CAPITALIZE ON BIG DATA

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CAPITALIZE ON BIG DATA

SARA GARDNER, SENIOR DIRECTOR

OF SOFTWARE PRODUCT

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We are creating more digitized data than ever before. Big data is about gaining new business insight from expanded and previously untapped sources of

information, including unstructured content, machine data logs and social media.

This presentation will explain how Hitachi Data Systems delivers the

infrastructure, services, content and partner solutions like SAP HANA to help you capitalize on this opportunity today. The presentation will also show how the combined companies of Hitachi, Ltd. are at the forefront of innovation for the world of big data of tomorrow.

By attending this webcast, you’ll learn how to

 Use HDS infrastructure to better manage data centers for big data.

 Analyze content for enterprise dark data.

 Work with HDS partners and services to develop a comprehensive big data solution.

CAPITALIZE ON BIG DATA

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CAPITALIZE ON BIG DATA



Capitalize on big data today

‒ Introduction

‒ How we can help you get started

‒ Our integrated strategy for big data



Capitalize on big data tomorrow

‒ How requirements are different

‒ Machine data. The Internet of Things

‒ The unique Hitachi value proposition

‒ Drive innovation today!

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TECHNOLOGY HAS TRANSFORMED BUSINESS

GROWTH OF UNSTRUCTURED DATA STRUCTURED UNSTRUCTURED DATA CLOUD AND CONSUMPTION MODELS VIRTUALIZATION IS EVERYWHERE RAPID GROWTH OF APPLICATIONS AND MOBILE DEVICES EMERGENCE OF BIG DATA AND ANALYTICS

DATA LIVES FOREVER, BUT IN APPLICATION AND

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BUSINESS

PROCESS

DATABASE DATA

HUMAN

ENTERPRISE CONTENT, EXTERNAL SOURCES

MACHINE

SENSOR DATA, COMPLEX DATA

SOURCES OF BIG DATA GROWTH

THE DATA MULTIPLIER EFFECT

More Data

with

More Complex Relationships

…in

Real Time

and

At Scale

To manage, govern and analyze

1X

10X

100X

OLTP

EMAIL DOCUMENTS

WEB LOGS SOCIAL

SENSORS M2M LOG FILES RECORDING VIDEO SATELLITE IMAGING BIO- INFORMATICS VARIETY VOLUME VARIETY VOLUME VELOCITY VOLUME

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BIG DATA

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BIG DATA IS BRIDGING THE GAP

HUMAN DATA

MACHINE DATA

STRUCTURED DATA

Capture

Store and manage

Combine and correlate

Analyze

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SINGLE VIRTUALIZATION PLATFORM FOR INFRASTRUCTURE, CONTENT AND INFORMATION

HDS INTEGRATED STRATEGY FOR BIG DATA

ONE PLATFORM FOR ALL DATA

INFRASTRUCTURE CLOUD

 VIRTUALIZATION, MOBILITY

 INTEGRATED MANAGEMENT

 DATA CENTER CONVERGENCE

 INFRASTRUCTURE ON DEMAND

CONTENT CLOUD

 SEARCH, DISCOVER AND INTEGRATE INDEPENDENT OF APPLICATIONS  ON-DEMAND CONTENT  ARCHIVING AS A SERVICE INFORMATION CLOUD  ANALYTICS  UNLOCKING ENTERPRISE DARK DATA

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BIG DATA

ONE PLATFORM FOR ALL DATA

MANAGE BIG DATA AT SCALE – ALL DATA TYPES

Dark Data MULTI-PROTOCOL/ MULTI-DATA TYPE VIRTUALIZED DATA MOBILITY SINGLE MANAGEMENT INFRASTRUCTURE ON DEMAND HDI / HCP UCP

SAP, Oracle, Microsoft

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PUT BIG DATA VOLUME IN PERSPECTIVE

4 HD Movies =

200GB

20,000,000 HD Movies =

1EB

20,000 HD Movies =

1PB

1 HD Movie =

50GB

_{It would take 4,566}

years to watch 20

million movies!

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HITACHI CONTENT CLOUD

Repurpose

Search

Analyze

Store

CONT

ENT

INFO

RM

A

TION

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ENTERPRISE DARK DATA

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HITACHI CONTENT PLATFORM

A METADATA BUSINESS EXAMPLE

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BIG DATA IS EVERYWHERE

YOU HAVE

BIG DATA!

