Social Media Analytics
Stefanos Tsolakidis
Sales & Alliances Director – QlikView
Hellas
What is
Social Media
?
•
The use of web and mobile technology to communicate in an
interactive dialogue
•
It’s changed the way that businesses, communities and
people communicate
•
Interesting conversations stay current and active
•
Includes blogs, news groups, forums and newer platforms
Brand Perception &
Loyalty
•
Organizations are interacting more with consumers online to
strengthen their brands
•
Driving people to brand-dedicated social media sites, not
only their corporate site
•
Customers can start their own conversations
•
Social media is the new ‘Word of Mouth’
•
Huge amounts of valuable data (ideas, feedback etc.) are
Challenges
•
Dependent on platform’s reports, which can only be viewed
in isolation
•
Data held on external systems
•
Often requires visiting several sites to gather information
•
Lengthy process that due to effort levels done
infrequently/monthly
Today’s reality in the digital economy
Data is
exploding
But data is just a
source
It’s
people
who make decisions
It’s
people
who need to harness
the data
Change is constant and rapid
Industry average deployment Traditional BI: 18 months
Time to build one report Traditional BI: 6.3 weeks
Organizations who don’t adapt will
die
/
But
Business Intelligence is
too slow
of business managers have seen their decision window shrink in the last
12 months
of business professionals need to make data-driven decisions within one day
Maximizing analytic value
HIGH
LOW Analytic value
BUSINESS USERS DATA SCIENTISTS
Descriptive analytics
Reporting and viz tools
Diagnostic analytics
Predictive analytics
(Why did it happen?)
(What is likely to happen?)
Maximizing analytic value
HIGH
LOW Analytic value
BUSINESS USERS
Descriptive, diagnostic and predictive analytics
(“What happened?”, “Why did it happen?” and “What is likely to happen?”
REMOVE GRAY LINE
Descriptive, diagnostic and predictive analytics
Why our approach is unique
A visual analytics platform
See the whole story that lives within your data
Innovative associative model enables users to probe
all the possible associations that exist in their data,
across all data sources, to answer not just “What
happened?”, but “Why?”, and “What is likely to
happen?”
A platform for all your visual analytics needs
More than a tool, Qlik’s platform approach enables
centrally deployed guided analytics, self-service data
visualization, embedded and custom built analytics,
collaboration and reporting
Agility for the business user, with trust and scale for IT
Support the business and IT; Data sourcing and
preparation, visualization and analytics, collaboration
and reporting all within a governed framework
See the whole story that lives within your data
Associative visual
analytics
Linear data
visualization
Result of the partial story:
You reduce the number of
operations
Result of the whole story:
You increase
effectiveness of procedures to maintain
the number of operations
Region
District
Store
Corporate
versus
Stores
Merchandise
Customer
Supply Chain
Finance
Selections:
Green
Qlik’s Associative technology
visualizes
connections and reveals unexpected insights
in your data
Associated:
White
Unassociated:
Gray
Visualization + Association
=
Discovery
Qlik
visualizes
data so people can use it…
Anytime,
Anywhere
Any business user can create a Qlik
application
Mash them up into complementary
apps
15
Qlik
®Help Eurotunnel Keep a Pulse on Customer Sentiment and Elevate Customer
Satisfaction
Customer Challenge
Groupe Eurotunnel SE’s passenger division sought to advance its business intelligence (BI) capabilities to improve the customer experience on passenger shuttles.
Solution
Differentia Consulting, a Qlik Solution Provider offering consulting, resourcing,
support and training services, and Industrial CodeBox, a Qlik Technology Partner that provides Qlik integration-related products and services, joined forces to design a winning solution to meet Eurotunnel’s needs.
The solution uses the QlikView® business intelligence platform to help Eurotunnel analyze data from across the business and understand customer purchasing methods and patterns, geographical location and the impact of marketing campaigns.
Partnering for results
“Combining QVSource with QlikView has allowed us to use an already great tool to monitor and analyze whole new areas in Social Media. The Twitter, Facebook and Klout Connectors give us a new understanding of our customers in real time as well as a full understanding of how competitors and aspirational brands are using Social Media.”
Tony Evans, Business Analysis
Manager for the Eurotunnel Passenger Division
Customer Profile
Sector/Industry
Publicly traded European company responsible for the development, financing, construction and operation of the cross-channel fixed link tunnel between the United Kingdom and France.
Powered by
QlikView®
The powerful collaboration between Differentia, Industrial Codebox and Qlik is
delivering significant value to Eurotunnel. Coupling the added value of QVSource with the power of QlikView provides Eurotunnel with a much broader view of its business and a deeper understanding of business performance.
The company is better able to assess business demand patterns to effectively plan capacity including allocating additional shuttles where needed. The delivery of regular forecasts helps operational teams better allocate resources, such as the provision of refreshments and staffing levels at the exclusive FlexiPlus lounge.
ROI with Qlik®
•
SAXO.com is Denmark’s leading internet bookshop with an annual
turnover of approximately EUR 28 million and 7 million books for sale.
•
"We've been using QlikView for one and a half years for the analysis of
our internal sales data, but we realized that our analyses could be
taken to the next level by incorporating data from Google Analytics”
•
dig deeper into the Google Analytics data in order to analyze the traffic
that doesn’t convert
•
Cheezburger is one of the largest online humor publishers in the world where
more than 16.5 million people come every month to get their daily dose of
laughter. With 375 million page views and 110 million video views per month
•
extract data from: Google Analytics | Google Spreadsheets | MongoDB |
Facebook Insights
•
CP Proximity is a global marketing consultancy with the aim of making
brands more valuable to people, and people more valuable to brands.
•
Google Analytics, Facebook, Twitter, and YouTube. Connectors automatically
feed business intelligence from these online channels into QlikView, in
near-real-time.
Founded in Lund, Sweden in 1993 Headquartered in Radnor, PA, USA
37,000 customers and 1,700 partners in more than 100 countries
High growth rate outpacing market More than 2,000
employees
37,000
1,700
100
37,000 happy customers
Communications, energy and utilities Manufacturing
and high tech Financial services
Healthcare and
