Our targets
We will make every
effort we can to
guarantee the success
of this crossing, the
only thing we can’t
control is the weather!
In addition to raising
funds for our charities,
our main focus is to
successfully cross the
Atlantic and break a
world record……the
oldest crew of four to
ever row an ocean!
1 Targets
2 About the challenge 3 The crew
4 Our land crew 5 Our charities 6 Visibility
7 What can we bring to your brand 8 Marketing support
9 Sponsorship Opportunities 10 Sponsorship packages 11 Appendix 1 - Kit Examples
12 Appendix 2 - Shopping List - Costs 13 Contact details
Yorkshire Rows - Atlantic 2015
Four women, one boat, one dream and one
world record!
In 1966 Sir Chay Blyth and John Ridgeway performed their legendary
open-boat row across the Atlantic Ocean in English Rose III. The trip took
92 days and it laid the foundation for the TALISKER Whisky
Atlantic Challenge 2015.
Since 1997 this ocean-rowing race has attracted the brave and the
intrepid to pit themselves against the elements and race the 3,000 miles
from La Gomera, Tenerife, to English Harbour, Antigua.
The challenge begins in early December 2015. More people have been into
space and climbed Mount Everest than have rowed the Atlantic, and it is
rightly considered as one of the toughest challenges on the planet.
Rowers have to cope with blisters, salt rashes, sleep deprivation, 40 foot
waves, tankers, sea life, equipment issues and rowing in two-hour shifts
around the clock for weeks on end.
Boats are seven metres long and just under two metres wide, with only a
small cabin for protection against storms. All boats are equipped at the
race start, and cannot take any outside or external repairs, help or food
and water during the crossing.
The Atlantic Challenge is proudly supported by TALISKER Whisky.
Twenty years from now you will be more
disappointed by the things that you
didn’t do than by the ones you did. So
throw off the bowlines. Sail away from
the safe harbour. Catch the trade
winds. Explore Dream Discover - Mark
Twain
In December 2015, four women who are members of the Guy Fawkes rowing club in
York, will be setting off on a herculean challenge to row the Atlantic. Janette Benaddi,
Helen Butters, Frances Davies and Niki Doeg will take part in the renowned Talisker
Whisky Atlantic Challenge, the world’s toughest rowing race. This daunting feat will
see them row 3,000 nautical miles over 40-90 days in all weathers to raise money for
their chosen charities.
“Doing it for the charities and doing it for the girls” - Janette
“During my Dad’s illness he amazed me with his courage, bravery and fight to the
end. I hope he will be with me in spirit when I am faced with the unpredictable vicious
Atlantic Ocean” - Helen
“This challenge has everything - it’s going to stretch us physically, mentally,
financially and emotionally. Truly life changing!” - Frances
“Every single person is capable of so much more than they realise, with hard work,
dedication and the support of those around them, amazing feats can be achieved”
-Niki
As well as being working mums with
2 children each, we are a highly
organised team with a range of
complementary skills that will
enable us to handle all the challenges
this endeavour will bring our way.
The hard work is all
about getting to the
start line….and we
can’t do this without
the help and support
of an amazing land
crew.
We have already
secured the support
of a number of
individuals and
companies who
have offered to work
with us in a
variety of essential
roles.
We are lucky enough to have already welcomed
the following amazing and essential volunteers
onto our team:
Dr Caroline Lennox - Medical Advisor
Richard Hill (Iveridge Hall) - Personal Trainer
Sally Duffin (Nutrition in York) - Nutritional Therapist
Paul Cheung (Woodlands Chiropractic Clinic)
-Chiropractor
Stacey Maughan - Physiotherapist
Andy Oliver (Colourscope Web-Design) - Website
Designer
Chris Sweeney (Jack Sweeney Graphic Design)
-Graphic Designer
Ruth Holder Harris - Online Media Advisor
Pete Rhodes - Technical Support
Amanda Dissanayaka (PopUp PR) - Public Relations
Harrison Spinks - Luxury Pocket Spring Bed Manufacturers - Innovation in sleep
systems, componants & spring technology
Alec Gilchrist - Rowing & Safety Officer
Steve Rhodes - Photographer
Lee Fudge - Ocean Rower
Andrea Rhodes - Educational Advisor
Banks Sadler - Corporate Events and Venue Management
Sharon Rhodes - Ball Support / co-ordinator
Parv Pye - Ball support / co-ordinator
Yorkshire Air Ambulance.
Maggie’s
Attempting this
challenge will
provide us with a
wonderful
opportunity to
work with the
charities that are
important to us.
We are aiming to
raise as much as
possible to
further the
vital work of these
charities.
Our Charities
We aim to gather strong support in the UK and on the
international stage and partner with a network of sponsors and
supporters. We will be delivering a regular newsletter to
companies and individuals worldwide. Our focus will be to build
up a strong media presence, with regular features in
newspapers, on radio and TV.
The 2013 event is attracting significant international publicity,
reaching an estimated 1 billion people globally, with over 700
individual pieces of international news, covering 27 countries
with front cover stories in national and regional newspapers,
on-line and through radio media.
This represents an excellent opportunity to team up with
Yorkshire Rows and to be a part of our exciting journey. Whether
you choose to sponsor with equipment or cash donations, your
support will allow us to focus on our fundraising efforts and
maximise the amount we are able to raise for three excellent
charitable causes.
A partnership with Yorkshire Rows and your
company could help increase brand
awareness in Yorkshire, UK and globally.
●
Your logo displayed on the boat
●
Your brand included in marketing and media materials
●
Support in your marketing operations
●
Iconic pictures
●
Use of boat at company events
What can we bring
to your brand?
