marketing/Management International Marketing/Business

Entrepreneurship

Strategies for Managing a Large Student Organization Successful Advisory Boards

Whatever It Takes For Student Success

Co-author of Making the Most of Your Internship, 2006, South-Western Publishing Company

Co-author of Sports and Entertainment Management, 2004, South-Western Publishing Company

Co-author of Hospitality Marketing, 2002, South-Western Publishing Company

Texas Marketing curriculum writer (through University of Texas): Entrepreneurship, Hotel Management, Introduction to Business,

International Business, and Services Marketing

Co-author of Sports and Entertainment Marketing, 2000, South-Western Publishing Company

61 Cooperative Learning Activities for Business Classes, 1998, J. Weston

Walch Publishers

Ten Minute Critical Thinking Activities for the World of Work, 1998,

J. Weston Walch Publishers

1998 NBEA Yearbook chapter on Recruitment of Students

"Innovative Teaching Strategies Motivate Students," Chapter in Classroom Strategies: The Methodology of Business Education · 1996 NBEA Yearbook

Business Education Forum, "Pizza: Business Management Across

The Campus," 1995

Business Education Forum, "Business Bootcamp," March 1991

Business Education Forum, "Elementary Keyboarding," November 1984

Business Ownership/Management editor, Business Education Forum (1990-91)

Vocational Education Journal, "Positive Directions for Business

Education," 1995

M-PBEA Notes & Quotes, "Recruit, Recruit, Recruit," February 1992; "Sports and Entertainment Business," Spring, 1996

OTHER EMPLOYMENT EXPERIENCE 2008-2009 1995-1996 1976-1989 COMMUNITY SERVICE

and "Fun Ideas for the Winter Months"

University of Nebraska-Lincoln, Division of Continuing Studies, High School Correspondence Courses

Marketing, 1997

Entrepreneurship, 1997

Personal Finance, 1997

Human Relations, 1997

Business Management, 1997

Introduction to Business, 1991; revised 1997

Macroeconomics, 1992; revised, 1996

International Business, 1996

Marketing Director, Envirosoft, Houston, Texas

Menswear Sales, Ben Simon's Specialty Department Store, Gateway Mall, Lincoln, NE

Hotel Desk Clerk at Nebraska Center for Continuing Education, Lincoln, NE

Regular volunteer at Atria Assisted Care Center, Sugar Land, TX Nebraska State Teachers' Credit Union Supervisory Board

Ag Men Fraternity Alumni Advisory Board (Secretary, Vice President, and President of Ag Men Fraternity Alumni Association)