OPERATIONS DISTRIBUTION MARKETING CALL CENTER MANU- FACTURING R&D IT STORES AND SALES LOG LOG LOG LOG SENSOR DATA SENSOR SENSOR DATA

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WHERE DO I START?



How is big data going to help the business?



How much will it cost?



How risky is it?



How will we measure the return?



How long will it take to see results?

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BIG DATA SERVICES

HITACHI CONSULTING AND HITACHI GLOBAL SOLUTIONS SERVICES

Analytics strategy service

Analytics reference architecture service

Analytics solution evaluation and business case service

Consulting

Advisory and architecture services to

empower customers to make business and technical decisions

Transition

Implementation and integration services to develop, test and successfully deploy big data solutions

Support

Comprehensive maintenance and support services to ensure customer success and satisfaction with big data solutions

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HITACHI UNIFIED COMPUTE PLATFORM SELECT

FOR THE SAP HANA PLATFORM

 Key benefits of UCP Select for SAP HANA

 Scalability and efficiency

Up to 4 Hitachi CB 2000 blades delivering a single HANA node with up to 80 cores and 1,024GB of memory

 Availability

Fibre Channel storage for 99.999% data availability (HUS 130)

 Performance

Well-balanced system with Fibre Channel storage

BALANCED SYSTEM OF COMPUTE, SSD, AND STORAGE

SIZE MEMORY # BLADE SOCKETS CORES

SMALL 256 GB 1 2 20 MEDIUM 512 GB 2 4 40 LARGE 1,024 GB 4 8 80 SAP HANA preloaded by HDS

SAP HANA processes and calculates real-time analytics, which leverage data in-memory for actionable and predictive insights

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BEYOND THE APPLIANCE:

BIG DATA, HITACHI, AND SAP – A SCENARIO

Publish

Real-time data from customers and social media Unstructured data repository ETL process Existing structured data from SAP

(POS, CRM) Analyze buying preferences and customer loyalty Individualized marketing and retention programs Capture Transform Combine Analytics Decisions

1

2

4

5

GOAL: Leverage loyalty

program for more revenue

3

MOBILE WEB

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BIG DATA PARTNERS

Analytics

and

Visualization

Data

Integration

Services

Converged

Platform

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CAPITALIZE ON BIG DATA



Capitalize on big data today

‒ Introduction

‒ How we can help you get started

‒ Our integrated strategy for big data



Capitalize on big data tomorrow

‒ How requirements are different

‒ Machine data. The Internet of Things

‒ The unique Hitachi value proposition

‒ Drive innovation today!

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WHY BIG DATA OF TOMORROW IS DIFFERENT



Vastly more volume

‒ Machine data expected to exceed current data 100fold



Increased velocity

‒ High-speed ingest

‒ More real-time decision making



Complex data (variety)

‒ Such as image processing from satellites, video

surveillance, and medical imaging



Highly verticalized

‒ Deep industry skills needed to develop solutions

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HITACHI – BIG DATA DRIVING BIG INNOVATION

THE FUTURE OF BIG DATA

Machine data is in our DNA

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BIG DATA DRIVING BIG INNOVATION TODAY

Hitachi

Transportation: Bullet Trains

Demand-based maintenance Early warning improves

safety

More efficient asset utilization

Telemetry from seismic sensors

Efficient capture time series data

Hitachi Power: Power Stations

Operational data from sensors

Insight for fleet managers Competitive differentiation

Hitachi Construction:

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HITACHI VISION FOR SOCIAL INNOVATION

THROUGH BIG DATA

SOCIAL INNOVATION SOLUTIONS

MEDICAL TRAFFIC SECURITY

RAILWAY PUBLIC DISTRIBUTION FINANCIAL ENERGY MACHINE DATA HUMAN DATA BUSINESS DATA INFORMATION CONTENT INFRASTRUCTURE

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QUESTIONS AND

DISCUSSION

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UPCOMING SESSIONS

 Big Data in Oil and Gas - How to Tap Its Full Potential , Feb 6, 9am PT, 12pm ET

‒ Featuring IDC Energy Insights’ analyst Jill Feblowitz.

 A High-Performance, Scalable Big Data Appliance, Feb. 20, 9am PT

12pm ET

 Big Data – Shining the Light on Enterprise Dark Data, Apr 17, 9am PT,

12pm ET

Plus more to come.

Check www.hds.com/webtech for

 Links to the recording, the presentation and Q&A (available next week)

 Schedule and registration for upcoming WebTech sessions

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