We will be travelling extensively around Yorkshire and other areas in the UK and
will be taking part in various events with high attendance figures. These include
venues such as London or Southampton boat shows, The Yorkshire Show, schools
and shops in Yorkshire as well as many more. All key sponsors will be advertised
fully at events. An events schedule is being developed and we are happy to
consider events put forward by key sponsors.
Marketing
Talisker Whisky has been the main sponsor of the Atlantic Rowing race since 2011
and has considerably raised the profile of the event. The latest race has seen
unprecedented coverage both nationally and internationally, with an estimated
reach of a billion people during the 2011 race (2013 figures out soon).
We are working with Talisker and PopUpPR in order to raise the profile of our
challenge, of the race, and of our Sponsors. See below for example figures from
the 2011 event:
●
Reach Estimate:
1 Billion People
Globally
●
Minimum of 726
individual pieces of
international coverage
across 27 different
countries
●
3 messages from
Royals
●
1 message from the
Houses of Parliament
●
Front cover stories in a
National Newspaper
Partnering Yorkshire Rows allows for a different and unusual way to raise the profile of a company. The boat will be distinctive and visable through-out Yorkshire, the UK and other countries through the promotional and training campaign we are planning. From the coverage we have had so far people are very aware of who we are and what we are doing and we are getting significant interest from everyone in relation to the challenge.
In the first 6 weeks Yorkshire Rows has been featured in the following media: – regular radio updates have been requested from the BBC
. A great picture and introduction to our challenge –again, regular updates have been requested.
– 2 page feature in the Life & Style Magazine (see photo above) – an initial mention on Look North.
– Spreading the word to several hundred supporters!
We offer a fantastic opportunity for product testing, promotional photography, video and testimonials where relevant. We have a growing following on Twitter and Facebook, and your company would feature on our websitewww.yorkshirerows.com.
Twitter and facebook updates Further articles in media
Pre-race speaking at schools and other groups/societies
Attendance at boat shows, festivals, shopping centres and other key events – estimated reach 100k+ people directly with several more times that through media and online marketing. Inviting our local MP to support the message and purpose
Boat build and launch with press coverage
Black tie charity function to kick off the charity fund raising ...and much more being planned!
There is no passion to be found in playing small – in settling for a
life that is less than the one you are capable of living – Nelson
As our main sponsor you can experience the whole adventure with us. You and your
guests may choose to join us at the start in La Gomera and watch us make history
when we break at least one world record when we arrive in English Harbour,
Antigua. Your business will have access to worldwide media attention during the
event and also in the pre and post-race publicity. Your logo will feature prominently
on our boat and our expedition clothing. The team and the boat will attend and
speak at your corporate and team building events and you will be guests at our
fund-raising dinner and the other campaign events we have planned. Other benefits
include the opportunity to name the boat and have your logo on our boat and blades,
full access to our expedition photography and video footage and we will provide you
with a series of framed signed photographs. Your logo will also feature on our
campaign banner and our website. All reasonable requests will be met subject to
availability and logistics dependant on contribution amount.
Your logo on our boat - 2 x 1 square foot
Talks and presentations from the crew about the challenge
Branding on expedition clothing
Copy of our expedition diary
Provision of expedition photography and video footage for your company’s
marketing
Logo and recognition on all media materials
Profile on our campaign website and media promotion
Your logo on our boat – 1 x 1 square foot
Copy of our expedition diary
Provision of expedition photography and video footage for your company’s
marketing materials
Profile on our campaign website and media promotion
Join our wonderful 250 club sponsoring £250 and get your logo or name on our boat
hatch area (6x4inch) and feature on our webpage and receive our journey newsletter.
You will also travel around the country with us on our boat and banners to events we
visit in the lead up to our atlantic crossing.
● Buy a mile for £10 and receive a post race newsletter from us - exclusive race details and photos.
● Have your photo cross the ocean with us in our boat - a great gift opportunity especially for kids - £20 - and get a certificate to say this after the event
● Feed the crew for the day for £100 - and get your name on the website along with our pre
The most important piece of equipment! We will be using the new R45 class boat from Rannoch Adventures which is approximately 8.6 meters in length and weighing in at 1200kg. An example of a pairs boat and kit required is below – we will have double everything!
This could potentially save our lives. The emergency life raft is con-cealed in a plastic case, but automatically inflates into a two-man raft at the pull of a cord. Each life raft comes with a survival kit inside, in-cluding food and water rations, a compass, a signal mirror and a first aid kit. For obvious reasons, a life raft is mandatory.
EPIRB stands for ‘Emergency
position-indicating radio beacon’. This is our primary means of sending a distress signal, and can be activated manually, or will automatically
acti-vate when under water. An essential piece of equipment to have on board, it contains all essential medical equipment. Every ocean row-er taking part in the event has to at-tend a first aid course and needs to be able to resuscitate someone if needed.
A critical piece of safety equipment, the lifejackets will keep the wearer buoyant in water. They are also designed to keep the person’s airways clear whether conscious or unconscious. Many modern
lifejackets are designed to automatically inflate when they come into contact with water.
The water maker is a desalination device that converts seawater into drinking water using reserve osmosis (in simpler terms, a high pressure pump that forces seawater through a membrane which allows freshwater but not salt water to pass). A back up hand pump is also required in case the water maker breaks.
VHF (Very High Frequency) radios are the primary method of communication used by all rescue services at sea. For this reason, all ocean rowing boats must have one. VHF radios only work to line of sight, therefore the range from an ocean rowing boat is only around 3 miles.
Rowing for 12 hours a day can burn up to 8,000 calories, and to stay fuelled rowers must consume a significant amount. Our diet will consist of energy and nutrient-dense expedition foods, including rehydrated meals, energy bars and carbohydrate powders. It’s a race requirement to have at least 90 days
